Registered number
09186327
Digital Direct Solutions Limited
Filleted Accounts
31 December 2024
Digital Direct Solutions Limited
Registered number: 09186327
Balance Sheet
as at 31 December 2024
Notes 2024 2023
£ £
Fixed assets
Tangible assets 3 3,992 3,651
Current assets
Debtors 4 710,879 671,805
Cash at bank and in hand 398,529 81,275
1,109,408 753,080
Creditors: amounts falling due within one year 5 (495,293) (205,542)
Net current assets 614,115 547,538
Total assets less current liabilities 618,107 551,189
Creditors: amounts falling due after more than one year 6 (5,962) (16,216)
Net assets 612,145 534,973
Capital and reserves
Called up share capital 1 1
Profit and loss account 612,144 534,972
Shareholders' funds 612,145 534,973
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
Philip Kenneth Andrews
Director
Approved by the board on 25 September 2025
Digital Direct Solutions Limited
Notes to the Accounts
for the year ended 31 December 2024
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Plant and machinery 22.33% reducing balance method
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2024 2023
Number Number
Average number of persons employed by the company 5 5
3 Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 January 2024 6,448
Additions 1,217
At 31 December 2024 7,665
Depreciation
At 1 January 2024 2,797
Charge for the year 876
At 31 December 2024 3,673
Net book value
At 31 December 2024 3,992
At 31 December 2023 3,651
4 Debtors 2024 2023
£ £
Trade debtors 113,185 71,046
Amounts owed by group undertakings and undertakings in which the company has a participating interest 579,962 588,625
Other debtors 17,732 12,134
710,879 671,805
5 Creditors: amounts falling due within one year 2024 2023
£ £
Bank loans and overdrafts 11,536 11,536
Trade creditors 139,391 44,123
Amount owed to parent company 108,860 30,610
VAT 110,748 86,061
Deferred Income 35,155 -
Taxation and social security costs - 8,525
Corporation tax 26,658 2,265
Credit Cards 29,662 176
Accruals 32,562 21,360
Other creditors 721 886
495,293 205,542
6 Creditors: amounts falling due after one year 2024 2023
£ £
Bank loans 5,962 16,216
7 Controlling party
At 31st December 2024 Industrial Lending 1 and Mr Philip Kenneth Andrews are the ultimate controlling party of the group.

The immediate parent company is Ocapo Limited.
8 Other information
Digital Direct Solutions Limited is a private company limited by shares and incorporated in England. Its registered office is:
65 Compton Street
London
United Kingdom
EC1V 0BN
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