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Registered number: 01105564














PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

COMPANY INFORMATION


Directors
Nicholas David O'Shea 
Andrew Keith O'Shea 
Elizabeth Evelyn Rule 
Robert James Cragg 




Registered number
01105564



Registered office
Lawrence House Summer Hill
Harbledown

Canterbury

Kent

CT2 8GT




Independent auditors
Magee Gammon Corporate Limited
Chartered Accountants & Statutory Auditors

Henwood House

Henwood

Ashford

Kent

TN24 8DH




Bankers
RBS Central Corp Banking
Corporate Banking Centre

5-10 Great Tower Street

London

EC3P 3HX





 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

CONTENTS



Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditors' report
5 - 8
Statement of comprehensive income
9
Balance sheet
10
Statement of changes in equity
11 - 12
Statement of cash flows
13
Analysis of net debt
14
Notes to the financial statements
15 - 28


 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

Introduction
 
The directors present their strategic report along with the audited financial statements of the company for the
year ended 31 December 2024.

Business review
 
The directors aim to present a balanced and comprehensive review of the development and performance of the
business during the year and its position at the balance sheet date.
The company's principal activity throughout the year was that of independent financial advisers. The company
also holds client money and assets, and is thus classified as a MiFID firm. This review is consistent with the size
and nature of the business and is written in the context of the risks and uncertainties faced.
Trading conditions in 2024 were much improved compared to 2023 allowing the company to continue its growth trajectory with turnover substantially increased on the previous year and an improvement in profitability.  The company operates comfortably within strict budgetary controls and benefits from a debt-free balance sheet. The directors expect further growth and continued profitability in the 2025 year.
The continued aim of the company is to provide quality independent financial advice.
The directors are satisfied with the financial position of the company and are able to look to the future with
optimism

Principal risks and uncertainties
 
The company's principal financial instruments comprise bank balances, listed investments, trade debtors, trade
creditors and operating lease arrangements. The purpose of these instruments is to finance the company's
operations.
Due to the nature of the financial instruments used by the company there is no exposure to price risk other than
in respect of listed investments. Price risk exposure, in respect to listed investments, is managed by day to day
monitoring of financial markets. The company's approach to managing other risks applicable to the financial
instruments concerned is as follows:
Environmental Risk
Any risk, in respect to these factors, are expected to be temporary. The directors believe the company is in a good financial position to mitigate any risk these factors may impose.
Credit Risk
Trade debtors are managed in respect of credit and cash flow risk by policies concerning the credit offered to
clients and the regular monitoring of amounts outstanding for both time and credit limits. Trade creditors liquidity
risk is managed by ensuring sufficient funds are available to meet amounts due.
Liquidity Risk
In respect of bank balances the liquidity risk is managed by maintaining positive balances at all times.

Financial key performance indicators
 
The directors consider that the key financial performance indicators are those that communicate the financial
performance and strength of the company as a whole and also those which the Financial Conduct Authority
requires. These indicators being turnover and capital resources.

Page 1

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Other key performance indicators
 
The directors consider the company’s employment level as a key performance indicator of the success of the company, as consistent and improving levels indicate growth of the business and contentedness of the employees and their retention.
During the financial year to 31 December 2024 the average number of employees of 37 compared to 36 in the previous year.  This retention level further substantiates the successful performance of the company.

Directors' statement of compliance with duty to promote the success of the Company
 
The company comfortably complied during the year (and continues to comply) with the capital resource
requirements of the FCA, which means that the company continues to maintain its financial capability providing
a strong base for future growth. The directors are constantly reviewing expenditure to keep the capital resource
requirement to a minimum whilst increasing financial stability. In doing so, the directors believe that they are
acting in good faith to promote the success of the company for the benefit of its members as a whole.


This report was approved by the board on 24 September 2025 and signed on its behalf.



___________________________
Nicholas David O'Shea
Director

Page 2

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Directors' responsibilities statement

The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the year, after taxation, amounted to £1,872,363 (2023 - £1,092,273).

The directors do not recommend a final dividend in respect to the results of the financial period under review. 

Directors

The directors who served during the year were:

Nicholas David O'Shea 
Andrew Keith O'Shea 
Elizabeth Evelyn Rule 
Robert James Cragg 

Greenhouse gas emissions, energy consumption and energy efficiency action

The Company has not disclosed information in respect of greenhouse gas emissions, energy consumption and energy efficiency action as its energy consumption in the United Kingdom for the year is 40,000kWh or lower.

