Company registration number 14856837 (England and Wales)
PURPLEBRICKS PROPERTY LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MARCH 2024
PURPLEBRICKS PROPERTY LIMITED
COMPANY INFORMATION
Directors
R J Nichols
(Appointed 14 August 2024)
J Folland
(Appointed 28 January 2025)
Company number
14856837
Registered office
146 Freston Road
London
W10 6TR
Auditor
HW Fisher Audit
Acre House
11-15 William Road
London
NW1 3ER
United Kingdom
PURPLEBRICKS PROPERTY LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Directors' responsibilities statement
5
Independent auditor's report
6 - 9
Statement of comprehensive income
10
Balance sheet
11
Statement of changes in equity
12
Notes to the financial statements
13 - 26
PURPLEBRICKS PROPERTY LIMITED
STRATEGIC REPORT
FOR THE PERIOD ENDED 31 MARCH 2024
- 1 -

The directors present the strategic report for the period ended 31 March 2024.

 

Purplebricks Property Limited (the "company") is an online estate agency, incorporated in May 2023 to acquire the trade, assets and substantially all of the liabilities of Purplebricks Group Plc.

Purplebricks’ mission is to disrupt the traditional home selling process by offering a cost-efficient way of selling homes which enables the customer, through a technology platform, to take control over the selling process without incurring the equivalent fees charged by high street agents. During the period reported, the business offered homeowners the ability to sell their home for free, or for those customers that wanted more support Purplebricks had 'Boost' and 'Full House' packages, as well as other specific ad-ons. The company also generated revenue from referrals for conveyancing and other home moving associated services, as well as its letting business.

Review of the business

On 2 June 2023, the company acquired the trade, assets and substantially all of the liabilities of Purplebricks Group Plc for £1 with all existing employees transferring. The process of transferring the existing operations of Strike Limited, the ultimate parent company within the Strike Group of Companies, to the company to create a consolidated service offering to customers under the Purplebricks brand also commenced.

As of 31 March 2024, the company had net current liabilities of £22.9m and net liabilities of £23.5m, and, in the period ended on that date, the company incurred losses before tax of £23.5m. During the period, the business was subject to market uncertainties resulting from the three further interest rate rises and significant changes in policy imposed by legislative authorities which impacted performance in the period. The housing market slowed and mortgage lenders amended product offerings and further increased mortgage interest rates.

In late 2023, following the transfers and the creation of a consolidated business, a review of the business structure and cost base was initiated. Post period end, the business has continued to refine the business model and review the cost base to best serve the products offered to customers.

Principal risks and uncertainties

The company operates in a highly competitive environment within the real estate sector, where traditional estate agents present a challenge to its market share and profitability. The directors believe that its distinctive proposition sets it apart from conventional estate agencies.

 

The acquisition of the Purplebricks business adds a well-established brand and the considerable brand awareness that comes with it, to Strike’s innovative business model to create a powerful synergy. The combination provides a unique opportunity to offer a compelling, customer-centric, value proposition.

 

The directors acknowledge the susceptibility of customer demand to fluctuations in market conditions and mortgage interest rates. They are aware that revenue streams, particularly those reliant on property completions, could be adversely impacted by downturns in the market. Nonetheless, the persistent need among a significant segment of homeowners and first-time buyers to relocate underscores the enduring demand for real estate services. The directors are confident that the company’s complimentary offering, combined with its innovative approach to sales, positions it as the preferred agent in the market. This strategy is anticipated to safeguard the business against market volatilities and reinforce its standing as the agent of choice for consumers seeking reliability and innovation in their real estate transactions.

 

To reduce potential exposure to liquidity risk, the company has ensured a diversified range of real estate and associated revenue streams. This diversification strategy enhances the company’s financial resilience by providing multiple sources of income to enable a quick change in strategy across multiple revenue streams. The company continues to receive robust backing from its parent company and its shareholders, who have reaffirmed their commitment to provide financial support in alignment with the forecast through September 2026 as set out in Note 1.4.

