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Registered number: 13549446









RUBY ROAD LIMITED









ANNUAL REPORT AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
RUBY ROAD LIMITED
 
 
COMPANY INFORMATION


Directors
A F Burch (resigned 6 July 2024)
K S K Dhesi (appointed 20 March 2024)
H Gazit (appointed 20 March 2024)
M Chicu (appointed 1 July 2024)




Company secretary
Meridian Secretaries Ltd



Registered number
13549446



Registered office
1st Floor 8 Bridle Close
Kingston Upon Thames

Surrey

KT1 2JW




Independent auditors
BKL Audit LLP
Chartered Accountants & Statutory Auditor

35 Ballards Lane

London

N3 1XW





 
RUBY ROAD LIMITED
 

CONTENTS



Page
Group Strategic Report
 
 
1 - 2
Directors' Report
 
 
3 - 4
Independent Auditors' Report
 
 
5 - 8
Consolidated Statement of Comprehensive Income
 
 
9
Consolidated Statement of Financial Position
 
 
10
Company Statement of Financial Position
 
 
11 - 12
Consolidated Statement of Changes in Equity
 
 
13
Company Statement of Changes in Equity
 
 
14
Consolidated Statement of Cash Flows
 
 
15 - 16
Notes to the Financial Statements
 
 
17 - 35


 
RUBY ROAD LIMITED
 
 
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

Introduction
 
Ruby Road Limited (the “Company”) is a wholly owned UK subsidiary of Moon Active Ltd (“Moon Active”), a leading global games development company based in Israel. In August 2021, Moon Active incorporated the Company. Following incorporation Moon Active provided a loan to the Company in order to acquire Magmatic Games. The Group’s principal activity is the provision of Sales & Marketing, General & Administrative, and Research & Development support services and clearing services to Moon Active. These services are rendered under an arms length arrangement, ensuring a stable operating model that supports the strategic goals of the wider group.
This strategic report has been prepared in accordance with Section 414C of the Companies Act 2006 and provides a fair review of the business, principal risks and uncertainties, financial performance indicators, and the outlook for future developments.

Business review
 
During the financial year ended 31 December 2024, the Group continued to perform its role as a support and service centre and clearing services for Moon Active. Operations remained stable and were focused on enhancing support.
Revenue is derived entirely from group recharges under a cost-plus agreement, whereby direct and indirect costs are reimbursed with a fixed mark-up and clearing services. This model ensures predictable cash flow and limits exposure to market volatility.
The Group reported a turnover of $76,326,883 (2023: $75,181,796) and an operating profit of $36,152,571 (2023: $5,612,679).

Principal risks and uncertainties
 
Although the Company operates under a cost-plus model, mitigating direct commercial risk, several operational and structural risk remain:
- Group Dependency: The Company relies on its ultimate parent for revenue. Any adverse financial, strategic, or operational developments at group level may impact service demand.
Mitigation strategies are in place, including internal controls, and group compliance frameworks.

Disclosure on Carbon Reporting Exemption
 
In accordance with the relevant UK regulations, the company and its group have opted to utilize the large entity exemption for carbon and energy reporting. As the total estimated energy usage is below the threshold of 40,000 kWh for the reporting period, carbon and energy disclosures are not required within these financial statements.
This exemption has been applied in alignment with the applicable statutory framework, which allows large entities to exclude detailed carbon reporting when energy usage falls below the stated threshold.

Financial key performance indicators
 
Our KPI’s and looking forward to 2025 and byond, the company expects investing in tools and systems to improve delivery and reduce overheads and costs to provide more efficient services to Moon Active.
The directors remain confident in the Company’s position as a strategic contributor to the group’s long-term growth.

Page 1

 
RUBY ROAD LIMITED
 

GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024


This report was approved by the board and signed on its behalf.







K S K Dhesi
Director

Date: 19 September 2025

Page 2

 
RUBY ROAD LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors present their report and the audited financial statements for the year ended 31 December 2024.