Page 3

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditors are aware of that information.

Auditors

The auditorsMagee Gammon Corporate Limitedwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





___________________________
Nicholas David O'Shea
Director

Date: 24 September 2025

Page 4

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

Opinion


We have audited the financial statements of Pharon Independent Financial Advisers Limited (the 'Company') for the year ended 31 December 2024, which comprise the Statement of comprehensive income, the , the Balance sheet, the Statement of cash flows, the Statement of changes in equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Company's affairs as at 31 December 2024 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 5

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED (CONTINUED)


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' responsibilities statement set out on page 3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 6

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED (CONTINUED)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Based on our understanding of the company, we have considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the Companies Act 2006.  We evaluated management incentives and opportunities for fraudulent manipulation of the financial statements including management override, and considered that the principal risk was related to the posting of inappropriate journal entries to improve the result before tax for the year.
We designed audit procedures to respond to the risk, recognising that the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery, misrepresentations or through collusion.
Procedures performed by the audit team included:
• Discussions with management regarding known or suspected instances of non-compliance with laws and   regulations;
• Evaluation of controls designed to prevent and detect irregularities; and
• Assessing journal entries as part of our planned audit approach.
There are inherent limitations in the audit procedures described above, and the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it.  As in all of our audits we also addressed the risk of management override of internal controls, including testing journals and evaluating whether there was evidence of bias by the directors that represented a risk of material misstatement due to fraud.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.


Page 7

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED (CONTINUED)


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Andrew John Childs FCA (Senior statutory auditor)
  
for and on behalf of
Magee Gammon Corporate Limited
 
Chartered Accountants
Statutory Auditors
  
Henwood House
Henwood
Ashford
Kent
TN24 8DH

25 September 2025
Page 8

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023
Note

  

Turnover
 4 
5,955,004
5,155,164

Cost of sales
  
(3,123,024)
(3,372,846)

Gross profit
  
2,831,980
1,782,318

Administrative expenses
  
(552,669)
(458,399)

Fair value movements
  
(3,456)
28,940

Operating profit
  
2,275,855
1,352,859

Income from fixed assets investments
  
16,027
40,720

Profit/loss on disposal of investments
  
37,206
-

Interest receivable and similar income
 9 
152,395
49,096

Profit before tax
  
2,481,483
1,442,675

Tax on profit
 10 
(609,120)
(350,402)

Profit for the financial year
  
£1,872,363
£1,092,273

Other comprehensive income for the year
  

Total comprehensive income for the year
  
£1,872,363
£1,092,273

The notes on pages 15 to 28 form part of these financial statements.

Page 9

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
REGISTERED NUMBER: 01105564

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note

Fixed assets
  

Tangible assets
 13 
6,071
17,388

Investments
 14 
100
100

  
6,171
17,488

Current assets
  

Debtors: amounts falling due within one year
 15 
117,852
162,069

Current asset investments
 16 
1,271,654
2,131,353

Cash at bank and in hand
 17 
4,094,226
1,291,279

  
5,483,732
3,584,701

Creditors: amounts falling due within one year
 18 
(723,506)
(751,275)

Net current assets
  
 
 
4,760,226
 
 
2,833,426

Total assets less current liabilities
  
4,766,397
2,850,914

Provisions for liabilities
  

Other provisions
 21 
(2,000)
-

  
 
 
(2,000)
 
 
-

Net assets
  
£4,764,397
£2,850,914


Capital and reserves
  

Called up share capital 
 22 
26,980
26,980

Share premium account
 23 
73,440
31,320

Capital redemption reserve
 23 
430
430

Profit and loss account
 23 
4,663,547
2,792,184

  
£4,764,397
£2,850,914


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




___________________________
Nicholas David O'Shea
Director

Date: 24 September 2025

The notes on pages 15 to 28 form part of these financial statements.

Page 10

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Share premium account
Capital redemption reserve
Profit and loss account
Total equity

At 1 January 2024
26,980
31,320
430
2,792,184
2,850,914


Comprehensive income for the year

Profit for the year
-
-
-
1,872,363
1,872,363


Other comprehensive income for the year
-
-
-
-
-


Total comprehensive income for the year
-
-
-
1,872,363
1,872,363


Contributions by and distributions to owners

Dividends: Equity capital
-
-
-
(1,000)
(1,000)

Shares issued during the year
-
42,120
-
-
42,120


Total transactions with owners
-
42,120
-
(1,000)
41,120


At 31 December 2024
£26,980
£73,440
£430
£4,663,547
£4,764,397


The notes on pages 15 to 28 form part of these financial statements.