Development activities

To support its digitally enabled business, the wider group undertakes an ongoing programme of development as part of its strategy to lead change across the business and industry.

PURPLEBRICKS PROPERTY LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 2 -
Key performance indicators

The company's KPIs are revenues and operating results. Turnover for the period to March 2024 was £21.2m, generating an operating loss of £22.6m. This reflects the first year of operations following the acquisition of the Purplebricks business and integration of this with the Strike business previously operated by its parent company.

Going Concern

The company and the Strike group (the “group”) has continued to make significant losses throughout the period ended 31 March 2024 and up to the date of signing of these financial statements. Such losses have been supported by further shareholder funding. As of 31 March 2024, the company owed its parent £17.2m, which is repayable on demand. The parent company has confirmed that it will continue to support the company for the foreseeable future and will not demand repayment of its loan to the company for at least a period of 12 months from the date of approval of these financial statements.

The forecasts are subject to external market trends, the company’s operational execution and the long-term availability of future funding. In light of such risks, there is a material uncertainty that may cast significant doubt on the company’s ability to continue as a going concern. Notwithstanding this material uncertainty, the directors remain confident in the strategy, future direction, and long-term plans of the business. The directors therefore have a reasonable expectation that the company will have adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing these financial statements.

See further information in note 1.4 of the financial statements.

On behalf of the board

R J Nichols
Director
24 September 2025
PURPLEBRICKS PROPERTY LIMITED
DIRECTORS' REPORT
FOR THE PERIOD ENDED 31 MARCH 2024
- 3 -

The directors present their annual report and financial statements for the period ended 31 March 2024.

Principal activities

The principal activity of the company is that of an online real estate agency providing sales and lettings service.

Results and dividends

The results for the period are set out on page 10.

No dividends were paid. The directors do not recommend payment of a final dividend.

Directors

The directors who held office during the period and up to the date of signature of the financial statements were as follows:

D Jayaprakash
(Appointed 9 May 2023 and resigned 29 January 2025)
S P S Mitchell
(Appointed 9 May 2023 and resigned 1 November 2024)
R J Nichols
(Appointed 14 August 2024)
J Folland
(Appointed 28 January 2025)
Disabled persons

Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment within the company continues and that the appropriate training is arranged. It is the policy of the company that the training, career development and promotion of disabled persons should, as far as possible, be identical to that of other employees.

Employee involvement

During the period we conducted 'Colleague Forum', monthly, with representatives from all the departments and divisions within the company, chaired by a nominated colleague as 'Chairperson'. Each of the representatives spent time in their respective areas canvassing feedback and suggestions that were then tabled at the meeting for discussion. These meetings were hosted by our Head of Culture & Engagement and designed to facilitate an open and transparent forum for colleagues to give feedback and any views and suggestions to the Company.

 

Directors involvement

The CEO conducted regular Town Hall meetings, where the company performance and direction was discussed, with colleagues able to ask questions and further clarification. The CEO also met on a regular basis with new colleagues who joined the business, to share his company vision and mission.

 

The directors have conscientiously considered and prioritised employee interests throughout the financial period, recognising the pivotal role employees play in the success of the company. This consideration has significantly influenced key decisions undertaken by the company, reflecting a commitment to fostering a positive and inclusive workplace environment, ultimately contributing to the overall growth and sustainability of the business. Salary structures, benefits, and incentives are reviewed to attract and retain our top talent.

Future developments

The business continues to operate as an online estate agent, providing customers a fairer way to sell their house. Since the period end the company has continued to evolve its product offering to ensure customers save money, benefit from our expert estate agents and can choose a package and payment option to suit them. The business has also continued to review and refine the cost base of the business to ensure we operate in the most efficient way following the integration of the Strike and Purplebricks businesses.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

PURPLEBRICKS PROPERTY LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 4 -
On behalf of the board
R J Nichols
Director
24 September 2025
PURPLEBRICKS PROPERTY LIMITED
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE PERIOD ENDED 31 MARCH 2024
- 5 -

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.

