Caseware UK (AP4) 2024.0.164 2024.0.164 2024-07-01false6760truetrueThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006. 11614028 2023-07-01 2024-06-30 11614028 2024-07-01 2025-06-30 11614028 2025-06-30 11614028 2024-06-30 11614028 c:Director1 2024-07-01 2025-06-30 11614028 d:Buildings d:LongLeaseholdAssets 2024-07-01 2025-06-30 11614028 d:Buildings d:LongLeaseholdAssets 2025-06-30 11614028 d:Buildings d:LongLeaseholdAssets 2024-06-30 11614028 d:PlantMachinery 2024-07-01 2025-06-30 11614028 d:PlantMachinery 2025-06-30 11614028 d:PlantMachinery 2024-06-30 11614028 d:PlantMachinery d:OwnedOrFreeholdAssets 2024-07-01 2025-06-30 11614028 d:ComputerEquipment 2024-07-01 2025-06-30 11614028 d:ComputerEquipment 2025-06-30 11614028 d:ComputerEquipment 2024-06-30 11614028 d:ComputerEquipment d:OwnedOrFreeholdAssets 2024-07-01 2025-06-30 11614028 d:OwnedOrFreeholdAssets 2024-07-01 2025-06-30 11614028 d:PatentsTrademarksLicencesConcessionsSimilar 2024-07-01 2025-06-30 11614028 d:PatentsTrademarksLicencesConcessionsSimilar 2025-06-30 11614028 d:PatentsTrademarksLicencesConcessionsSimilar 2024-06-30 11614028 d:DevelopmentCostsCapitalisedDevelopmentExpenditure 2024-07-01 2025-06-30 11614028 d:DevelopmentCostsCapitalisedDevelopmentExpenditure 2025-06-30 11614028 d:DevelopmentCostsCapitalisedDevelopmentExpenditure 2024-06-30 11614028 d:Goodwill 2024-07-01 2025-06-30 11614028 d:ComputerSoftware 2025-06-30 11614028 d:ComputerSoftware 2024-06-30 11614028 d:CurrentFinancialInstruments 2025-06-30 11614028 d:CurrentFinancialInstruments 2024-06-30 11614028 d:Non-currentFinancialInstruments 2025-06-30 11614028 d:Non-currentFinancialInstruments 2024-06-30 11614028 d:CurrentFinancialInstruments d:WithinOneYear 2025-06-30 11614028 d:CurrentFinancialInstruments d:WithinOneYear 2024-06-30 11614028 d:Non-currentFinancialInstruments d:AfterOneYear 2025-06-30 11614028 d:Non-currentFinancialInstruments d:AfterOneYear 2024-06-30 11614028 d:ShareCapital 2025-06-30 11614028 d:ShareCapital 2024-06-30 11614028 d:SharePremium 2025-06-30 11614028 d:SharePremium 2024-06-30 11614028 d:RetainedEarningsAccumulatedLosses 2025-06-30 11614028 d:RetainedEarningsAccumulatedLosses 2024-06-30 11614028 c:OrdinaryShareClass1 2024-07-01 2025-06-30 11614028 c:OrdinaryShareClass1 2025-06-30 11614028 c:OrdinaryShareClass1 2024-06-30 11614028 c:OrdinaryShareClass2 2024-07-01 2025-06-30 11614028 c:OrdinaryShareClass2 2025-06-30 11614028 c:OrdinaryShareClass2 2024-06-30 11614028 c:OrdinaryShareClass3 2024-07-01 2025-06-30 11614028 c:OrdinaryShareClass3 2025-06-30 11614028 c:OrdinaryShareClass3 2024-06-30 11614028 c:OrdinaryShareClass4 2024-07-01 2025-06-30 11614028 c:OrdinaryShareClass4 2025-06-30 11614028 c:OrdinaryShareClass5 2024-07-01 2025-06-30 11614028 c:OrdinaryShareClass5 2025-06-30 11614028 c:FRS102 2024-07-01 2025-06-30 11614028 c:AuditExempt-NoAccountantsReport 2024-07-01 2025-06-30 11614028 c:FullAccounts 2024-07-01 2025-06-30 11614028 c:PrivateLimitedCompanyLtd 2024-07-01 2025-06-30 11614028 d:PatentsTrademarksLicencesConcessionsSimilar d:ExternallyAcquiredIntangibleAssets 2024-07-01 2025-06-30 11614028 d:DevelopmentCostsCapitalisedDevelopmentExpenditure d:ExternallyAcquiredIntangibleAssets 2024-07-01 2025-06-30 11614028 d:ComputerSoftware d:ExternallyAcquiredIntangibleAssets 2024-07-01 2025-06-30 11614028 d:ExternallyAcquiredIntangibleAssets 2024-07-01 2025-06-30 11614028 d:PatentsTrademarksLicencesConcessionsSimilar d:OwnedIntangibleAssets 2024-07-01 2025-06-30 11614028 d:DevelopmentCostsCapitalisedDevelopmentExpenditure d:OwnedIntangibleAssets 2024-07-01 2025-06-30 11614028 d:ComputerSoftware d:OwnedIntangibleAssets 2024-07-01 2025-06-30 11614028 e:PoundSterling 2024-07-01 2025-06-30 iso4217:GBP xbrli:shares xbrli:pure
Registered number: 11614028













