Company Registration Number 10662078 (England and Wales)
ADEXA DIRECT LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
ADEXA DIRECT LIMITED
COMPANY INFORMATION
Director
Mr H Baykal
Company number
10662078
Registered office
Swift House Cosford Lane
Swift Valley Industrial Estate
Rugby
England
CV21 1QN
Auditor
Cottons Accountants LLP
Chestnut Field House
Chestnut Field
Rugby
Warwickshire
United Kingdom
CV21 2PD
ADEXA DIRECT LIMITED
CONTENTS
Page
Strategic report
1 - 2
Director's report
3 - 4
Independent auditor's report
5 - 7
Statement of comprehensive income
8
Balance sheet
9
Statement of changes in equity
10
Statement of cash flows
11
Notes to the financial statements
12 - 27
ADEXA DIRECT LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

The director presents the strategic report for the year ended 31 December 2024.

Review of the business

Adexa Direct Ltd delivered a strong performance during the financial year, supported by continued growth in its operational capacity and customer base. The company has successfully built upon its core strengths—particularly in customer service and operations—which have remained essential to its fast-growing business model.

Strategic investments in digital infrastructure and product diversification have driven improvements in customer satisfaction and contributed to an expanded geographic footprint. These initiatives, combined with the company’s robust internal systems, have enabled it to meet rising market demand while positioning the business for future expansion.

Principal risks and uncertainties

The company faces several external risks and uncertainties that may impact performance, including:

 

 

To address these challenges, the company has built strategic partnerships with dependable suppliers and logistics providers, negotiated flexible credit arrangements to support liquidity, implemented adaptive pricing strategies to respond to market changes and maintained a proactive approach to operational resilience

Development and performance

Since its inception, Adexa Direct Ltd has focused on maintaining high stock availability and expanding its product portfolio. The company now offers a broad range of own-branded catering equipment, hospitality furniture, and warehouse racking and storage solutions.

 

Key achievements during the year include:

 

 

Favourable procurement and freight terms—enabled by a strong supplier network and robust cash position—have helped ensure consistent inventory levels throughout the year.

Key performance indicators

The Directors monitor a range of financial and operational KPIs, including:

 

 

These KPIs reflect the company’s focus on sustainable growth, customer value, and operational excellence.

 

ADEXA DIRECT LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
Key Operational Milestones

In early 2024, the company acquired a warehouse facility in Treorchy, Wales, followed by another one in Treherbert, Wales, effectively bringing most of its warehousing operations in-house. These acquisitions are expected to:

 

 

As part of these acquisitions, the company purchased forklifts and related warehouse equipment, significantly reducing dependence on external hiring services and rented spaces

Outlook

Looking ahead to 2025, Adexa Direct Ltd intends to continue its strategy of acquiring commercial warehousing space, reducing reliance on third-party storage and logistics providers. This strategy will not only expand warehousing capacity but also improve efficiency and profitability over the long term.

 

The Directors are confident in the company’s strategic direction and anticipate further improvement across key performance metrics, supported by ongoing investments in infrastructure, digital capability, and supply chain resilience.

On behalf of the board

Mr H Baykal
Director
25 September 2025
ADEXA DIRECT LIMITED
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -

The director presents his annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the company continued to be that of retail sale of electrical household and commercial appliances.

Results and dividends

The results for the year are set out on page 8.

No ordinary dividends were paid. The director does not recommend payment of a final dividend.

Director

The director who held office during the year and up to the date of signature of the financial statements was as follows:

Mr H Baykal
Auditor

Cottons Accountants LLP were re-appointed as auditors to the company in accordance with section 485 of the Companies Act 2006.

Statement of director's responsibilities

The director is responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.

In preparing these financial statements, the director is required to:

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Strategic report

The company has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the company's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of key performance indicators and future developments.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

ADEXA DIRECT LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -
Medium-sized companies exemption

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.

