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REGISTERED NUMBER: 08268785 (England and Wales)















History & Heraldry Holdings Limited

Group Strategic Report, Report of the Directors and

Consolidated Financial Statements For The Year Ended 31 December 2024






History & Heraldry Holdings Limited (Registered number: 08268785)






Contents of the Consolidated Financial Statements
For The Year Ended 31 December 2024




Page

Company Information 1

Group Strategic Report 2

Report of the Directors 3

Report of the Independent Auditors 4

Consolidated Statement of Comprehensive Income 7

Consolidated Balance Sheet 8

Company Balance Sheet 9

Consolidated Statement of Changes in Equity 10

Company Statement of Changes in Equity 11

Consolidated Cash Flow Statement 12

Notes to the Consolidated Cash Flow Statement 13

Notes to the Consolidated Financial Statements 14


History & Heraldry Holdings Limited

Company Information
For The Year Ended 31 December 2024







DIRECTORS: M C Ogg
Miss D Clothier





REGISTERED OFFICE: 2 Denby Way
Hellaby Industrial Estate
Rotherham
South Yorkshire
S66 8HR





REGISTERED NUMBER: 08268785 (England and Wales)





AUDITORS: Kingswood Allotts Limited, Statutory Auditor
Chartered Accountants
Sidings Court
Lakeside
Doncaster
South Yorkshire
DN4 5NU

History & Heraldry Holdings Limited (Registered number: 08268785)

Group Strategic Report
For The Year Ended 31 December 2024

The directors present their strategic report of the company and the group for the year ended 31 December 2024.

REVIEW OF BUSINESS
H&H Holdings and its subsidiaries have had another promising year of trade, with sales rising to £37.2m from £37.0m in 2023. Pleasingly, profits remain at higher levels than pre-covid, rising by 5.8% from £6.6m to £6.9m year on year, and there is every reason to be confident of the Group's position moving forward.

PRINCIPAL RISKS AND UNCERTAINTIES
H&H worldwide partners, subsidiaries and distributors are all subject to market fluctuations brought on by geopolitical tensions in the Middle East, Ukraine and major shipping routes near Yemen. We remain confident that our core business is robust and able to withstand the inevitable market shocks arising from such tensions.

SECTION 172(1) STATEMENT
The directors of the group are mindful of their responsibilities under section 172 of the Companies Act 2006 to promote the success of the business through operating in accordance with good corporate practice and with considered engagement with the group's stakeholders.

100% of the group's shareholders are also directors of the group, and are therefore actively involved in all decision making.

The board of directors regularly review and identify other principal stakeholders of the business, and decisions in respect of the group's activities are made only after reviewing, and discussing, the potential impact on those stakeholders.

The directors continue to foster open and constructive engagement with the employees of the business in order to fairly represent the views of the workforce in matters affecting their interests.

Furthermore, in terms of engagement with the group's suppliers, the directors continue to actively monitor ethical standards, employment conditions and environmental issues to ensure the wider business is compliant with global standards.

KEY PERFORMANCE INDICATORS
The directors consider that an analysis using key financial performance indicators would not provide any meaningful information to users of the accounts.

ON BEHALF OF THE BOARD:





M C Ogg - Director


27 August 2025

History & Heraldry Holdings Limited (Registered number: 08268785)

Report of the Directors
For The Year Ended 31 December 2024

The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

DIVIDENDS
The directors do not recommend a final dividend.

FUTURE DEVELOPMENTS
Over the next few years, the group is looking to achieve sustainable and upwardly growth to drive success for all stakeholders of the group.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

M C Ogg
Miss D Clothier

ENGAGEMENT WITH SUPPLIERS, CUSTOMERS AND OTHERS
The group's ethos is to foster good working relationships with all stakeholders including suppliers, customers and others.

STREAMLINED ENERGY AND CARBON REPORTING
In the year ended 31 December 2024, the company is classified as a low energy user as its total energy usage for the year to 31 December 2024 is below 40,000kWh. None of the company's subsidiaries are required to report on their energy carbon usage under the legislation. Therefore the company is exempt from providing an energy and carbon report under The Companies (Directors' Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial
statements;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

ON BEHALF OF THE BOARD:





M C Ogg - Director


27 August 2025

Report of the Independent Auditors to the Members of
History & Heraldry Holdings Limited

Opinion
We have audited the financial statements of History & Heraldry Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Report of the Independent Auditors to the Members of
History & Heraldry Holdings Limited


Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of
detecting irregularities, including fraud is detailed below:

- The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify
or recognise non-compliance with applicable laws and regulations;
- we identified the laws and regulations applicable to the company through discussions with directors and other management, and from our
commercial knowledge and experience of the industry.
- we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the
operations of the company, including the Companies Act 2006, taxation legislation and employment, product safety requirements,
trademark and copyright laws and health and safety legislation;
- we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management; and
- identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of
non-compliance throughout the audit.

