IRIS Accounts Production v25.2.0.378 SC256775 Board of Directors 1.1.24 31.12.24 31.12.24 true false true false false false true false iso4217:GBP iso4217:USD iso4217:EUR xbrli:shares xbrli:pure utr:tonnes utr:kWh SC256775 2023-12-31 SC256775 2024-12-31 SC256775 2024-01-01 2024-12-31 SC256775 2022-12-31 SC256775 2023-01-01 2023-12-31 SC256775 2023-12-31 SC256775 ns15:Scotland 2024-01-01 2024-12-31 SC256775 ns14:PoundSterling 2024-01-01 2024-12-31 SC256775 ns10:Director1 2024-01-01 2024-12-31 SC256775 ns10:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 SC256775 ns10:SmallEntities 2024-01-01 2024-12-31 SC256775 ns10:AuditExempt-NoAccountantsReport 2024-01-01 2024-12-31 SC256775 ns10:SmallCompaniesRegimeForDirectorsReport 2024-01-01 2024-12-31 SC256775 ns10:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 SC256775 ns10:FullAccounts 2024-01-01 2024-12-31 SC256775 1 2024-01-01 2024-12-31 SC256775 ns10:Director2 2024-01-01 2024-12-31 SC256775 ns10:Director3 2024-01-01 2024-12-31 SC256775 ns10:CompanySecretary1 2024-01-01 2024-12-31 SC256775 ns10:RegisteredOffice 2024-01-01 2024-12-31 SC256775 ns5:CurrentFinancialInstruments 2024-12-31 SC256775 ns5:CurrentFinancialInstruments 2023-12-31 SC256775 ns5:Non-currentFinancialInstruments 2024-12-31 SC256775 ns5:Non-currentFinancialInstruments 2023-12-31 SC256775 ns5:ShareCapital 2024-12-31 SC256775 ns5:ShareCapital 2023-12-31 SC256775 ns5:SharePremium 2024-12-31 SC256775 ns5:SharePremium 2023-12-31 SC256775 ns5:CapitalRedemptionReserve 2024-12-31 SC256775 ns5:CapitalRedemptionReserve 2023-12-31 SC256775 ns5:RetainedEarningsAccumulatedLosses 2024-12-31 SC256775 ns5:RetainedEarningsAccumulatedLosses 2023-12-31 SC256775 ns5:NetGoodwill 2024-01-01 2024-12-31 SC256775 ns5:IntangibleAssetsOtherThanGoodwill 2024-01-01 2024-12-31 SC256775 ns5:PlantMachinery 2024-01-01 2024-12-31 SC256775 ns5:NetGoodwill 2023-12-31 SC256775 ns5:NetGoodwill 2024-12-31 SC256775 ns5:NetGoodwill 2023-12-31 SC256775 ns5:PlantMachinery 2023-12-31 SC256775 ns5:PlantMachinery 2024-12-31 SC256775 ns5:PlantMachinery 2023-12-31 SC256775 ns5:PlantMachinery ns5:LeasedAssetsHeldAsLessee 2023-12-31 SC256775 ns5:PlantMachinery ns5:LeasedAssetsHeldAsLessee 2024-12-31 SC256775 ns5:PlantMachinery ns5:LeasedAssetsHeldAsLessee 2023-12-31 SC256775 ns5:CostValuation 2023-12-31 SC256775 ns5:WithinOneYear ns5:CurrentFinancialInstruments 2024-12-31 SC256775 ns5:WithinOneYear ns5:CurrentFinancialInstruments 2023-12-31 SC256775 ns5:WithinOneYear 2024-12-31 SC256775 ns5:WithinOneYear 2023-12-31 SC256775 ns5:BetweenOneFiveYears 2024-12-31 SC256775 ns5:BetweenOneFiveYears 2023-12-31 SC256775 ns5:AllPeriods 2024-12-31 SC256775 ns5:AllPeriods 2023-12-31 SC256775 ns10:Director2 2 2023-12-31 SC256775 ns10:Director2 2 2022-12-31 SC256775 ns10:Director2 2 2024-01-01 2024-12-31 SC256775 ns10:Director2 2 2023-01-01 2023-12-31 SC256775 ns10:Director2 2 2024-12-31 SC256775 ns10:Director2 2 2023-12-31 SC256775 1 ns10:Director1 2023-12-31 SC256775 1 ns10:Director1 2022-12-31 SC256775 1 ns10:Director1 2024-01-01 2024-12-31 SC256775 1 ns10:Director1 2023-01-01 2023-12-31 SC256775 1 ns10:Director1 2024-12-31 SC256775 1 ns10:Director1 2023-12-31 SC256775 3 ns10:Director3 2023-12-31 SC256775 3 ns10:Director3 2022-12-31 SC256775 3 ns10:Director3 2024-01-01 2024-12-31 SC256775 3 ns10:Director3 2023-01-01 2023-12-31 SC256775 3 ns10:Director3 2024-12-31 SC256775 3 ns10:Director3 2023-12-31

