WHCO3 Limited
Annual Report and Financial Statements
For the year ended 31 December 2024
Company Registration No. 10710964 (England and Wales)
WHCO3 Limited
Company Information
Directors
M Colling
M Fell
T Patten
A Smith
(Appointed 23 April 2024)
Company number
10710964
Registered office
55 New Oxford Street
London
WC1A 1BS
Auditor
Moore Kingston Smith LLP
Charlotte Building
17 Gresse Street
London
W1T 1QL
WHCO3 Limited
Contents
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 8
Group statement of comprehensive income
9
Group balance sheet
10
Company balance sheet
11
Group statement of changes in equity
12
Company statement of changes in equity
13
Group statement of cash flows
14
Notes to the financial statements
15 - 34
WHCO3 Limited
Strategic Report
For the year ended 31 December 2024
Page 1
The directors present the strategic report for the year ended 31 December 2024.
Review of the Business

The results for the year are shown in the annexed financial statements.

 

The company was incorporated in April 2017 as the vehicle for the acquisition of The Kite Factory Group Limited (formerly Mike Colling and Company Limited) and its subsidiaries, which completed on 8 July 2017. The acquisition was backed by a PE fund, Key Capital Partners, and the management team increased their

shareholdings. The transaction was mainly financed by equity investor loan notes from Key Capital Partners and management shareholders, which have distinct differences from bank debt in terms of repayment profile and roll up of some interest. The group has no external financial debt other than the debt shown is all loan notes held by the shareholders.

2024 was another good year for the group, winning 14 new accounts, we won 6 awards and were shortlisted 10 times, retained IPA CPD Platinum and increased both income and EBITDA.

We continued our investment in measurement technology to enhance our FlightDeck platform, we expanded our Ascend consultancy offering and continue to evaluate and implement smart AI solutions into our offering.

The group measures gross profit and EBITDA before non-recurring expenditure as its key performance indicators. Gross profit was £9.767m (2023: £9.224m) and EBITDA before non- recurring expenditure was £1.384m (2023: £0.647m).

The first half of 2025 has been challenging but pleasing for the group. It is broadly acknowledged there has been uncertainty in the advertising market which makes attaining and retaining business difficult. TKF, however, has had its best Q1 on record from an income perspective and has kept a strong new business pipeline.

 

In H1, we have onboarded nine new clients, with another nine live pitch opportunities at the time of writing. Most pleasingly, these were all clients that came to us via inbound opportunities; this is an indication that the investment we have made in our new business and marketing efforts over the last two years is bearing fruit. The outlook for the year ahead remains cautiously optimistic

Principal risks and uncertainties

In common with others in the advertising and media sector, the principal risk to the group is dynamic and changing markets. Other risks identified are: attracting and retaining key employees, competition in the industry, cost inflation and legislative changes.

The group has no significant concentration of credit risk, with our exposure spread over a number of clients, no external debt and the FX risk is low. Our greatest financial risk would be from external market conditions and changes in legislation.

WHCO3 Limited
Strategic Report (Continued)
For the year ended 31 December 2024
Page 2
Key performance indicators

Key financial performance indicators include the monitoring and management of profitability, staff costs and working capital

 

Financial Data

2024

2023

Measure

Staff Numbers

99

98

 

Current Ratio

1:00

0.99

Current assets: current liabilities

Operating Profit Margin

(2.21%)

(6.16%)

Operating profit Gross Profit

Staff Cost Ratio

65.97%

69.08%

Employment costs/ Gross Profit

Section s172 Statement

In accordance with Section 172 of the UK Companies Act 2006, the Directors of TKF, like all UK companies, are required to act in a way that promotes the success of the company while considering the interests of its stakeholders.

 

During the year, TKF undertook a reorganisation of its senior reporting structure to enhance the flow of information between management and employees. This restructuring has facilitated more effective communication, enabling improved feedback mechanisms between employees and shareholders. As a result, TKF has strengthened its ability to communicate key decisions across the business and assess their broader impact.

In recognition of our commitment to environmental and social responsibility, TKF was awarded a bronze certification by EcoVadis, an independent organisation that evaluates companies against key Environmental, Social, and Governance (ESG) performance indicators.

