Pearl Pr & Communications Limited

	Page
Balance Sheet	1
Notes to the Financial Statements	2—6

1. General Information

Pearl Pr & Communications Limited is a private company, limited by shares, incorporated in England & Wales, registered number 10707042 . The registered office is Alpha Tower Alpha Works, Suffolk Street Queensway, Birmingham, B1 1TT.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Going Concern Disclosure

The company’s financial statements have been prepared on a going concern basis on the grounds that current and future sources of funding or support will be more than adequate for the company’s needs. In assessing going concern, the directors have a reasonable expectation that the company will continue as a going concern and is able to meet all of its obligations as they fall due for a minimum of 12 months from the date of approval of these financial statements.

2.3. Turnover

Turnover is recognised to the extent there is probable economic benefits will flow to the company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Turnover from a contract to provide services is recognised in the period in which the services are provided.

2.4. Intangible Fixed Assets and Amortisation - Goodwill

Goodwill arises on the acquisition of a business and represents the excess of the purchase price over the fair value of identifiable net assets at the acquisition date.

Goodwill is capitalised as an intangible asset and amortised on a straight-line basis over 5 years, which is the estimated useful economic life of the acquired business. The amortisation charge is recognised in the profit and loss account.

At each reporting date, the company assesses whether there are indicators of impairment in goodwill. If an impairment is identified, the carrying amount is reduced to its recoverable amount, with any impairment loss recognised in profit or loss.

2.5. Tangible Fixed Assets and Depreciation

Tangible fixed assets are stated at historical cost less accumulated depreciation and any impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged to profit or loss over the estimated useful economic lives as follows -

Plant & Machinery	50% on a reducing balance basis
Motor Vehicles	4 years on a straight line basis
Fixtures & Fittings	4 years on a straight line basis
Computer Equipment	4 years on a straight line basis

The assets’ residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Repairs and maintenance costs are charged to profit or loss during the period in which they are incurred.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

At each reporting date the company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined, which is the higher of its fair value less costs to sell and its value in use. Any impairment loss is recognised immediately as an expense within the profit or loss.

2.6. Leasing and Hire Purchase Contracts

Leases in which the company assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance leases. All other leases are classified as operating leases.

Payments (excluding costs for services and insurance) made under operating leases are recognised in the profit and loss account on a straight-line basis over the term of the lease unless the payments to the lessor are structured to increase in line with expected general inflation; in which case the payments related to the structured increases are recognised as incurred. Lease incentives received are recognised in profit and loss over the term of the lease an an integral part of the total lease expenses.

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Pearl Pr & Communications Limited

Notes to the Financial Statements (continued)

For The Year Ended 30 April 2025

2.7. Financial Instruments

Trade and other debtors / creditors

Trade and other debtors are recognised initially at transaction prices less attributable transaction costs. Trade and other creditors are recognised initially at transaction price plus attributable transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method, less any impairment losses in the case of trade debtors. If the arrangement constitutes a financing transaction, for example if payment is deferred beyond normal business terms, then it is measured at the present value of future payments discounted at a market rate of interest for a similar debt instrument.

Investments

Investments in subsidiaries are measured at cost less any accumulated impairment losses. The company reviews the carrying value of investments annually to assess whether any indicators of impairment exist. If an impairment is identified, the investment is written down to its recoverable amount, and the impairment loss is recognised in the profit and loss account.

Dividends received from subsidiaries are recognised as income when the company’s right to receive payment is established.

Impairment of financial assets

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found an impairment loss is recognised within profit or loss.

For financial assets that are measured at amortised cost, the impairment loss is measured as the difference between the asset’s carrying amount and the present value of estimated cash flows discounted at the asset’s original effective interest rate.

For financial assets measured at cost less impairment, the impairment loss is measured as the difference between the asset’s carrying amount and the best estimate of the amount that the company would receive for the asset if it were to be sold at the balance sheet date.

2.8. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.9. Pensions

The company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions in a separate entity. Once the contributions have been paid the company has no further payment obligations. The contributions are recognised as an expense in profit or loss in the periods during which services are rendered by employees.

2.10. Dividend

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders.

Dividends on shares recognised as liabilities are recognised as expenses and are classified within interest payable.