REGISTERED NUMBER: SC256775 (Scotland)

| Multiply (UK) Limited |

| Unaudited Financial Statements |

| for the Year Ended 31 December 2024 |

| Multiply (UK) Limited (Registered number: SC256775) |

Contents of the Financial Statements

for the Year Ended 31 December 2024

Page |

| Company Information | 1 |

| Balance Sheet | 2 |

| Notes to the Financial Statements | 4 |

| Multiply (UK) Limited |

Company Information

for the Year Ended 31 December 2024

| DIRECTORS: | Mr D Bradley-Bird

| Mrs K E Fenton

| Mr M G Fowlestone

| SECRETARY: | Mr D Bradley-Bird

| REGISTERED OFFICE: | 9 Ainslie Place

| Edinburgh

| EH3 6AT

| REGISTERED NUMBER: | SC256775 (Scotland)

| ACCOUNTANTS: | Whitelaw Wells

| 9 Ainslie Place

| Edinburgh

| Midlothian

| EH3 6AT

| BANKERS: | The Royal Bank of Scotland plc

| 36 St Andrew Square

| Edinburgh

| EH2 2AD

| Multiply (UK) Limited (Registered number: SC256775) |

Balance Sheet

31 December 2024

| 2024 | 2023 |

| Notes | £ | £ | £ | £ |

FIXED ASSETS

Intangible assets | 4 | 11,550 |  | 23,100 |  |

Tangible assets | 5 | 28,136 |  | 40,354 |  |

Investments | 6 | 25 |  | 25 |  |

39,711 |  | 63,479 |  |

CURRENT ASSETS

Debtors | 7 | 344,907 |  | 357,069 |  |

Cash at bank | 105,548 |  | 293,525 |  |

450,455 |  | 650,594 |  |

CREDITORS

Amounts falling due within one year | 8 | 333,352 |  | 459,483 |  |

NET CURRENT ASSETS | 117,103 |  | 191,111 |  |

TOTAL ASSETS LESS CURRENT LIABILITIES | 156,814 |  | 254,590 |  |

CREDITORS

Amounts falling due after more than one year | 9 | (144,439 | ) | (190,806 | ) |

PROVISIONS FOR LIABILITIES | - |  | (6,104 | ) |

NET ASSETS | 12,375 |  | 57,680 |  |

| Multiply (UK) Limited (Registered number: SC256775) |

Balance Sheet - continued

31 December 2024

| 2024 | 2023 |

| Notes | £ | £ | £ | £ |

CAPITAL AND RESERVES

Called up share capital | 80,000 |  | 80,000 |  |

Share premium | 145,022 |  | 145,022 |  |

Capital redemption reserve | 5,106 |  | 5,106 |  |

Retained earnings | (217,753 | ) | (172,448 | ) |

SHAREHOLDERS' FUNDS | 12,375 |  | 57,680 |  |

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:

(a) | ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b) | preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 10 September 2025 and were signed on its behalf by:

Mr D Bradley-Bird - Director

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements

for the Year Ended 31 December 2024

1. | STATUTORY INFORMATION

| Multiply (UK) Limited is a private company, limited by shares , registered in Scotland. The company's registered number and registered office address can be found on the Company Information page.

2. | ACCOUNTING POLICIES

| Basis of preparing the financial statements

| These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

| Turnover and revenue recognition

| Turnover represents net invoiced sales of advertising services, excluding value added tax.

| Revenue from advertising is recognised when the service has been provided and all obligations to the customers under the sales agreement have been fulfilled. For larger advertising contracts containing several milestones, revenue is recognised as each milestone is achieved.

| Goodwill

| Goodwill, being the amount paid in connection with the acquisition of a business in 2011, was previously amortised evenly over its estimated useful life of 20 years. The Directors have reviewed the London operation and now believe that the estimated useful life as at the year end was 10 years. From 1 January 2016 the balance outstanding is therefore being amortised evenly over its revised remaining estimated useful life of 10 years.

| Intangible assets

| Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

| Tangible fixed assets

| Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.

| Plant and machinery etc | - | 33% on cost and 25% on cost

| Financial instruments

| The company only has financial assets and financial liabilities of a kind that qualify as basic financial instruments. Basic financial instruments are initially recognised at transaction value and subsequently measured at their settlement value.

| All loans with related parties are all repayable on demand.

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

2. | ACCOUNTING POLICIES - continued

| Taxation

| Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

| Current or deferred taxation assets and liabilities are not discounted.

| Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

| Deferred tax

| Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

| Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

| Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

| Hire purchase and leasing commitments

| Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

| The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

| Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

| Pension costs and other post-retirement benefits

| The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

| Fixed assets investments

| Fixed asset investments comprise unlisted equities whose value cannot be measured reliably. Accordingly, these investments are recognised at cost.