 

To support fair and balanced decision-making, TKF continues to maintain the appointment of a Non-Executive Chairman at Board level, ensuring independent oversight and governance.

 

All newly appointed Directors receive a comprehensive induction, including a detailed briefing on their statutory duties. The Board remains committed to upholding the highest standards of corporate governance, operating the business responsibly and in alignment with its core values.

On behalf of the board

M Colling
Director
5 September 2025
WHCO3 Limited
Directors' Report
For the year ended 31 December 2024
Page 3

The directors present their annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the company is that of a holding company. The principal activity of the group are that of marketing, direct response, creative design and performance media planning and buying.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

M Colling
M Fell
R Trust
(Resigned 23 March 2024)
T Patten
A Smith
(Appointed 23 April 2024)
Results and dividends

The results for the year are set out on page 9.

No ordinary dividends were paid.

No preference dividends were paid.

Financial instruments
Risk management

We effectively identify, evaluate, manage and mitigate the risks we face.

 

The management team has identified some potential risks to the group normally associated with media agencies in fast-paced changing markets. Some, such as innovation, service levels and staffing, are specific risks that require specific, identified actions to mitigate their effects. Others, such as the impact of competition, are areas addressed through strategic planning and operational management processes. Financial risk e.g. credit risk is managed via insurance. Cash Management processes are thorough and treasury deposits make the best use of free cash.

Our People

The group are committed to putting our people first. Our Behaviours People are the heart of our business. We aim to be a responsible employer in our approach to pay and benefits. The health, safety and well-being of our employees is one of our primary considerations in the way we do business.

 

We conduct regular pulse surveys so our employees are able to engage with us and feedback. Our policy is to consult and discuss matters likely to affect employees interests in individual meetings, small workshops or via our regular whole company gatherings.

Our business relationships with customers, suppliers and others

We develop and maintain strong client relationships. We value our suppliers and commit to all contract terms responsibly. We manage our relationships well to ensure we can deliver on our strategy.

WHCO3 Limited
Directors' Report (Continued)
For the year ended 31 December 2024
Page 4
Disabled persons

Applications for employment by disabled persons are treated fairly by the group. In the event of members of staff becoming disabled, every effort is made to ensure that their employment within the group continues and that the appropriate training is arranged. It is the policy of the company that the training, career development and promotion of disabled persons should, as far as possible, be identical to that of other employees.

Community and environment

Our plans take into account the impact of the company's operations on the community and environment and our wider social responsibilities. The group approach is to consider both our ethical environmental responsibility when conducting business.

Auditor

In accordance with the company's articles, a resolution proposing that Moore Kingston Smith LLP be reappointed as auditor of the group will be decided in a future board meeting.

Statement of directors' responsibilities

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

On behalf of the board
M Colling
Director
5 September 2025
WHCO3 Limited
Independent Auditor's Report
To the Members of WHCO3 Limited
Page 5
Opinion

We have audited the financial statements of WHCO3 Ltd (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

WHCO3 Limited
Independent Auditor's Report (Continued)
To the Members of WHCO3 Limited
Page 6

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 

Responsibilities of directors

As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

 

In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.

WHCO3 Limited
Independent Auditor's Report (Continued)
To the Members of WHCO3 Limited
Page 7
Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

 

WHCO3 Limited
Independent Auditor's Report (Continued)
To the Members of WHCO3 Limited
Page 8

Explanation as to what extent the audit was considered capable of detecting irregularities, including

fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,

including fraud is detailed below.

 

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

 

Our approach was as follows:

Ÿ

 

