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Registered number: 04824074









PRIMO DRINKS LIMITED









ANNUAL REPORT AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
PRIMO DRINKS LIMITED
 

CONTENTS



Page
Company Information
 
1
Strategic Report
 
2 - 3
Directors' Report
 
4 - 5
Independent Auditors' Report
 
6 - 9
Statement of Income and Retained Earnings
 
10
Statement of Financial Position
 
11
Notes to the Financial Statements
 
12 - 30


 
PRIMO DRINKS LIMITED
 
 
COMPANY INFORMATION


Directors
B Wright 
G Wright 




Company secretary
G Wright



Registered number
04824074



Registered office
Corrie Way
Bredbury Industrial Estate

Bredbury

Stockport

Cheshire

SK6 2ST




Independent auditors
Alexander Knight & Co Limited
Chartered Accountants & Statutory Auditor

Westgate House

44 Hale Road

Hale

Altrincham

Cheshire

WA14 2EX




Page 1

 
PRIMO DRINKS LIMITED
 
 
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

Introduction
 
The directors present the strategic report for the year ended 31st December 2024.

Principal Activity
 
The principal activity of the company during the year has not changed, it is that of a drinks wholesaler which predominantly delivers alcoholic and non-alcoholic drinks, along with associated products to the hospitality licensed trade.

Business review
 
The company’s activities and business is very much the same as prior years with solid performance year on year. Financial results remain broadly the same as 2023 results and remain strong with the company’s cash flow position continually improving meaning no requirements for any financial funding from external parties. This leaves the business in a great place for acquisitions and growth for future years as the market continues to shrink from larger company acquisitions and suppliers cutting the amount of wholesalers in which they trade with.
Primo Drinks have continued to invest heavily in Research and Development to further develop bespoke internal software which has helped to increase productivity, reduce costs and create better, more efficient ways of working which all help to maintain and grow the profit margins of the business.  
The company’s main focus remains on developing further our relationships with both customers and suppliers to together optimize both businesses in a partnership approach, ensuring customer experience is second to none which in turn ensures profit margins remain at the rates they have been the last number of years. Whilst the business continues to trade in a very competitive market, the company continues to thrive producing excellent results. 

Equity and profitability

Equity remains unchanged from last year’s accounts with Same Day Beers Group Ltd being the holding company owning 75% of Primo Drinks and the rest of the shares owned by the wright family members individually. Same Day Beers Group Ltd is also owned by the Wright family, meaning the same major shareholders have control of both the holding company and Primo Drinks itself. 
Turnover and net profit remain virtually static year on year. The business had a very slow start to 2024 being down in sales performance for the first half year, however the second half of the year turned the opposite way and pulled back the losses sustained earlier in the year to give a static turnover performance outturn. The positive of this though was we started 2025 in the complete opposite position to 2024 with a strong start and being 10% up year on year at the halfway mark of 2025. We are expecting great results for 2025 with estimations of turnover being up around £5m at the year-end in comparison to 2024 results and margin being broadly the same. 

Future opportunities and challenges
 
Our business remains robust to meet any new challenges, whether from pandemic issues, Brexit or other market led changes. Primo Drinks has started to gain much more momentum in the group account arena which is positive but the main focus for Primo Drinks is to continue to gain a greater customer base in the years to come whilst maintaining the business focus on managing its margins and cost base. Primo Drinks remains a cash-rich business and so is potentially looking at other similar business acquisitions.  

Page 2

 
PRIMO DRINKS LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Financial key performance indicators
 
Our key performance indicators continue to be monitored in weekly and monthly analysis / management accounts and include revenue and margin per depot, sales and product mix analysis, service levels, cost controls and balance sheet entries.

Financials, credit risk & liquidity risk

The company's principal financial assets remain strong, and trade debtors are managed in respect of credit and cash flow risk by policies that require appropriate credit checks on customers to ensure credit limits and trading terms are appropriate. The internal accountant and management team review cash forecasts on a regular basis to ensure that the company is able to meet all of its financial obligations and surplus cash is deposited in an interest earning account to get a return on investment. The company had a positive cash balance at year end of £4m and has no loans or outstanding borrowings to anyone other than shareholders / intercompany transactions.