Page 11

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2023


Called up share capital
Share premium account
Capital redemption reserve
Profit and loss account
Total equity

At 1 January 2023
26,980
31,320
430
3,042,454
3,101,184


Comprehensive income for the year

Profit for the year

-
-
-
1,092,273
1,092,273


Other comprehensive income for the year
-
-
-
-
-


Total comprehensive income for the year
-
-
-
1,092,273
1,092,273


Contributions by and distributions to owners

Dividends: Equity capital
-
-
-
(1,300,423)
(1,300,423)

Purchase of own shares
-
-
-
(42,120)
(42,120)


Total transactions with owners
-
-
-
(1,342,543)
(1,342,543)


At 31 December 2023
£26,980
£31,320
£430
£2,792,184
£2,850,914


The notes on pages 15 to 28 form part of these financial statements.

Page 12

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023

Cash flows from operating activities

Profit for the financial year
1,872,363
1,092,273

Adjustments for:

Depreciation of tangible assets
12,161
13,322

Interest received
(168,422)
(89,816)

Taxation charge
609,120
350,402

(Increase)/decrease in debtors
(36,439)
75,439

(Decrease)/increase in creditors
(234,973)
438,726

Increase/(decrease) in provisions
2,000
(4,056)

Net fair value losses/(gains) recognised in P&L
3,456
(28,940)

Corporation tax (paid)
(321,260)
(531,373)

Profit on disposal listed investments
(37,206)
-

Net cash generated from operating activities

1,700,800
1,315,977


Cash flows from investing activities

Purchase of tangible fixed assets
(844)
(6,229)

Purchase of short-term listed investments
(2,279,172)
(1,000,000)

Sale of short-term listed investments
3,172,621
-

Interest received
152,395
49,096

Dividends received
16,027
40,720

Net cash from investing activities

1,061,027
(916,413)

Cash flows from financing activities

Issue of ordinary shares
42,120
-

Dividends paid
(1,000)
(1,300,423)

Profit on disposal listed investments
-
(42,120)

Net cash used in financing activities
41,120
(1,342,543)

Net increase/(decrease) in cash and cash equivalents
2,802,947
(942,979)

Cash and cash equivalents at beginning of year
1,291,279
2,234,258

Cash and cash equivalents at the end of year
£4,094,226
£1,291,279


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
4,094,226
1,291,279

£4,094,226
£1,291,279


The notes on pages 15 to 28 form part of these financial statements.

Page 13

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

FOR THE YEAR ENDED 31 DECEMBER 2024




At 1 January 2024
Cash flows
At 31 December 2024



Cash at bank and in hand

1,291,279

2,802,947

4,094,226

Liquid investments

2,131,353

(859,699)

1,271,654


£3,422,632
£1,943,248
£5,365,880

The notes on pages 15 to 28 form part of these financial statements.

Page 14

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Pharon Independent Financial Advisers Limited is a private company, limited by shares, incorporated in England & Wales.
The company registration number is 01105564.
The registered office and trading address of the company is Lawrence House, Summer Hill, Harbledown, Canterbury, Kent, CT2 8GT. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).

The following principal accounting policies have been applied:

 
2.2

Exemption from preparing consolidated financial statements

The Company is exempt from the requirement to prepare consolidated financial statements as all of its subsidiaries are required to be excluded from consolidation by section 402 of the Companies Act 2006.

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 15

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.5

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.6

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


 
2.7

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.8

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 16

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.8
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Office equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.9

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Investments in unlisted Company shares, whose market value can be reliably determined, are remeasured to market value at each balance sheet date. Gains and losses on remeasurement are recognised in the Statement of comprehensive income for the period. Where market value cannot be reliably determined, such investments are stated at historic cost less impairment.

Investments in listed company shares are remeasured to market value at each balance sheet date. Gains and losses on remeasurement are recognised in profit or loss for the period.

 
2.10

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.11

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Statement of cash flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Company's cash management.

 
2.12

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

Page 17

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.13

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.14

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Company's Balance sheet when the Company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

Other financial assets

Other financial assets, which includes investments in equity instruments which are not classified as subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the recognised transaction price. Such assets are subsequently measured at fair value with the changes in fair value being recognised in the profit or loss. Where other financial assets are not publicly traded, hence their fair value cannot be measured reliably, they are measured at cost less impairment.

Impairment of financial assets

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss. 

Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.