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the company’s members those matters we are required to include in an auditor's report addressed to them. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Esther Carder (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP
5 September 2025
Chartered Accountants
Statutory Auditor
Charlotte Building
17 Gresse Street
London
W1T 1QL
WHCO3 Limited
Group Statement of Comprehensive Income
For the year ended 31 December 2024
Page 9
2024
2023
as restated
Notes
£
£
Turnover
3
69,127,126
63,628,535
Cost of sales
(59,360,078)
(54,404,006)
Gross profit
9,767,048
9,224,529
Administrative expenses
(9,983,186)
(9,793,070)
Operating loss
4
(216,138)
(568,541)
Interest receivable and similar income
8
227,132
107,536
Interest payable and similar expenses
9
(897,735)
(837,125)
Loss before taxation
(886,741)
(1,298,130)
Tax on loss
10
(75,305)
(220,339)
Loss for the financial year
(962,046)
(1,518,469)
Loss for the financial year is all attributable to the owners of the parent company.
Total comprehensive income for the year is all attributable to the owners of the parent company.
WHCO3 Limited
Group Balance Sheet
As at 31 December 2024
Page 10
2024
2023
as restated
Notes
£
£
£
£
Fixed assets
Goodwill
11
3,138,037
4,392,819
Other intangible assets
11
122,689
-
0
Total intangible assets
3,260,726
4,392,819
Tangible assets
12
156,433
154,761
3,417,159
4,547,580
Current assets
Debtors
15
13,493,616
12,664,429
Cash at bank and in hand
4,883,287
4,598,469
18,376,903
17,262,898
Creditors: amounts falling due within one year
16
(18,097,490)
(17,152,202)
Net current assets
279,413
110,696
Total assets less current liabilities
3,696,572
4,658,276
Creditors: amounts falling due after more than one year
17
(9,344,984)
(9,344,642)
Provisions for liabilities
Provisions
19
(102,500)
(102,500)
(102,500)
(102,500)
Net liabilities
(5,750,912)
(4,788,866)
Capital and reserves
Called up share capital
21
3,203,442
3,203,442
Profit and loss reserves
(8,954,354)
(7,992,308)
Total equity
(5,750,912)
(4,788,866)
The financial statements were approved by the board of directors and authorised for issue on 5 September 2025 and are signed on its behalf by:
05 September 2025
M Colling
Director
WHCO3 Limited
Company Balance Sheet
As at 31 December 2024
31 December 2024
Page 11
2024
2023
as restated
Notes
£
£
£
£
Fixed assets
Investments
13
16,011,466
16,011,466
Current assets
Debtors
15
172
172
Creditors: amounts falling due within one year
16
(7,839,121)
(6,861,297)
Net current liabilities
(7,838,949)
(6,861,125)
Total assets less current liabilities
8,172,517
9,150,341
Creditors: amounts falling due after more than one year
17
(9,344,984)
(9,344,642)
Net liabilities
(1,172,467)
(194,301)
Capital and reserves
Called up share capital
21
3,203,442
3,203,442
Profit and loss reserves
(4,375,909)
(3,397,743)
Total equity
(1,172,467)
(194,301)

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s loss for the year was £978,166 (2023 - £968,126 loss).

The financial statements were approved by the board of directors and authorised for issue on 5 September 2025 and are signed on its behalf by:
05 September 2025
M Colling
Director
Company Registration No. 10710964 (England and Wales)
WHCO3 Limited
Group Statement of Changes in Equity
For the year ended 31 December 2024
Page 12
Share capital
Profit and loss reserves
Total
£
£
£
As restated for the period ended 31 December 2023:
Balance at 1 January 2023
3,203,442
(6,082,583)
(2,879,141)
Effect of correction of prior period error
-
(391,256)
(391,256)
As restated
3,203,442
(6,473,839)
(3,270,397)
Year ended 31 December 2023:
Loss and total comprehensive income for the year as restated
-
(1,518,469)
(1,518,469)
Balance at 31 December 2023
3,203,442
(7,992,308)
(4,788,866)
Year ended 31 December 2024:
Loss and total comprehensive income for the year
-
(962,046)
(962,046)
Balance at 31 December 2024
3,203,442
(8,954,354)
(5,750,912)
WHCO3 Limited
Company Statement of Changes in Equity
For the year ended 31 December 2024
Page 13
Share capital
Profit and loss reserves
Total
£
£
£
As restated for the period ended 31 December 2023:
Balance at 1 January 2023
3,203,442
(2,038,361)
1,165,081
Effect of correction of prior period error
-
(391,256)
(391,256)
As restated
3,203,442
(2,429,617)
773,825
Year ended 31 December 2023:
Loss and total comprehensive income for the year
-
(968,126)
(968,126)
Balance at 31 December 2023
3,203,442
(3,397,743)
(194,301)
Year ended 31 December 2024:
Loss and total comprehensive income for the year
-
(978,166)
(978,166)
Balance at 31 December 2024
3,203,442
(4,375,909)
(1,172,467)
WHCO3 Limited
Group Statement of Cash Flows
For the year ended 31 December 2024
Page 14
2024
2023
as restated
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
26
1,482,290
638,341
Interest paid
(897,735)
(837,125)
Income taxes paid
(310,475)
(564,049)
Net cash inflow/(outflow) from operating activities
274,080
(762,833)
Investing activities
Purchase of intangible assets
(140,520)
-
Purchase of tangible fixed assets
(76,348)
(55,850)
Proceeds from disposal of tangible fixed assets
474
-
Interest received
227,132
107,536
Net cash generated from investing activities
10,738
51,686
Financing activities
Payment of finance leases obligations
-
(14,167)
Net cash used in financing activities
-
(14,167)
Net increase/(decrease) in cash and cash equivalents
284,818
(725,314)
Cash and cash equivalents at beginning of year
4,598,469
5,323,783
Cash and cash equivalents at end of year
4,883,287
4,598,469
WHCO3 Limited
Notes to the Financial Statements
For the year ended 31 December 2024
Page 15
1
Accounting policies
Company information

