Company registration number 05026002 (England and Wales)
LIKEWIZE LUCID CX LIMITED
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
PAGES FOR FILING WITH REGISTRAR
Affinia
Ground Floor
Swift House
18 Hoffmanns Way
Chelmsford
CM1 1GU
LIKEWIZE LUCID CX LIMITED
CONTENTS
Page
Statement of financial position
1
Notes to the financial statements
2 - 8
LIKEWIZE LUCID CX LIMITED
STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024
31 December 2024
- 1 -
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
4
392,081
31,758
Current assets
Debtors
5
5,302,843
2,160,784
Cash at bank and in hand
317,511
2,325,760
5,620,354
4,486,544
Creditors: amounts falling due within one year
6
(1,871,130)
(1,014,339)
Net current assets
3,749,224
3,472,205
Total assets less current liabilities
4,141,305
3,503,963
Provisions for liabilities
7
(58,078)
(2,395)
Net assets
4,083,227
3,501,568
Capital and reserves
Called up share capital
320
320
Profit and loss reserves
4,082,907
3,501,248
Total equity
4,083,227
3,501,568

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The directors of the company have elected not to include a copy of the income statement within the financial statements.true

The financial statements were approved by the board of directors and authorised for issue on 12 September 2025 and are signed on its behalf by:
Mr D E Parkinson
Director
Company registration number 05026002 (England and Wales)
LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
1
Accounting policies
Company information

Likewize Lucid CX Limited is a private company limited by shares incorporated in England and Wales. The registered office is Unit 2, Crewe Logistics Park, Jack Mills Way, Shavington, Crewe, Cheshire, CW2 5XF.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that thetrue company has adequate resources to continue in operational existence for the foreseeable future. This is further supported due to the financial backing of the intermediate parent company. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

The company earns revenue from software and media development and consultancy.

 

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Interest income is recognised when it is probable that the economic benefits will flow to the company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding and the effective interest rate applicable.

1.4
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

1.5
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.6
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

1.7
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 3 -
1.8
Finance costs

Interest costs are recognised in the profit or loss in the period in which they are incurred. Interest is calculated based on the terms agreed with the financial institution.

1.9
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
25% Straight line
Fixtures and fittings
25% Straight line (Assets under cycle to work scheme - over 18 months)
Computers
25% Straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Interest costs are recognised in the profit or loss in the period in which they are incurred. Interest is calculated based on the terms agreed with the financial institution.

1.10
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.11
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's statement of financial position when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 4 -
Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

1.12
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.13
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.14
Provisions

Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

 

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 5 -
2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Accrued income

The company includes accrued income in respect of service contracts to ensure that all revenue earned, which the company was entitled to in the financial year, has been included within the correct period. The amounts accrued are based on written contracts or purchase orders directly received from customers, where invoices are raised after the year end.

Dilapidation Provision

The company has recognised a provision for dilapidations in respect of its leased properties. This provision is based on the estimated costs required to restore the properties to their original condition at the end of the lease term. The estimation of these costs involves significant judgment and is based on historical experience, current market conditions, and the terms of the lease agreements.

3
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
Total
52
50
LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 6 -
4
Tangible fixed assets
Leasehold improvements
Fixtures and fittings
Computers
Total
£
£
£
£
Cost
At 1 January 2024
-
0
6,799
82,568
89,367
Additions
54,980
225,742
148,485
429,207
At 31 December 2024
54,980
232,541
231,053
518,574
Depreciation and impairment
At 1 January 2024
-
0
6,359
51,250
57,609
Depreciation charged in the year
7,331
31,676
29,877
68,884
At 31 December 2024
7,331
38,035
81,127
126,493
Carrying amount
At 31 December 2024
47,649
194,506
149,926
392,081
At 31 December 2023
-
0
440
31,318
31,758
5
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
689,380
856,967
Corporation tax recoverable
-
0
37,119
Amounts owed by related parties
4,567,373
1,141,983
Other debtors
-
0
27,247
Prepayments and accrued income
46,090
97,468
5,302,843
2,160,784

Included within debtors is a £3 million loan receivable. The loan is on commercial terms bearing an annual interest rate of 5.1%.

 

6
Creditors: amounts falling due within one year
2024
2023
£
£
Bank overdrafts
174,917
-
0
Trade creditors
26,007
13,579
Amounts owed to group undertakings
1,353,238
671,963
Taxation and social security
136,296
168,453
Other creditors
180,672
160,344
1,871,130
1,014,339
LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
6
Creditors: amounts falling due within one year
(Continued)
- 7 -

The company has fixed, floating and negative pledge charges secured over all the property and undertaking of the company in favour of Jefferies Finance LLC dated 20th December 2024.

 

Included in creditors are amounts due to a related party in respect of a group relief payment.

7
Provisions for liabilities
2024
2023
£
£
Provisions for dilapidations
58,078
-
Deferred tax liabilities
-
0
2,395
58,078
2,395
8
Audit report information

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006.

The auditor's report is unqualified and includes the following:

Opinion

In our opinion the financial statements:

Senior Statutory Auditor:
Michael Warman
Statutory Auditor:
Affinia (Chelmsford)
Date of audit report:
12 September 2025
9
Operating lease commitments
As lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2024
2023
£
£
Total commitments
640,636
4,482
LIKEWIZE LUCID CX LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 8 -
10
Related party transactions

The company has taken advantage of the disclosure exemptions available in FRS 102 Section 33 in relation to balances and transactions between wholly owned entities within the Likewize Corp group of companies, which is the smallest group in which the accounts of Likewize Lucid CX is consolidated.

11
Parent company

The immediate parent company is Likewize Device Protection LLC, a company incorporated in the United States of America (company number 3924639).

 

As at 31st December 2024, the Directors regarded Genstar Capital Partners X, a US based private equity firm, as the company's ultimate parent and the controlling party, through a majority shareholding of the group to which the company belongs.

 

The smallest group into which accounts of Likewize Lucid CX Limited is consolidated is Likewize Corp, a company incorporated in the United States of America (company number 2796374). The registered office of the company is at 1900 W Kirkwood Blvd Suite 1600C Southlake, TX 76092.

 

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