On behalf of the board
Mr H Baykal
Director
25 September 2025
ADEXA DIRECT LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ADEXA DIRECT LIMITED
- 5 -
Opinion

We have audited the financial statements of Adexa Direct Limited (the 'company') for the year ended 31 December 2024 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

 

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The director is responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

ADEXA DIRECT LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ADEXA DIRECT LIMITED (CONTINUED)
- 6 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the director's report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of director

As explained more fully in the director's responsibilities statement, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the director is responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the company or to cease operations, or has no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

ADEXA DIRECT LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ADEXA DIRECT LIMITED (CONTINUED)
- 7 -

To address the risk of fraud through management bias and override of controls, we:

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

Mark Palmer BSc BFP FCA (Senior Statutory Auditor)
For and on behalf of Cottons Accountants LLP, Statutory Auditor
Chartered Accountants
Chestnut Field House
Chestnut Field
Rugby
Warwickshire
CV21 2PD
United Kingdom
25 September 2025
ADEXA DIRECT LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 8 -
2024
2023
Notes
£
£
Turnover
3
44,270,093
36,001,478
Cost of sales
(21,343,201)
(17,439,271)
Gross profit
22,926,892
18,562,207
Distribution costs
(4,317,342)
(3,333,653)
Administrative expenses
(13,976,724)
(10,834,881)
Other operating income
13,962
441,000
Operating profit
6
4,646,788
4,834,673
Interest receivable and similar income
8
101,388
30,669
Interest payable and similar expenses
9
(3,456)
(373)
Profit before taxation
4,744,720
4,864,969
Tax on profit
10
(1,197,101)
(1,144,995)
Profit for the financial year
3,547,619
3,719,974

The profit and loss account has been prepared on the basis that all operations are continuing operations.

ADEXA DIRECT LIMITED
BALANCE SHEET
AS AT
31 DECEMBER 2024
31 December 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
11
2,547,835
64,931
Investments
12
8,723
8,723
2,556,558
73,654
Current assets
Stocks
14
11,141,006
7,962,967
Debtors
15
2,669,946
2,505,497
Cash at bank and in hand
6,075,373
6,497,639
19,886,325
16,966,103
Creditors: amounts falling due within one year
16
(7,239,712)
(5,536,357)
Net current assets
12,646,613
11,429,746
Total assets less current liabilities
15,203,171
11,503,400
Creditors: amounts falling due after more than one year
17
(91,942)
-
Provisions for liabilities
Deferred tax liability
20
64,167
3,957
(64,167)
(3,957)
Net assets
15,047,062
11,499,443
Capital and reserves
Called up share capital
22
4
4
Profit and loss reserves
23
15,047,058
11,499,439
Total equity
15,047,062
11,499,443

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved and signed by the director and authorised for issue on 25 September 2025
Mr H Baykal
Director
Company registration number 10662078 (England and Wales)
ADEXA DIRECT LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
Share capital
Profit and loss reserves
Total
£
£
£
Balance at 1 January 2023
4
7,779,465
7,779,469
Year ended 31 December 2023:
Profit and total comprehensive income
-
3,719,974
3,719,974
Balance at 31 December 2023
4
11,499,439
11,499,443
Year ended 31 December 2024:
Profit and total comprehensive income
-
3,547,619
3,547,619
Balance at 31 December 2024
4
15,047,058
15,047,062
ADEXA DIRECT LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 11 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
28
3,094,115
5,144,083
Interest paid
(3,456)
(373)
Income taxes paid
(1,168,499)
(911,660)
Net cash inflow from operating activities
1,922,160
4,232,050
Investing activities
Purchase of tangible fixed assets
(2,439,376)
(33,677)
Interest received
101,388
30,669
Net cash used in investing activities
(2,337,988)
(3,008)
Financing activities
Payment of finance leases obligations
(6,438)
-
0
Net cash used in financing activities
(6,438)
-
Net (decrease)/increase in cash and cash equivalents
(422,266)
4,229,042
Cash and cash equivalents at beginning of year
6,497,639
2,268,597
Cash and cash equivalents at end of year
6,075,373
6,497,639
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 12 -
1
Accounting policies
Company information

Adexa Direct Limited is a private company limited by shares incorporated in England and Wales. The registered office is Swift House Cosford Lane, Swift Valley Industrial Estate, Rugby, England, CV21 1QN.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company has taken advantage of the exemption under section 402 of the Companies Act 2006 not to prepare consolidated accounts. The financial statements present information about the company as an individual entity and not about its group.