WHCO3 Limited (“the company”) is a private limited company incorporated in England and Wales. The registered office is 55 New Oxford Street, London, WC1A 1BS.

 

The group consists of WHCO3 Limited and all of its subsidiaries as listed in Note 14.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest pound.

The financial statements have been prepared under the historical cost convention modified to include certain financial instruments at fair value. The principal accounting policies adopted are set out below.

1.2
Basis of consolidation

In the parent company financial statements, the cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date. Provisional fair values recognised for business combinations in previous periods are adjusted retrospectively for final fair values determined in the 12 months following the acquisition date. Investments in subsidiaries, joint ventures and associates are accounted for at cost less impairment.

 

Deferred tax is recognised on differences between the value of assets (other than goodwill) and liabilities recognised in a business combination accounted for using the purchase method and the amounts that can be deducted or assessed for tax, considering the manner in which the carrying amount of the asset or liability is expected to be recovered or settled. The deferred tax recognised is adjusted against goodwill or negative goodwill.

The consolidated financial statements incorporate those of WHCO3 Limited and all of its subsidiaries (ie entities that the group controls through its power to govern the financial and operating policies so as to obtain economic benefits).

 

All financial statements are made up to 31 December 2024.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Entities in which the group holds an interest and which are jointly controlled by the group and one or more other venturers under a contractual arrangement are treated as joint ventures. Entities other than subsidiary undertakings or joint ventures, in which the group has a participating interest and over whose operating and financial policies the group exercises a significant influence, are treated as associates.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 16
1.3
Going concern

The group has net liabilities of £5,359,656 at the balance sheet date and the group has net current assets of £279,413. The company has net liabilities of £781,211 and net current liabilities of £7,838,949. The group's business activities together with the factors likely to affect its future development, performance and position are set out in the strategic report on Page 1.

 

Forecast EBITDA, is anticipated to be better than 2024’s actual results as presented in these financial statements. Trading in H1 of 2025 has been strong to date.

 

The shareholders have provided written assurances that they will continue to support the group going forward for at least twelve months from the date of approval of the financial statements and have confirmed that they will not seek repayment of amounts owed to them of £9,344,984 within that period unless the group’s cash flow and operating results permit this.

The directors of the subsidiaries have provided written assurances that they will not seek repayment of amounts owed to them of £7,744,462 within that period unless the group’s cash flow and operating results permit this.

 

The Group has assessed the risks and the potential impact on the business as a result of general economic pressures such as increasing costs. Measures have been taken to mitigate such risks and their impact. The directors have prepared cash flow forecasts that demonstrate the Group has sufficient cash flow reserves to continue trading for 12 months from the date of signing of the accounts. As a result the directors are confident that they have the ability to respond effectively to continued uncertainty and meet its liabilities as they fall due. Accordingly, the financial statements have been drawn up on a going concern basis.

 

1.4
Turnover

Turnover represents the value of gross billings, net of VAT, discounts and fair value to the right to consideration in exchange for the performance of its contractual obligations of work carried out in respect of services provided to customers.