Salesfire Ltd

Financial statements
Information for filing with the registrar

30 June 2025




 
Salesfire Ltd


Balance sheet
At 30 June 2025

2025
2024
Note
£
£

Fixed assets
  

Intangible assets
 4 
609,468
403,436

Tangible assets
 5 
61,827
41,285

  
671,295
444,721

Current assets
  

Debtors
 6 
731,684
453,917

Bank and cash balances
  
1,562,743
482,263

  
2,294,427
936,180

Creditors: amounts falling due within one year
 7 
(1,085,806)
(863,037)

Net current assets
  
 
 
1,208,621
 
 
73,143

Total assets less current liabilities
  
1,879,916
517,864

Creditors: amounts falling due after more than one year
 8 
(54,977)
(319,714)

Provisions for liabilities
  

Deferred tax
  
(2,041)
-

  
 
 
(2,041)
 
 
-

Net assets
  
1,822,898
198,150


Capital and reserves
  

Called up share capital 
  
416
176

Share premium account
  
5,197,443
2,848,340

Profit and loss account
  
(3,374,961)
(2,650,366)

Shareholders' funds
  
1,822,898
198,150

1

 
Salesfire Ltd

    
Balance sheet (continued)
At 30 June 2025

The directors consider that the company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 3 September 2025.




T P Loughlin
Director

Company registered number: 11614028
The notes on pages 3 to 9 form part of these financial statements.
2

 
Salesfire Ltd
 
 

Notes to the financial statements
Year ended 30 June 2025

1.


General information

Salesfire Ltd ('the company') is a private company limited by shares, incorporated and domiciled in the United Kingdom and registered in England. The registered office address is 16-26 Albert Road, Middlesbrough, TS1 1QA.

2.Accounting policies

 
2.1

Statement of compliance

The financial statements have been prepared in accordance with Section 1A of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the United Kingdon and the Republic of Ireland' (FRS 102) and the Companies Act 2006.

The functional currency of the company is considered to be pounds sterling because that is the currency of the primary economic environment in which the company operates. 

The following principal accounting policies have been applied:

 
2.2

Going concern

The directors have prepared cash flow forecasts for the coming period, taking into account  expected trading cash flows and other cash requirements as the business continues to expand. The company continues to meet its day-to-day working capital requirements through investment from shareholders and the directors expect this to continue for at least the next twelve months.
The directors, therefore, have reasonable expectation at the time of approving the financial statements that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the company continue to adopt the going concern basis in preparing the financial statements.

 
2.3

Turnover

The company provides e-commerce services to online retailers. Turnover from these services is recognised in the accounting period in which the services are rendered.

 
2.4

Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation are included in the profit and loss account for the period.

 
2.5

Pensions

Defined contribution pension plan

The company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the balance sheet. The assets of the plan are held separately from the company in independently administered funds.

3

 
Salesfire Ltd
 

 
Notes to the financial statements
Year ended 30 June 2025

2.Accounting policies (continued)

 
2.6

Research and development expenditure

Expenditure on research activities, undertaking with the prospect of gaining new scientific or technical knowledge and understanding shall be recognised as an expense in the profit and loss account as incurred.
Development expenditure that is directly attributable to the design and testing of identifiable and unique products controlled by the company, is recognised as an intangible asset when all of the following criteria are met:

it is technically feasible to complete the product so that it will be available for use;
management intends to complete the product;
there is an ability to use or sell the asset;
it can be demonstrated how the asset will generate probable future economic benefits;
adequate, technical, financial and other resources to complete the product are available; and
the expenditure attributable to the product during its development can be reliably measured.

The useful lives and residual values of capitalised development costs are reviewed at the end of each reporting period, and adjusted if appropriate.
If it is not possible to distinguish between the research and development phases of an internal
project, the expenditure is treated as if it were incurred in the research phase only.

 
2.7

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

 
2.8

Financial instruments

The company only enters into basic financial instrument transactions that result in the recognition off financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.