 

The only subsidiary undertaking is Adexa France SAS, which is eligible for exclusion from consolidation under section 405 (2) of the Companies Act 2006.

1.2
Going concern

Atruet the time of approving the financial statements, the director has a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

Revenue comprises sales of goods or services provided to customers net of value added tax and other sales taxes, less an appropriate deduction for actual and expected returns and discounts. Revenue is recognised when performance obligations are satisfied and the control of goods or services is transferred to the buyer. Where the performance obligation is satisfied over time, revenue is recognised in accordance with its progress towards complete satisfaction of that performance obligation.

 

When cash inflows are deferred and represent a financing arrangement, the promised consideration is adjusted for the effects of the time value of money, which is recognised as interest income.

The nature, timing of satisfaction of performance obligations and significant payment terms of the company's major sources of revenue are as follows:

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

1.4
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 13 -

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Freehold land and buildings
2% Straight Line
Leasehold land and buildings
Straight line over the remaining useful life
Leasehold improvements
Straight line over the remaining useful life
Fixtures and fittings
20% Straight Line
Computers
25% Straight Line
Motor vehicles
25% Reducing Balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.5
Fixed asset investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The company considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

Entities in which the company has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.

1.6
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 14 -
1.7
Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the stocks to their present location and condition.

 

Stocks held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.

Cost is calculated using the weighted average method.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.8
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.9
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Other financial assets

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 15 -
Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 16 -
Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.10
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.11
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.12
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.13
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 17 -
1.14
Leases
As lessee

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees. All other leases are classified as operating leases.

 

Assets held under finance leases are recognised as assets at the lower of the assets fair value at the date of inception and the present value of the minimum lease payments. The related liability is included in the balance sheet as a finance lease obligation. Lease payments are treated as consisting of capital and interest elements. The interest is charged to profit or loss so as to produce a constant periodic rate of interest on the remaining balance of the liability.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

1.15
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Depreciation

Valuation of fixed assets due to depreciation policy used.

3
Turnover and other revenue

An analysis of the company's turnover is as follows:

2024
2023
£
£
Turnover analysed by class of business
Sale of goods
43,040,331
35,228,295
Services and other fees
1,229,762
773,183
44,270,093
36,001,478
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
3
Turnover and other revenue
(Continued)
- 18 -
2024
2023
£
£
Other revenue
Interest income
101,388
30,669
Marketing recharge
-
414,545
4
Auditor's remuneration
2024
2023
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the company
25,250
24,500
5
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
48
33

Their aggregate remuneration comprised:

2024
2023
£
£
Wages and salaries
1,542,239
1,096,194
Social security costs
142,074
97,272
Pension costs
7,667
9,222
1,691,980
1,202,688
6
Operating profit
2024
2023
Operating profit for the year is stated after charging/(crediting):
£
£
Exchange losses/(gains)
75,235
(29,025)
Fees payable to the company's auditor for the audit of the company's financial statements
25,250
24,500
Depreciation of owned tangible fixed assets
68,088
22,442
Depreciation of tangible fixed assets held under finance leases
6,825
-
Operating lease charges
717,763
453,472
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 19 -
7
Director's remuneration
2024
2023
£
£
Remuneration for qualifying services
107,148
79,000
8
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
101,388
30,669
2024
2023
Investment income includes the following:
£
£
Interest on financial assets not measured at fair value through profit or loss
101,388
30,669
9
Interest payable and similar expenses
2024
2023
£
£
Other finance costs:
Interest on finance leases and hire purchase contracts
2,695
-
Other interest
761
373
3,456
373
10
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
1,136,891
1,148,499
Deferred tax
Origination and reversal of timing differences
60,210
(3,504)
Total tax charge
1,197,101
1,144,995
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
10
Taxation
(Continued)
- 20 -

