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Registered number: 14725567










MORNING HOLDINGS LIMITED








UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2024

 
MORNING HOLDINGS LIMITED
REGISTERED NUMBER: 14725567

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Investments
 4 
47,783
10,567

  
47,783
10,567

Current assets
  

Debtors: amounts falling due within one year
 5 
87,247
121,031

Cash at bank and in hand
 6 
5,455
5,025

  
92,702
126,056

  

Creditors: amounts falling due within one year
 7 
(108,945)
(125,728)

Net current (liabilities)/assets
  
 
 
(16,243)
 
 
328

Total assets less current liabilities
  
31,540
10,895

  

Net assets
  
31,540
10,895


Capital and reserves
  

Called up share capital 
 8 
200
200

Profit and loss account
  
31,340
10,695

  
31,540
10,895


Page 1

 
MORNING HOLDINGS LIMITED
REGISTERED NUMBER: 14725567

BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024

The Directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The Directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




S Jackson
L Pang
Director
Director


Date: 3 September 2025
Date:3 September 2025

The notes on pages 3 to 8 form part of these financial statements.

Page 2

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Morning Holdings Limited is a private company, limited by shares, registered in England and Wales. The address of the company’s registered office is 2 Communications Road, Greenham Business Park, Newbury, Berkshire, RG19 6AB.
The financial statements are presented in Sterling which is the functional currency of the company and is rounded to the nearest pound.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies.

  
2.2

Exemption from preparing consolidated financial statements

The Company, and the Group headed by it, qualify as small as set out in section 383 of the Companies Act 2006 and the parent and Group are considered eligible for the exemption to prepare consolidated accounts.

  
2.3

Reporting period

The current reporting period is for a full 12 month period ending 31 December 2024. During the comparative period the Company was incorporated on 13 March 2023 and started trading on the same date. The comparative reporting period is therefore only 9 months and 18 days.

 
2.4

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

Page 3

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.5

Share-based payments

The Company participates in a share-based payment arrangement granted to its employees and employees of its subsidiary Morning Studio Limited.
Where share options are awarded to employees, the fair value of the options at the date of grant is charged to profit or loss over the vesting period in the subsidiary company. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Company keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period.
Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.
The credit in relation to options granted to employees issued by the Company is recognised as a capital contribution and represents an increase in the subsidiary investment.

 
2.6

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


 
2.7

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.9

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

Page 4

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.11

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

The Company has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.

Financial instruments are recognised in the Company's Balance Sheet when the Company becomes party to the contractual provisions of the instrument.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

 
2.12

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Employees

The average monthly number of employees, including directors, during the year was 3 (2023 - 3).

Page 5

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Fixed asset investments





Investments in subsidiary companies

£



Cost or valuation


At 1 January 2024
10,567


Additions
37,216



At 31 December 2024
47,783





Subsidiary undertaking


The following was a subsidiary undertaking of the Company:

Name

Class of shares

Holding

Morning Studio Limited
Ordinary A-D
100%


5.


Debtors

2024
2023
£
£


Amounts owed by group undertakings
87,247
121,031

87,247
121,031



6.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
5,455
5,025

5,455
5,025


Page 6

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
4,123
-

Other taxation and social security
4,139
1,447

Other creditors
97,563
121,281

Accruals and deferred income
3,120
3,000

108,945
125,728



8.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



100,000 (2023 - 100,000) Ordinary A shares of £0.001 each
100
100
100,000 (2023 - 100,000) Ordinary B shares of £0.001 each
100
100

200

200



9.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £1,094 (£225 - 2023). Contributions totalling £232 (2023 - £350) were payable to the fund by the Company at the balance sheet date and are included in creditors.


10.


Share-based payments

During the year, the Company participated in a new share-based payment arrangement granted to its employees and employees its subsidiary Morning Studio Limited.
In October 2023, 9,000 Enterprise Management Incentive approved share options were granted. The fair value of the shares at the grant date for the purpose of the share-based payment accounting was deemed to be £24.48 per share. This was based on a Black-Scholes valuation and this valuation remains a fair valuation, confirmed by the Directors, as at the reporting date.
During the reporting period 800 Enterprise Management Incentive approved share options were cancelled due to employees leaving the scheme.
These options are equity settled share options that are only exercisable upon an exit (business disposal) or management approval. The scheme lapses after 10 years. There were no options exercised during the year and no options forfeited during the year. As at the reporting date, no options were exercisable. 
The share-based payment charge of £37,216 has increased investments in subsidiary companies with a corresponding credit recognised as a capital contribution in respect of these share options during the period.

Page 7

 
MORNING HOLDINGS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

11.


Related party transactions

Included within debtors is an amount of £87,247 (2023 - £121,131) owed from Morning Studio Ltd, a subsidiary of the Company. These amounts are interest free, unsecured and are repayable upon demand.


12.


Controlling party

The Company is controlled by the Directors by virture of their joint shareholding of the total share capital and voting rights.


Page 8