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
- making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and
alleged fraud; and
- considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:
- performed analytical procedures to identify any unusual or unexpected relationships;
- tested journal entries to identify unusual transactions;
- assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and
- investigated the rationale behind significant or unusual transactions.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
- agreeing financial statement disclosures to underlying supporting documentation; and
- enquiring of management as to actual and potential litigation and claims.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Report of the Independent Auditors to the Members of
History & Heraldry Holdings Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Mark Garrison BCom FCA DChA (Senior Statutory Auditor)
for and on behalf of Kingswood Allotts Limited, Statutory Auditor
Chartered Accountants
Sidings Court
Lakeside
Doncaster
South Yorkshire
DN4 5NU

27 August 2025

History & Heraldry Holdings Limited (Registered number: 08268785)

Consolidated
Statement of Comprehensive
Income
For The Year Ended 31 December 2024

2024 2023
Notes £    £    £    £   

TURNOVER 4 37,197,645 37,025,321

Cost of sales 21,093,010 22,053,145
GROSS PROFIT 16,104,635 14,972,176

Distribution costs 2,779,641 2,651,729
Administrative expenses 7,350,405 6,790,609
10,130,046 9,442,338
5,974,589 5,529,838

Other operating income 30,369 23,843
GROUP OPERATING PROFIT 7 6,004,958 5,553,681

Share of operating profit in
Associates 474,755 777,598

Interest receivable and similar income 497,732 267,345
6,977,445 6,598,624

Interest payable and similar expenses 9 44,125 45,922
PROFIT BEFORE TAXATION 6,933,320 6,552,702

Tax on profit 10 1,861,680 1,522,746
PROFIT FOR THE FINANCIAL YEAR 5,071,640 5,029,956

OTHER COMPREHENSIVE INCOME
Exchange loss on foreign net investment (1,228,134 ) (888,520 )
Income tax relating to other comprehensive income - -
OTHER COMPREHENSIVE INCOME FOR THE YEAR,
NET OF INCOME TAX

(1,228,134

)

(888,520

)
TOTAL COMPREHENSIVE INCOME FOR THE YEAR 3,843,506 4,141,436

Profit attributable to:
Owners of the parent 5,071,640 5,029,956

Total comprehensive income attributable to:
Owners of the parent 3,843,506 4,141,436

History & Heraldry Holdings Limited (Registered number: 08268785)

Consolidated Balance Sheet
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 13 491,520 672,442
Tangible assets 14 10,878,926 7,927,531
Investments 15
Interest in associates 2,230,523 2,062,852
Other investments 100 100
Biological assets 16 395,220 698,065
13,996,289 11,360,990

CURRENT ASSETS
Stocks 17 5,066,551 6,479,973
Debtors 18 7,305,917 8,228,917
Cash at bank and in hand 25,410,897 23,314,564
37,783,365 38,023,454
CREDITORS
Amounts falling due within one year 19 2,930,492 2,694,722
NET CURRENT ASSETS 34,852,873 35,328,732
TOTAL ASSETS LESS CURRENT LIABILITIES 48,849,162 46,689,722

CREDITORS
Amounts falling due after more than one year 20 457,877 341,943
NET ASSETS 48,391,285 46,347,779

CAPITAL AND RESERVES
Called up share capital 23 9,989 9,989
Other reserves 24 3,999 3,999
Retained earnings 24 48,377,297 46,333,791
SHAREHOLDERS' FUNDS 48,391,285 46,347,779

The financial statements were approved by the Board of Directors and authorised for issue on 27 August 2025 and were signed on its behalf by:





M C Ogg - Director


History & Heraldry Holdings Limited (Registered number: 08268785)

Company Balance Sheet
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 13 - -
Tangible assets 14 - -
Investments 15 7,221,636 7,221,636
Biological assets 16 - -
7,221,636 7,221,636

CURRENT ASSETS
Cash at bank 5,713,673 -

CREDITORS
Amounts falling due within one year 19 2,844,361 2,685,283
NET CURRENT ASSETS/(LIABILITIES) 2,869,312 (2,685,283 )
TOTAL ASSETS LESS CURRENT LIABILITIES 10,090,948 4,536,353