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
4,744,720
4,864,969
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 25.00%)
1,186,180
1,216,242
Tax effect of expenses that are not deductible in determining taxable profit
647
-
0
Effect of change in corporation tax rate
-
0
(72,002)
Depreciation on assets not qualifying for tax allowances
6,191
-
0
Amortisation on assets not qualifying for tax allowances
4,083
755
Taxation charge for the year
1,197,101
1,144,995
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 21 -
11
Tangible fixed assets
Freehold land and buildings
Leasehold land and buildings
Leasehold improvements
Fixtures and fittings
Computers
Motor vehicles
Total
£
£
£
£
£
£
£
Cost
At 1 January 2024
-
0
39,750
-
0
28,298
39,884
31,093
139,025
Additions
2,383,388
21,966
26,169
1,350
6,503
118,441
2,557,817
At 31 December 2024
2,383,388
61,716
26,169
29,648
46,387
149,534
2,696,842
Depreciation and impairment
At 1 January 2024
-
0
19,875
-
0
15,000
34,037
5,182
74,094
Depreciation charged in the year
26,835
16,333
7,269
5,346
5,827
13,303
74,913
At 31 December 2024
26,835
36,208
7,269
20,346
39,864
18,485
149,007
Carrying amount
At 31 December 2024
2,356,553
25,508
18,900
9,302
6,523
131,049
2,547,835
At 31 December 2023
-
0
19,875
-
0
13,298
5,847
25,911
64,931
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
11
Tangible fixed assets
(Continued)
- 22 -

The carrying value of land and buildings comprises:

2024
2023
£
£
Freehold
2,356,553
-
0
Short leasehold
25,508
19,875
2,382,061
19,875

Tangible fixed assets includes assets held under finance leases or hire purchase contracts, as follows:

2024
2023
£
£
Motor vehicles
111,616
-
0
12
Fixed asset investments
2024
2023
Notes
£
£
Investments in subsidiaries
13
8,723
8,723
13
Subsidiaries

The parent company has chosen not to prepare group accounts as they have claimed exclusion under section 405 (2) of the Companies Act 2006.

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Registered office
Nature of business
Class of
% Held
shares held
Direct
Adexa France SAS
57 Avenue du Marechal Juin - 64200 Biarritz (Pyrenees Atlantiques)
Retail sale of electrical household and commercial appliances
Ordinary
100.00
The aggregate capital and reserves and the result for the year of the subsidiaries noted above was as follows:
Name of undertaking
Capital and Reserves
Profit/(Loss)
£
£
Adexa France SAS
(100,816)
0
(85,104)
0
14
Stocks
2024
2023
£
£
Finished goods and goods for resale
11,141,006
7,962,967
ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
15
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
546
2,937
Amounts owed by group undertakings
33,328
28,170
Amounts owed by related parties
1,116,802
1,137,757
Other debtors
66,509
35,827
Prepayments and accrued income
1,452,761
1,300,806
2,669,946
2,505,497
16
Creditors: amounts falling due within one year
2024
2023
Notes
£
£
Obligations under finance leases
18
20,061
-
0
Trade creditors
5,013,919
3,367,374
Corporation tax
536,891
568,499
Other taxation and social security
1,501,675
1,377,570
Other creditors
27,208
28,491
Accruals
139,958
194,423
7,239,712
5,536,357
17
Creditors: amounts falling due after more than one year
2024
2023
Notes
£
£
Obligations under finance leases
18
91,942
-
0
18
Finance lease obligations
2024
2023
Future minimum lease payments due under finance leases:
£
£
Within one year
28,472
-
0
In two to five years
106,002
-
0
134,474
-
0
Less: future finance charges
(22,471)
-
0
112,003
-
0

 

Finance lease payments represent rentals payable by the company for certain items of plant and machinery. Lease include purchase options at the end of the lease period, and no restrictions are placed on the use of the assets. The average lease terms is 5 years. All leases are on a fixed repayment basis and no arrangements have been entered into for contingent rental payments.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
19
Financial instruments
2024
2023
£
£
Carrying amount of financial assets
Debt instruments measured at amortised cost
1,223,108
1,219,776
Carrying amount of financial liabilities
Measured at amortised cost
5,293,088
3,590,288
20
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

Liabilities
Liabilities
2024
2023
Balances:
£
£
Accelerated capital allowances
64,314
3,957
Retirement benefit obligations
(147)
-
64,167
3,957
2024
Movements in the year:
£
Liability at 1 January 2024
3,957
Charge to profit or loss
60,210
Liability at 31 December 2024
64,167
21
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
7,667
9,222

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 25 -
22
Share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
4
4
4
4

The company has one class of ordinary shares. The shares carry the right to participate in a distribution of the company whether by dividends or capital, including upon winding-up. The shares grant members voting rights at one vote per share.