Operational response

We are forecasting net profitability to come in roughly £350,000 to £400,000 ahead of 2024 numbers in 2025 due to increased sales numbers achieved year to date in 2025 at the half year mark. The increased cash position of the company will also allow the company to react swifty and promptly should the right opportunities arise for Primo Drinks to grow further. The balance sheet is also getting stronger and stronger as a result of the excellent performance of the business.

Director Statement

The directors of the company confirm that they have acted in a way that they consider to be in good faith and to promote the success of the company for the benefit of all stakeholders. 
The directors understand the need to act fairly between employees and the company. Regular meetings and annual reviews ensure that our employees have the ability to raise suggestions and issues. The company has invested in the health and safety of all of its staff — employees, customers, suppliers and others — to provide a safe and welcoming environment to engage with and within the company.
Maintaining strong and effective relationships with our customer and supplier base is critical to the success of the business. The directors and colleagues keep in constant contact with our suppliers to provide information when required and act on any feedback or concerns which may arise.


This report was approved by the board and signed on its behalf.



G Wright
Director
Date: 9 September 2025

Page 3

 
PRIMO DRINKS LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Principal activity

The principal activity of the company during the year was that of the wholesale of beers, wines, spirits, and associated bar products.

Results and dividends

The profit for the year, after taxation, amounted to £2,229,614 (2023 - £2,235,873).

Directors

The directors who served during the year were:

B Wright 
G Wright 

Directors' responsibilities statement

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Future developments

Primo Drinks Limited is in the process of demerging its alcohol wholesale business from its research and development project, in reference to the internally developed bespoke software. A new company is in the process of being set up to hold the intellectual property for this bespoke software and the directors then intend to license this software for use by other parties.

Page 4

 
PRIMO DRINKS LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Matters covered in the Strategic Report

In accordance with section 414C(11) of the Companies Act 2006 Regulations 2013, the directors have included a separate strategic report. This includes information that would have been included in the business review and the principal risks and uncertainties.

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditors are aware of that information.

Post balance sheet events

There have been no significant events affecting the Company since the year end.

Auditors

The auditorsAlexander Knight & Co Limitedwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





G Wright
Director
Date: 9 September 2025

Page 5

 
PRIMO DRINKS LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PRIMO DRINKS LIMITED
 

Opinion


We have audited the financial statements of Primo Drinks Limited (the 'Company') for the year ended 31 December 2024, which comprise the Statement of Income and Retained Earnings, the Statement of Financial Position and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Company's affairs as at 31 December 2024 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 6

 
PRIMO DRINKS LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PRIMO DRINKS LIMITED (CONTINUED)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 
PRIMO DRINKS LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PRIMO DRINKS LIMITED (CONTINUED)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud, the audit team:
Obtained an understanding of the nature of the industry and sector, including the legal and regulatory framework that the company operates in and how the company is complying with the legal and regulatory framework; 
Inquired of management and those charged with governance their own identification and assessment of the risks of irregularities, including any known actual, suspected or alleged instances of fraud; 
Discussed matters about non-compliance with laws and regulations and how fraud might occur including an assessment of how and where the financial statements may be susceptible to fraud.
As a result of performing the above, our procedures to respond to the risks identified included the following:
Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud;
In addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments;
All engagement team members were informed of the relevant laws and regulations and potential fraud risks at the planning stage and reminded to remain alert to any indications of fraud or non-compliance with laws and regulations throughout the audit. The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify such items.
There are inherent limitations in our audit procedures described above. The more removed the laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to inquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any. Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.
It remains the primary responsibility of management to ensure that the entity's operations are conducted in accordance with the provisions of laws and regulations and for the prevention and detection of fraud.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.


