REGISTERED NUMBER: 11379955 (England and Wales)

Financial Statements for the Year Ended 31 January 2025

for

Mixpanel UK Limited

Page

Company Information

1

Balance Sheet

2

Notes to the Financial Statements

3

DIRECTORS:

J E Allee

P A Perry

REGISTERED OFFICE:

71-75 Shelton Street

Covent Garden

London

WC2H 9JQ

REGISTERED NUMBER:

11379955 (England and Wales)

AUDITORS:

Mark Arber Limited

Chartered Certified Accountants

& Statutory Auditors

71-75 Shelton Street

London

WC2H 9JQ

FIXED ASSETS

Tangible assets

4

28,601

31,158

CURRENT ASSETS

Debtors

5

4,716,004

4,334,776

Cash at bank

130,944

83,826

4,846,948

4,418,602

CREDITORS

Amounts falling due within one year

6

(1,375,641

)

(1,431,151

)

NET CURRENT ASSETS

3,471,307

2,987,451

TOTAL ASSETS LESS CURRENT LIABILITIES

3,499,908

3,018,609

PROVISIONS FOR LIABILITIES

7

(7,150

)

(4,232

)

NET ASSETS

3,492,758

3,014,377

CAPITAL AND RESERVES

Called up share capital

134

134

Retained earnings

3,492,624

3,014,243

SHAREHOLDERS' FUNDS

3,492,758

3,014,377

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 19 September 2025 and were signed on its behalf by:

P A Perry - Director

1.	STATUTORY INFORMATION

Mixpanel UK Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

These financial statements have been drawn up on the going concern basis. The company is dependent upon the support of its parent company, and only customer, in order to meet its working capital requirements. The parent company has provided assurances that this support will continue for a period that exceeds twelve months from the date of approval of these financial statements.

Related party exemption

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover

Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Plant and machinery etc

-

straight line over 3 years

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies

Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Provisions

Provisions are recognised when the company has a present obligation as a result of a past event for which it is probable that there will be an outflow of economic benefits that can be reasonably estimated.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 26 (2024 - 33 ) .

4.	TANGIBLE FIXED ASSETS

Plant and

machinery

etc

$

COST

At 1 February 2024

201,607

Additions

28,528

Disposals

(55,141

)

Reclassification/transfer

(21,761

)

At 31 January 2025

153,233

DEPRECIATION

At 1 February 2024

170,449

Charge for year

24,470

Eliminated on disposal

(54,249

)

Reclassification/transfer

(16,038

)

At 31 January 2025

124,632

NET BOOK VALUE

At 31 January 2025

28,601

At 31 January 2024

31,158

5.

DEBTORS

31.1.25

31.1.24

$

$

Amounts falling due within one year:

Amounts owed by group undertakings

4,552,868

4,181,880

Other debtors

39,512

4,208

VAT

5,651

49,561

Prepayments

117,973

66,437

4,716,004

4,302,086

Amounts falling due after more than one year:

Other debtors

-

32,690

Aggregate amounts

4,716,004

4,334,776

6.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.1.25

31.1.24

$

$

Trade creditors

24,584

54,470

Amounts owed to group undertakings

856,434

861,524

Tax

82,229

106,338

Other creditors

37,558

37,319

Accrued expenses

374,836

371,500

1,375,641

1,431,151

7.	PROVISIONS FOR LIABILITIES

31.1.25

31.1.24

$

$

Deferred tax

Accelerated capital allowances

7,150

4,232

Deferred

tax

$

Balance at 1 February 2024

4,232

Charge to Statement of Income and Retained Earnings during year

2,918

Balance at 31 January 2025

7,150

8.	DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Mark Arber (Senior Statutory Auditor)

for and on behalf of Mark Arber Limited

9.	POST BALANCE SHEET EVENTS

On 21 August 2025, the company entered into a lease agreement for new office premises outside of the United Kingdom. The initial lease term is 24 months, with an option to extend for a further 12 months. This represents a minimum base rental commitment of approximately £259,000over the initial lease period, rising to approximately £402,000if the option year is exercised. The lease also required a bank guarantee of approximately £41,000and a promissory note of approximately £83,000as security.

10.	ULTIMATE CONTROLLING PARTY

11.	SHARE-BASED PAYMENT TRANSACTIONS

The employees of the company are entitled to participate in the group share based compensation scheme which awards restricted stock units to the employees. The probability of the liquidity event occuring in the immediate future is considered low at the current time, therefore no cost is recognised in these financial statements.

The company has taken the exemption provided in FRS 102 Section 1.12D not to disclose details of share-based payment arrangements concerning equity instruments of another group entity.