CAPITAL AND RESERVES
Called up share capital 23 9,989 9,989
Retained earnings 24 10,080,959 4,526,364
SHAREHOLDERS' FUNDS 10,090,948 4,536,353

Company's profit for the financial year 7,354,595 2,310,227

The financial statements were approved by the Board of Directors and authorised for issue on 27 August 2025 and were signed on its behalf by:





M C Ogg - Director


History & Heraldry Holdings Limited (Registered number: 08268785)

Consolidated Statement of Changes in Equity
For The Year Ended 31 December 2024

Called up
share Retained Other Total
capital earnings reserves equity
£    £    £    £   
Balance at 1 January 2023 9,989 42,592,355 3,999 42,606,343

Changes in equity
Dividends - (400,000 ) - (400,000 )
Total comprehensive income - 4,141,436 - 4,141,436
Balance at 31 December 2023 9,989 46,333,791 3,999 46,347,779

Changes in equity
Dividends - (1,800,000 ) - (1,800,000 )
Total comprehensive income - 3,843,506 - 3,843,506
Balance at 31 December 2024 9,989 48,377,297 3,999 48,391,285

History & Heraldry Holdings Limited (Registered number: 08268785)

Company Statement of Changes in Equity
For The Year Ended 31 December 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 January 2023 9,989 2,616,137 2,626,126

Changes in equity
Dividends - (400,000 ) (400,000 )
Total comprehensive income - 2,310,227 2,310,227
Balance at 31 December 2023 9,989 4,526,364 4,536,353

Changes in equity
Dividends - (1,800,000 ) (1,800,000 )
Total comprehensive income - 7,354,595 7,354,595
Balance at 31 December 2024 9,989 10,080,959 10,090,948

History & Heraldry Holdings Limited (Registered number: 08268785)

Consolidated Cash Flow Statement
For The Year Ended 31 December 2024

2024 2023
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 6,447,787 3,831,995
Interest paid (44,125 ) (45,922 )
Non-cash mvt in share option expense 95,100 75,266
Tax paid (1,662,732 ) (2,584,898 )
Net cash from operating activities 4,836,030 1,276,441

Cash flows from investing activities
Purchase of intangible fixed assets (2,280 ) (79,487 )
Purchase of tangible fixed assets (3,629,597 ) (294,041 )
Purchase of biological asset (9,852 ) (8,801 )
Sale of intangible fixed assets 16,778 -
Sale of tangible fixed assets 33,484 14,960
Dividends from associates 222,592 436,254
Interest received 497,732 267,345
Loan repayments in year 641,436 255,244
Net cash from investing activities (2,229,707 ) 591,474

Cash flows from financing activities
Equity dividends paid - (400,000 )
Net cash from financing activities - (400,000 )

Increase in cash and cash equivalents 2,606,323 1,467,915
Cash and cash equivalents at beginning of year 2 23,314,564 22,376,779
Effect of foreign exchange rate changes (509,990 ) (530,130 )
Cash and cash equivalents at end of year 2 25,410,897 23,314,564

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Cash Flow Statement
For The Year Ended 31 December 2024

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

2024 2023
£    £   
Profit before taxation 6,933,320 6,552,702
Depreciation charges 464,595 409,289
Profit on disposal of fixed assets (14,579 ) (372 )
Growth of forest - (246 )
Change in value of derivatives (103,417 ) (19,713 )
Share of associates (474,755 ) (777,598 )
Fair value adjustment of forest 262,818 -
Exchange differences (117,226 ) 1,995
Finance costs 44,125 45,922
Finance income (497,732 ) (267,345 )
6,497,149 5,944,634
Decrease/(increase) in stocks 1,399,119 (827,339 )
(Increase)/decrease in trade and other debtors (21,556 ) 180,840
Decrease in trade and other creditors (1,426,925 ) (1,466,140 )
Cash generated from operations 6,447,787 3,831,995

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 25,410,897 23,314,564
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 23,314,564 22,376,779


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.1.24 Cash flow At 31.12.24
£    £    £   
Net cash
Cash at bank and in hand 23,314,564 2,096,333 25,410,897
23,314,564 2,096,333 25,410,897
Total 23,314,564 2,096,333 25,410,897

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements
For The Year Ended 31 December 2024

1. PRINCIPAL ACTIVITY

The group's principal activity is the design, sourcing and distribution of impulse buy gift products.