In preparing these financial statements, the directors are required to:

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

PURPLEBRICKS PROPERTY LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF PURPLEBRICKS PROPERTY LIMITED
- 6 -

Qualified opinion

We have audited the financial statements of Purplebricks Property Limited (the 'company') for the period ended 31 March 2024 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion, except for the effects of the matter described in the Basis for Qualified Opinion paragraph, the financial statements:

Basis for qualified opinion

Upon the acquisition of the Purplebricks business on 2 June 2023 and during the period, the company used an external financing partner to finance customers’ property service fees. Both the company and the financing partner did not maintain adequate records. Accordingly, we were unable to satisfy ourselves, at both the date of acquisition and at the balance sheet date, as to amounts that could be owed from the financing partner for customer remittances, and as to amounts owed to the financing partner for refunds arising from customer cancellations. Consequently, we were unable to determine whether any adjustment to amounts included in debtors as £nil and creditors at £1,560,644 was necessary, and whether there was any consequential impact on the Purchase Price Allocation and the resulting opening balance of negative goodwill stated at £5,065,378, the amortisation of negative goodwill in the period of £4,595,501, and the remaining balance of negative goodwill as at 31 March 2024, of £469,877.

 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our qualified opinion.

Material uncertainty relating to going concern

We draw attention to Note 1.4 in the financial statements, which indicates that the company incurred a net loss of £23.5m during the period ended 31 March 2024 and, as of that date, the company had net current liabilities of £22.9m and net liabilities of £23.5m. An amount of £17.2m was owed to its parent, Strike Limited, and is repayable on demand. Since 31 March 2024 the company and its parent, Strike Limited have continued to make significant losses. They are dependent upon the continued financial support of the ultimate significant shareholders, who have confirmed such support for a period of 12 months from the date of approval of these financial statements. These events or conditions, along with other matters as set forth in Note 1.4, indicate that a material uncertainty exists that may cast significant doubt on the company's ability to continue as a going concern. Our opinion is not modified in respect of this matter.

 

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

PURPLEBRICKS PROPERTY LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF PURPLEBRICKS PROPERTY LIMITED (CONTINUED)
- 7 -

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

As described in the basis for qualified opinion section of our report, we were unable to satisfy ourselves concerning the balances arising from the arrangements with the external financing partner and the consequential impact on negative goodwill and amortisation thereof. We have concluded that where the other information refers to related balances such as operating losses, net current liabilities and net liabilities, it may be materially misstated for the same reason.

Opinions on other matters prescribed by the Companies Act 2006

As described in the basis for qualified opinion section of our report, we were unable to satisfy ourselves concerning the balances arising from the arrangements with the external financing partner and the consequential impact on negative goodwill and amortisation thereof. Consequently, we were unable to determine whether any adjustments to such balances were necessary. In addition, were any adjustment to these balances to be required, the strategic report would also need to be amended.

 

Except for the possible effects of the matter described in the basis for qualified opinion section of our report, in our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

Except for the matter described in the basis of qualified opinion section of our report, in the light of the knowledge and understanding of the company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.

 

Arising solely of the limitation on our work relating to debtors, creditors, purchase price allocation and negative goodwill, described above:

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of directors

As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

PURPLEBRICKS PROPERTY LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF PURPLEBRICKS PROPERTY LIMITED (CONTINUED)
- 8 -
Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

As part of our planning process:

The key procedures we undertook to detect irregularities including fraud during the course of the audit included:

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements even though we have properly planned and performed our audit in accordance with auditing standards. The primary responsibility for the prevention and detection of irregularities and fraud rests with the directors.

