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Registration number: 13276764

Create Better Group Limited

Annual Report and Consolidated Financial Statements

for the Year Ended 31 December 2024

 

Create Better Group Limited

Contents

Company Information

1

Strategic Report

2

Directors' Report

3

Statement of Directors' Responsibilities

4

Independent Auditor's Report

5 to 7

Consolidated Profit and Loss Account

8

Consolidated Statement of Comprehensive Income

9

Consolidated Balance Sheet

10

Balance Sheet

11

Consolidated Statement of Changes in Equity

12

Statement of Changes in Equity

13

Consolidated Statement of Cash Flows

14

Statement of Cash Flows

15

Notes to the Financial Statements

16 to 28

 

Create Better Group Limited

Company Information

Directors

G Linney

Mr Peter James Kitchener

Company secretary

Kelly-Marie Wheatcroft

Registered office

Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

Auditors

Just Audit & Assurance Ltd
Chartered Accountants37 Market Square
Witney
Oxfordshire
OX28 6RE

 

Create Better Group Limited

Strategic Report for the Year Ended 31 December 2024

The directors present their strategic report for the year ended 31 December 2024.

Principal activity

The principal activity of the group is activities of other holding companies not elsewhere classified

Fair review of the business

Financial Year 2024 has been a year of consolidation for our group of companies following previous recent acquisitions and integrations. New systems have been further enhanced to create an even more efficient storage and distribution supply system. Our range of brand and new product offerings have been widened with a real focus on quality and customer focus. Throughout 2024 we have rationalised our cost base to establish a best of breed supply base.

Our strategic mission continues to make ourselves essential to our clients for every cake occasion that they can envision and enact, from the biggest occasion to the smallest and most personal.

We continue to aim to achieve this by developing best-in-class, customer-centric platforms and products and by knowing our people, customers, and partners better than anyone, and observing the world as it is, with intrinsic empathy, creativity and curiosity.

Principal risks and uncertainties

Risks and uncertainties encountered during 2024 include tough market and economic conditions, which have impacted upon profitability; reduced market buoyancy; supply chain disruption and increased costs. These factors have probably affected every company in every industry globally in 2024.

However, historically we have always sought and developed the talent and resources to meet these challenges better than our competition. 2024 saw the continuation of this talent and resource development. Through structured and targeted planning, we maintain a coherent and well executed response to grow both sales and profitability by application of this talent and resource.

In this fashion, throughout 2024 and for the future, our purpose is to help the world create better, making life's special moments even greater!

Approved and authorised by the Board on 1 May 2025 and signed on its behalf by:
 

.........................................
G Linney
Director

 

Create Better Group Limited

Directors' Report for the Year Ended 31 December 2024

The directors present their report and the for the year ended 31 December 2024.

Directors of the group

The directors who held office during the year were as follows:

G Linney

Mr Peter James Kitchener

Financial instruments

Objectives and policies

Significant investments in infrastructure, people and systems during 2024 have given us the platform to achieve our ongoing core objective of organically growing our multiple customer facing entities in a profitable way. The return of celebrations in a post-covid world opens up a number of new cake occasions. Our mission to be a bigger part of more of these occasions through our various retail, wholesale and education platforms. The strengthening of the team at all levels will see us meet the changing customer demands with new and exciting products, content and experiences.

Price risk, credit risk, liquidity risk and cash flow risk

Our talented management team use data and expert insights from within Create Better Group and the parent organisation to predict and respond to changing customer behaviour in a post covid world and in an developing local and global economy. Our strengthened business systems and consolidated buying power allow us to respond to and, where possible, mitigate rising prices in an inflationary and sometimes imperfect global supply chain. Our management team is focussed on strong and engaging leadership and, in turn, creating an environment that attracts, retains and develops the best talent in an ever-changing labour market.