Commissions are recognised as income when the related media is aired. Fees are recognised as income when they are earned in accordance with the contractual agreement with the client. Where revenue has been earned before the end of an accounting period but has not been billed, revenue is accrued into the financial statements.

1.5
Intangible fixed assets

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

1.6
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Software
20%- 33.3% straight line
Goodwill
10% straight line
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 17
1.7
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
25% straight line
Plant and equipment
14%-33.3% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.8
Fixed asset investments

In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The group considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

 

Investments in associates are initially recognised at the transaction price (including transaction costs) and are subsequently adjusted to reflect the group’s share of the profit or loss, other comprehensive income and equity of the associate using the equity method. Any difference between the cost of acquisition and the share of the fair value of the net identifiable assets of the associate on acquisition is recognised as goodwill. Any unamortised balance of goodwill is included in the carrying value of the investment in associates.

 

Losses in excess of the carrying amount of an investment in an associate are recorded as a provision only when the company has incurred legal or constructive obligations or has made payments on behalf of the associate.

 

In the Company financial statements, investments in associates are accounted for at cost less impairment.

1.9
Impairment of fixed assets

At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

 

The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 18

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.10
Cash at bank and in hand

Cash at bank and in hand are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts.

1.11
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 19

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the group's contractual obligations expire or are discharged or cancelled.

1.12
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.13
Taxation

The tax expense represents tax currently payable.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 20
1.14
Provisions

Provisions are recognised when the group has a legal or constructive present obligation as a result of a past event, it is probable that the group will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

 

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation.

1.15
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.16
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.17
Share-based payments

The fair value of equity-settled share based payments to employees is determined at the date of the grant and is expensed on a straight-line basis over the vesting period based on the group estimate of shares or options that will eventually vest.

1.18
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

1.19
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 21
2
Judgements and key sources of estimation uncertainty

In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis.

Critical judgements

The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.

Revenue recognition

Revenue from contracts is assessed on an individual basis with revenue earned being ascertained based on the stage of completion of the contract which is estimated using a combination of the milestones in the contract and the time spent to date compared to the total time expected to be required to undertake the contract. Estimates of the total time required to undertake the contracts are made on a regular basis and subject to management review. These estimates may differ from the actual results due to a variety of factors such as efficiency of working, accuracy of assessment of progress to date and client decision making.

Accruals

Accruals are estimated based on historical knowledge, contractual terms and managements assessment of the timing and value of goods and services received but not yet invoiced. These estimates involve assumptions about:

Trade Creditors & Accruals

There is a risk the actual cost may differ from those estimated. There is also the risk trade creditors may invoice us after our year end cut-off.

Accruals are used to estimate the values of unprocessed media and non-media liabilities based on our knowledge of outstanding liabilities at the reporting date.

Media Accruals

There is a risk actual costs may differ from those estimated, particularly when media campaigns are changed with short notice or are dependent on a third party delivering an expected level of performance. There is also the risk we may be invoiced for something we were unaware of because an order was not placed on our system at the right time.

We adjust our estimates and apply best practice, which is reviewed regularly, we have concluded this year that amounts received post year end, not accrued, were not material to the financial statements.

Media Writebacks
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
2
Judgements and key sources of estimation uncertainty
(Continued)
Page 22

The company operates a media writeback policy. The policy involves an aging analysis of media accruals based on historic aging data; management may exercise judgement in specific cases if information becomes available in relation to specific balances.  An adjustment to expected costs accrued in prior periods is made where items are no longer expected to be payable.

 

Media writebacks for the year ended 31 December 2024 were immaterial to the financial statements.

3
Turnover and other revenue
2024
2023
£
£
Turnover analysed by class of business
Marketing, direct response, creative design, performance media planning and buying
69,127,126
63,628,535
2024
2023
£
£
Turnover analysed by geographical market
UK
67,725,134
62,279,739
Rest of World
1,401,992
1,348,796
69,127,126
63,628,535
2024
2023
£
£
Other revenue
Interest income
227,132
107,536
4
Operating loss
2024
2023
£
£
Operating loss for the year is stated after charging/(crediting):
Exchange (gains)/losses
(17,765)
7,741
Depreciation of owned tangible fixed assets
74,676
97,566
Profit on disposal of tangible fixed assets
(474)
-
Amortisation of intangible assets
1,272,613
1,254,782
Operating lease charges
223,294
470,157
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 23
5
Auditor's remuneration
2024
2023
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
9,750
8,600
Audit of the financial statements of the company's subsidiaries
41,300
37,400
51,050
46,000
For other services
Taxation compliance services
9,850
6,400
6
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2024
2023
2024
2023
Number
Number
Number
Number
Administration and support
19
19
-
-
Marketing
80
79
-
-
Total
99
98
-
0
-
0

