The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

Viva Model Management London Limited is a private company limited by shares incorporated in England and Wales. The registered office is 35 Princess street, Rochdale, Greater Manchester, OL12 0HA.

The address for the principal place of business is 22 Tower Street, London, England WC2H 9NS.

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, modified to include certain financial instruments at fair value. The principal accounting policies adopted are set out below.

Turnover is only recognised upon completion of the assignment the model has been contracted to. Once the contract is completed revenue is recorded in turnover, exclusive of Value Added Tax.

The company considers that it is acting as principal in respect of modelling services provided to its customers. This is on the basis that the Company has exposure to the significant risks and rewards associated with the provision of modelling services and the contractual arrangements between the Company and its customers which stipulates that the company maintains primary responsibility for price setting, agreeing contracts and control in managing the services provided to the customer.

Revenue, which is stated net of discounts, rebates, value added tax and other sales tax or duty, represents the gross selling price of modelling contracts, and is recognised when the service takes place.

The company maintains primary responsibility for price setting, agreeing contracts and controls in managing the services provided to the customer.

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Basic financial assets include debtors and cash and bank balances.

Debtors

Debtors do not carry any interest and are stated at their nominal value. Appropriate allowances for estimated irrecoverable amounts are recognised in the Profit and Loss account when there is objective evidence that the asset is impaired.

Cash at bank and in hand

Cash at bank and in hand include cash in hand, deposits held at call with banks and other short-term liquid investments with original maturities of three months or less.    

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities include creditors. Creditors are not interest bearing and are stated at their nominal value.    

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

The tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Full provision is made for deferred tax assets and liabilities arising from all timing differences between the recognition of gains and losses in the financial statements and recognition in the tax computation.

A net deferred tax asset is recognised only if it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted.

Deferred tax assets and liabilities are calculated at the tax rates expected to be effective at the time the timing differences are expected to reverse.

Deferred tax assets and liabilities are not discounted.

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

The company contributes towards a personal pension plan in the name of one of the directors, Natalie Hand. This is done by way of salary sacrifice. The pension charge represents the amounts payable by the company to the fund in respect of the year.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The company depreciates tangible fixed assets over their estimated useful lives, using methods that reflect the pattern of economic benefits consumed. Judgement is exercised in determining the useful lives, residual values and appropriate depreciation methods. These estimates are based on historical experience with similar assets and any changes in these estimates could materially impact the depreciation expense and the carrying amount of tangible fixed assets.

The average monthly number of persons (including directors) employed by the company during the year was:

Details of the company's subsidiaries at 31 December 2024 are as follows:

Included within other creditors is an amount due to the models of £5,029,049 (2023: £3,992,213) and amounts due to the Mother Agencies of £347,132 (2023: £303,147). These are all payable and no provisions have been made.

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

The company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £10,776 (2023: £10,243).

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:

The auditor's report was unqualified.

At the reporting end date the company had outstanding commitments for future minimum rental lease payments under non-cancellable operating leases, as follows:

Included within other debtors is an amount of £2,855 (2023: £67,038) owed by Viva Model Management UG which is a subsidiary of the company.

Included within other creditors is an amount of £52,258 (2023: £25,361) owing to Viva Model Management UG, which is a subsidiary of the company.

Included within other creditors (both less than one year and also greater than one year) is an amount of £1,481,161 (2023: £1,291,952) owing to the parent company, Viva Model Management SAS. Interest of £11,059 (2023: £13,323) has been paid on this loan and it is repayable on demand.

During the year the company had the following transactions with Viva Model Management UG - purchases of £55,113 (2023 - £225,221).

During the year the company had the following transactions with Viva Model Management SAS - sales of £46,195 (2023 - £64,504), purchases of £23,484 (2023 - £67,758) and sales recharges of £nil (2023 - £nil). At the year end the company had a trade debtor of £18,990 (2023 - £64,504) and a trade creditor of £18,842 (2023 - £27,769) in respect of this company.

During the year the company had the following transactions with Viva Model Management Barcelona SL - sales of £8,229 (2023 - £84,133), purchases of £9,497 (2023 - £19,625) and sales recharges of £nil (2023 - £nil). At the year end the company had a trade debtor of £nil (2023 - £41,386) and a trade creditor of £9,165 (2023 - £3,153) in respect of this company.

The intermediary parent company is Viva Model Management SAS (2023 - Viva Model Management SAS), a company incorporated in France. The ultimate parent company is O.N. Holding SAS (2023 - O.N. Holding SAS), a company incorporated in France, by way of holding 100% of the issued share capital of the intermediary parent company.

The ultimate controlling party is Mr Cyril Brule (2023 - Mr Cyril Brule).

Consolidated accounts are prepared but they are not publicly available.