Page 8

 
PRIMO DRINKS LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PRIMO DRINKS LIMITED (CONTINUED)


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Murray Patt FCA (Senior Statutory Auditor)
for and on behalf of
Alexander Knight & Co Limited
Chartered Accountants & Statutory Auditor
Westgate House
44 Hale Road
Hale
Altrincham
Cheshire
WA14 2EX

15 September 2025
Page 9

 
PRIMO DRINKS LIMITED
 
 
STATEMENT OF INCOME AND RETAINED EARNINGS
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023
Note
£
£

  

Turnover
 4 
32,465,836
32,831,847

Cost of sales
  
(25,583,739)
(25,805,375)

Gross profit
  
6,882,097
7,026,472

Administrative expenses
  
(4,332,156)
(4,319,619)

Other operating income
 5 
107,214
182,414

Operating profit
 6 
2,657,155
2,889,267

Interest receivable and similar income
 10 
218,768
123,795

Profit before tax
  
2,875,923
3,013,062

Tax on profit
 11 
(646,309)
(777,189)

Profit after tax
  
2,229,614
2,235,873

  

  

Retained earnings at the beginning of the year
  
10,315,091
8,623,003

  
10,315,091
8,623,003

Profit for the year
  
2,229,614
2,235,873

Dividends declared and paid
  
(264,413)
(543,785)

Retained earnings at the end of the year
  
12,280,292
10,315,091
There were no recognised gains and losses for 2024 or 2023 other than those included in the statement of income and retained earnings.

The notes on pages 12 to 30 form part of these financial statements.

Page 10

 
PRIMO DRINKS LIMITED
REGISTERED NUMBER: 04824074

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 14 
841,226
1,058,556

Investments
 15 
8,896
8,896

  
850,122
1,067,452

Current assets
  

Stocks
 16 
3,557,302
3,070,457

Debtors: amounts falling due after more than one year
 17 
613,932
576,573

Debtors: amounts falling due within one year
 17 
7,378,227
7,479,034

Cash at bank and in hand
 18 
4,008,622
2,684,550

  
15,558,083
13,810,614

Creditors: amounts falling due within one year
 19 
(3,938,557)
(4,322,000)

Net current assets
  
 
 
11,619,526
 
 
9,488,614

Total assets less current liabilities
  
12,469,648
10,556,066

Provisions for liabilities
  

Deferred tax
 20 
(187,921)
(239,540)

  
 
 
(187,921)
 
 
(239,540)

Net assets
  
12,281,727
10,316,526


Capital and reserves
  

Called up share capital 
 21 
1,433
1,433

Capital redemption reserve
 22 
2
2

Profit and loss account
 22 
12,280,292
10,315,091

  
12,281,727
10,316,526


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 



G Wright
Director
Date: 9 September 2025

The notes on pages 12 to 30 form part of these financial statements.

Page 11

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

The company is a private company limited by shares, registered in England and Wales (company number 04824074). The address of the registered office is Corrie Way, Bredbury Industrial Estate, Bredbury, Stockport, Cheshire, SK6 2ST.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).
The financial statements are prepared in sterling which is the functional currency of the entity.

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
the requirements of Section 7 Statement of Cash Flows;
the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
the requirements of Section 26 Share-based Payment paragraphs 26.18(b), 26.19 to 26.21 and 26.23;
the requirements of Section 33 Related Party Disclosures paragraph 33.7.

This information is included in the consolidated financial statements of Same Day Beers Group Limited as at 31 December 2024 and these financial statements may be obtained from Companies House.

 
2.3

Exemption from preparing consolidated financial statements

The Company is a parent company that is also a subsidiary included in the consolidated financial statements of a larger group by a parent undertaking established under the law of any part of the United Kingdom and is therefore exempt from the requirement to prepare consolidated financial statements under section 400 of the Companies Act 2006.

Page 12

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Sale of goods

Revenue from the sale of goods is recognised when all of the following conditions are satisfied:
the Company has transferred the significant risks and rewards of ownership to the buyer;
the Company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the transaction; and
the costs incurred or to be incurred in respect of the transaction can be measured reliably.