If there is a favourable change in relation to the events surrounding the impairment loss then the
Page 18

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.14
Financial instruments (continued)

impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.

Other financial instruments

Derivatives, including forward exchange contracts, futures contracts and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to the profit or loss. They are subsequently measured at fair value with changes in the profit or loss.

Debt instruments that do not meet the conditions as set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through the profit or loss. This recognition and measurement would also apply to financial instruments where the performance is evaluated on a fair value basis as with a documented risk management or investment strategy.

Derecognition of financial instruments

Derecognition of financial assets

Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.

Derecognition of financial liabilities

Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.

Page 19

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.15

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Judgments in applying accounting policies and key sources of estimation uncertainty

In the application of the company's accounting policies, management is required to make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily apparent from other sources, The estimates and underlying assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
tThe estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to the accounting estimates are recognised in the period in which the estimate is revised if the revisions affect only that period, or in the period of revision and future periods if the revision affects both.


4.


Turnover

An analysis of turnover by class of business is as follows:


2024
2023

Financial advice
£5,955,004
£5,155,164


All turnover arose within the United Kingdom.


5.


Auditors' remuneration

During the year, the Company obtained the following services from the Company's auditors and their associates:


2024
2023

Fees payable to the Company's auditors and their associates for the audit of the Company's financial statements
12,000
10,250

Fees payable to the Company's auditors and their associates in respect of:

All other services
10,832
9,503

Page 20

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

6.


Employees

Staff costs, including directors' remuneration, were as follows:


2024
2023

Wages and salaries
2,113,799
2,318,231

Social security costs
228,477
268,937

Cost of defined contribution scheme
477,931
420,990

£2,820,207
£3,008,158


Represented in the the amounts above include amounts paid to close family members of the directors, amounting to £76,976 (2023: £21,666) under employment contracts. 

The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Management, administration and support
17
18



Sales
20
18

37
36


7.


Directors' remuneration

2024
2023

Directors' emoluments
283,578
811,387

Company contributions to defined contribution pension schemes
223,585
118,698

£507,163
£930,085


During the year retirement benefits were accruing to 4 directors (2023 - 4) in respect of defined contribution pension schemes.

The highest paid director received remuneration of £92,414 (2023 - £546,112).

The value of the Company's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £65,586 (2023 - £14,000).

The amount of the accrued lump sum in respect of the highest paid director at 31 December 2024 amounted to £NIL (2023 - £NIL).

Page 21

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

8.


Income from investments

2024
2023



Income from current asset investments
£16,027
£40,720





9.


Interest receivable

2024
2023


Other interest receivable
£152,395
£49,096


10.


Taxation


2024
2023

Corporation tax


Current tax on profits for the year
616,690
344,395

Adjustments in respect of previous periods
(13,614)
-


603,076
344,395


Total current tax
£603,076
£344,395

Deferred tax


Origination and reversal of timing differences
(2,358)
(1,227)

Unrealised surplus/(deficit) on investments
8,402
7,234

Total deferred tax
£6,044
£6,007


Tax on profit
£609,120
£350,402
Page 22

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
 
10.Taxation (continued)


Factors affecting tax charge for the year

The tax assessed for the year is lower than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 23.52%). The differences are explained below:

2024
2023


Profit on ordinary activities before tax
£2,481,483
£1,442,675


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 23.52%)
620,371
339,317

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
6,370
6,707

Capital allowances for year in excess of depreciation
2,358
1,141

Adjustments to tax charge in respect of prior periods
(13,614)
-

Book profit on chargeable assets
(9,302)
-

Capital gains
36
-

Dividends from UK companies
(4,007)
(9,577)

Other differences leading to an increase (decrease) in the tax charge
6,044
6,007

Movement in fair value of investments
864
6,807

Total tax charge for the year
£609,120
£350,402


Factors that may affect future tax charges

Further changes enacted by HM Government will impact the tax charge in future years.


11.


Dividends

2024
2023


Dividends
£1,000
£1,300,423

Page 23

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

12.


Intangible assets




Goodwill



Cost


At 1 January 2024
253,603



At 31 December 2024

253,603



Amortisation


At 1 January 2024
253,603



At 31 December 2024

253,603



Net book value



At 31 December 2024
£-



At 31 December 2023
£-




13.


Tangible fixed assets





Office equipment



Cost or valuation


At 1 January 2024
53,938


Additions
844



At 31 December 2024

54,782



Depreciation


At 1 January 2024
36,550


Charge for the year on owned assets
12,161



At 31 December 2024

48,711



Net book value



At 31 December 2024
£6,071



At 31 December 2023
£17,388

Page 24

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

14.