Directors' responsibilities statement

The directors are responsible for preparing the Group Strategic Report, the Directors' Report and the consolidated audited financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare audited financial statements for each financial year. Under that law the directors have elected to prepare the audited financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the audited financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these audited financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

prepare the audited financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the audited financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Principal activity

The principal activity of the Group and Company is the provision of software development, distribution and marketing, sales related services, and general and administration services to its ultimate parent undertaking, Moon Active Limited, and is engaged directly with the ultimate parent for processing services through payment processors.

Results and dividends

The profit for the year, after taxation, amounted to $20,526,094 (2023 - loss $2,050,901).

No dividends were declared in the current or prior year.

Directors

The directors who served during the year were:

A F Burch (resigned 6 July 2024)
K S K Dhesi (appointed 20 March 2024)
H Gazit (appointed 20 March 2024)
M Chicu (appointed 1 July 2024)

Page 3

 
RUBY ROAD LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Future developments

Our KPI’s and looking forward to 2025 and beyond, are to control costs, improve delivery and reduce overheads and costs to provide more efficient services to Moon Active.

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Post balance sheet events

There have been no significant events affecting the Group since the year end.

Auditors

Under section 487(2) of the Companies Act 2006BKL Audit LLP will be deemed to have been reappointed as auditors 28 days after these financial statements were sent to members or 28 days after the latest date prescribed for filing the accounts with the registrar, whichever is earlier.

This report was approved by the board and signed on its behalf.
 





K S K Dhesi
Director

Date: 19 September 2025

Page 4

 
RUBY ROAD LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF RUBY ROAD LIMITED
 

Qualified Opinion


We have audited the financial statements of Ruby Road Limited (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion, except for the effects of the matters described in the Basis for qualified opinion section, the financial statements:


give a true and fair view of the state of the Group's and of the parent Company's affairs as at 31 December 2024 and of the Group's profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for qualified opinion


The financial statements do not include a share based payment charge as required by FRS102, nor do the financial statements include all of the various disclosures required by FRS102 in respect of share options issued by the Company’s ultimate parent undertaking to employees of this Company. Due to the lack of information concerning the valuation of the share options granted, it is impracticable to quantify the financial effects of this departure from FRS102, as well as any consequential impact on deferred tax.


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 5

 
RUBY ROAD LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF RUBY ROAD LIMITED (CONTINUED)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Group Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Group Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.


Page 6

 
RUBY ROAD LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF RUBY ROAD LIMITED (CONTINUED)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Enquiring of management around actual and potential litigation and claims;
Enquiring of entity staff in tax and compliance functions to identify any instances of non-compliance with laws and regulations;
Reviewing minutes of meetings of those charged with governance;
Reviewing financial statement disclosures and testing to supporting documentation with applicable laws and regulations;
Performing audit work over the risk of management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for bias;
Reviewing the general ledger in detail for all transactions with related parties;
Performing walkthrough testing to ensure systems and controls are operating as recorded where appropriate.


Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.


As part of an audit in accordance with ISAs (UK), we exercise professional judgement and maintain professional scepticism throughout the audit. We also:


Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion of the effectiveness of the Company's internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Auditors' Report to the related
Page 7

 
RUBY ROAD LIMITED
 
 
 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF RUBY ROAD LIMITED (CONTINUED)


disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors' Report. However, future events or conditions may cause the Company to cease to continue as a going concern.
Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to express an opinion on the consolidated financial statementsWe are responsible for the direction, supervision and performance of the Group audit. We remain solely responsible for our audit opinion.


We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





David Landau FCA (Senior Statutory Auditor)
  
for and on behalf of
BKL Audit LLP
 
Chartered Accountants
Statutory Auditor
  
London

19 September 2025
Page 8

 
RUBY ROAD LIMITED
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023
Note
$
$

  

Turnover
 4
76,326,883
75,181,796

Cost of services
  
(6,540,036)
(11,769,000)

Gross profit
  
69,786,847
63,412,796

Distribution services
  
(1,188,123)
(1,979,291)

Administration expenses
  
(32,446,153)
(55,820,826)

Operating profit
 5 
36,152,571
5,612,679

Interest receivable
 10 
35,911
6,561

Interest payable
 11 
(1,255,999)
(1,443,394)

Profit before tax
  
34,932,483
4,175,846

Tax on profit
 12 
(14,406,389)
(6,226,747)

Profit/(loss) for the financial year
  
20,526,094
(2,050,901)

Profit for the year attributable to:
  

Owners of the parent company
  
20,526,094
(2,050,901)

  
20,526,094
(2,050,901)

There was no other comprehensive income for 2024 (2023:$NIL).