 

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

PURPLEBRICKS PROPERTY LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF PURPLEBRICKS PROPERTY LIMITED (CONTINUED)
- 9 -
Carolyn Hazard (Senior Statutory Auditor)
For and on behalf of HW Fisher Audit, Statutory Auditor
Chartered Accountants
Acre House
11-15 William Road
London
NW1 3ER
United Kingdom
24 September 2025
PURPLEBRICKS PROPERTY LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE PERIOD ENDED 31 MARCH 2024
- 10 -
Period
ended
31 March
2024
Notes
£
Turnover
3
21,245,410
Cost of sales
(19,392,928)
Gross profit
1,852,482
Administrative expenses
(24,457,546)
Operating loss
5
(22,605,064)
Interest receivable and similar income
8
44,358
Interest payable and similar expenses
9
(906,751)
Loss before taxation
(23,467,457)
Tax on loss
10
-
0
Loss for the financial period
(23,467,457)

The profit and loss account has been prepared on the basis that all operations are continuing operations.

PURPLEBRICKS PROPERTY LIMITED
BALANCE SHEET
AS AT
31 MARCH 2024
31 March 2024
- 11 -
2024
Notes
£
£
Fixed assets
Negative goodwill
11
(469,877)
Other intangible assets
11
130,761
Total intangible assets
(339,116)
Tangible assets
12
389,707
50,591
Current assets
Debtors
13
3,823,884
Cash at bank and in hand
261,871
4,085,755
Creditors: amounts falling due within one year
14
(26,940,361)
Net current liabilities
(22,854,606)
Total assets less current liabilities
(22,804,015)
Provisions for liabilities
Provisions
15
663,441
(663,441)
Net liabilities
(23,467,456)
Capital and reserves
Called up share capital
17
1
Profit and loss reserves
(23,467,457)
Total deficit
(23,467,456)

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved by the board of directors and authorised for issue on 24 September 2025 and are signed on its behalf by:
R J Nichols
Director
Company registration number 14856837 (England and Wales)
PURPLEBRICKS PROPERTY LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE PERIOD ENDED 31 MARCH 2024
- 12 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 9 May 2023
-
0
-
0
-
Period ended 31 March 2024:
Loss and total comprehensive income
-
(23,467,457)
(23,467,457)
Issue of share capital
17
1
-
1
Balance at 31 March 2024
1
(23,467,457)
(23,467,456)
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 31 MARCH 2024
- 13 -
1
Accounting policies
Company information

Purplebricks Property Limited is a private company limited by shares incorporated in England and Wales. The registered office is 146 Freston Road, London, W10 6TR.

1.1
Reporting period

The current period figures relate to the period since incorporation from 9 May 2023, and therefore there is no comparative financial information.

1.2
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:

 

 

The financial statements of the company are consolidated in the financial statements of Strike Limited. These consolidated financial statements are available from its registered office, 146 Freston Road, London, W10 6TR.

1.3
Business combinations

The acquisitions of subsidiaries and businesses are accounted for using the purchase method. The cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. On acquisition of a business, fair values are attributed to the identifiable assets, liabilities and contingent liabilities of the acquired business. Intangible assets are only recognised separately from goodwill where they are separable and arise from contractual or other legal rights. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill. Where the net amount of the identifiable assets, liabilities and provisions for contingent liabilities exceeds the cost of the business combination, this results in the recognition of negative goodwill (see note 1.6).

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
1
Accounting policies
(Continued)
- 14 -
1.4
Going concern

As of 31 March 2024, the company had net current liabilities of £22.9m and net liabilities of £23.5m, and, in the period ended on that date, the company incurred losses before tax of £23.5m. Since 31 March 2024, the company has continued to make losses and has been reliant on its parent company, Strike Limited, for funding, which in turn is reliant on continued support from its shareholders.true

The Strike group (the “group”) has continued to make significant losses throughout the period ended 31 March 2024 and up to the date of signing of these financial statements. Such losses have been supported by further shareholder funding. As of 31 March 2024, the company owed its parent £17,204,588, which is repayable on demand.

While the company has continued to make losses and has been reliant on its parent’s support up to the date of signing these financial statements, the directors have implemented a strategic cost reduction programme to align the company and group with the new corporate structure and long-term strategy of the business, and this is delivering a reduction in the cost base of the business.