2.11. Related party exemption

The company has taken advantage of the exemption available under FRS 102 not to disclose related party transactions with wholly owned subsidiaries within the group.

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Pearl Pr & Communications Limited

Notes to the Financial Statements (continued)

For The Year Ended 30 April 2025

2.12. Preparation of consolidated financial statements

The company is exempt under Section 399 of the Companies Act from the requirement to prepare consolidated financial statements by virtue of the fact it is subject to the small companies regime. These financial statements contain information the company as an individual undertaking and not about this group.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 13 (2024: 15)

4. Intangible Assets

	Goodwill
	£
Cost
As at 1 May 2024	224,900

As at 30 April 2025	224,900

Amortisation
As at 1 May 2024	44,980
Provided during the period	44,980

As at 30 April 2025	89,960

Net Book Value
As at 30 April 2025	134,940

As at 1 May 2024	179,920

5. Tangible Assets

	Plant & Machinery	Motor Vehicles	Fixtures & Fittings	Computer Equipment	Total
	£	£	£	£	£
Cost
As at 1 May 2024	675	21,499	775	18,677	41,626
Additions	-	-	225	5,790	6,015

As at 30 April 2025	675	21,499	1,000	24,467	47,641

Depreciation
As at 1 May 2024	478	17,035	217	9,011	26,741
Provided during the period	99	1,116	222	4,582	6,019

As at 30 April 2025	577	18,151	439	13,593	32,760

Net Book Value
As at 30 April 2025	98	3,348	561	10,874	14,881

As at 1 May 2024	197	4,464	558	9,666	14,885

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Pearl Pr & Communications Limited

Notes to the Financial Statements (continued)

For The Year Ended 30 April 2025

6. Investments

	Subsidiaries
	£
Cost or Valuation
As at 1 May 2024	2,045

As at 30 April 2025	2,045

Provision
As at 1 May 2024	-

As at 30 April 2025	-

Net Book Value
As at 30 April 2025	2,045

As at 1 May 2024	2,045

At 30 April 2025, the company held a 100% investment in Kinetic Communications Limited, a company incorporated in England and Wales. The total investment amounts to £2,045, comprising £100 of share capital subscribed in the subsidiary and £1,945 of associated costs, including stamp duty, incurred at the time of investment.

7. Debtors

	2025	2024
	£	£
Due within one year
Trade debtors	135,249	116,606
Prepayments and accrued income	16,618	7,730
Other debtors	4,800	4,985
Corporation tax recoverable assets	1,730	-
Amounts owed by subsidiaries	5,682	16,741
Amounts owed by other participating interests	600	-

	164,679	146,062

8. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Trade creditors	11,351	23,965
Corporation tax	-	24,310
Other taxes and social security	8,669	16,506
VAT	31,125	36,789
Other creditors	31	32,518
Accruals and deferred income	11,465	13,365

	62,641	147,453

The company operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from those of the company in an independently administered fund. At the balance sheet date unpaid contributions amounting to £nil (2024 : £7,333) were due to the fund and included in Other Creditors.

9. Share Capital

	2025	2024
	£	£
Allotted, Called up and fully paid	110	110

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Pearl Pr & Communications Limited

Notes to the Financial Statements (continued)

For The Year Ended 30 April 2025

10. Other Commitments

The total of future minimum lease payments under non-cancellable operating leases are as following:

	2025	2024
	£	£
Not later than one year	32,400	32,000

	32,400	32,000

11. Ultimate Controlling Party

The company's ultimate controlling party is Miss A Al-Doori, who owns 100% of the A Ordinary shares which confer full voting rights and control over the company.

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		2025		2024
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	4		134,940		179,920
Tangible Assets	5		14,881		14,885
Investments	6		2,045		2,045

			151,866		196,850
CURRENT ASSETS
Debtors	7	164,679		146,062
Cash at bank and in hand		194,543		308,021

		359,222		454,083
Creditors: Amounts Falling Due Within One Year	8	(62,641 )		(147,453 )

NET CURRENT ASSETS (LIABILITIES)			296,581		306,630

TOTAL ASSETS LESS CURRENT LIABILITIES			448,447		503,480

NET ASSETS			448,447		503,480

CAPITAL AND RESERVES
Called up share capital	9		110		110
Profit and Loss Account			448,337		503,370

SHAREHOLDERS' FUNDS			448,447		503,480