The notes on pages 17 to 35 form part of these financial statements.

Page 9

 
RUBY ROAD LIMITED
REGISTERED NUMBER: 13549446

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
$
$

Fixed assets
  

Intangible assets
 13 
33,265,734
55,564,741

Tangible assets
 14 
164,961
64,589

  
33,430,695
55,629,330

Current assets
  

Debtors: amounts falling due within one year
 16 
6,305,104
40,363,548

Cash at bank and in hand
 17 
1,370,660
2,144,775

  
7,675,764
42,508,323

Creditors: amounts falling due within one year
 18 
(2,047,056)
(65,041,697)

Net current assets/(liabilities)
  
 
 
5,628,708
 
 
(22,533,374)

Total assets less current liabilities
  
39,059,403
33,095,956

Creditors: amounts falling due after more than one year
 19 
(48,676,121)
(63,238,768)

Provisions for liabilities
  

Net liabilities
  
(9,616,718)
(30,142,812)


Capital and reserves
  

Called up share capital 
 20 
1
1

Profit and loss account
 21 
(9,616,719)
(30,142,813)

  
(9,616,718)
(30,142,812)


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 






K S K Dhesi
Director

Date: 19 September 2025

The notes on pages 17 to 35 form part of these financial statements.

Page 10

 
RUBY ROAD LIMITED
REGISTERED NUMBER: 13549446

COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
$
$

Fixed assets
  

Tangible assets
 14 
164,961
64,589

Investments
 15 
99,273,305
112,607,469

  
99,438,266
112,672,058

Current assets
  

Debtors: amounts falling due within one year
 16 
544,478
283,827

Cash at bank and in hand
 17 
1,025,337
1,747,308

  
1,569,815
2,031,135

Creditors: amounts falling due within one year
 18 
(23,404,268)
(47,185,935)

Net current liabilities
  
 
 
(21,834,453)
 
 
(45,154,800)

Total assets less current liabilities
  
77,603,813
67,517,258

  

Creditors: amounts falling due after more than one year
 19 
(48,676,121)
(63,238,770)

  

Net assets
  
28,927,692
4,278,488


Capital and reserves
  

Called up share capital 
 20 
1
1

Profit and loss account brought forward
  
4,278,487
(2,028,270)

Profit for the year

  

24,649,204
6,306,757

Profit and loss account carried forward
 21 
28,927,691
4,278,487

  
28,927,692
4,278,488


Page 11

 
RUBY ROAD LIMITED
REGISTERED NUMBER: 13549446
    
COMPANY STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2024

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 






K S K Dhesi
Director

Date: 19 September 2025

The notes on pages 17 to 35 form part of these financial statements.

Page 12

 
RUBY ROAD LIMITED
 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Profit and loss account
Total equity

$
$
$


At 1 January 2023
1
(28,091,912)
(28,091,911)


Comprehensive income for the year

Loss for the year
-
(2,050,901)
(2,050,901)



At 1 January 2024
1
(30,142,813)
(30,142,812)


Comprehensive income for the year

Profit for the year
-
20,526,094
20,526,094


At 31 December 2024
1
(9,616,719)
(9,616,718)


The notes on pages 17 to 35 form part of these financial statements.

Page 13

 
RUBY ROAD LIMITED
 

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Profit and loss account
Total equity

$
$
$


At 1 January 2023
1
(2,028,270)
(2,028,269)


Comprehensive income for the year

Profit for the year
-
6,306,757
6,306,757



At 1 January 2024
1
4,278,487
4,278,488


Comprehensive income for the year

Profit for the year
-
24,649,204
24,649,204


At 31 December 2024
1
28,927,691
28,927,692


The notes on pages 17 to 35 form part of these financial statements.