The Directors of the group have prepared detailed forecasts of the group, covering a period to 31 December 2026. This included preparing a robust base case forecast which reflects the directors’ best estimate of future trading, as well as a downside scenario reflecting a plausible reduction in trading performance in which further adverse market conditions impact listing volumes and gross margins. Under these forecasts, the group and thus the company, remain reliant on continued shareholder support.

The parent company has obtained a letter of support from a significant shareholder, confirming their intention to provide financial assistance sufficient to support group operations up to the funding levels presented in the downside scenario for at least 12 months from the date of approval of these financial statements. In the opinion of the directors, based on current projections, the funding levels presented in such scenario will not be breached. Furthermore, the shareholders have collectively confirmed that, notwithstanding their legal rights, they do not intend to demand repayment of existing loans made to the parent company, for the period through to 30 September 2026. The parent company has confirmed that it will continue to support the company for the foreseeable future and will not demand repayment of its loan to the company for at least a period of 12 months from the date of approval of these financial statements.

As well as the strategic cost reduction programme noted above, further actions are expected to be implemented during the remainder of 2025 and in 2026, to continue the reduction of costs across the business and group. In addition to this, the directors expect to put in place other initiatives to grow the business and drive improved efficiency. These actions combined with Purplebricks’ position in the marketplace are expected to improve the performance of the company and group and give the directors confidence that further funding will be available beyond 30 September 2026.

The forecasts are subject to external market trends, the company’s operational execution and the long-term availability of future funding. In light of such risks, there is a material uncertainty that may cast significant doubt on the company’s ability to continue as a going concern. Notwithstanding this material uncertainty, the directors remain confident in the strategy, future direction, and long-term plans of the business. The directors therefore have a reasonable expectation that the company will have adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing these financial statements.

1.5
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

 

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
1
Accounting policies
(Continued)
- 15 -

The company generates turnover from instruction to list property for sale, referrals for home related services

and lettings.

 

The company is entitled to an instruction fee at the point at which a property is listed for sale. The company offers additional services to customers who list their properties for sale, which are typically charged for at the same time as the instruction.

 

Where the company introduces sellers and buyers of properties to one of the company's third party partners for conveyancing or other home moving related services, the company earns commission for these referrals, which is due at the completion of the property transaction. The company acts as an agent of the third party partner which contracts directly with the seller or buyer of the property and which invoices that seller directly. Therefore, the company recognises as revenue only the referral fee earned from the third party partner, which is the customer of the company.

 

The company enters into contracts with landlords to provide rent collection and other tenant management services. Fees charged to landlords in exchange for the ongoing management of their rental properties become due to the company monthly in arrears over the period of the tenancy.

1.6
Intangible fixed assets - goodwill

Where the fair value of the company's interest in the assets, liabilities and contingent liabilities acquired through a business combination exceeds the cost of the business combination , negative goodwill arises. The company, after consideration of the assets, liabilities and contingent liabilities acquired and the cost of the combination, recognises negative goodwill on the balance sheet and releases this to profit and loss, up to the fair value of non-monetary assets acquired, over the periods in which the non-monetary assets are recovered and any excess over the fair value of non-monetary assets in the income statement over the period expected to benefit.

 

The attributable non-monetary assets acquired are tangible and intangible fixed assets, which are expected to benefit the company over the next 2 years. The excess over the fair value of non-monetary assets is linked to the recovery of trade debtors in the current period. Accordingly, this excess has been released to the profit or loss in this period.

