Company registration number 05631549 (England and Wales)
NOT JUST TRAVEL (AGENCY) LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
NOT JUST TRAVEL (AGENCY) LIMITED
COMPANY INFORMATION
Directors
Mr S Witt
Mr P J Harrison
Company number
05631549
Registered office
Unit 206
Smartbase Aviation Business Park
Hurn
Christchurch
BH23 6NW
Auditor
Fiander Tovell
Stag Gates House
63/64 The Avenue
Southampton
Hampshire
SO17 1XS
NOT JUST TRAVEL (AGENCY) LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 7
Statement of income and retained earnings
8
Balance sheet
9
Statement of cash flows
10
Notes to the financial statements
11 - 25
NOT JUST TRAVEL (AGENCY) LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

The directors present the strategic report for the year ended 31 December 2024.

Review of the business

2024 marked an exceptional year of growth and achievement for Not Just Travel. The company delivered a robust 28% year-on-year increase in Total Transaction Value (TTV) to £160 million, with an average of £338,000 per franchisee. This performance reflects the strength of our franchise model and the dedication of our growing network.

Our departures TTV rose 30% year-on-year, driving a 27% increase in turnover from gross holiday commissions at an average margin of 9.7%. The business welcomed 189 new franchisees during the period, contributing to an 10% rise in total franchise revenues when including the full-year benefit of 2023 joiners' monthly management fees.

The company's performance was further enhanced through our strategic Key Trade Partner programme and member franchisee trips, resulting in total revenue growth of 25% compared to the prior year. EBITDA before exceptional provisions reached £1 million in 2024, doubling from £0.5 million in 2023, demonstrating improved operational efficiency and trading performance.

Notably, 2025 marked our most successful franchise renewal period to date, with exceptionally high retention rates as consultants renewed their three-year agreements, underscoring the strength of our value proposition and franchisee satisfaction.

Principal risks and uncertainties

The travel sector remains susceptible to macro-economic and geopolitical factors. Political instability in various global regions can impact sales patterns, though our 20 years of experience demonstrates that such events typically redirect rather than reduce holiday bookings.

We observe evolving booking patterns, with increased last-minute reservations alongside a growing trend of bookings made more than 12 months in advance (currently 15% of total bookings). While these shifts present forecasting challenges, overall sales momentum remains strong.

Competition within the franchise sector has intensified. However, our continued sales growth and unwavering focus on delivering superior solutions for our Travel Consultants ensures we maintain our position as the UK's—and the world's—number one travel franchise opportunity.

Development and performance

During 2024, we made significant investments in technology to enhance both franchisee and customer experiences. The launch of our new quotation tool in partnership with TProfile positions us as the platform's largest user, enabling improved client communications through enhanced quotes, online portals, and mobile applications.

We commenced a comprehensive transformation of our onboarding and training infrastructure with the introduction of our Training Academy and University programmes. This initiative will continue throughout 2025 with further investments in training tools and dedicated support staff to optimise the new franchisee journey.

The company achieved two prestigious industry accolades: European Franchise of the Year and International Lifestyle Franchise of the Year. These awards validate our position as a global leader and provide powerful differentiation in the marketplace.

We successfully migrated all Travel Consultants to Google Workspace, improving both performance and security, while developing proprietary platforms including 'Vision' and our new Commission Reporting System, demonstrating our commitment to technological innovation.

NOT JUST TRAVEL (AGENCY) LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
Strategic Initiatives

Our strategic focus centres on sustainable growth through three key pillars:

1. Franchise Network Expansion We target reaching 1,000 franchisees by the end of 2026, with deliberate emphasis on our feature-rich 'Elite' package, providing consultants with enhanced tools, resources, and exclusive trips.

2. Consultant Development and Support Our primary objective is accelerating the transition from part-time to full-time consultants through:

3. Business Growth and Innovation We are committed to driving towards £500 million TTV by 2028 through our three-year plan, focusing on:

Our longer-term vision targets £1 billion TTV with the next 10 years, supported by continuous innovation in technology, training, and consultant support systems.

The company maintains its philosophy of prioritising sustainable business growth over short-term profit maximisation, ensuring we continue to invest in the training, development, and support that enables our Travel Consultants to grow, improve their income, and expand their businesses.

Current growth trajectories indicate we will achieve our ambitious targets whilst maintaining our position as the travel industry's most awarded and successful franchise network.

On behalf of the board

Mr S Witt
Director
26 September 2025
NOT JUST TRAVEL (AGENCY) LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -

The directors present their annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the company continued to be that of operating a travel agency.

Results and dividends

The results for the year are set out on page 8.

Ordinary dividends were paid amounting to £319,508. The directors do not recommend payment of a further dividend.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Mr S Witt
Mr P J Harrison
Mr D L Thompson
(Retired 9 June 2025)
Post reporting date events

There were no post balance sheet events to disclose.

Auditor

In accordance with the company's articles, a resolution proposing that Fiander Tovell be reappointed as auditor of the company will be put at a General Meeting.

Statement of directors' responsibilities

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.

