ACCOUNTS - Final Accounts preparation

Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

Company Registration Number: 07246826

IMPULSE DECISIONS LTD

UNAUDITED

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

IMPULSE DECISIONS LTD

REGISTERED NUMBER: 07246826

STATEMENT OF FINANCIAL POSITION

AS AT 31 DECEMBER 2024

		2024		2023
Note		£		£

Fixed assets
Intangible assets	4		17,338		19,268
Tangible assets	5		608,084		53,184
			625,422		72,452
Current assets
Stocks		395,455		344,200
Debtors: amounts falling due within one year	6	1,013,363		938,276
Cash at bank and in hand		5,429,520		6,145,151
		6,838,338		7,427,627
Creditors: amounts falling due within one year	7	(2,173,633)		(2,651,674)
Net current assets			4,664,705		4,775,953
Total assets less current liabilities			5,290,127		4,848,405
Provisions for liabilities
Other provisions	8	(4,232,589)		(3,791,595)
			(4,232,589)		(3,791,595)
Net assets			1,057,538		1,056,810

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IMPULSE DECISIONS LTD

REGISTERED NUMBER: 07246826

STATEMENT OF FINANCIAL POSITION (CONTINUED)

AS AT 31 DECEMBER 2024

		2024		2023
Note		£		£

Capital and reserves
Called up share capital	9	2	2
Profit and loss account		1,057,536	1,056,808
		1,057,538	1,056,810

The director considers that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by:

James Philip Marsden

Director

Date: 10 September 2025

The notes on pages 3 to 9 form part of these financial statements.

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

1.	General information

Impulse Decisions Ltd is a private company limited by shares incorporated in England with the company registered number 07246826. The address of its registered office is 9 Cardale Park, Harrogate, North Yorkshire, HG3 1RY. Presentational and functional currency is GBP.

2.Accounting policies

2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

2.2

Foreign currency translation

Foreign currency transactions are translated into sterling and recorded at the rate of exchange ruling at the date of the transaction. At the end of each reporting period, monetory items denominated in foreign currencies are translated at the appropriate closing rate at that date.

2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:

∙the Company has transferred the significant risks and rewards of ownership to the buyer;

∙the Company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;

∙the amount of revenue can be measured reliably;

∙it is probable that the Company will receive the consideration due under the transaction; and

∙the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:

∙the amount of revenue can be measured reliably;

∙it is probable that the Company will receive the consideration due under the contract;

∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and

∙the costs incurred and the costs to complete the contract can be measured reliably.

2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

2.5

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

2.6

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

2.7

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

2.8

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Freehold property	-	25%
Motor vehicles	-	25%
Fixtures and fittings	-	25%
Office equipment	-	25%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

2.9

Stocks

Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell after making appropriate provision for obsolete and slow-moving itmes. Cost includes all direct expenditure and overheads.

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

2.10

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at transaction value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

2.11

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

2.12

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at transaction value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

2.13

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.

Increases in provisions are generally charged as an expense to profit or loss.

Provisions are recognised when the company has an obligation at the reporting date as a result of a past event and it is probable that the company will be required to transfer economic benefits in settlement and the amount of the obligation can be estimated reliably. Provisions are reviewed at every balance sheet date and the amount adjusted to reflect the current best estimate.

Employees

The average monthly number of employees, including directors, during the year was 25 (2023 - 23).

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

4.	Intangible assets

		Software
		£
	Cost
	At 1 January 2024	23,558
	Additions	3,100
	At 31 December 2024	26,658
	Amortisation
	At 1 January 2024	4,290
	Charge for the year on owned assets	5,030
	At 31 December 2024	9,320
	Net book value
	At 31 December 2024	17,338
	At 31 December 2023	19,268

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

5.	Tangible fixed assets

	Land and buildings	Motor vehicles	Fixtures and fittings	Office equipment	Total
	£	£	£	£	£
Cost or valuation
At 1 January 2024	-	74,445	5,122	37,825	117,392
Additions	574,139	-	7,251	9,157	590,547
Disposals	-	(42,950)	-	-	(42,950)
At 31 December 2024	574,139	31,495	12,373	46,982	664,989
Depreciation
At 1 January 2024	-	35,177	3,340	25,691	64,208
Charge for the year on owned assets	9,969	9,301	1,972	5,933	27,175
Disposals	-	(34,478)	-	-	(34,478)
At 31 December 2024	9,969	10,000	5,312	31,624	56,905
Net book value
At 31 December 2024	564,170	21,495	7,061	15,358	608,084
At 31 December 2023	-	39,268	1,782	12,134	53,184

Debtors

					2024	2023
					£	£


Trade debtors	557,323	374,864
Other debtors	352,510	500,548
Prepayments and accrued income	103,530	62,864
	1,013,363	938,276

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

7.	Creditors: Amounts falling due within one year
		2024	2023
		£	£

Trade creditors	1,118,861	1,022,191
Corporation tax	51,000	204,861
Other taxation and social security	270,817	301,757
Other creditors	693,716	826,727
Accruals and deferred income	39,239	296,138
	2,173,633	2,651,674

8.	Provisions for liabilities

		Provisions
		£

	At 1 January 2024	3,791,595
	Charged to profit or loss	440,994
	At 31 December 2024	4,232,589

9.	Share capital
		2024	2023
		£	£

Allotted, called up and fully paid

20,000 (2023 - 20,000) Ordinary shares of £0.00001 (2023 - £0.00001) each-	2	2

10.	Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £49,918 (2023 - £47,198).

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IMPULSE DECISIONS LTD

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

Not later than 1 year	36,664	34,961
Later than 1 year and not later than 5 years	43,851	22,514
	80,515	57,475

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