 
2.5

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Employee benefits

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

Page 13

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.9

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

At each reporting date the company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 Amortisation is provided on the following bases:

Goodwill
-
50%
straight line

Page 14

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

At each reporting date the Company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives.

Depreciation is provided on the following basis:

Plant and machinery
-
20%
reducing balance
Motor vehicles
-
25%
reducing balance
Fixtures and fittings
-
20%
reducing balance
Computer equipment
-
33%
straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.11

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Investments in unlisted Company shares, whose market value can be reliably determined, are remeasured to market value at each reporting date. Gains and losses on remeasurement are recognised in the Statement of Income and Retained Earnings for the period. Where market value cannot be reliably determined, such investments are stated at historic cost less impairment.

 
2.12

Stocks

Stocks are stated at the lower of cost and net realisable value, being the estimated selling price less costs to complete and sell. Cost is based on the cost of purchase on a first in, first out basis. Work in progress and finished goods include labour and attributable overheads.

At each reporting date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss.

Page 15

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.13

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.14

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.15

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.16

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Deferred tax liabilities are also presented within provisions but are measured in accordance with the accounting policy on taxation.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.17

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

The Company has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.

Financial instruments are recognised in the Company's Statement of Financial Position when the Company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are
Page 16

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.17
Financial instruments (continued)

subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

Other financial assets

Other financial assets, which includes investments in equity instruments which are not classified as subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the recognised transaction price. Such assets are subsequently measured at fair value with the changes in fair value being recognised in the profit or loss. Where other financial assets are not publicly traded, hence their fair value cannot be measured reliably, they are measured at cost less impairment.

Impairment of financial assets

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss. 

Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary
Page 17

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.17
Financial instruments (continued)

course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.

Other financial instruments

Derivatives, including forward exchange contracts, futures contracts and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to the profit or loss. They are subsequently measured at fair value with changes in the profit or loss.

Debt instruments that do not meet the conditions as set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through the profit or loss. This recognition and measurement would also apply to financial instruments where the performance is evaluated on a fair value basis as with a documented risk management or investment strategy.

Derecognition of financial instruments

Derecognition of financial assets

Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.

Derecognition of financial liabilities

Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.

  
2.18

Share capital

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options are shown as equity as a deduction, net of tax from the proceeds.

 
2.19

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Page 18

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

3.


Judgements in applying accounting policies and key sources of estimation uncertainty

The preparation of the financial statements requires management to make judgements, estimates, and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.
Significant judgements
Management do not feel that there are any judgements (apart from those involving estimates) that have been made in the process of applying the entity’s accounting policies which have a significant effect on the amounts recognised in the financial statements.
Key sources of estimation uncertainty
Accounting estimates and assumptions are made concerning the future and, by their nature, will rarely equal the related actual outcome. The key assumptions and other sources of estimation uncertainty that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are as follows:
Estimated useful life and residual value of fixed assets
Depreciation of tangible fixed assets has been based on estimated useful lives and residual values deemed appropriate by the directors. Estimated useful lives and residual values are reviewed annually and revised as appropriate. Revisions take into account estimated useful lives and residual values, as evidenced by disposals during current and prior accounting periods.
Investments
Investments in subsidiaries are valued at cost. The directors annually consider the need for any impairment and provide as appropriate.
Impairment of debtors
The company makes an estimate of the recoverable value of trade debtors. When assessing impairment of trade debtors, management considers factors including the current credit rating of the debtor, the ageing profile of debtors, and historical experience.

Page 19

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Turnover

An analysis of turnover by class of business is as follows:


2024
2023
£
£

Sale of goods
32,465,836
32,831,847

32,465,836
32,831,847


Analysis of turnover by country of destination:

2024
2023
£
£

United Kingdom
32,465,836
32,831,847

32,465,836
32,831,847


All turnover arose within the United Kingdom.


5.