1.7
Intangible fixed assets other than goodwill

Intangible assets are initially recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangibles acquired through business combinations are recognised separately from goodwill at the acquisition date where the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost of assets less their residual values over their useful lives on the following bases:

Software assets - Infrastructure
3 years straight line
Software assets
3 years straight line
1.8
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost of assets less their residual values over their useful lives on the following bases:

Fixtures and fittings
5 years straight line
Computers
3 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
1
Accounting policies
(Continued)
- 16 -
1.9
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.10
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
1
Accounting policies
(Continued)
- 17 -
Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including trade creditors and loans from fellow group companies, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.11
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.12
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
1
Accounting policies
(Continued)
- 18 -
1.13
Provisions

Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

 

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

1.14
Employee benefits

Short term benefits, including holiday pay and other similar benefits, are recognised as an expense in the period in which the service is received, unless otherwise required to be recognised as a part of fixed assets.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.15
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.16
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

1.17
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
2
Judgements and key sources of estimation uncertainty
(Continued)
- 19 -
Judgements and key sources of estimation uncertainty

The judgements, estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Business combinations

On 2nd June 2023, the company completed the acquisition of the trade, assets and liabilities of the Purplebricks Group Plc. The transaction was accounted for as a business combination under FRS 102 Section 19 "Business Combinations and Goodwill" using the purchase method. Under FRS 102 the company was required to determine the fair value of the identifiable assets and liabilities of the acquired business so as to allocate the cost of the business combination. Determining the fair value of identifiable assets and liabilities requires the use of significant judgement and estimation by the directors as detailed further below.

Debtors

The fair value of debtors was assessed based on an estimate of the amounts expected to be collected. This included a review of historical collection rates, age of balances, credit risk profiles of counterparties, and the existence of any specific indicators of impairment. Receivables that were deemed not to be recoverable were excluded from the fair value recognised at acquisition. In determining the fair value, management applied judgment in:

 

• Assessing the likelihood of recovery for each material debtor balance;

• Estimating the time to collection, including the impact of any disputes or long-outstanding balances;

• Evaluating the adequacy of the acquiree’s bad debt provision and adjusting where necessary to reflect company policy and expected credit losses.

 

The directors determined that amounts collected shortly after acquisition provided the most reliable evidence of recoverable value unless affected by an event which arose following the acquisition. The net adjustment of £3.6m recognised against debtors reflects the adjustment to bad debt provisions held in the acquired entity’s accounts at the date of acquisition.

Intangible assets

A detailed review was undertaken to identify separable intangible assets that met the recognition criteria of FRS 102. This included consideration of customer relationships, brand names, proprietary technology, software, and internally developed intellectual property. Key judgments included determining whether intangible assets were separately identifiable from goodwill, based on:

 

• the contractual or legal rights or separability from the business.

• whether it is probable that any future economic benefit associated with the item will flow to or from the entity; and

• whether the item has a cost or value that can be measured reliably.

 

The directors concluded that the only intangible assets which met the above criteria were certain software or software related assets which were recognised at a fair value of £0.5m. Intangible assets with a book value of £4m immediately prior to the acquisition were not recognised as it was determined that these assets required a significant amount of further investment to generate future economic benefit to the company.

Provisions

At the acquisition date, the balance sheet of the acquired business had a provision of £2.1m relating to legal claims and disputes relating to the lettings operations. The directors evaluated the status of the underlying claims and considered all information available, including legal advice, the likelihood of claim outcomes, estimations of potential financial exposure. and developments that had occurred after ascertaining the above provision estimate, but were indicative of conditions existing at the acquisition date.

 

The directors estimated that the fair value of the provision at the acquisition date was £0.2m, reflecting the probable outflows required to settle the obligation over the next 2 years. These estimates are nonetheless inherently uncertain and subject to change as new information becomes available. The directors’ assessment as at the period-end was unchanged.

PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
2
Judgements and key sources of estimation uncertainty
(Continued)
- 20 -
Credit facility arrangement

The company has a credit financing agreement in place with a third-party credit provider. Under this arrangement, funds were advanced to the company upon entering transactions with customers, with any subsequent customer refunds being required to be remitted back to the credit provider. Management has exercised judgement as at the date of acquisition and as at the reporting date, assessing amounts due to the credit provider in respect of potential customer refunds, which are presented as current liabilities and receivables from the credit provider in respect of completed sales, which are presented as current assets. This classification requires judgement regarding the timing of settlement and the substance of the arrangement and an estimate of the amounts presented. We refer you to the limitation of scope expressed in the auditors opinion in this respect.

