Registered number
06809309
4Choice Ltd
Filleted Accounts
31 December 2024
4Choice Ltd
Registered number: 06809309
Balance Sheet
as at 31 December 2024
Notes 2024 2023
£ £
Fixed assets
Intangible assets 3 38,934 200,378
Investments 4 398,589 484,374
437,523 684,752
Current assets
Debtors 5 34,570 8,283
Cash at bank and in hand 18,549 5,973
53,119 14,256
Creditors: amounts falling due within one year 6 (7,509) (22,707)
Net current assets/(liabilities) 45,610 (8,451)
Net assets 483,133 676,301
Capital and reserves
Called up share capital 786 786
Capital redemption reserve 226 226
Share premium 37,165 37,165
Profit and loss account 444,956 638,124
Shareholder's funds 483,133 676,301
The director is satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The member has not required the company to obtain an audit in accordance with section 476 of the Act.
The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
Peter Balazs Zaborszky
Director
Approved by the board on 16 September 2025
4Choice Ltd
Notes to the Accounts
for the year ended 31 December 2024
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is recognised to the extent that it is probable that the economic benefits will flow to the company and the turnover can be reliably measured. Turnover is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before turnover is recognised:

Rendering of services

Turnover from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:

- the amount of turnover can be measured reliably;
- it is probable that the company will receive the consideration due under the contract;
- the stage of completion of the contract at the end of the reporting period can be measured reliably; and
- the costs incurred and the costs to complete the contract can be measured reliably.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Investments
Investments in subsidiaries, associates and joint ventures are measured at cost less any accumulated impairment losses. Listed investments are measured at fair value. Unlisted investments are measured at fair value unless the value cannot be measured reliably, in which case they are measured at cost less any accumulated impairment losses. Changes in fair value are included in the profit and loss account.
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction. At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
2 Employees 2024 2023
Number Number
Average number of persons employed by the company 1 1
3 Intangible fixed assets £
Websites
Cost
At 1 January 2024 531,835
Disposals (163,962)
At 31 December 2024 367,873
Amortisation
At 1 January 2024 331,457
Provided during the year 5,562
On disposals (8,080)
At 31 December 2024 328,939
Net book value
At 31 December 2024 38,934
At 31 December 2023 200,378
The websites are being written off in equal annual instalments over its estimated economic life of 10 years.
4 Investments
Other
investments
£
Cost
At 1 January 2024 484,374
Additions 1,166,972
Revaluation 113,117
Disposals (1,365,874)
At 31 December 2024 398,589
Historical cost
At 1 January 2024 431,945
At 31 December 2024 345,258
Included in other investments are listed stocks, shares and gold which have been measured at fair value on 31st December 2024 by reference to the market values publicly available on the stock exchange.
5 Debtors 2024 2023
£ £
Trade debtors 7,437 -
Other debtors 27,133 8,283
34,570 8,283
6 Creditors: amounts falling due within one year 2024 2023
£ £
Bank loans and overdrafts 1,432 19,232
Other creditors 6,077 3,475
7,509 22,707
7 Other information
4Choice Ltd is a private company limited by shares and incorporated in England. Its registered office is:
71-75 Shelton Street
London
WC2H 9JQ
8 Controlling party
The company is controlled by Zii Ltd whose registered office is Orchard Dene Heath Road, Boughton Monchelsea, Maidstone, Kent, ME17 4JN.
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