 

The shares carry no right to fixed income and are irredeemable.

23
Profit and loss reserves
2024
2023
£
£
At the beginning of the year
11,499,439
7,779,465
Adjusted balance
11,499,439
7,779,465
Profit for the year
3,547,619
3,719,974
At the end of the year
15,047,058
11,499,439
24
Operating lease commitments
As lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

2024
2023
£
£
Within 1 year
738,528
560,997
Years 2-5
562,182
560,997
1,300,710
1,121,994
25
Events after the reporting date

On 6th June 2025 the company purchased a warehouse in Treorchy, Wales for £745,000 plus Stamp Duty Land Tax (SDLT) and costs.

 

On 19th September 2025 the company purchased a warehouse in Darlington, County Durham for £1,575,000 plus SDLT and costs.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 26 -
26
Related party transactions
Transactions with related parties

During the year the company entered into the following transactions with related parties:

Name of related party
Nature of relationship
Adexa France SAS
Subsidiary
Adexa Nordic AB
Director control
Description of
Income
Payments
transaction
2024
2023
2024
2023
£
£
£
£
Adexa France SAS
Set up costs
-
0
81,546
-
0
-
0
Adexa Nordic AB
Advertising recharge & other income
-
0
414,454
-
0
-
0
Balances with related parties
Amounts owed by
Amounts owed to
related parties
related parties
2024
2023
2024
2023
£
£
£
£
Adexa France SAS
33,328
28,170
-
0
-
0
Adexa Nordic AB
1,116,802
1,137,757
-
0
-
0
27
Ultimate controlling party

Hakan Baykal is the ultimate controlling party of Adexa Direct Limited being the majority shareholder of the company.

ADEXA DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 27 -
28
Cash generated from operations
2024
2023
£
£
Profit after taxation
3,547,619
3,719,974
Adjustments for:
Taxation charged
1,197,101
1,144,995
Finance costs
3,456
373
Investment income
(101,388)
(30,669)
Depreciation and impairment of tangible fixed assets
74,913
22,442
Movements in working capital:
Increase in stocks
(3,178,039)
(602,645)
Increase in debtors
(164,449)
(1,251,002)
Increase in creditors
1,714,902
2,156,115
Decrease in deferred income
-
(15,500)
Cash generated from operations
3,094,115
5,144,083
29
Analysis of changes in net funds
1 January 2024
Cash flows
New leases
31 December 2024
£
£
£
£
Cash at bank and in hand
6,497,639
(422,266)
-
6,075,373
Lease liabilities
-
6,438
(118,441)
(112,003)
6,497,639
(415,828)
(118,441)
5,963,370
30
Auditor's liability limitation agreement

Upon appointment of Cottons Accountants LLP as auditors, the Company entered into a limitation liability agreement with the auditors and this was approved by resolution on 6th August 2025. Liability is limited to the lesser of 20 times the audit fee or £505,000. In accordance with section 537 of CA06, the effect of the limitation liability agreement is to limit the auditor's liability to less than such amount as it fair and reasonable, as determined by that section, the agreement shall have effect as if it limited the liability to such amount as if fair and reasonable, as so determined.

 

The agreement limited the liability owed to the Company by the auditors in respect of any negligence, default or breach of duty, or breach of trust, occurring in the course of the audit of the accounts for the year ending 31st December 2024.

 

The agreement does not limit liability for any instance of fraud or dishonesty on behalf of the auditor or ay other liability that cannot be excluded or restricted by applicable laws or regulations.

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