Page 14

 
RUBY ROAD LIMITED
 

CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023
$
$

Cash flows from operating activities

Profit for the financial year
20,526,094
(2,050,901)

Adjustments for:

Amortisation of intangible assets
22,299,008
22,238,082

Depreciation of tangible assets
36,948
9,106

Interest paid
1,255,999
1,443,395

Interest received
(35,911)
(6,561)

Taxation charge
14,406,389
6,226,747

(Increase) in debtors
(8,596)
(134,023)

Decrease/(increase) in amounts owed by groups
34,067,040
(38,971,538)

(Decrease)/increase in creditors
(49,742,909)
50,510,999

(Decrease) in amounts owed to groups
(15,074,345)
(8,371,004)

Corporation tax (paid)
(14,563,355)
(5,537,735)

Net cash generated from operating activities

13,166,362
25,356,567


Cash flows from investing activities

Purchase of intangible fixed assets
-
(10,000,000)

Purchase of tangible fixed assets
(137,320)
(58,709)

Interest received
35,911
6,561

Net cash from investing activities

(101,409)
(10,052,148)

Cash flows from financing activities

Repayment of other loans
(12,582,983)
(12,568,217)

Interest paid
(1,255,999)
(1,443,395)

Net cash used in financing activities
(13,838,982)
(14,011,612)

Net (decrease)/increase in cash and cash equivalents
(774,029)
1,292,807

Cash and cash equivalents at beginning of year
2,144,689
851,882

Cash and cash equivalents at the end of year
1,370,660
2,144,689


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
1,370,660
2,144,775

Bank overdrafts
-
(86)

1,370,660
2,144,689


Page 15

 
RUBY ROAD LIMITED
 
The notes on pages 17 to 35 form part of these financial statements.

Page 16

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

The Company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page. 
The principal activity of the Group is the provision of software development, distribution and marketing, sales related services, and general and administration services to its ultimate parent undertaking, Moon Active Limited, and is engaged directly with the ultimate parent for processing services through payment processors.
The Company is a private company limited by shares and registered in England and Wales.
The Company's Registered Office address is 1st Floor, 8 Bridle Close, Kingston Upon Thames, England, KT1 2JW.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland ('FRS102') and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgement in applying the Group's accounting policies (see note 3).

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Statement of Financial Position, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.

 
2.3

Going concern

The financial statements have been prepared on the going concern basis, which assumes that the Group will continue to trade for the foreseeable future, being a period of at least twelve months from the date of approval of these financial statements, and will be able to meet its debts as they fall due.

Page 17

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is US Dollars.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the Consolidated Statement of Comprehensive Income  except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Consolidated Statement of Comprehensive Income within 'Difference on foreign exchange'.

 
2.5

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Group will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.6

Interest income

Interest income is recognised in the Consolidated Statement of Comprehensive Income using the effective interest method.

Page 18

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.7

Finance costs

Finance costs are charged to the Consolidated Statement of Comprehensive Income over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.8

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in the Consolidated Statement of Comprehensive Income when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Group in independently administered funds.

 
2.9

Taxation

Tax is recognised in the Consolidated Statement of Comprehensive Income except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company and the Group operate and generate income.

Page 19

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Intangible assets

Goodwill

Goodwill represents the difference between amounts paid on the cost of a business combination and the acquirer’s interest in the fair value of the Group's share of its identifiable assets and liabilities of the acquiree at the date of acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is amortised on a straight-line basis to the Consolidated Statement of Comprehensive Income over its useful economic life.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets and goodwill are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed five years.

The other intangible asset is intellectual property acquired with the acquisition of the investment in Magmatic Games Limited on 11 August 2021.

Page 20

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Fixtures and fittings
-
7%
Computer equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Consolidated Statement of Comprehensive Income.

 
2.12

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

On the basis of its immateriality to the Group accounts, the associate undertaking, MA Poland Ruby Road Limited Spólka Komandytowa, has been excluded from the consolidation.

 
2.13

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Consolidated Statement of Cash Flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.