2. STATUTORY INFORMATION

History & Heraldry Holdings Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Basis of consolidation
The consolidated group financial statements consist of the financial statements of the parent company History & Heraldry Holdings Limited, together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

All financial statements are made up to 31 December 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Subsidiaries are consolidated in the group’s financial statements from the date that control commences until the date that control ceases.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of an entity so as to obtain benefits from its activities. Control is presumed to exist when the parent owns 50% or more of the voting power of an entity or controls that entity by virtue of an agreement with other investors which give control of the financial and operating policies of the entity. When these conditions are met the group accounts for that entity as a subsidiary. Where consideration for a subsidiary is an exchange of shares and certain condition per FRS 102 section 19 paragraph 27 are met, merger accounting has been used.

Turnover
Turnover represents sales of goods excluding value added tax and is recognised when risks and rewards of ownership pass to the customer, usually on despatch but under concession operations with certain retailers not until the customer has sold the goods.

Turnover also includes royalties earned from customers allowed to sell the group's products; this income is recognised when entitlement arises from the related sale by the customer.

Goodwill
Goodwill arising from the acquisition of a subsidiary in 2015 is being written off over its estimated useful economic life of ten years.

Goodwill arising from the acquisition of an Estonian subsidiary in 2019 is being written off over its estimated useful economic life of ten years.

Trademarks
Trademarks are valued at cost less accumulated amortisation.

Amortisation is calculated to write off the cost in equal instalments over their estimated useful life of seven years.

Customer database
Purchased customer databases are valued at cost less accumulated amortisation.

Amortisation is calculated to write off the cost in equal instalments over their estimated useful life of three years.

Computer software
Software is valued at cost less amortisation.

Amortisation is calculated to write-off the cost in equal instalments over its estimated useful life of three years.

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

3. ACCOUNTING POLICIES - continued

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off the cost of each asset over its estimated useful life.

Plant and machinery - 25% on reducing balance, and between 20% and 33% straight line
Fixtures and fittings - 25% on reducing balance, and between 25% and 33% straight line
Motor vehicles - 25% on reducing balance, and between 20% and 33% straight line
Computer equipment - 33% on cost and 20% on cost

Investments in associates
The group's investments in its associates are recorded using the equity method. The group's share of the net assets is included on the group balance sheet within fixed asset investments and the share of the profit or loss is included in the group profit and loss account after operating profit.

Stocks
Stock is valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Cost includes all direct expenditure.

Financial instruments
Debtors and creditors are measured at the amounts expected to be received/paid less any charges relating to future periods, and less any provision for impairment.

Forward exchange contracts are valued at fair value as routinely reported by the company's bankers.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Statement of Comprehensive Income, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Government grants
The group has adopted the accrual model so grants are recognised in the same period as the expenditure they are intended to contribute to.

Foreign currencies
Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction.

Monetary assets denominated in foreign currency are translated at the rate of exchange on the balance sheet date and gains or losses compared to previous values are included in the profit and loss account in operating profit for trading items and interest for loan items.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a number of defined contribution pension arrangements. The assets of the schemes are held separately from those of the company in independently administered funds. Contributions payable are charged to the profit and loss account in the period to which they relate.

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

3. ACCOUNTING POLICIES - continued

Biological assets
Forest is recorded at fair value less estimated sales costs. Changes in fair value are assessed on each balance sheet date.

Vineyards and olive groves are recognised at their acquisition cost. Depreciation is charged on a straight line basis over their estimated useful economic life of 25-50 years. It is impossible to determine a fair value.

Derivative financial instruments
Derivatives are measured at fair value and included within current assets or current liabilities. Changes in fair value are recognised within administrative expenses in the statement of comprehensive income.

Investments
Unlisted investments are recorded at cost less impairment.

Critical accounting judgements and key sources of estimation uncertainty

Stock provisioning
The carrying value of stock, at the lower of cost and net realisable value, is dependent on key judgements and estimates that are made by management. The judgements relating to stock include an estimation of future expected average sales prices and disposal costs. These judgements also include consideration of specific factors and the developments in the market that have been identified throughout the year and subsequent to the year end. Actual outcomes could be different to the assumptions used in determining the estimates.

4. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

An analysis of turnover by class of business is given below:

2024 2023
£    £   
Gift products 36,427,337 36,165,373
Digital marketing services 48 89
Agricultural tourism 598,481 606,380
Agricultural products 171,779 253,479
37,197,645 37,025,321

An analysis of turnover by geographical market is given below:

2024 2023
£    £   
United Kingdom 13,274,669 13,049,948
European Union 11,535,679 13,061,494
Rest of the World 12,387,297 10,913,879
37,197,645 37,025,321

Income recognised in the year arose from the following:


2024 2023
£ £
Sale of goods 36,599,125 36,413,459
Rendering of services 603,091 606,380
Interest 495,832 267,345
Government grants 9,217 5,392
Commission 48 89
Other 16,542 23,843
37,723,855 37,316,508

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

5. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 6,175,796 6,028,591
Social security costs 587,839 610,184
Other pension costs 608,804 252,711
7,372,439 6,891,486

The average number of employees during the year was as follows:
2024 2023

Production 63 62
Administration 84 89
Sales 31 28
Directors 2 2
180 181

H&H Inc management have entered a phantom share option scheme. This entitles them to 10% of the subsidiary's profits from 2019 to 2029, to be paid in equal instalments in 2030, 2031 & 2032. The cost for the year was £119,151. The liability is measured at the present value of the profit share to date.

6. DIRECTORS' EMOLUMENTS
2024 2023
£    £   
Directors' remuneration 59,581 61,743
Directors' pension contributions to money purchase schemes 360,000 -

7. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2024 2023
£    £   
Hire of plant and machinery 44,588 51,402
Other operating leases 70,236 67,781
Depreciation - owned assets 324,994 266,518
Loss/(profit) on disposal of fixed assets 248,239 (643 )
Goodwill amortisation 121,300 125,946
Computer software amortisation 18,302 16,826
Foreign exchange differences (448,780 ) 76,048
Operating lease rent of land & buildings 170,006 639,355
Stock impairment 12,809 422,851
Change in value of derivatives (103,417 ) (19,713 )
Key management personnel remuneration 1,303,005 1,351,710
Bad debts 230,270 9,998

Stock impairment is included within cost of sales in the statement of comprehensive income. It occurs when stock cannot be sold and is a regular inevitable event given the nature of the operations. Circumstances giving rise to such write-offs include physical damage, obsolescence, changes in fashion, and imbalanced residue of discontinued products.

Amortisation of intangible fixed assets is included within administrative expenses in the statement of comprehensive income.

8. AUDITORS' REMUNERATION
2024 2023
£    £   
Fees payable to the company's auditors and their associates for the audit of the company's
financial statements

42,745

50,000

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

9. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£    £   
Other loan interest 37,239 40,621
Other interest 6,886 5,301
44,125 45,922

10. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 154,575 35,122
Adjustment to earlier years 32,944 (43,528 )
Foreign corporation tax 1,712,883 1,585,007
Total current tax 1,900,402 1,576,601

Deferred tax (38,722 ) (53,855 )
Tax on profit 1,861,680 1,522,746

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
Profit before tax 6,933,320 6,552,702
Profit multiplied by the standard rate of corporation tax in the UK of 25 % (2023 - 23.520 %) 1,733,330 1,541,196

Effects of:
Expenses not deductible for tax purposes 5,299 10,570
Income not taxable for tax purposes (2,300 ) 122,326
Depreciation in excess of capital allowances 7,959 -
Adjustments to tax charge in respect of previous periods 32,944 (43,528 )
Tax losses utilised (13,474 ) (8,561 )
Subsidiaries subject to different tax regimes 130,667 (33,105 )
Superdeduction - (12 )
Disregarded transactions (25,853 ) (29,086 )
Deferred tax balances not recognised - (51,507 )
Depreciation of assets ineligible for capital allowances (6,892 ) 53
Change of tax rate - 14,400
Total tax charge 1,861,680 1,522,746

Tax effects relating to effects of other comprehensive income

2024
Gross Tax Net
£    £    £   
Exchange loss on foreign net investment (1,228,134 ) - (1,228,134 )


History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

10. TAXATION - continued
2023
Gross Tax Net
£    £    £   
Exchange gain on foreign net investment (888,520 ) - (888,520 )

Under Estonian corporation tax legislation, if History & Heraldry Europe OU pays dividends, a tax charge will arise. If the maximum permissible dividends were paid the tax charges would total £4.4 million. As there is no obligation to incur such a charge no deferred tax liability is recognised.