Going concern

The directors consideration of going concern includes a number of areas of judgement and estimate, a summary of which is provided at note 1.4.

3
Turnover
2024
£
Turnover analysed by class of business
Real estate services
13,602,190
Conveyancing
5,206,543
Lettings income
2,436,677
21,245,410
4
Exceptional item
2024
£
Expenditure
Exceptional administrative costs
353,522

Exceptional costs relate to integration costs following the acquisition of the trade and assets of Purplebricks Group Plc and transfer in of the operations of Strike Limited.

5
Operating loss
2024
Operating loss for the period is stated after charging/(crediting):
£
Fees payable to the company's auditor for the audit of the company's financial statements
121,084
Depreciation of owned tangible fixed assets
399,215
Amortisation of intangible assets
321,050
Release of negative goodwill
(4,595,501)
Operating lease charges
270,535
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 21 -
6
Directors' remuneration
2024
£
Remuneration for qualifying services
231,787
Company pension contributions to defined contribution schemes
16,285
248,072

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 2.

Remuneration disclosed above include the following amounts paid to the highest paid director:
2024
£
Remuneration for qualifying services
132,710
Company pension contributions to defined contribution schemes
12,000
7
Employees

The average monthly number of persons (including directors) employed by the company during the period was:

2024
Number
Office staff
720

Their aggregate remuneration comprised:

2024
£
Wages and salaries
20,709,689
Social security costs
2,067,498
Pension costs
401,898
23,179,085
Redundancy payments made or committed
1,234,860
8
Interest receivable and similar income
2024
£
Interest income
Interest on bank deposits
44,358
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 22 -
9
Interest payable and similar expenses
2024
£
Other interest
906,751
10
Taxation

The actual credit for the period can be reconciled to the expected credit for the period based on the profit or loss and the standard rate of tax as follows:

2024
£
Loss before taxation
(23,467,457)
Expected tax credit based on the standard rate of corporation tax in the UK of 25.00%
(5,866,864)
Tax effect of expenses that are not deductible in determining taxable profit
70,553
Change in unrecognised deferred tax assets
6,945,186
Non-taxable amortisation and depreciation
(1,148,875)
Taxation charge for the period
-

At the year end, total trading losses carried forward amounted to £27,707,688 and deferred tax assets not recognised amounted to £7,017,106. No deferred tax asset has been recognised as the company cannot be certain that there will be future taxable profits. Any changes in future tax rates will impact the tax benefit of any offset of these losses.

11
Intangible fixed assets
Negative goodwill
Software assets - Infrastructure
Software assets
Total
£
£
£
£
Cost
At 9 May 2023
-
0
-
0
-
0
-
0
Additions - business combinations
(5,065,378)
158,398
293,413
(4,613,567)
At 31 March 2024
(5,065,378)
158,398
293,413
(4,613,567)
Amortisation and impairment
At 9 May 2023
-
0
-
0
-
0
-
0
Amortisation charged for the period
(4,595,501)
56,979
264,071
(4,274,451)
At 31 March 2024
(4,595,501)
56,979
264,071
(4,274,451)
Carrying amount
At 31 March 2024
(469,877)
101,419
29,342
(339,116)
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 23 -
12
Tangible fixed assets
Fixtures and fittings
Computers
Total
£
£
£
Cost
At 9 May 2023
-
0
-
0
-
0
Additions
-
0
87,753
87,753
Business combinations
52,178
648,991
701,169
At 31 March 2024
52,178
736,744
788,922
Depreciation and impairment
At 9 May 2023
-
0
-
0
-
0
Depreciation charged in the period
37,706
361,509
399,215
At 31 March 2024
37,706
361,509
399,215
Carrying amount
At 31 March 2024
14,472
375,235
389,707
13
Debtors
2024
Amounts falling due within one year:
£
Trade debtors
154,920
Amounts owed by group undertakings
1,528
Other debtors
542,881
Prepayments and accrued income
3,124,555
3,823,884
14
Creditors: amounts falling due within one year
2024
£
Trade creditors
5,200,662
Amounts owed to group undertakings
17,204,588
Taxation and social security
1,077,389
Other creditors
1,921,381
Accruals and deferred income
1,536,341
26,940,361
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 24 -
15
Provisions for liabilities
2024
£
Lettings provisions
200,170
Dilapidations provision
200,000
Onerous lease provision
263,271
663,441
Movements on provisions:
Lettings provisions
Dilapidations provision
Onerous lease provision
Money back guarantee provision
Total
£
£
£
£
£
Provisions acquired on business combination
205,685
135,530
263,271
8,581
613,067
Additional provisions in the year
-
112,842
-
-
112,842
Utilisation of provision
(5,515)
(48,372)
-
(8,581)
(62,468)
At 31 March 2024
200,170
200,000
263,271
-
663,441