Fixed asset investments





Investments in subsidiary companies



Cost or valuation


At 1 January 2024
100



At 31 December 2024
£100





Subsidiary undertaking


The following was a subsidiary undertaking of the Company:

Name

Registered office

Class of shares

Holding

Lawrence House Nominees Limited
Lawrence House, Summer Hill, Harbledown, Canterbury CT2 8GT
Ordinary
100%

The aggregate of the share capital and reserves as at 31 December 2024 and the profit or loss for the year ended on that date for the subsidiary undertaking was as follows:

Name
Aggregate of share capital and reserves

Lawrence House Nominees Limited
100


15.


Debtors

2024
2023


Trade debtors
12,500
-

Other debtors
-
76,617

Prepayments and accrued income
101,813
75,869

Deferred taxation
3,539
9,583

£117,852
£162,069



16.


Current asset investments

2024
2023

Listed investments
£1,271,654
£2,131,353


Page 25

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

17.


Cash and cash equivalents

2024
2023

Cash at bank and in hand
£4,094,226
£1,291,279



18.


Creditors: Amounts falling due within one year

2024
2023

Trade creditors
26,068
13,813

Corporation tax
207,204
-

Other taxation and social security
235,841
470,639

Other creditors
124,443
159,990

Accruals and deferred income
129,950
106,833

£723,506
£751,275



19.


Financial instruments

2024
2023

Financial assets


Financial assets measured at fair value through profit or loss
5,365,880
3,422,632

Financial assets measured at amortised cost through the profit and loss
12,500
76,617

£5,378,380
£3,499,249


Financial liabilities


Financial liabilities measured at amortised cost through the profit and loss
£150,511
£173,802


Financial assets measured at fair value through profit or loss comprise cash at bank and in hand and current asset investments.


Financial assets that are measured at amortised cost comprise trade debtors and other debtors.


Financial liabilities measured at amortised cost comprise trade creditors and other creditors.

Page 26

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

20.


Deferred taxation




2024





At beginning of year
9,583


Charged to profit or loss
(6,044)



At end of year
£3,539

The deferred tax asset is made up as follows:

2024
2023


Accelerated capital allowances
2,675
317

Other timing difference on revaluation
864
9,266

£3,539
£9,583


21.


Provisions




Other provision 1





Charged to profit or loss
2,000



At 31 December 2024
£2,000


22.


Share capital

2024
2023
Allotted, called up and fully paid



21,312 (2023 - 21,312) Ordinary shares of £1.00 each
21,312
21,312
1,349 (2023 - 1,349) AA Ordinary shares of £1.00 each
1,349
1,349
1,349 (2023 - 1,349) AB Ordinary shares of £1.00 each
1,349
1,349
1,350 (2023 - 1,350) AC Ordinary shares of £1.00 each
1,350
1,350
540 (2023 - 540) CA Ordinary shares of £1.00 each
540
540
540 (2023 - 540) CB Ordinary shares of £1.00 each
540
540
540 (2023 - Nil) CC Ordinary shares of £1.00 each
540
-
Nil (2023 - 540) Treasury Ordinary shares of £1.00 each
-
540

£26,980

£26,980

During the year 540 Treasury Ordinary £1 shares were reclassified as CC Ordinary £1 shares. The consideration paid for these is shown in the share premium reserve.


Page 27

 
PHARON INDEPENDENT FINANCIAL ADVISERS LIMITED
 

 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

23.


Reserves

Share premium account

The share premium account represents consideration paid for share capital over par value. This is a non- distributable reserve.

Capital redemption reserve

The capital redemption reserve represents the amount of reserves kept on the acquistion of its own shares. This is a non-distributable reserve.

Profit and loss account

The profit and loss account is a reserve of the accumulated profit and loss after tax and dividends. This reserve is fully distributable.


24.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company  in an independently administered fund. The pension cost charge represents contributions payable by the Company  to the fund and amounted to £477,931 (2023 -£420,990). Contributions totalling £124,445 (2023 - £159,990) were payable to the fund at the balance sheet date and are included in creditors.


25.


Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023


Not later than 1 year
7,240
7,240

Later than 1 year and not later than 5 years
2,215
9,455

£9,455
£16,695


26.


Related party transactions

During the year the company paid rent totalling £90,528 (2023 - £82,296) in respect to property under the control of an immediate family member of a director.


Page 28