Employment of disabled persons

We are an equal opportunities employer that celebrates diversity and inclusion. We are committed to the health, safety and wellbeing of our people, customers, and partners. We work closely with regulatory bodies, industry experts and internal company resources to ensure we reduce risks and operate at the highest standards of health and safety. We constantly review our compliance to GDPR and PCI regulations to ensure we have a legal basis for collecting and using data and that we and our data processing partners do so in a lawful and just way.

Disclosure of information to the auditor

Each director has taken steps that they ought to have taken as a director in order to make themselves aware of any relevant audit information and to establish that the company's auditor is aware of that information. The directors confirm that there is no relevant information that they know of and of which they know the auditor is unaware.

Approved and authorised by the Board on 1 May 2025 and signed on its behalf by:
 

.........................................
G Linney
Director

 

Create Better Group Limited

Statement of Directors' Responsibilities

The directors acknowledge their responsibilities for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and the company and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

select suitable accounting policies and apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group's and the company's transactions and disclose with reasonable accuracy at any time the financial position of the group and the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

 

Create Better Group Limited

Independent Auditor's Report to the Members of Create Better Group Limited

Opinion

We have audited the financial statements of Create Better Group Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024, which comprise the Consolidated Profit and Loss Account, Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Balance Sheet, Consolidated Statement of Changes in Equity, Statement of Changes in Equity, Consolidated Statement of Cash Flows, Statement of Cash Flows, and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

give a true and fair view of the state of the group's and the parent company's affairs as at 31 December 2024 and of the group's loss for the year then ended;

have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the auditor responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The directors are responsible for the other information. The other information comprises the information included in the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

Create Better Group Limited

Independent Auditor's Report to the Members of Create Better Group Limited

We have nothing to report in this regard.

Opinion on other matter prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Strategic Report and Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and

the Strategic Report and Directors' Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of our knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report and the Directors' Report.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or

the parent company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors' remuneration specified by law are not made; or

we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the Statement of Directors' Responsibilities [set out on page 4], the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditor Responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

 

Create Better Group Limited

Independent Auditor's Report to the Members of Create Better Group Limited

Our assessment focused on key laws and regulations the company has to comply with and areas of the financial statements we assessed as being more susceptible to misstatement. These key laws and regulations included but were not limited to compliance with the Companies Act 2006, United Kingdom Generally Accepted Accounting Practice and relevant tax legislation.

We are not responsible for preventing irregularities. Our approach to detect irregularities included, but was not limited to, the following:

• obtaining an understanding of the entity’s policies and procedures and how the entity has complied with these, through discussions and sample testing of controls;
• obtaining an understanding of the legal and regulatory framework applicable to the entity and how the entity is complying with that framework;
• an understanding of the entity’s risk assessment process, including the risk of fraud;
• designing our audit procedures to respond to our risk assessment; and
• performing audit work over the risk of management override of controls including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing estimates for bias.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

......................................
Jonathan Michael Russell (Senior Statutory Auditor)
For and on behalf of Just Audit & Assurance Ltd, Statutory Auditor
 37 Market Square
Witney
Oxfordshire
OX28 6RE

1 May 2025

 

Create Better Group Limited

Consolidated Profit and Loss Account for the Year Ended 31 December 2024

Note

2024
£

2023
£

Turnover

3

10,266,730

10,711,596

Cost of sales

 

(5,784,504)

(6,299,647)

Gross profit

 

4,482,226

4,411,949

Distribution costs

 

(833,869)

(1,102,577)

Administrative expenses

 

(4,604,481)

(4,987,497)

Operating loss

5

(956,124)

(1,678,125)

Amounts written off investments

 

-

210,859

Interest payable and similar expenses

6

(391,221)

(374,995)

   

(391,221)

(164,136)

Loss before tax

 

(1,347,345)

(1,842,261)

Loss for the financial year

 

(1,347,345)

(1,842,261)

Profit/(loss) attributable to:

 

Owners of the company

 

(1,347,345)

(1,842,261)

The group has no recognised gains or losses for the year other than the results above.