Details of the lettings provision are at Note 2.

 

The onerous lease provision is to cover the anticipated costs to exit a lease taken on at acquisition of trade and assets of Purplebricks Group Plc. The dilapidations provision is in relation to the same lease.The provision is expected to unwind over the next 12 months.

16
Retirement benefit schemes
2024
Defined contribution schemes
£
Charge to profit or loss in respect of defined contribution schemes
401,898

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

17
Share capital
2024
2024
Ordinary share capital
Number
£
Issued and fully paid
Ordinary shares of £1 each
1
1
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
- 25 -
18
Operating lease commitments
Lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

2024
£
Within one year
183,088
Between two and five years
671,323
854,411
19
Acquisitions

On 2 June 2023 the company acquired the trade, assets and substantially all of the liabilities of Purplebricks Group Plc for £1 with all existing employees transferring. The following table summarises the consideration paid, the fair value of assets acquired and liabilities assumed.

Book Value
Adjustments
Fair Value
£
£
£
Intangible assets
5,103,053
(4,651,241)
451,812
Property, plant and equipment
701,169
-
701,169
Trade and other receivables
6,944,918
3,593,195
10,538,113
Trade and other payables
(4,432,373)
275,000
(4,157,373)
Tax liabilities
(1,254,765)
125,218
(1,129,547)
Provisions
(2,218,364)
1,605,297
(613,067)
Total identifiable net assets
4,843,638
947,469
5,791,107
Negative goodwill
(5,065,378)
Total consideration
725,729
Satisfied by:
£
Cash
1
Associated costs
725,728
725,729
PURPLEBRICKS PROPERTY LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE PERIOD ENDED 31 MARCH 2024
19
Acquisitions
(Continued)
- 26 -

Intangible Fixed assets at acquisition included internally generated software

As part of the acquisition, the directors conducted a review to identify any separately identifiable intangible fixed assets in line with Section 18 of FRS 102 (Intangible Assets other than Goodwill) and review the values associated with acquired internally generated assets.

 

Following this assessment, the directors concluded that internally generated software could not be recognised, as detailed at Note 2.

 

 

Trade and other receivables

Trade debtors acquired as part of the business combination have been recognised at their estimated recoverable amount, being the best estimate of the consideration expected to be received. Further detail has been included at Note 2, however we draw your attention to the limitation of scope as detailed in the audit opinion in respect of this balance.

 

Provisions

As part of the acquisition during the financial year, the directors reviewed and assessed the fair value of the liabilities assumed at the date of acquisition, in accordance with the requirements of Section 19 of FRS 102 (Business Combinations and Goodwill).

 

Further details of the basis of directors’ estimate are provided at Note 2.

 

20
Ultimate controlling party

As at the period end, the immediate and ultimate parent company was Strike Limited, a company incorporated in England. The registered office of Strike Limited is 146 Freston Road, London, W10, 6TR.

 

The results of the company for the period ended 31 March 2024 are included in the consolidated financial statements of Strike Limited which are publicly available or can be obtained at 146 Freston Road, London, W10 6TR.

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