In preparing these financial statements, the directors are required to:

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Strategic report

The company has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the company's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of risks and future developments.

NOT JUST TRAVEL (AGENCY) LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -
Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

Medium-sized companies exemption

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.

On behalf of the board
Mr S Witt
Director
26 September 2025
NOT JUST TRAVEL (AGENCY) LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBER OF NOT JUST TRAVEL (AGENCY) LIMITED
- 5 -
Opinion

We have audited the financial statements of Not Just Travel (Agency) Limited (the 'company') for the year ended 31 December 2024 which comprise the statement of income and retained earnings, the balance sheet, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

The comparative figures were not subject to audit procedures.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

NOT JUST TRAVEL (AGENCY) LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBER OF NOT JUST TRAVEL (AGENCY) LIMITED (CONTINUED)
- 6 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of directors

As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

Extent to which the audit was considered capable of detecting irregularities, including fraud

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

We assessed the susceptibility of the company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

NOT JUST TRAVEL (AGENCY) LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBER OF NOT JUST TRAVEL (AGENCY) LIMITED (CONTINUED)
- 7 -
Audit response to risks identified

To address the risk of fraud through management bias and override of controls, we:

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

 

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company's member in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's member those matters we are required to state to the member in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's member, for our audit work, for this report, or for the opinions we have formed.

Adam Buse FCA (Senior Statutory Auditor)
For and on behalf of Fiander Tovell, Statutory Auditor
Chartered Accountants
Stag Gates House
63/64 The Avenue
Southampton
Hampshire
SO17 1XS
26 September 2025
NOT JUST TRAVEL (AGENCY) LIMITED
STATEMENT OF INCOME AND RETAINED EARNINGS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 8 -
2024
2023
Notes
£
£
Turnover
3
18,175,981
14,581,039
Cost of sales
(10,712,374)
(8,139,297)
Gross profit
7,463,607
6,441,742
Administrative expenses
(6,492,908)
(5,970,323)
Exceptional item
4
(888,348)
-
0
Operating profit
5
82,351
471,419
Interest receivable and similar income
8
69,398
10,360
Interest payable and similar expenses
9
(47,537)
(74,806)
Profit before taxation
104,212
406,973
Tax on profit
10
(244,283)
178,773
(Loss)/profit for the financial year
(140,071)
585,746
Retained earnings brought forward
16,070
(569,676)
Dividends
11
(319,508)
-
0
Retained earnings carried forward
(443,509)
16,070

The profit and loss account has been prepared on the basis that all operations are continuing operations.

NOT JUST TRAVEL (AGENCY) LIMITED
BALANCE SHEET
AS AT 31 DECEMBER 2024
31 December 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
12
10,298
17,280
Tangible assets
13
34,933
51,746
45,231
69,026
Current assets
Debtors
14
2,191,449
2,778,577
Cash at bank and in hand
4,502,545
751,362
6,693,994
3,529,939
Creditors: amounts falling due within one year
15
(6,705,315)
(3,312,089)
Net current (liabilities)/assets
(11,321)
217,850
Total assets less current liabilities
33,910
286,876
Creditors: amounts falling due after more than one year
16
(20,508)
(82,805)
Provisions for liabilities
Provisions
18
445,603
188,000
Deferred tax liability
19
11,307
-
0
(456,910)
(188,000)
Net (liabilities)/assets
(443,508)
16,071
Capital and reserves
Called up share capital
21
1
1
Profit and loss reserves
(443,509)
16,070
Total equity
(443,508)
16,071

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved by the board of directors and authorised for issue on 26 September 2025 and are signed on its behalf by:
Mr S  Witt
Director
Company registration number 05631549 (England and Wales)
NOT JUST TRAVEL (AGENCY) LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
26
4,566,904
993,685
Interest paid
(47,537)
(74,806)
Income taxes paid
(481,495)
(65,430)
Net cash inflow from operating activities
4,037,872
853,449
Investing activities
Purchase of intangible assets
-
0
(12,195)
Purchase of tangible fixed assets
(10,772)
(33,031)
Movements of loans
31,400
(648,100)
Interest received
69,398
10,360
Net cash generated from/(used in) investing activities
90,026
(682,966)
Financing activities
Repayment of bank loans
(57,207)
(58,929)
Dividends paid
(319,508)
-
0
Net cash used in financing activities
(376,715)
(58,929)
Net increase in cash and cash equivalents
3,751,183
111,554
Cash and cash equivalents at beginning of year
751,362
639,808
Cash and cash equivalents at end of year
4,502,545
751,362
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 11 -
1
Accounting policies
Company information

Not Just Travel (Agency) Limited is a private company limited by shares incorporated in England and Wales. The registered office is Unit 206, Smartbase Target Road, Aviation Park West, Christchurch, England, BH23 6NW.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

Atruet the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

Revenue comprises sales of goods or services provided to customers net of value added tax and other sales taxes, less an appropriate deduction for actual and expected returns and discounts. Revenue is recognised when performance obligations are satisfied and the control of goods or services is transferred to the buyer. Where the performance obligation is satisfied over time, revenue is recognised in accordance with its progress towards complete satisfaction of that performance obligation.