 

Create Better Group Limited

Consolidated Statement of Comprehensive Income for the Year Ended 31 December 2024

2024
£

2023
£

Loss for the year

(1,347,345)

(1,842,261)

Total comprehensive income for the year

(1,347,345)

(1,842,261)

Total comprehensive income attributable to:

Owners of the company

(1,347,345)

(1,842,261)

 

Create Better Group Limited

(Registration number: 13276764)
Consolidated Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Intangible assets

10

3,644,747

4,182,172

Tangible assets

11

803,917

903,429

 

4,448,664

5,085,601

Current assets

 

Stocks

13

2,942,880

2,494,342

Debtors

14

847,008

435,071

Cash at bank and in hand

 

211,294

989,638

 

4,001,182

3,919,051

Creditors: Amounts falling due within one year

16

(8,934,161)

(8,141,622)

Net current liabilities

 

(4,932,979)

(4,222,571)

Total assets less current liabilities

 

(484,315)

863,030

Creditors: Amounts falling due after more than one year

16

(6,501,553)

(6,501,553)

Provisions for liabilities

17

(81,259)

(81,259)

Net liabilities

 

(7,067,127)

(5,719,782)

Capital and reserves

 

Called up share capital

19

1,000

1,000

Retained earnings

(7,068,127)

(5,720,782)

Equity attributable to owners of the company

 

(7,067,127)

(5,719,782)

Shareholders' deficit

 

(7,067,127)

(5,719,782)

Approved and authorised by the Board on 1 May 2025 and signed on its behalf by:
 

.........................................
G Linney
Director

 

Create Better Group Limited

(Registration number: 13276764)
Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Intangible assets

10

3,615,265

4,147,290

Investments

12

1,301

1,301

 

3,616,566

4,148,591

Current assets

 

Debtors

14

654,012

676,251

Cash at bank and in hand

 

20,203

984

 

674,215

677,235

Creditors: Amounts falling due within one year

16

(15,800)

(6,769)

Net current assets

 

658,415

670,466

Total assets less current liabilities

 

4,274,981

4,819,057

Creditors: Amounts falling due after more than one year

16

(6,501,553)

(6,501,553)

Net liabilities

 

(2,226,572)

(1,682,496)

Capital and reserves

 

Called up share capital

19

1,000

1,000

Retained earnings

(2,227,572)

(1,683,496)

Shareholders' deficit

 

(2,226,572)

(1,682,496)

The parent company has taken advantage of section 408 of the Companies Act 2006 and has not included its own profit and loss account in these financial statements. The company made a loss after tax for the financial year of £544,076 (2023 - loss of £614,642).

Approved and authorised by the Board on 1 May 2025 and signed on its behalf by:
 

.........................................
G Linney
Director

 

Create Better Group Limited

Consolidated Statement of Changes in Equity for the Year Ended 31 December 2024
Equity attributable to the parent company

Share capital
£

Retained earnings
£

Total
£

Total equity
£

At 1 January 2024

1,000

(5,720,782)

(5,719,782)

(5,719,782)

Loss for the year

-

(1,347,345)

(1,347,345)

(1,347,345)

At 31 December 2024

1,000

(7,068,127)

(7,067,127)

(7,067,127)



 

Share capital
£

Retained earnings
£

Total
£

Total equity
£

At 1 January 2023

1,000

(3,878,521)

(3,877,521)

(3,877,521)

Loss for the year

-

(1,842,261)

(1,842,261)

(1,842,261)

At 31 December 2023

1,000

(5,720,782)

(5,719,782)

(5,719,782)



 

 

Create Better Group Limited

Statement of Changes in Equity for the Year Ended 31 December 2024

Share capital
£

Retained earnings
£

Total
£

At 1 January 2024

1,000

(1,683,496)

(1,682,496)

Loss for the year

-

(544,076)

(544,076)

At 31 December 2024

1,000

(2,227,572)

(2,226,572)



 

Share capital
£

Retained earnings
£

Total
£

At 1 January 2023

1,000

(1,068,854)

(1,067,854)

Loss for the year

-

(614,642)

(614,642)

