Company Registration No. 9504445 (England and Wales)
App Loyalty Ltd
Unaudited accounts
for the year ended 31 March 2025
App Loyalty Ltd
Unaudited accounts
Contents
App Loyalty Ltd
Company Information
for the year ended 31 March 2025
Company Number
9504445 (England and Wales)
Registered Office
78 York Street
Marylebone
LONDON
W1H 1DP
Accountants
One Stop Accounts & Tax
Kingfisher House
21-23 Elmfield Road
Bromley
Kent
BR1 1LT
App Loyalty Ltd
Statement of financial position
as at 31 March 2025
Cash at bank and in hand
7
2,483
Creditors: amounts falling due within one year
(2,488)
(7,129)
Net current liabilities
(2,479)
(4,646)
Net liabilities
(2,477)
(4,644)
Called up share capital
4
4
Profit and loss account
(2,481)
(4,648)
Shareholders' funds
(2,477)
(4,644)
For the year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 22 September 2025 and were signed on its behalf by
Michael Parker
Director
Company Registration No. 9504445
App Loyalty Ltd
Notes to the Accounts
for the year ended 31 March 2025
App Loyalty Ltd is a private company, limited by shares, registered in England and Wales, registration number 9504445. The registered office is 78 York Street, Marylebone, LONDON, W1H 1DP.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
The accounts are presented in £ sterling.
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. Turnover from the sale of goods is recognised when goods have been delivered to customers such that risks and rewards of ownership have transferred to them. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Plant & machinery
20% pa on cost
Computer equipment
20% pa on cost
It is the intention of the director to continue to financially support the company and, as such, the accounts have been prepared on a going concern basis.
App Loyalty Ltd
Notes to the Accounts
for the year ended 31 March 2025
4
Tangible fixed assets
Plant & machinery
Computer equipment
Total
Cost or valuation
At cost
At cost
At 1 April 2024
4,118
7,494
11,612
At 31 March 2025
4,118
7,494
11,612
At 1 April 2024
4,117
7,493
11,610
At 31 March 2025
4,117
7,493
11,610
Amounts falling due within one year
6
Creditors: amounts falling due within one year
2025
2024
Taxes and social security
778
6,784
Loans from directors
1,710
345
Allotted, called up and fully paid:
4 Ordinary shares of £1 each
4
4
8
Average number of employees
During the year the average number of employees was 1 (2024: 1).