Page 21

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.14

Financial instruments

The company only enters into basic financial instruments that result in the recognition of financial assets and liabilities, like trade and other debtors and creditors, and loans to and from related parties.
(i) Financial assets
Basic financial assets, including trade and other debtors, are initially recognised at transaction price, unless the arrangement consitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Such assets are subsequently carried at amortised cost using the effective interest method.
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset's original effective interest rate. The impairment loss is recognised in the Consolidated Statement of Comprehensive Income.
Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party or (c) control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party without imposing additional restrictions.
(ii) Financial liabilities
Basic financial liabilities, including trade and other creditors and accruals, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged, cancelled or expires.
(iii) Offsetting 
Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. 

Page 22

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

3.


Judgements in applying accounting policies and key sources of estimation uncertainty

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the application of the accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual results may differ from these estimates.
Estimates and underlying assumptions are continually evaluated and are based on historical experience and other factors, including expectations of future events that are reasonable under the circumstances. Revisions to accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected.
Useful economic lives of intangible assets
The annual amortisation charge for intangible assets is sensitive to changes in the estimated useful economic lives and residual values of the assets. The useful economic lives and residual values are reassessed annually. They are amended when necessary to reflect current estimates, based on technological advancement, future investments, economic utilisation and the physical condition of the assets. See note 12 for the carrying amount of the intangible assets, and accounting policy note 2.10 for the useful economic lives of each class of asset.
Valuation of investments
The Company makes an estimate of any potential impairment of the carrying value of investments. When assessing the potential impairment, management considers factors the results of the subsidiaries and future expected profits. See note 14 for the carrying amount of the investments, and accounting policy note 2.12 for the accounting treatment


4.


Turnover

An analysis of turnover by class of business is as follows:


2024
2023
$
$

Intercompany income
18,299,609
50,134,772

Royalty income
58,027,274
25,047,024

76,326,883
75,181,796


Analysis of turnover by country of destination:

2024
2023
$
$

Rest of the world
76,326,883
75,181,796

76,326,883
75,181,796


Page 23

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Operating profit

The operating profit is stated after charging:

2024
2023
$
$

Exchange differences
638,018
(107,344)

Other operating lease rentals
304,550
231,411


6.


Auditors' remuneration

During the year, the Group obtained the following services from the Company's auditors:


2024
2023
$
$

Fees payable to the Company's auditors for the audit of the consolidated and parent Company's financial statements
19,172
14,928

During the year, the Group obtained the following services from the Company's auditors:

The auditing of accounts of associates of the Company
28,118
24,258

Taxation compliance services
6,391
4,976

All non-audit services not included above
23,282
28,315

Page 24

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Employees

Staff costs, including directors' remuneration, were as follows:


Group
Group
Company
Company
2024
2023
2024
2023
$
$
$
$


Wages and salaries
9,237,701
42,938,448
3,039,251
1,617,433

Social security costs
6,471,364
337,161
311,052
190,645

Cost of defined contribution scheme
121,790
83,434
95,381
55,359

15,830,855
43,359,043
3,445,684
1,863,437


The average monthly number of employees, including the directors, during the year was as follows:



Group
Group
Company
Company
        2024
        2023
        2024
        2023
            No.
            No.
            No.
            No.









Directors
3
2
3
1



Employees
36
23
27
15

39
25
30
16


8.


Gross turnover

Gross turnover includes amounts received as agent where the Company has collected revenue on behalf of another group company and subsequently transferred the revenue to the other group company. 
 
As such, disclosed turnover as shown in the Consolidated Statement of Comprehensive Income is recorded net of amounts received as agent, in accordance with section 23 of FRS 102. The gross value of turnover is as follows:


2024
2023
$
$



Gross turnover
10,032,845
6,598,143

Amount received as agent
(5,205,067)
(787,170)

Reported turnover
4,827,778
5,810,973

Page 25

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

9.


Directors' remuneration

2024
2023
$
$

Directors' emoluments
104,101
39,118

Group contributions to defined contribution pension schemes
13,771
827

117,872
39,945


During the year retirement benefits were accruing to $13,771 directors (2023 - $827) in respect of defined contribution pension schemes.


10.