11. INDIVIDUAL STATEMENT OF COMPREHENSIVE INCOME

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


12. DIVIDENDS
2024 2023
£    £   
Ordinary shares of 0.1p each
Interim 1,800,000 400,000

13. INTANGIBLE FIXED ASSETS

Group
Customer Computer
Goodwill Trademarks database software Totals
£    £    £    £    £   
COST
At 1 January 2024 1,217,028 94,408 11,314 859,205 2,181,955
Additions - - 2,280 - 2,280
Disposals - (16,778 ) - - (16,778 )
Exchange differences (46,458 ) (797 ) (523 ) - (47,778 )
At 31 December 2024 1,170,570 76,833 13,071 859,205 2,119,679
AMORTISATION
At 1 January 2024 639,404 76,815 11,314 781,980 1,509,513
Amortisation for year 121,300 - - 18,302 139,602
Exchange differences (20,906 ) 18 (68 ) - (20,956 )
At 31 December 2024 739,798 76,833 11,246 800,282 1,628,159
NET BOOK VALUE
At 31 December 2024 430,772 - 1,825 58,923 491,520
At 31 December 2023 577,624 17,593 - 77,225 672,442

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

14. TANGIBLE FIXED ASSETS

Group
Freehold Leasehold Plant and
property improvements machinery
£    £    £   
COST
At 1 January 2024 7,904,204 65,803 730,304
Additions 3,372,441 - 14,083
Disposals (275 ) - -
Exchange differences (365,845 ) 159 (15,732 )
Reclassification/transfer (965 ) - -
At 31 December 2024 10,909,560 65,962 728,655
DEPRECIATION
At 1 January 2024 543,902 32,901 575,994
Charge for year 111,282 16,613 31,896
Eliminated on disposal - - -
Exchange differences (25,174 ) (42 ) (9,893 )
At 31 December 2024 630,010 49,472 597,997
NET BOOK VALUE
At 31 December 2024 10,279,550 16,490 130,658
At 31 December 2023 7,360,302 32,902 154,310

Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2024 1,005,398 176,647 1,160,430 11,042,786
Additions 14,774 189,945 38,354 3,629,597
Disposals (5,304 ) (80,695 ) (258 ) (86,532 )
Exchange differences (8,927 ) (3,164 ) (997 ) (394,506 )
Reclassification/transfer - - - (965 )
At 31 December 2024 1,005,941 282,733 1,197,529 14,190,380
DEPRECIATION
At 1 January 2024 814,092 143,097 1,005,269 3,115,255
Charge for year 48,534 39,203 59,897 307,425
Eliminated on disposal (5,304 ) (63,031 ) (258 ) (68,593 )
Exchange differences (3,614 ) (3,164 ) (746 ) (42,633 )
At 31 December 2024 853,708 116,105 1,064,162 3,311,454
NET BOOK VALUE
At 31 December 2024 152,233 166,628 133,367 10,878,926
At 31 December 2023 191,306 33,550 155,161 7,927,531

Included in cost of land and buildings is freehold land of £1,936,218 (2023 - £2,027,228) which is not depreciated.

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

15. FIXED ASSET INVESTMENTS

Group

Interest in
associates
Unlisted
investments
Investment
property

Total
COST £ £ £ £
At 1 January 2024 2,062,852 100 - 2,062,952
Disposals - - - -
Share of profit 474,755 - - 474,755
Exchange differences (84,492 ) - - (84,492 )
Dividends received (222,592 ) - - (222,592 )
Reclassification - - - -
At 31 December 2024 2,230,523 100 - 2,230,623


Company
In the prior year, the group underwent a restructure, with 100% of the share capital of History & Heraldry Europe OU transferred from History & Heraldry Limited to History & Heraldry Holdings Limited in exchange for the value of the net assets at the time of the transfer, being £7,209,514. At the year end, the company's investment in subsidiaries was £7,221,636 (2023: £7,221,636).

SUBSIDIARIES

History & Heraldry Limited
Nature of business: Gift distributor
Registered office: 2 Denby Way, Hellaby Industrial Estate, Rotherham, South Yorkshire, S66 8HR

The subsidiary is consolidated on a line by line basis using merger accounting. This is based on an assumption that the combination has always been in place and the comparatives reported accordingly.

History & Heraldry Europe OU
Country of incorporation: Estonia
Nature of business: Gift distributor
Registered office: Tartu mnt. 25-19, Tallin, Harju. Estonia.

This company is wholly owned by History & Heraldry Holdings Limited following its transfer at book value from History & Heraldry Limited during the year.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in euros, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

Heart & Home Limited
Nature of business: Dormant
Aggregate capital and reserve: £100
Registered office: 2 Denby Way, Hellaby Industrial Estate, Rotherham, South Yorkshire, S66 8HR

This company is owned by History & Heraldry Limited. It has not been consolidated because it is not material.

