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Company Registration No. 12178814 (England and Wales)
Ground Truth Intelligence Limited Unaudited accounts for the year ended 31 December 2024
Ground Truth Intelligence Limited Unaudited accounts Contents
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Ground Truth Intelligence Limited Company Information for the year ended 31 December 2024
Directors
Stewart Kelly Matthew Hunt
Company Number
12178814 (England and Wales)
Registered Office
Telephone House 69 Paul Street 7th Floor London EC2A 4NQ United Kingdom
Accountants
'Evolve Accounting and Tax Solutions Ltd' Congress House 14 Lyon Road Harrow Middlesex HA1 2EN
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Ground Truth Intelligence Limited Statement of financial position as at 31 December 2024
2024 
2023 
Notes
£ 
£ 
Fixed assets
Tangible assets
28,212 
37,372 
Current assets
Debtors
278,276 
828,429 
Cash at bank and in hand
716,612 
670,160 
994,888 
1,498,589 
Creditors: amounts falling due within one year
(515,314)
(1,138,874)
Net current assets
479,574 
359,715 
Total assets less current liabilities
507,786 
397,087 
Creditors: amounts falling due after more than one year
(7,880,738)
(5,731,180)
Provisions for liabilities
Deferred tax
(5,360)
- 
Net liabilities
(7,378,312)
(5,334,093)
Capital and reserves
Called up share capital
100 
100 
Profit and loss account
(7,378,412)
(5,334,193)
Shareholders' funds
(7,378,312)
(5,334,093)
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 16 September 2025 and were signed on its behalf by
Stewart Kelly Director Company Registration No. 12178814
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Ground Truth Intelligence Limited Notes to the Accounts for the year ended 31 December 2024
1
Statutory information
Ground Truth Intelligence Limited is a private company, limited by shares, registered in England and Wales, registration number 12178814. The registered office is Telephone House, 69 Paul Street, 7th Floor, London, EC2A 4NQ, United Kingdom.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. Turnover from the sale of goods is recognised when goods have been delivered to customers such that risks and rewards of ownership have transferred to them. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Fixtures & fittings
25% reducing balance
Computer equipment
25% reducing balance
Research and development
Expenditure on research and development is expensed in the year in which it is incurred.
Foreign exchange
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rates of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
Deferred taxation
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the company's accounts. Deferred tax is provided in full on timing differences which result in an obligation to pay more (or less) tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.
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Ground Truth Intelligence Limited Notes to the Accounts for the year ended 31 December 2024
Pension costs
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
Going concern
The financial statements are prepared on a going concern basis as the company has the full support of its parent undertaking.
4
Tangible fixed assets
Fixtures & fittings 
Computer equipment 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 January 2024
3,628 
50,527 
54,155 
Additions
- 
217 
217 
At 31 December 2024
3,628 
50,744 
54,372 
Depreciation
At 1 January 2024
1,948 
14,835 
16,783 
Charge for the year
420 
8,957 
9,377 
At 31 December 2024
2,368 
23,792 
26,160 
Net book value
At 31 December 2024
1,260 
26,952 
28,212 
At 31 December 2023
1,680 
35,692 
37,372 
5
Debtors
2024 
2023 
£ 
£ 
Amounts falling due within one year
Trade debtors
208,756 
752,017 
Accrued income and prepayments
65,130 
21,933 
Other debtors
4,390 
54,479 
278,276 
828,429 
6
Creditors: amounts falling due within one year
2024 
2023 
£ 
£ 
VAT
6,363 
99,555 
Trade creditors
150,519 
213,899 
Amounts owed to group undertakings and other participating interests
62,294 
64,001 
Taxes and social security
49,362 
78,554 
Other creditors
24,397 
24,506 
Accruals
101,512 
495,062 
Deferred income
120,867 
163,297 
515,314 
1,138,874 
7
Creditors: amounts falling due after more than one year
2024 
2023 
£ 
£ 
Amounts owed to group undertakings and other participating interests
7,880,738 
5,731,180 
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Ground Truth Intelligence Limited Notes to the Accounts for the year ended 31 December 2024
8
Transactions with related parties
Management fees of £200,397 (2023: £538,863) were incurred during the year from Ground Truth Intelligence USA Inc. a fellow Subsidiary of Ground Truth Holdings Limited. At the balance sheet date £64,001 was owing to Ground Truth Intelligence USA Inc.
9
Controlling party
Ground Truth Intelligence Limited is a wholly owned subsidiary of Ground Truth Holdings Limited the registered office being Congress House, 14 Lyon Road, Middlesex, HA1 2EN.
10
Average number of employees
During the year the average number of employees was 17 (2023: 24).
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