At 31 December 2023

1,000

(1,683,496)

(1,682,496)



 

 

Create Better Group Limited

Consolidated Statement of Cash Flows for the Year Ended 31 December 2024

Note

2024
£

2023
£

Cash flows from operating activities

Loss for the year

 

(1,347,345)

(1,842,261)

Adjustments to cash flows from non-cash items

 

Depreciation and amortisation

5

668,990

639,842

Loss on disposal of intangible assets

4

-

200,252

Finance costs

6

418,024

174,363

 

(260,331)

(827,804)

Working capital adjustments

 

(Increase)/decrease in stocks

13

(448,538)

576,831

Increase in trade debtors

14

(411,937)

(152,123)

Increase in trade creditors

16

792,539

1,647,526

Net cash flow from operating activities

 

(328,267)

1,244,430

Cash flows from investing activities

 

Acquisitions of tangible assets

(32,053)

(590,749)

Proceeds from sale of tangible assets

 

-

776

Acquisition of intangible assets

10

-

(16,508)

Debt due to parent company waived

 

-

210,859

Net cash flows from investing activities

 

(32,053)

(395,622)

Cash flows from financing activities

 

Interest paid

6

(418,024)

(385,222)

Net (decrease)/increase in cash and cash equivalents

 

(778,344)

463,586

Cash and cash equivalents at 1 January

 

989,638

526,052

Cash and cash equivalents at 31 December

 

211,294

989,638

 

Create Better Group Limited

Statement of Cash Flows for the Year Ended 31 December 2024

Note

2024
£

2023
£

Cash flows from operating activities

Loss for the year

 

(544,076)

(614,642)

Adjustments to cash flows from non-cash items

 

Depreciation and amortisation

5

532,025

538,749

Loss on disposal of intangible assets

4

-

59,299

 

(12,051)

(16,594)

Working capital adjustments

 

Decrease in trade debtors

14

22,239

555,093

Increase/(decrease) in trade creditors

16

9,031

(549,771)

Net cash flow from operating activities

 

19,219

(11,272)

Cash flows from investing activities

 

Proceeds from sale of subsidiaries

 

-

8,691

Net increase/(decrease) in cash and cash equivalents

 

19,219

(2,581)

Cash and cash equivalents at 1 January

 

984

3,565

Cash and cash equivalents at 31 December

 

20,203

984

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

These financial statements were authorised for issue by the Board on 1 May 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements were prepared in accordance with Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland and the Companies Act 2006'.

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Basis of consolidation

The consolidated financial statements consolidate the financial statements of the company and its subsidiary undertakings drawn up to 31 December 2024.

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

A subsidiary is an entity controlled by the company. Control is achieved where the company has the power to govern the financial and operating policies of an entity so as to obtain benefits from its activities.

The results of subsidiaries acquired or disposed of during the year are included in the Profit and Loss Account from the effective date of acquisition or up to the effective date of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with those used by the group.

The purchase method of accounting is used to account for business combinations that result in the acquisition of subsidiaries by the group. The cost of a business combination is measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange, plus costs directly attributable to the business combination. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at their fair values at the acquisition date. Any excess of the cost of the business combination over the acquirer’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognised is recorded as goodwill.

Inter-company transactions, balances and unrealised gains on transactions between the company and its subsidiaries, which are related parties, are eliminated in full.

Intra-group losses are also eliminated but may indicate an impairment that requires recognition in the consolidated financial statements.

Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by the group. Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the group’s equity therein. Non-controlling interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share of changes in equity since the date of the combination.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the group’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts and after eliminating sales within the group.

The group recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the group's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Land and buildings

2% on cost

Furniture, fixtures and equipment

15% reducing balance

Motor vehicles

25% reducing balance

Other tangible assets

33%, 25% and 20% on cost

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Goodwill

Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is held in the currency of the acquired entity and revalued to the closing rate at each reporting period date. Goodwill is amortised over its useful life, which shall not exceed ten years if a reliable estimate of the useful life cannot be made.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Goodwill

10 years

Other intangible assets

10 years

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.


Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the group will not be able to collect all amounts due according to the original terms of the receivables.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first-in, first-out (FIFO) method.

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the group does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the group has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Provisions

Provisions are recognised when the group has an obligation at the reporting date as a result of a past event, it is probable that the group will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the group has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Turnover

The analysis of the group's Turnover for the year from continuing operations is as follows:

2024
£

2023
£

Sale of goods

10,266,730

10,711,596

4

Other gains and losses

The analysis of the group's other gains and losses for the year is as follows:

2024
£

2023
£

Loss on disposal of intangible assets

-

(200,252)

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

5

Operating loss

Arrived at after charging/(crediting)

2024
£

2023
£

Depreciation expense

131,564

96,656

Amortisation expense

537,426

543,187

Operating lease expense - plant and machinery

48,969

36,701

6

Interest payable and similar expenses

2024
£

2023
£

Interest on bank overdrafts and borrowings

418,024

385,222

Foreign exchange losses

(26,803)

(10,227)

391,221

374,995

7

Staff costs

The aggregate payroll costs (including directors' remuneration) were as follows:

2024
£

2023
£

Wages and salaries

1,839,781

1,874,102

Social security costs

173,206

174,952

Pension costs, defined contribution scheme

82,389

60,697

Redundancy costs

-

21,286

Other employee expense

1,316

2,350

2,096,692

2,133,387

The average number of persons employed by the group (including directors) during the year, analysed by category was as follows:

2024
No.

2023
No.

Administration and support

12

13

Sales, marketing and distribution

48

54

Other departments

6

3

66

70

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

8

Directors' remuneration

The directors' remuneration for the year was as follows:

2024
£

2023
£

Remuneration

165,000

341,718

Contributions paid to money purchase schemes

47,821

41,388

212,821

383,106

9

Auditors' remuneration

2024
£

2023
£

Audit-related assurance services

55,550

45,952


 

10

Intangible assets

Group

Goodwill
 £

Internally generated software development costs
 £

Other intangible assets
 £

Total
£

Cost or valuation

At 1 January 2024

5,260,203

17,000

114,053

5,391,256

At 31 December 2024

5,260,203

17,000

114,053

5,391,256

Amortisation

At 1 January 2024

1,159,198

17,000

32,885

1,209,083

Amortisation charge

526,020

-

11,406

537,426

At 31 December 2024

1,685,218

17,000

44,291

1,746,509

Carrying amount

At 31 December 2024

3,574,985

-

69,762

3,644,747

At 31 December 2023

4,099,254

-

82,918

4,182,172

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Company

Goodwill
 £

Other intangible assets
 £

Total
£

Cost or valuation

At 1 January 2024

5,260,203

60,045

5,320,248

At 31 December 2024

5,260,203

60,045

5,320,248

Amortisation

At 1 January 2024

1,159,198

13,760

1,172,958

Amortisation charge

526,020

6,005

532,025

At 31 December 2024

1,685,218

19,765

1,704,983

Carrying amount

At 31 December 2024

3,574,985

40,280

3,615,265

At 31 December 2023

4,099,254

48,036

4,147,290

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

11

Tangible assets

Group

Land and buildings
£

Furniture, fittings and equipment
 £

Motor vehicles
 £

Other tangible assets
£

Total
£

Cost or valuation

At 1 January 2024

3,700

656,286

6,995

739,676

1,406,657

Additions

-

22,546

-

9,507

32,053

At 31 December 2024

3,700

678,832

6,995

749,183

1,438,710

Depreciation

At 1 January 2024

1,347

321,050

6,995

173,836

503,228

Charge for the year

330

51,614

-

79,621

131,565

At 31 December 2024

1,677

372,664

6,995

253,457

634,793

Carrying amount

At 31 December 2024

2,023

306,168

-

495,726

803,917

At 31 December 2023

2,353

335,236

-

565,840

903,429

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

12

Investments

Company

2024
£

2023
£

Investments in subsidiaries

1,301

1,301

Subsidiaries

£

Cost or valuation

At 1 January 2024

1,301

Provision

Carrying amount

At 31 December 2024

1,301

At 31 December 2023

1,301

Details of undertakings

Details of the investments (including principal place of business of unincorporated entities) in which the company holds 20% or more of the nominal value of any class of share capital are as follows:

