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Company No: 08241641 (England and Wales)

AE PROMOTIONS EUROPE LTD

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

AE PROMOTIONS EUROPE LTD

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

AE PROMOTIONS EUROPE LTD

COMPANY INFORMATION

For the financial year ended 31 December 2024
AE PROMOTIONS EUROPE LTD

COMPANY INFORMATION (continued)

For the financial year ended 31 December 2024
DIRECTOR J Thorne
SECRETARIES R Derry
Elemental Company Secretary Limited
REGISTERED OFFICE 27 Old Gloucester Street
London
WC1N 3AX
United Kingdom
COMPANY NUMBER 08241641 (England and Wales)
ACCOUNTANT Gravita Business Services II Limited
Aldgate Tower
2 Leman Street
London
E1 8FA
United Kingdom
AE PROMOTIONS EUROPE LTD

BALANCE SHEET

As at 31 December 2024
AE PROMOTIONS EUROPE LTD

BALANCE SHEET (continued)

As at 31 December 2024
Note 2024 2023
£ £
Current assets
Cash at bank and in hand 0 6,974
0 6,974
Creditors: amounts falling due within one year 3 ( 145,653) ( 134,400)
Net current liabilities (145,653) (127,426)
Total assets less current liabilities (145,653) (127,426)
Net liabilities ( 145,653) ( 127,426)
Capital and reserves
Called-up share capital 1 1
Profit and loss account ( 145,654 ) ( 127,427 )
Total shareholder's deficit ( 145,653) ( 127,426)

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

The financial statements of AE Promotions Europe Ltd (registered number: 08241641) were approved and authorised for issue by the Director on 18 September 2025. They were signed on its behalf by:

J Thorne
Director
AE PROMOTIONS EUROPE LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
AE PROMOTIONS EUROPE LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

AE Promotions Europe Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Profit and Loss Account as described below.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including the director 0 0

3. Creditors: amounts falling due within one year

2024 2023
£ £
Trade creditors 860 1,160
Amounts owed to Parent undertakings 144,793 133,240
145,653 134,400

4. Related party transactions

At the period end the company owed £144,793 (2023: £133,240) to it parent company, which is under common management. The amount is interest free and repayable upon demand.

5. Ultimate controlling party

Parent Company:

The parent company is Automotive Events Inc. and its registered office is 801 Canterbury Rd, Suite C, Westlake, OH 44145, US.