History & Heraldry (Hong Kong) Limited
Country of incorporation: Hong Kong Special Administrative Region of China
Nature of business: Manufacturing co-ordination
Registered office: Unit 507, 5/F, Chinachem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in US dollars, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

Heart & Home Limited (Shanghai)
Country of incorporation: China
Nature of business: Candle production
Registered office: Room 11G, 450 Fushan Road, Free Trade Test Area, Shanghai, China

This company is wholly owned by History & Heraldry (Hong Kong) Limited.


History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024
The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in Chinese yuan, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

History & Heraldry Limited (Shanghai)
Country of incorporation: China
Nature of business: Manufacturing co-ordination
Registered office: Room 801-05, Building No 2777, Zhouhai Road, Pudong New Area, Shanghai, China

This company is wholly owned by History & Heraldry (Hong Kong) Limited.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in Chinese yuan, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

Sourcing Partners Limited (Shenzhen)
Country of incorporation: China
Nature of business: Gift product consulting services
Registered office: 2A2. Science and Technology Annex Building, Industrial 7th Road, Shekou, Nanshan, Shenzhen, China

This company is wholly owned by History & Heraldry (Hong Kong) Limited.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in Chinese yuan, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

John Hinde Group Limited
Country of incorporation: Ireland
Nature of business: Dormant
Registered office: Station House, Shankill Business Centre, Shankill, Dublin, Ireland

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in euros, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

John Hinde Ireland Limited
Country of incorporation: Ireland
Nature of business: Gift distributor
Registered office: Station House, Shankill Business Centre, Shankill, Dublin, Ireland

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in euros, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

History & Heraldry Inc
Country of incorporation: United States of America
Nature of business: Gift distributor
Registered office:4525 NW 41st ST, STE 150, Riverside MO 64150, USA

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in US dollars, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

Paper Island Limited
Nature of business: Dormant
Registered office: 2 Denby Way, Hellaby Industrial Estate, Rotherham, South Yorkshire, S66 8HR

This company is wholly owned by History & Heraldry Limited.

The subsidiary is consolidated on a line by line basis using acquisition accounting.

Tuscan Estates Agricultural Company OU
Country of incorporation: Estonia
Nature of business: Agriculture
Registered office: Tartu mnt. 25-19, Tallin, Harju. Estonia.

This company is wholly owned by History & Heraldry Europe OU.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in euros, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.


History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024
Borgo Argiano SRL
Country of incorporation: Italy
Nature of business: Holiday and other short-stay accomodation
Registered office: Castelnuovo Berardenga (SI) - Localita' Argiano, Borgo Argiano Snc

This company is wholly owned by History & Heraldry Europe OU.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in euros, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

History & Heraldry Distribution Limited
Country of incorporation: Hong Kong Special Administrative Region of China
Nature of business: Dormant
Registered office: Unit 507, 5/F, Chinachem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

This company is wholly owned by History & Heraldry (Hong Kong) Limited.

The subsidiary is consolidated on a line by line basis using acquisition accounting. Its financial statements, denominated in US dollars, have been translated into pounds sterling using the exchange rate at the year-end. Exchange differences resulting are shown in reserves.

ASSOCIATES

History & Heraldry Iberica SL

History & Heraldry Europe OU owns 50% of the ordinary share capital of History & Heraldry Iberica SL, a gift distributor incorporated in Spain. Its registered office is Costa D,en vio S/N Local 20, Lloret de Mar, 17310 Girona, Spain. The associate's results and net assets are:

2024 2023
£ £
Profit for the year 653,441 1,004,839
Net assets 2,346,004 2,208,018


History & Heraldry GmbH

History & Heraldry Europe OU owns 49% of the ordinary share capital of History & Heraldry GmbH, a gift distributor incorporated in Germany. Its registered office is Speersort 166, 21723 Hollern-Twielenfleth, Germany. The associate's results and net assets are:

2024 2023
£ £
Profit for the year 257,999 522,827
Net assets 1,788,497 1,604,774


History & Heraldry (Australia) Pty Limited

History & Heraldry (Hong Kong) Limited owns 50% of the ordinary share capital of History & Heraldry (Australia) Pty Limited, a gift distributor incorporated in Australia. Its registered office is 10 Bannick Court, Canning Vale 6155, Western Australia, Australia. The associate's results and net assets are:

2024 2023
£ £
(Loss)/ profit for the year (66,530 ) 18,487
Net assets 282,950 343,504