4

 
Salesfire Ltd
 

 
Notes to the financial statements
Year ended 30 June 2025

2.Accounting policies (continued)

 
2.9

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 The estimated useful lives range as follows:

Intellectual property
-
20 years
Capitalised development costs
-
5 years
Website
-
5 years

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Long-term leasehold property
-
5 years straight line
Fixtures and fittings
-
5 years straight line
Computer equipment
-
5 years straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

  
2.11

Share issue costs

Costs directly attributable to the issue of new shares are deducted from equity.


3.


Employees

The average monthly number of employees, including directors, during the year was 67 (2024: 60).

5

 
Salesfire Ltd
 
 

Notes to the financial statements
Year ended 30 June 2025

4.


Intangible assets




Intellectual property
Development expenditure
Website
Total

£
£
£
£



Cost


At 1 July 2024
107,288
294,421
33,540
435,249


Additions
-
419,840
-
419,840



At 30 June 2025

107,288
714,261
33,540
855,089



Amortisation


At 1 July 2024
25,105
-
6,708
31,813


Charge for the year
5,364
201,736
6,708
213,808



At 30 June 2025

30,469
201,736
13,416
245,621



Net book value



At 30 June 2025
76,819
512,525
20,124
609,468



At 30 June 2024
82,183
294,421
26,832
403,436



6

 
Salesfire Ltd
 
 

Notes to the financial statements
Year ended 30 June 2025

5.


Tangible fixed assets





Leasehold imp'ments
Fixtures and fittings
Computer equipment
Total

£
£
£
£



Cost


At 1 July 2024
1,052
41,226
63,009
105,287


Additions
5,074
-
35,882
40,956


Disposals
-
-
(3,936)
(3,936)



At 30 June 2025

6,126
41,226
94,955
142,307



Depreciation


At 1 July 2024
526
32,800
30,676
64,002


Charge for the year
507
2,154
17,471
20,132


Disposals
-
-
(3,654)
(3,654)



At 30 June 2025

1,033
34,954
44,493
80,480



Net book value



At 30 June 2025
5,093
6,272
50,462
61,827



At 30 June 2024
526
8,426
32,333
41,285


6.


Debtors

2025
2024
£
£


Trade debtors
248,496
156,908

Other debtors
81,683
75,455

Corporation tax recoverable
401,505
221,554

731,684
453,917


7

 
Salesfire Ltd
 
 

Notes to the financial statements
Year ended 30 June 2025

7.


Creditors: amounts falling due within one year

2025
2024
£
£

Bank loans
22,744
31,181

Trade creditors
69,443
47,528

Shareholder loan notes
257,290
-

Other taxation and social security
175,814
191,828

Other creditors
560,515
592,500

1,085,806
863,037



8.


Creditors: amounts falling due after more than one year

2025
2024
£
£

Bank loans
54,977
82,020

Shareholder loan notes
-
237,694

54,977
319,714


8

 
Salesfire Ltd
 
 

Notes to the financial statements
Year ended 30 June 2025

9.


Share capital

2025
2024
£
£
Allotted, called up and fully paid



12,407,088 (2024: 12,956,538) A shares of £0.000010 each
124
130
9,020,379 (2024: 4,624,776) C shares of £0.000010 each
90
46
23,100 (2024: 23,100) D shares of £0.000010 each
-
-
2 (2024: 2) E shares of £0.000010 each
-
-
20,150,000 (2024: nil) F shares of £0.000010 each
202
-

416

176


During the year, the company reclassified 549,450 A shares into C shares.
During the year, the company issued 3,846,153 new C shares for a consideration of £2,500,000. The C shares carry voting rights of one vote per share and full dividend rights. The C shares also entitle the holder to a preferential distribution of surplus assets on a liquidation or return of capital.
During the year, the company issued 20,150,000 new F shares for a consideration of £202. The F shares do not carry voting rights or rights to receive dividends. However, the F shares entitle the holder to a distribution of surplus assets on a liquidation or return of capital, to the extent that such amounts exceed the hurdle sum.
Share issue costs of £150,859 incurred in relation to the above share issues were deducted from the share premium account.
Share options
At 30 June 2025 the company had granted options over 5,519,442 B shares. No options had been exercised at the year end and no amounts have been received in respect of them.


10.


Related party transactions

During the year the company paid director's fees of £20,000 (2024: £20,000) to Leader Group Investments Limited, a company controlled by one of the company's directors. At the balance sheet date, there were no amounts outstanding to Leader Group Investments Ltd (2024: £nil).
Shareholder loan notes
At the balance sheet date, the company had outstanding shareholder loan notes. The notes are unsecured, carry a fixed rate of interest and are payable within one year. No repayments of capital or interest were made during the year.


11.


Controlling party

The director's believe that there is no one controlling party.
 
9