Growth= mc2 Limited 10621967 false 2024-01-01 2024-12-31 2024-12-31 The principal activity of the company is the provision of marketing consultancy services. Digita Accounts Production Advanced 6.30.9574.0 true true 10621967 2024-01-01 2024-12-31 10621967 2024-12-31 10621967 bus:OrdinaryShareClass2 2024-12-31 10621967 bus:OrdinaryShareClass3 2024-12-31 10621967 bus:OrdinaryShareClass4 2024-12-31 10621967 core:CurrentFinancialInstruments 2024-12-31 10621967 core:CurrentFinancialInstruments core:WithinOneYear 2024-12-31 10621967 core:FurnitureFittingsToolsEquipment 2024-12-31 10621967 core:KeyManagementPersonnelCloseFamilyMembersEntitiesUnderKeyManagementPersonnelsControl 2024-12-31 10621967 bus:SmallEntities 2024-01-01 2024-12-31 10621967 bus:AuditExemptWithAccountantsReport 2024-01-01 2024-12-31 10621967 bus:FilletedAccounts 2024-01-01 2024-12-31 10621967 bus:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 10621967 bus:RegisteredOffice 2024-01-01 2024-12-31 10621967 bus:Director1 2024-01-01 2024-12-31 10621967 bus:Director2 2024-01-01 2024-12-31 10621967 bus:OrdinaryShareClass2 2024-01-01 2024-12-31 10621967 bus:OrdinaryShareClass3 2024-01-01 2024-12-31 10621967 bus:OrdinaryShareClass4 2024-01-01 2024-12-31 10621967 bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 10621967 bus:Agent1 2024-01-01 2024-12-31 10621967 core:IntangibleAssetsOtherThanGoodwill 2024-01-01 2024-12-31 10621967 core:FurnitureFittingsToolsEquipment 2024-01-01 2024-12-31 10621967 core:OfficeEquipment 2024-01-01 2024-12-31 10621967 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2024-01-01 2024-12-31 10621967 countries:England 2024-01-01 2024-12-31 10621967 2023-12-31 10621967 core:FurnitureFittingsToolsEquipment 2023-12-31 10621967 2023-01-01 2023-12-31 10621967 2023-12-31 10621967 bus:OrdinaryShareClass2 2023-12-31 10621967 bus:OrdinaryShareClass3 2023-12-31 10621967 bus:OrdinaryShareClass4 2023-12-31 10621967 core:CurrentFinancialInstruments 2023-12-31 10621967 core:CurrentFinancialInstruments core:WithinOneYear 2023-12-31 10621967 core:FurnitureFittingsToolsEquipment 2023-12-31 10621967 core:KeyManagementPersonnelCloseFamilyMembersEntitiesUnderKeyManagementPersonnelsControl 2023-12-31 10621967 bus:OrdinaryShareClass2 2023-01-01 2023-12-31 10621967 bus:OrdinaryShareClass3 2023-01-01 2023-12-31 10621967 bus:OrdinaryShareClass4 2023-01-01 2023-12-31 iso4217:GBP xbrli:pure xbrli:shares

Registration number: 10621967

Growth= mc2 Limited
Annual Report and Unaudited Financial Statements
for the Year Ended 31 December 2024

Growth= mc2 Limited

Contents

Company Information | 1
Balance Sheet | 2 to 3
Notes to the Unaudited Financial Statements | 4 to 9

Growth= mc2 Limited

Company Information

Directors | R C Broome M Luce

Registered office | Innovations House 19 Staple Gardens Winchester Hampshire SO23 8SR

Accountants | Tax Innovations Limited Innovations House 19 Staple Gardens Winchester Hampshire SO23 8SR

Growth= mc2 Limited

(Registration number: 10621967)
Balance Sheet as at 31 December 2024

| Note | 2024 £ | (As restated) 2023 £
Fixed assets |  |  |
Tangible assets | 4 | 36,160 | 42,788
Current assets |  |  |
Debtors | 5 | 3,942,369 | 2,489,301
Cash at bank and in hand |  | 1,291,216 | 1,159,177
|  | 5,233,585 | 3,648,478
Creditors: Amounts falling due within one year | 6 | (1,507,586) | (1,444,369)
Net current assets |  | 3,725,999 | 2,204,109
Net assets |  | 3,762,159 | 2,246,897
Capital and reserves |  |  |
Called up share capital | 7 | 875 | 875
Capital redemption reserve |  | 55 | 55
Other reserves |  | 264,012 | 107,571
Retained earnings |  | 3,497,217 | 2,138,396
Shareholders' funds |  | 3,762,159 | 2,246,897