Other operating income

2024
2023
£
£

Other operating income
107,214
182,414

107,214
182,414



6.


Operating profit

The operating profit is stated after charging:

2024
2023
£
£

Depreciation of tangible fixed assets
271,349
302,451

(Profit)/loss on disposal of fixed assets
109
(13,606)

Other operating lease rentals
394,343
394,343

Impairment of trade debtors
19,382
21,165

Page 20

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Auditors' remuneration

During the year, the Company obtained the following services from the Company's auditors:


2024
2023
£
£

Fees payable to the Company's auditors for the audit of the Company's financial statements
14,963
14,000


8.


Employees

Staff costs, including directors' remuneration, were as follows:


2024
2023
£
£

Wages and salaries
2,253,123
2,087,812

Social security costs
227,852
200,316

Cost of defined contribution scheme
289,233
418,083

2,770,208
2,706,211


The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Distribution
63
64



Administration
14
13



Management
3
3

80
80


9.


Directors' remuneration

2024
2023
£
£

Directors' emoluments
68,559
81,704

Company contributions to defined contribution pension schemes
120,000
120,000

188,559
201,704


During the year retirement benefits were accruing to 2 directors (2023 - 2) in respect of defined contribution pension schemes.

Page 21

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

10.


Interest receivable

2024
2023
£
£


Other interest receivable
218,768
123,795

218,768
123,795


11.


Taxation


2024
2023
£
£

Corporation tax


Current tax on profits for the year
778,663
723,133

Adjustments in respect of previous periods
(80,736)
80,736


697,927
803,869


Total current tax
697,927
803,869

Deferred tax


Deferred tax - current year
(51,618)
(26,680)

Total deferred tax
(51,618)
(26,680)


Tax on profit
646,309
777,189
Page 22

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
 
11.Taxation (continued)


Factors affecting tax charge for the year

The tax assessed for the year is lower than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 23.52%). The differences are explained below:

2024
2023
£
£


Profit on ordinary activities before tax
2,875,923
3,013,062


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 23.52%)
718,981
708,689

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
8,064
26,992

Superdeductions
-
(37,649)

Adjustments to tax charge in respect of prior periods
(80,736)
80,736

Uplift in future deferred tax rates
-
(1,579)

Total tax charge for the year
646,309
777,189


Factors that may affect future tax charges

There were no factors that may affect future tax charges.


12.


Dividends

Dividends paid during the year (excluding those for which a liability existed at the end of the prior year):

2024
2023
£
£


Dividends paid
264,413
543,785

264,413
543,785

Page 23

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

13.


Intangible assets




Goodwill

£



Cost


At 1 January 2024
11,782



At 31 December 2024

11,782



Amortisation


At 1 January 2024
11,782



At 31 December 2024

11,782



Net book value



At 31 December 2024
-



At 31 December 2023
-



Page 24

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

14.


Tangible fixed assets





Plant and machinery
Motor vehicles
Fixtures and fittings
Computer equipment
Total

£
£
£
£
£



Cost or valuation


At 1 January 2024
208,296
1,335,979
123,968
231,708
1,899,951


Additions
-
50,550
241
9,919
60,710


Disposals
-
(12,000)
-
(82)
(12,082)



At 31 December 2024

208,296
1,374,529
124,209
241,545
1,948,579



Depreciation


At 1 January 2024
145,262
398,009
81,941
216,183
841,395


Charge for the year on owned assets
12,607
240,261
8,434
10,047
271,349


Disposals
-
(5,391)
-
-
(5,391)



At 31 December 2024

157,869
632,879
90,375
226,230
1,107,353



Net book value



At 31 December 2024
50,427
741,650
33,834
15,315
841,226



At 31 December 2023
63,034
937,970
42,027
15,525
1,058,556


15.