Natural Waxes Limited

History & Heraldry (Hong Kong) Limited owns 50% of the ordinary share capital of Natural Waxes Limited, a wax manufacturer incorporated in Hong Kong. Its registered office is Unit 507, 5/F Chinachem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong. The associate's results and net assets are:




History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024
2024 2023
£ £
Profit for the year 109,761 19,762
Net assets / (liabilities) 79,366 1,505

16. BIOLOGICAL ASSETS

Forest using fair value model

Fair value £
Brought forward 275,573
Profit/(loss) from change in fair value (262,818 )
Exchange difference (12,755 )
Carried forward -


Vineyard and olive grove using cost model

Cost £
Brought forward 623,793
Additions 9,852
Exchange difference (28,872 )
Cost carried forward 604,773
Depreciation
Brought forward 201,301
Charge for year 17,569
Exchange difference 9,317
Depreciation carried forward 209,553
Net book value carried forward 395,220
Net book value brought forward 422,492


17. STOCKS

Group
2024 2023
£    £   
Raw materials 10,063 15,670
Finished goods 5,056,488 6,464,303
5,066,551 6,479,973

18. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group
2024 2023
£    £   
Trade debtors 5,477,975 5,715,139
Amounts owed by associates 272,227 957,997
Other debtors 596,407 490,233
Corporation tax 66,592 200,202
Derivative financial
instruments 87,641 -
Deferred tax asset 206,580 194,543
Prepayments and accrued income 598,495 670,803
7,305,917 8,228,917

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

18. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR - continued

Deferred tax asset
Group
2024 2023
£    £   
Accelerated capital allowances 67,863 73,642
Short term timing differences - (7,541 )
Losses carried forward 53,128 55,117
Phantom share options 85,589 73,325
206,580 194,543

19. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Trade creditors 1,287,605 594,979 - -
Amounts owed to group undertakings - - 2,844,361 2,685,283
Amounts owed to associates - 174,759 - -
Taxation 125,803 24,571 - -
Social security and other taxes 838,194 838,098 - -
Derivative financial
instruments - 15,776 - -
Other creditors 54,571 143,208 - -
Deferred income 168,396 479,807 - -
Accrued expenses 455,923 423,524 - -
2,930,492 2,694,722 2,844,361 2,685,283

20. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

Group
2024 2023
£    £   
Phantom share options 439,426 338,437
Other creditors 4,861 3,506
Accruals and deferred income 13,590 -
457,877 341,943

21. LEASING AGREEMENTS

Minimum lease payments fall due as follows:

Group
Non-cancellable
operating leases
2024 2023
£    £   
Within one year 314,587 491,883
Between one and five years 190,560 559,866
505,147 1,051,749

History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

22. DEFERRED TAX

Group
£   
Balance at 1 January 2024 (194,543 )
Provided during year (66,410 )
Exchange difference 54,373
Balance at 31 December 2024 (206,580 )

23. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
9,988,962 Ordinary 0.1p 9,989 9,989

24. RESERVES

Group
Retained Other
earnings reserves Totals
£    £    £   

At 1 January 2024 46,333,791 3,999 46,337,790
Profit for the year 5,071,640 5,071,640
Dividends (1,800,000 ) (1,800,000 )
Exchange difference (1,228,134 ) - (1,228,134 )
At 31 December 2024 48,377,297 3,999 48,381,296

Company
Retained
earnings
£   

At 1 January 2024 4,526,364
Profit for the year 7,354,595
Dividends (1,800,000 )
At 31 December 2024 10,080,959


History & Heraldry Holdings Limited (Registered number: 08268785)

Notes to the Consolidated Financial Statements - continued
For The Year Ended 31 December 2024

25. RELATED PARTY DISCLOSURES

Directors
At the balance sheet date, £50,606 (2023: £136,543) was owed to the directors of the company.

Interest of £37,239 (2023: £40,621) was paid by the group to directors at 2% over the base rate.

Dividends of £1,800,000 (2023: £400,000) were paid to the directors.

Sales of £625 (2023: £1,113) were made to the directors.

Key Management Personnel
Sales of £4,433 (2023: £3,153) were made by the group to key management personnel.

Associates
Transactions are on normal commercial terms and were as follows:
2024 2023
£ £
Sales 4,994,166 6,215,859
Purchases 8,231 -
Interest received - 8,141
Debtor 422,473 1,151,308
Creditor - 174,759

26. ULTIMATE CONTROLLING PARTY

No individual controls the group.