Company Registration No. 07501286 (England and Wales)
Real Response Media Limited
Unaudited accounts
for the year ended 31 December 2024
Real Response Media Limited
Unaudited accounts
Contents
Real Response Media Limited
Company Information
for the year ended 31 December 2024
Company Number
07501286 (England and Wales)
Registered Office
77a Richmond Road
Twickenham
Middlesex
TW1 3AW
England
Accountants
P10 Accountancy Ltd
Egerton House
68 Baker Street
Weybridge
KT13 8AL
Real Response Media Limited
Statement of financial position
as at 31 December 2024
Intangible assets
-
47,119
Tangible assets
19,662
18,794
Cash at bank and in hand
392,398
337,218
Creditors: amounts falling due within one year
(849,670)
(1,035,571)
Net current assets
409,130
263,162
Total assets less current liabilities
428,894
399,269
Creditors: amounts falling due after more than one year
(20,507)
(61,521)
Provisions for liabilities
Deferred tax
(4,916)
(4,699)
Net assets
403,471
333,049
Called up share capital
145
145
Share premium
199,955
199,955
Fair value reserve
(798)
(650)
Profit and loss account
204,169
133,599
Shareholders' funds
403,471
333,049
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 4 September 2025 and were signed on its behalf by
Chris Pitchford
Director
Company Registration No. 07501286
Real Response Media Limited
Notes to the Accounts
for the year ended 31 December 2024
Real Response Media Limited is a private company, limited by shares, registered in England and Wales, registration number 07501286. The registered office is 77a Richmond Road, Twickenham, Middlesex, TW1 3AW, England.
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Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
The accounts are presented in £ sterling.
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.
Turnover from the sale of goods is recognised when goods have been delivered to customers such that risks and rewards of ownership have transferred to them. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract.
The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Fixtures & fittings
25% Reducing balance
Computer equipment
25% Reducing balance
Intangible fixed assets (including purchased goodwill and patents) are included at cost less accumulated amortisation.
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
Basic financial instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares which are measured at fair value, with changes recognised in profit or loss. Derivative financial instruments are initially recorded at cost and thereafter at fair value with changes recognised in profit or loss.
Real Response Media Limited
Notes to the Accounts
for the year ended 31 December 2024
Investment assets are included at market fair value. Gains are recognised in the income statement. Deferred taxation is provided on these gains at the rate expected to apply when the asset is sold.
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
The tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible.
The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the company's accounts. Deferred tax is provided in full on timing differences which result in an obligation to pay more (or less) tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws.
Deferred tax assets and liabilities are not discounted.
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rates of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
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Intangible fixed assets
Goodwill
At 31 December 2024
353,397
Charge for the year
47,119
At 31 December 2024
353,397
At 31 December 2023
47,119
Real Response Media Limited
Notes to the Accounts
for the year ended 31 December 2024
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Tangible fixed assets
Fixtures & fittings
Computer equipment
Total
Cost or valuation
At cost
At cost
At 1 January 2024
6,556
42,305
48,861
Additions
1,223
6,205
7,428
At 31 December 2024
7,779
48,510
56,289
At 1 January 2024
5,102
24,965
30,067
Charge for the year
669
5,891
6,560
At 31 December 2024
5,771
30,856
36,627
At 31 December 2024
2,008
17,654
19,662
At 31 December 2023
1,454
17,340
18,794
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Investments
Other investments
Valuation at 1 January 2024
70,194
Fair value adjustments
148
Valuation at 31 December 2024
102
Amounts falling due within one year
Trade debtors
680,001
754,834
Amounts due from group undertakings etc.
7,213
10,111
Accrued income and prepayments
169,782
187,845
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Creditors: amounts falling due within one year
2024
2023
Bank loans and overdrafts
41,014
71,953
Trade creditors
345,885
224,943
Amounts owed to group undertakings and other participating interests
20,419
48,405
Taxes and social security
52,825
113,066
Other creditors
62,320
40,502
Loans from directors
(65,337)
1,666
Deferred income
118,643
249,101
Real Response Media Limited
Notes to the Accounts
for the year ended 31 December 2024
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Creditors: amounts falling due after more than one year
2024
2023
Allotted, called up and fully paid:
145 Ordinary shares of £1 each
145
145
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Average number of employees
During the year the average number of employees was 24 (2023: 24).