Fixed asset investments





Investments in subsidiary companies
Unlisted investments
Total

£
£
£



Cost or valuation


At 1 January 2024
1,226
7,670
8,896



At 31 December 2024
1,226
7,670
8,896




Page 25

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Class of shares

Holding

Primo Drinks (Lancashire) Limited
Ordinary
100%
Primo Drinks (Merseyside) Limited
Ordinary
100%
Primo Drinks (Yorkshire) Limited
Ordinary
100%
Primo Drinks (Staffordshire) Limited
Ordinary
100%
Primo Drinks (North East) Limited
Ordinary
100%

The registered office of all subsidiary companies is Corrie Way, Bredbury Park Industrial Estate, Bredbury, Stockport, Cheshire, SK6 2ST.

The aggregate of the share capital and reserves as at 31 December 2024 and the profit or loss for the year ended on that date for the subsidiary undertakings were as follows:

Name
Aggregate of share capital and reserves
Profit/(Loss)
£
£

Primo Drinks (Lancashire) Limited
206
-

Primo Drinks (Merseyside) Limited
606
-

Primo Drinks (Yorkshire) Limited
206
-

Primo Drinks (Staffordshire) Limited
206
-

Primo Drinks (North East) Limited
2
-


16.


Stocks

2024
2023
£
£

Raw materials and consumables
3,557,302
3,070,457

3,557,302
3,070,457


Impairment losses recognised in profit and loss in respect of stock during the period were £nil (2023: -£nil).

Page 26

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

17.


Debtors

2024
2023
£
£

Due after more than one year

Due from connected companies
283,695
548,341

Other debtors
330,237
28,232

613,932
576,573


2024
2023
£
£

Due within one year

Trade debtors
976,944
1,505,996

Amounts owed by connected companies
280,333
300,000

Other debtors
4,886,597
4,693,271

Prepayments and accrued income
1,234,353
979,767

7,378,227
7,479,034


Trade debtors are stated net of provisions for impairment of £57,066 (2023: £34,105).


18.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
4,008,622
2,684,550

4,008,622
2,684,550


Page 27

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

19.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
2,538,499
3,464,628

Amounts owed to group undertakings
1,226
1,226

Amounts owed to connected companies
17,898
-

Corporation tax
365,651
448,133

Other taxation and social security
188,425
94,764

Other creditors
565,778
65,327

Accruals and deferred income
261,080
247,922

3,938,557
4,322,000



20.


Deferred taxation




2024


£






At beginning of year
(239,539)


Charged to profit or loss
51,618



At end of year
(187,921)

The provision for deferred taxation is made up as follows:

2024
2023
£
£


Accelerated capital allowances
(189,247)
(240,706)

Unpaid pension contributions
1,326
1,167

(187,921)
(239,539)

Page 28

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

21.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



1,433 (2023 - 1,433) Ordinary shares of £1.00 each
1,433
1,433



22.


Reserves

Capital redemption reserve

This reserve records the nominal value of shares repurchased by the company.

Profit and loss account

This reserve records retained earnings and accumulated losses.


23.


Pension commitments

The amount recognised in profit or loss as an expense in relation to defined contribution plans was £289,233 (2023: £418,083).


24.


Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023
£
£


Not later than 1 year
454,913
394,343

Later than 1 year and not later than 5 years
132,527
180,833

587,440
575,176


25.


Transactions with directors

At the year end date the director, B Wright owed the company £nil (2023 - £2,245,561).The loan account was interest free, unsecured, and repaid in full after the year-end.
At the year end date the director, G Wright owed the company £nil (2023 - £2,339,339).The loan account was interest free, unsecured, and repaid in full after the year-end.

Page 29

 
PRIMO DRINKS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

26.


Related party transactions

During the year, the company rented the premises from which its depots operated from connected companies for £394,343 (2023 - £394,343).


27.


Controlling party

The group in which this company's information is consolidated is Same Day Beers Group Limited. Same Day Beers Group Limited is incorporated in England and Wales and will be drawing up consolidated financial statements to 31 December 2024. The registered office address is Bredbury Park Industrial Estate, Corrie Way, Bredbury, Stockport, Cheshire, SK6 2ST.

 
Page 30