Interest receivable

2024
2023
$
$


Other interest receivable
35,911
6,561

35,911
6,561


11.


Interest payable and similar expenses

2024
2023
$
$


Other loan interest payable
7,084
27,557

Interest payable to group undertakings
1,248,915
1,414,549

Other interest payable
-
1,288

1,255,999
1,443,394

Page 26

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

12.


Taxation



Factors affecting tax charge for the year

The tax assessed for the year is higher than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 23.5%). The differences are explained below:

2024
2023
$
$


Profit on ordinary activities before tax
34,932,483
4,175,845


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25%
8,733,121
981,324

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
132,071
30,205

Capital allowances for year in excess of depreciation
5,543,204
5,214,251

Utilisation of tax losses
-
(78,316)

Short-term timing difference leading to an increase (decrease) in taxation
(2,008)
966

Non-taxable income
722,893
462,574

Non-trade financial losses
(31,290)
-

Group relief
(691,602)
(384,257)

Total tax charge for the year
14,406,389
6,226,747

Page 27

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
 
12.Taxation (continued)


Factors that may affect future tax charges

There were no factors that may affect future tax charges.


13.


Intangible assets

Group





Intellectual property
Goodwill
Total

$
$
$



Cost


At 1 January 2024
91,462,586
17,229,845
108,692,431



At 31 December 2024

91,462,586
17,229,845
108,692,431



Amortisation


At 1 January 2024
44,705,902
8,421,788
53,127,690


Charge for the year on owned assets
18,764,185
3,534,823
22,299,008



At 31 December 2024

63,470,087
11,956,611
75,426,698



Net book value



At 31 December 2024
27,992,499
5,273,234
33,265,733



At 31 December 2023
46,756,684
8,808,057
55,564,741

Goodwill and IP were recognised when Ruby Road Limited acquired Magmatic Games Limited on 11 August 2021.



Page 28

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

14.


Tangible fixed assets

Group






Fixtures and fittings
Computer equipment
Total

$
$
$



Cost


At 1 January 2024
26,789
50,210
76,999


Additions
51,649
85,671
137,320



At 31 December 2024

78,438
135,881
214,319



Depreciation


At 1 January 2024
496
11,914
12,410


Charge for the year on owned assets
3,127
33,821
36,948



At 31 December 2024

3,623
45,735
49,358



Net book value



At 31 December 2024
74,815
90,146
164,961



At 31 December 2023
26,293
38,296
64,589

Page 29

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

           14.Tangible fixed assets (continued)


Company






Fixtures and fittings
Computer equipment
Total

$
$
$

Cost


At 1 January 2024
26,789
50,210
76,999


Additions
51,649
85,671
137,320



At 31 December 2024

78,438
135,881
214,319



Depreciation


At 1 January 2024
496
11,914
12,410


Charge for the year on owned assets
3,127
33,821
36,948



At 31 December 2024

3,623
45,735
49,358



Net book value



At 31 December 2024
74,815
90,146
164,961



At 31 December 2023
26,293
38,296
64,589






Page 30

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

15.


Fixed asset investments

Company





Investments in subsidiary companies

$



Cost 


At 1 January 2024
112,607,469



At 31 December 2024
112,607,469



Impairment


Charge for the period
13,334,164



At 31 December 2024

13,334,164



Net book value



At 31 December 2024
99,273,305



At 31 December 2023
112,607,469


Subsidiary undertaking


The following was a subsidiary undertaking of the Company:

Name

Registered office

Class of shares

Holding

Magmatic Games Ltd
1st Floor 8 Bridle Close, Kingston Upon Thames, Surrey, KT1 2JW
Ordinary and  Preference
100%

The principal activity of Magmatic Games is that of receipt of royalty income for licensing of software games, as well as providing software development to its ultimate parent undertaking, Moon Active Limited.
The results of MA Poland Ruby Road Limited Spólka Komandytow have not been consolidated on the basis that they have an immaterial impact on the Group's results.

Page 31

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Subsidiary undertaking (continued)

The aggregate of the share capital and reserves as at 31 December 2024 and the profit or loss for the year ended on that date for the subsidiary undertaking were as follows:

Name
Aggregate of share capital and reserves
Profit

Magmatic Games Ltd

27,463,160
45,492,258


16.