Growth= mc2 Limited

(Registration number: 10621967)
Balance Sheet as at 31 December 2024

For the financial year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• | The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
• | The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 19 August 2025 and signed on its behalf by:

......................................... R C Broome Director

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

1 | General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
Innovations House
19 Staple Gardens
Winchester
Hampshire
SO23 8SR
England

2 | Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Prior period errors

During the 2024 accounting period a formal review was undertaken of income and project statuses and the below adjustments reflect the position as per the opinion of management. The change has resulted in profits available for distribution at 31 December 2023 reducing by £487,312.

| Relating to the current period disclosed in these financial statements £ | Relating to the prior period disclosed in these financial statements £ | Relating to periods before the prior period disclosed in these financial statements £
Turnover (Increase/(Decrease)) | - | 173,893 | (661,206)
Increase/(Decrease) in Debtors - Accrued Income | - | 458,451 | (250,935)
Increase in Creditors - Deferred Income | - | 945,763 | 728,217

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.
The company recognises revenue when:
- the amount of revenue can be reliably measured;
- it is probable that future economic benefits will flow to the entity; and
- specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.
Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class | Depreciation method and rate
Office Equipment | Straight line @ 25%

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class | Amortisation method and rate
Intangible assets | Straight line over 3 years

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.
Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.
Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.
Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3 | Staff numbers

The average number of persons employed by the company (including directors) during the year, was 20 (2023 - 16).

4 | Tangible assets

| Furniture, fittings and equipment £ | Total £
Cost or valuation
At 1 January 2024 | 70,392 | 70,392
Additions | 9,121 | 9,121
At 31 December 2024 | 79,513 | 79,513
Depreciation
At 1 January 2024 | 27,604 | 27,604
Charge for the year | 15,749 | 15,749
At 31 December 2024 | 43,353 | 43,353
Carrying amount
At 31 December 2024 | 36,160 | 36,160
At 31 December 2023 | 42,788 | 42,788

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

5 | Debtors

Current | 2024 £ | (As restated) 2023 £
Trade debtors | 3,020,002 | 1,921,689
Prepayments | 122,331 | 20,273
Other debtors | 800,036 | 547,339
| 3,942,369 | 2,489,301

6 | Creditors

Creditors: amounts falling due within one year

| 2024 £ | (As restated) 2023 £
Due within one year |  |
Trade creditors | 245,927 | 256,683
Taxation and social security | 281,772 | 65,387
Accruals and deferred income | 951,108 | 1,100,763
Other creditors | 28,779 | 21,536
| 1,507,586 | 1,444,369

7 | Share capital

Allotted, called up and fully paid shares

| 2024 | 2023
| No. | £ | No. | £
Ordinary B of £1 each | 125 | 125 | 125 | 125
Ordinary A1 of £1 each | 375 | 375 | 375 | 375
Ordinary A2 of £1 each | 375 | 375 | 375 | 375
| 875 | 875 | 875 | 875

Growth= mc2 Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

8 | Dividends

Interim dividends paid

|  | 2024 £ |  | 2023 £
Interim dividend of £1,111.00 (2023 - £107.00) per each Ordinary A1 |  | 416,664 |  | 39,999
Interim dividend of £667.00 (2023 - £364.00) per each Ordinary A2 |  | 250,000 |  | 273,329
Interim dividend of £2,200.00 (2023 - £640.00) per each Ordinary B |  | 275,000 |  | 80,000
|  | 941,664 |  | 393,328

9 | Related party transactions

Summary of transactions with all entities with joint control or significant interest

Provision of a working capital loan from one of the shareholders with no interest or fixed date of repayment.

Income and receivables from related parties

2024 | Key management £
Amounts receivable from related party | 859

2023 | Key management £
Amounts receivable from related party | 859

Expenditure with and payables to related parties

2024 | Key management £
Amounts payable to related party | 301

2023 | Key management £
Amounts payable to related party | 500