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

2. | ACCOUNTING POLICIES - continued

| Going concern

| The financial statements have been prepared on the going concern principle, which assumes that the company will continue to trade for the foreseeable future. In order to do so the company will require the continued support of the bank and the directors.

| Provisions

| Provisions are recognised where the company has a present obligation as a result of a past event, it is probable the company will be required to settle the obligations, and a reliable estimate can be made of the obligations. The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the obligation.

3. | EMPLOYEES AND DIRECTORS

| The average number of employees during the year was 26 (2023 - 26 ) .

4. | INTANGIBLE FIXED ASSETS

| Goodwill

£ |

| COST

| At 1 January 2024

| and 31 December 2024 | 144,378 |  |

| AMORTISATION

| At 1 January 2024 | 121,278 |  |

| Charge for year | 11,550 |  |

| At 31 December 2024 | 132,828 |  |

| NET BOOK VALUE

| At 31 December 2024 | 11,550 |  |

| At 31 December 2023 | 23,100 |  |

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

5. | TANGIBLE FIXED ASSETS

| Plant and

| machinery

| etc

£ |

| COST

| At 1 January 2024 | 130,502 |  |

| Additions | 8,823 |  |

| At 31 December 2024 | 139,325 |  |

| DEPRECIATION

| At 1 January 2024 | 90,148 |  |

| Charge for year | 21,041 |  |

| At 31 December 2024 | 111,189 |  |

| NET BOOK VALUE

| At 31 December 2024 | 28,136 |  |

| At 31 December 2023 | 40,354 |  |

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

5. | TANGIBLE FIXED ASSETS - continued

| Fixed assets, included in the above, which are held under hire purchase contracts or finance leases are as follows:

| Plant and

| machinery

| etc

£ |

| COST

| At 1 January 2024 | 10,152 |  |

| Transfer to ownership | (10,152 | ) |

| At 31 December 2024 | - |  |

| DEPRECIATION

| At 1 January 2024 | 10,152 |  |

| Transfer to ownership | (10,152 | ) |

| At 31 December 2024 | - |  |

| NET BOOK VALUE

| At 31 December 2024 | - |  |

| At 31 December 2023 | - |  |

6. | FIXED ASSET INVESTMENTS

| Other

| investments

£ |

| COST

| At 1 January 2024

| and 31 December 2024 | 25 |  |

| NET BOOK VALUE

| At 31 December 2024 | 25 |  |

| At 31 December 2023 | 25 |  |

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

7. | DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

2024 | 2023 |

£ | £ |

| Trade debtors | 270,462 |  | 334,339 |  |

| Other debtors | 74,445 |  | 22,730 |  |

344,907 |  | 357,069 |  |

8. | CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR |

2024 | 2023 |

£ | £ |

| Bank loans and overdrafts | 10,123 |  | 9,881 |  |

| Trade creditors | 145,609 |  | 159,489 |  |

| Taxation and social security | 112,097 |  | 119,968 |  |

| Other creditors | 65,523 |  | 170,145 |  |

333,352 |  | 459,483 |  |

9. | CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR |

2024 | 2023 |

£ | £ |

| Bank loans | 5,544 |  | 15,911 |  |

| Other creditors | 138,895 |  | 174,895 |  |

144,439 |  | 190,806 |  |

10. | LEASING AGREEMENTS

| Minimum lease payments under non-cancellable operating leases fall due as follows:

2024 | 2023 |

£ | £ |

| Within one year | 12,487 |  | 19,510 |  |

| Between one and five years | - |  | 3,117 |  |

12,487 |  | 22,627 |  |

| Multiply (UK) Limited (Registered number: SC256775) |

Notes to the Financial Statements - continued

for the Year Ended 31 December 2024

11. | DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

| The following advances and credits to directors subsisted during the years ended 31 December 2024 and 31 December 2023:

2024 | 2023 |

£ | £ |

| Mrs K E Fenton

| Balance outstanding at start of year | (39,170 | ) | (84,170 | ) |

| Amounts advanced | 52,860 |  | 45,000 |  |

| Amounts repaid | - |  | - |  |

| Amounts written off | - |  | - |  |

| Amounts waived | - |  | - |  |

| Balance outstanding at end of year | 13,690 |  | (39,170 | ) |

| Mr D Bradley-Bird

| Balance outstanding at start of year | (39,539 | ) | (85,539 | ) |

| Amounts advanced | 47,836 |  | 46,000 |  |

| Amounts repaid | - |  | - |  |

| Amounts written off | - |  | - |  |

| Amounts waived | - |  | - |  |

| Balance outstanding at end of year | 8,297 |  | (39,539 | ) |

| Mr M G Fowlestone

| Balance outstanding at start of year | (39,005 | ) | (84,005 | ) |

| Amounts advanced | 47,032 |  | 45,000 |  |

| Amounts repaid | - |  | - |  |

| Amounts written off | - |  | - |  |

| Amounts waived | - |  | - |  |

| Balance outstanding at end of year | 8,027 |  | (39,005 | ) |

| Loans to the directors, included within other debtors, are unsecured, repayable on demand, and interest payable at 2.25%.