Undertaking

Registered office

Holding

Proportion of voting rights and shares held

2024

2023

Subsidiary undertakings

Create Better Distribution Limited

Create Better Group
Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

England

Ordinary

100%

100%

The Cake Decorating Co (Retail) Limited

Create Better Group
Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

England

Ordinary

100%

100%

Cake Craft Europe Limited

Create Better Group
Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

England

Ordinary

100%

100%

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Undertaking

Registered office

Holding

Proportion of voting rights and shares held

Cake Stuff Ltd

1 Auchingramont Road
Hamilton
ML3 6JP

Scotland

Ordinary

100%

100%

Cake Craft World Ltd

Create Better Group
Private Road 8
Colwick Industrial Estate
Nottingham
NG4 2JX

England

Ordinary

100%

100%

13

Stocks

 

Group

Company

2024
£

2023
£

2024
£

2023
£

Other inventories

2,942,880

2,494,342

-

-

Group

Impairment of inventories

The amount of impairment loss included in profit or loss is £Nil (2023 - £174,967).

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

14

Debtors

   

Group

Company

Current

Note

2024
£

2023
£

2024
£

2023
£

Trade debtors

 

633,051

199,275

-

-

Amounts owed by related parties

21

-

-

641,638

649,477

Other debtors

 

94,605

142,997

12,374

26,774

Prepayments

 

118,768

92,215

-

-

Income tax asset

584

584

-

-

   

847,008

435,071

654,012

676,251

15

Cash and cash equivalents

 

Group

Company

2024
£

2023
£

2024
£

2023
£

Cash at bank

211,294

989,638

20,203

984

16

Creditors

   

Group

Company

Note

2024
£

2023
£

2024
£

2023
£

Due within one year

 

Trade creditors

 

510,138

614,204

-

-

Amounts due to related parties

21

8,376,272

7,558,248

-

-

Social security and other taxes

 

112,458

119,717

-

-

Outstanding defined contribution pension costs

 

7,640

7,493

-

-

Other payables

 

1,244

(12,179)

-

-

Accruals

 

(73,591)

(145,861)

15,800

6,769

 

8,934,161

8,141,622

15,800

6,769

Due after one year

 

Loans and borrowings

20

6,501,553

6,501,553

6,501,553

6,501,553

17

Provisions for liabilities

Group

Deferred tax
£

Other provisions
£

Total
£

At 1 January 2024

69,259

12,000

81,259

At 31 December 2024

69,259

12,000

81,259

 

Create Better Group Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

18

Pension and other schemes

Defined contribution pension scheme

The group operates a defined contribution pension scheme. The pension cost charge for the year represents contributions payable by the group to the scheme and amounted to £82,389 (2023 - £60,697).

Contributions totalling £7,640 (2023 - £7,493) were payable to the scheme at the end of the year and are included in creditors.

19

Share capital

Allotted, called up and fully paid shares

2024

2023

No.

£

No.

£

Ordinary of £1 each

100

100

100

100

       

20

Loans and borrowings

Non-current loans and borrowings

 

Group

Company

2024
£

2023
£

2024
£

2023
£

Other borrowings

6,501,553

6,501,553

6,501,553

6,501,553

21

Related party transactions

Company

The company has taken advantage of the exemption available in Section 33.1A of FRS 102 whereby it has not disclosed transactions with the ultimate parent company or any wholly owned subsidiary undertaking of the group.

22

Parent and ultimate parent undertaking

The company's immediate parent is New Cakes BV, incorporated in Netherlands.

 The ultimate parent is Dr August Oetker Nahrungsmittel KG, incorporated in Germany.