Debtors

Group
Group
Company
Company
2024
2023
2024
2023
$
$
$
$


Trade debtors
271,173
31,709
271,173
31,709

Amounts owed by group undertakings
6,011,272
40,078,312
273,220
19,870

Other debtors
21,385
233,351
85
217,196

Prepayments and accrued income
1,274
20,176
-
15,052

6,305,104
40,363,548
544,478
283,827





17.


Cash and cash equivalents

Group
Group
Company
Company
2024
2023
2024
2023
$
$
$
$

Cash at bank and in hand
1,370,660
2,144,775
1,025,337
1,747,308

Less: bank overdrafts
-
(86)
-
(47)

1,370,660
2,144,689
1,025,337
1,747,261


Page 32

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

18.


Creditors: Amounts falling due within one year

Group
Group
Company
Company
2024
2023
2024
2023
$
$
$
$

Bank overdrafts
-
86
-
47

Other loans
-
12,582,983
-
12,582,983

Trade creditors
1,035
5,067
1,038
4,512

Amounts owed to group undertakings
258,912
770,612
22,259,814
23,711,341

Corporation tax
176,558
333,524
-
-

Other taxation and social security
529,826
10,818
529,789
10,820

Other creditors
-
8,187
-
6,787

Accruals and deferred income
1,080,725
51,330,420
613,627
10,869,445

2,047,056
65,041,697
23,404,268
47,185,935


Other loans were unsecured, repaid by 31 December 2024, and did not bear interest.
Amounts owed to group undertakings shown within the Company figures above are unsecured, repayable on demand, and bear interest at 4.39%.


19.


Creditors: Amounts falling due after more than one year

Group
Group
Company
Company
2024
2023
2024
2023
$
$
$
$

Amounts owed to group undertakings
48,676,121
63,238,768
48,676,121
63,238,770


Amounts owed to group undertakings are unsecured and are repayable in August 2026, which repayment
date shall automatically be extended by additional periods of 12 months each, unless otherwise agreed by the parties. The balance bears interest at 1.95%.




20.


Share capital

2024
2023
$
$
Allotted, called up and fully paid



1 (2023 - 1) Ordinary share of £1
1
1


Page 33

 
RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

21.


Reserves

Profit and loss account

The profit and loss account represents total undistributed profits less losses.


22.


Share-based payments

Certain employees of the Company were granted unapproved share options over Ordinary shares of NIS0.0001 of the ultimate parent undertaking, Moon Active Limited, a Company incorporated in Israel.
 
Options over 4,650 Ordinary shares with an exercise price of $30.5846 per share were outstanding at the beginning of the year. During the year ended 31 December 2024, options were granted over 12,000 Ordinary shares with an exercise price of $30.5846 per share. None of the options were exercised or lapsed during the year and there were 16,650  options outstanding as at 31 December 2024 over shares in Moon Active Limited.
 
The share options vest over 4 years under the terms set out in the Moon Active Limited 2019 Share Incentive Plan.
 
No charge relating to the option scheme has been included in these financial statements.


23.


Pension commitments

The Group operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Group in an independently administered fund. Contributions totalling $121,790 (2023: $83,434) were paid to the fund during the year. Contributions totalling $NIL (2023 - $8,033) were payable to the fund at the balance sheet date.


24.


Commitments under operating leases

At 31 December 2024 the Group had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023
Group
$
$


Not later than 1 year
443,389
252,060

Later than 1 year and not later than 5 years
435,381
357,085

878,770
609,145


25.


Related party transactions

The Company has taken advantage of the exemption conferred by FRS 102 section 33.1A from the requirement to disclose transactions with other wholly owned group undertakings.
The Company has incurred expenses of $7,605 (2023: $NIL) with a company with a director in common during the year. 

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RUBY ROAD LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

26.


Controlling party

The immediate and ultimate parent undertaking is Moon Active Limited, a company registered in Israel. Moon Active Limited prepares consolidated financial statements.


 
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