Their aggregate remuneration comprised:

Group
Company
2024
2023
2024
2023
£
£
£
£
Wages and salaries
5,674,736
5,494,105
-
0
-
0
Social security costs
617,108
582,521
-
-
Pension costs
148,902
134,006
-
0
-
0
6,440,746
6,210,632
-
0
-
0
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 24
7
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
267,757
361,500
Company pension contributions to defined contribution schemes
7,306
3,485
275,063
364,985

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 3 (2023 - 2).

Remuneration disclosed above includes the following amounts paid to the highest paid director:
2024
2023
£
£
Remuneration for qualifying services
146,667
261,500
Company pension contributions to defined contribution schemes
4,400
493
8
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
168,114
107,536
Other interest income
59,018
-
Total income
227,132
107,536
9
Interest payable and similar expenses
2024
2023
£
£
Other interest on financial liabilities
897,735
837,125
10
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
211,355
220,339
Adjustments in respect of prior periods
(136,050)
-
0
Total current tax
75,305
220,339
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
10
Taxation
(Continued)
Page 25

The actual charge for the year can be reconciled to the expected credit for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Loss before taxation
(886,741)
(1,298,130)
Expected tax credit based on the standard rate of corporation tax in the UK of 25.00% (2023: 23.50%)
(221,685)
(305,061)
Tax effect of expenses that are not deductible in determining taxable profit
127,418
13,948
Unutilised tax losses carried forward
-
0
227,510
Change in unrecognised deferred tax assets
-
0
(8,337)
Adjustments in respect of prior years
(136,050)
-
0
Permanent capital allowances in excess of depreciation
-
0
(358)
Amortisation on assets not qualifying for tax allowances
313,696
228,998
Deferred tax not recognised
(48,776)
-
0
Prior period adjustment
19,596
63,639
Fixed asset adjustment
476
-
0
Loss on closure of subsidiary
20,630
-
0
Taxation charge
75,305
220,339
11
Intangible fixed assets
Group
Goodwill
Software
Total
£
£
£
Cost
At 1 January 2024
12,547,816
996,912
13,544,728
Additions - internally developed
-
0
140,520
140,520
Disposals
(320,704)
(996,912)
(1,317,616)
At 31 December 2024
12,227,112
140,520
12,367,632
Amortisation and impairment
At 1 January 2024
8,154,997
996,912
9,151,909
Amortisation charged for the year
1,254,782
17,831
1,272,613
Amortisation - business combinations
(320,704)
(996,912)
(1,317,616)
At 31 December 2024
9,089,075
17,831
9,106,906
Carrying amount
At 31 December 2024
3,138,037
122,689
3,260,726
At 31 December 2023
4,392,819
-
0
4,392,819
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
11
Intangible fixed assets
(Continued)
Page 26
The company had no intangible fixed assets at 31 December 2024 or 31 December 2023.
12
Tangible fixed assets
Group
Leasehold improvements
Plant and equipment
Total
£
£
£
Cost
At 1 January 2024
523,144
319,680
842,824
Additions
40,534
35,814
76,348
At 31 December 2024
563,678
355,494
919,172
Depreciation and impairment
At 1 January 2024
450,730
237,333
688,063
Depreciation charged in the year
33,739
40,937
74,676
At 31 December 2024
484,469
278,270
762,739
Carrying amount
At 31 December 2024
79,209
77,224
156,433
At 31 December 2023
72,414
82,347
154,761
The company had no tangible fixed assets at 31 December 2024 or 31 December 2023.
13
Fixed asset investments
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Investments in subsidiaries
14
-
0
-
0
16,011,466
16,011,466

During the year, the Group disposed of its investment in Click Chilli Limited, a dormant subsidiary, for nil consideration. The disposal had no material impact on the Group’s financial position or performance.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
13
Fixed asset investments
(Continued)
Page 27
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 January 2024 and 31 December 2024
16,011,466
Carrying amount
At 31 December 2024
16,011,466
At 31 December 2023
16,011,466
14
Subsidiaries

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Registered office
Class of
% Held
shares held
Direct
Indirect
The Kite Factory Group Limited
Second Floor, 55 New Oxford Street, London, England, WC1A 1BS
Ordinary
100
-
The Kite Factory Limited
Second Floor, 55 New Oxford Street, London, England, WC1A 1BS
Ordinary
0
100

As permitted by section 479A of the Companies Act 2006, The Kite Factory Group Limited is exempt from the requirements of the Companies Act 2006 relating to the audit of individual accounts. In order to meet this exemption, the Company provides guarantee under section 479C of the Companies Act 2006.

15
Debtors
Group
Company
2024
2023
2024
2023
Amounts falling due within one year:
£
£
£
£
Trade debtors
6,814,976
7,320,183
-
0
-
0
Corporation tax recoverable
64,394
-
0
-
0
-
0
Other debtors
1,221,870
2,287,507
172
172
Prepayments and accrued income
5,392,376
3,056,739
-
0
-
0
13,493,616
12,664,429
172
172
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 28
16
Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
£
£
£
£
Trade creditors
6,984,548
10,622,454
-
0
-
0
Amounts owed to group undertakings
-
0
-
0
7,744,462
6,816,272
Corporation tax payable
-
0
170,776
-
0
-
0
Other taxation and social security
211,037
529,185
-
-
Other creditors
4,934,463
4,056,538
94,659
45,025
Accruals and deferred income
5,967,442
1,773,249
-
0
-
0
18,097,490
17,152,202
7,839,121
6,861,297

 

17
Creditors: amounts falling due after more than one year
Group
Company
2024
2023
2024
2023
£
£
£
£
Other creditors
9,344,984
9,344,642
9,344,984
9,344,642
18
Investor loan notes

Investor Loan Notes are ranked for payment as follows:

 

Due > 1 year

 

B Loan Note 10% Investor    Capital    £5,029,837    Premium £502,984    Interest £1,235,626

 

B Loan Note 10% Manager    Capital    £1,625,670    Interest £470,046

 

C Loan Note 10%        Capital    £ 389,080    Interest £198,391

 

All Investor Loan Notes are scheduled to be paid, via instalments, by 30th June 2026.

 

In the event of default, the Noteholder Majority (Key Capital Partners LLP) may exercise or refrain from exercising their rights under the agreement as they shall in their absolute discretion see fit and without liability to any other Noteholders.

19
Provisions for liabilities
Group
Company
2024
2023
2024
2023
£
£
£
£
Dilapidations
102,500
102,500
-
-
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
19
Provisions for liabilities
(Continued)
Page 29
Movements on provisions:
Group
£
At 1 January 2024 and 31 December 2024
102,500

The dilapidation provision is the estimated amount needed to spend to return the leased property to its required state once the lease has finished in February 2027. This has been calculated using an estimate per square foot from market research.

20
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
148,902
134,006

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

 

At the year end, no amounts in relation to retirement benefit schemes were unpaid.

21
Share capital
Group and company
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Class A Shares of 1p each
44,000
44,000
440
440
Class B Shares of 1p each
16,678
16,678
167
167
Class C Shares of 1p each
18,322
18,322
183
183
Class D Shares of 0.1p each
10,002
10,002
10
10
Class E Shares of 1p each
21,000
21,000
210
210
110,002
110,002
1,010
1,010
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
21
Share capital
(Continued)
Page 30
2024
2023
2024
2023
Preference share capital
Number
Number
£
£
Issued and fully paid
Class A preference shares of £1 each
2,750,026
2,750,026
2,750,026
2,750,026
Class B preference shares of £1 each
15,466
15,466
15,466
15,466
Class C preference shares of £1 each
436,940
436,940
436,940
436,940
3,202,432
3,202,432
3,202,432
3,202,432
Preference shares classified as equity
3,202,432
3,202,432
Total equity share capital
3,203,442
3,203,442
22
Share-based payment transactions
Company
Number of share options
Weighted average exercise price
2024
2023
2024
2023
Number
Number
£
£
Outstanding at 1 January 2024 and 31 December 2024
5,000
5,000
0.01
0.01
Exercisable at 31 December 2024
-
-
-
-

The options outstanding at 31 December 2024 had an exercise price of £0.01 and a remaining contractual life of 1 year.

Company

 

The total intrinsic value at 31 December 2024 amounted to £nil (2023 - £nil) for the group and £0.01 (2023 - £0.01) for the company.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 31
23
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2024
2023
2024
2023
£
£
£
£
Within one year
276,750
276,750
-
-
Between two and five years
299,813
576,563
-
-
576,563
853,313
-
-
24
Related party transactions

As permitted by FRS 102 Section 33 "Related Party Disclosures", the financial statements do not disclose transactions with the wholly owned subsidiaries on the basis that group financial statements are prepared.

 

During the year, the company paid interest of £628,047 (2023: £626,761) to Key Capital Partners (Nominees) Limited, a shareholder of WHCO3 Limited, in respect of loan notes held. The loan notes bear interest at 10% per annum. In addition, four directors of the company also hold loan notes. During the year, the company paid interest of £268,789 (2023: £268,238) in aggregate to these directors in respect of their loan note holdings. No new loan notes were issued during the current or prior year.

 

The company also incurred monitoring fees of £65,830 (2023: £65,823) payable to Key Capital Partners (Nominees) Limited, a shareholder of the company, in connection with services provided under the terms of the shareholders’ agreement.

25
Controlling party

The directors do not consider there to be a single controlling party.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 32
26
Cash generated from group operations
2024
2023
£
£
Loss for the year after tax
(962,046)
(1,518,469)
Adjustments for:
Taxation charged
75,305
220,339
Finance costs
897,735
837,125
Investment income
(227,132)
(107,536)
Gain on disposal of tangible fixed assets
(474)
-
Amortisation and impairment of intangible assets
1,272,613
1,254,782
Depreciation and impairment of tangible fixed assets
74,676
97,566
Movements in working capital:
Decrease in stocks
-
2,041
Increase in debtors
(764,793)
(2,586,163)
Increase in creditors
1,116,406
2,438,656
Cash generated from operations
1,482,290
638,341
27
Analysis of changes in net funds - group
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
4,598,469
284,818
4,883,287
28
Prior period adjustment

During the year ended 2024, the Group identified an error in the application of a journal in the financial statements for the year ended 2023. The error related to the misapplication of a balance sheet item to turnover, therefore overstating the turnover figure for 2023.

As a result, the comparative figures for the year ended 2023 have been restated to reflect the correct application of the journal item.

During the year ended 2024, the Company identified an error relating to the recognition of a redemption premium on a set of loan notes issued in 2017.

As a result, the comparative figures for the year ended 2023 have been restated to reflect the recognition of a liability and corresponding charge to retained earnings in respect of the periods prior to 1 January 2023. There is no impact on the prior period profit and loss account.

WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
28
Prior period adjustment
(Continued)
Page 33
Reconciliation of changes in equity - group
1 January
31 December
2023
2023
£
£
Adjustments to prior year
Turnover
-
(270,804)
Other Creditors
(391,256)
(391,256)
Total adjustments
(391,256)
(662,060)
Equity as previously reported
(2,879,141)
(4,126,806)
Equity as adjusted
(3,270,397)
(4,788,866)
Analysis of the effect upon equity
Profit and loss reserves
(391,256)
(662,060)
Reconciliation of changes in loss for the previous financial period
2023
£
Adjustments to prior year
Turnover
(270,804)
Loss as previously reported
(1,247,665)
Loss as adjusted
(1,518,469)
Reconciliation of changes in equity - company
1 January
31 December
2023
2023
£
£
Adjustments to prior year
Other creditors
(391,256)
(391,256)
Equity as previously reported
1,165,081
196,955
Equity as adjusted
773,825
(194,301)
Analysis of the effect upon equity
Profit and loss reserves
(391,256)
(391,256)
WHCO3 Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
28
Prior period adjustment
(Continued)
Page 34
Reconciliation of changes in loss for the previous financial period
2023
£
Adjustments to prior year
Total adjustments
-
Loss as previously reported
(968,126)
Loss as adjusted
(968,126)
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