 

When cash inflows are deferred and represent a financing arrangement, the promised consideration is adjusted for the effects of the time value of money, which is recognised as interest income.

The company recognises revenue from the following major sources:

The nature, timing of satisfaction of performance obligations and significant payment terms of the company's major sources of revenue are as follows:

Holiday commissions

Holiday commissions relate to the agreed % gross commission travel agency rate based on TTV sold with various holiday travel suppliers. These are paid by the travel providers based on holiday departure.

 

Revenue is recognised once the holiday has departed which is the performance obligation and the point where no claw back can be made for cancellation.

Franchise fees

Revenue from franchise monthly fees and subscriptions are invoiced monthly and recognised on a straight line basis over the period of the franchise agreement.

 

Revenue from non-refundable franchise sign up fees are invoiced and recognised in full in the month of initial training.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 12 -
Other revenue

Other revenue is recognised once the service has been provided or goods dispatched.

1.4
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Software
3 years straight line
1.5
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Plant and equipment
3 years straight line
Fixtures and fittings
5 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.6
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 13 -

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.7
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.8
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Other financial assets

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 14 -
Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.9
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.10
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 15 -
Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.11
Provisions

Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

 

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

1.12
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.13
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.14
Leases
As lessee

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 16 -
2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Key sources of estimation uncertainty

The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.

Trip provision

When Franchisees join the business, included in the terms is the option to attend training provided by the company. A provision is included in the financial statements for the cost of future trips the company is contractually obliged to provide at a future date. Some trips require performance metrics to be met.

 

To calculate the provision the directors estimate the % of Franchisees who are likely to make use of the trips based on historical take up rates and performance. There is also an estimate of the future price of those trips based on trip costs incurred in the previous 12 months plus inflationary expectations.

3
Turnover and other revenue
2024
2023
£
£
Turnover analysed by class of business
Agency commissions on TTV
13,731,376
10,797,772
Franchise fees
3,612,513
3,281,714
Other revenue
832,092
501,553
18,175,981
14,581,039
2024
2023
£
£
Other revenue
Interest income
69,398
10,360
4
Exceptional item
2024
2023
£
£
Expenditure
Provision on directors loan accounts
888,348
-
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 17 -
5
Operating profit
2024
2023
Operating profit for the year is stated after charging:
£
£
Exchange losses
3,875
95
Fees payable to the company's auditor for the audit of the company's financial statements
20,400
-
0
Depreciation of owned tangible fixed assets
27,585
23,226
Amortisation of intangible assets
6,982
4,272
Operating lease charges
50,086
47,522
6
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
Sales and sales support
23
22
Sales Operations
37
35
NJT Operations
12
12
Total
72
69

Their aggregate remuneration comprised:

2024
2023
£
£
Wages and salaries
2,601,131
2,468,298
Social security costs
274,134
243,766
Pension costs
56,273
46,396
2,931,538
2,758,460
7
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
187,800
164,631
Company pension contributions to defined contribution schemes
382
2,143
188,182
166,774
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 18 -
8
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
69,398
10,360
2024
2023
Investment income includes the following:
£
£
Interest on financial assets not measured at fair value through profit or loss
69,398
10,360
9
Interest payable and similar expenses
2024
2023
£
£
Interest on financial liabilities measured at amortised cost:
Interest on bank overdrafts and loans
49,364
51,095
Other finance costs:
Other interest
(1,827)
23,711
47,537
74,806
10
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
96,151
-
0
Adjustments in respect of prior periods
(5,757)
(34,940)
Total current tax
90,394
(34,940)
Deferred tax
Origination and reversal of timing differences
153,889
(155,407)
Adjustment in respect of prior periods
-
0
11,574
Total deferred tax
153,889
(143,833)
Total tax charge/(credit)
244,283
(178,773)
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
10
Taxation
(Continued)
- 19 -

The actual charge/(credit) for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
104,212
406,973
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 23.50%)
26,053
95,639
Tax effect of expenses that are not deductible in determining taxable profit
223,987
14,126
Tax effect of income not taxable in determining taxable profit
-
0
(269,959)
Tax effect of utilisation of tax losses not previously recognised
-
0
13,901
Adjustments in respect of prior years
(5,757)
(23,366)
Effect of change in corporation tax rate
-
0
(9,114)
Taxation charge/(credit) for the year
244,283
(178,773)
11
Dividends
2024
2023
£
£
Final paid
319,508
-
0
12
Intangible fixed assets
Software
£
Cost
At 1 January 2024 and 31 December 2024
23,861
Amortisation and impairment
At 1 January 2024
6,581
Amortisation charged for the year
6,982
At 31 December 2024
13,563
Carrying amount
At 31 December 2024
10,298
At 31 December 2023
17,280

More information on impairment movements in the year is given in note .

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 20 -
13
Tangible fixed assets
Plant and equipment
Fixtures and fittings
Total
£
£
£
Cost
At 1 January 2024
119,456
11,019
130,475
Additions
10,772
-
0
10,772
At 31 December 2024
130,228
11,019
141,247
Depreciation and impairment
At 1 January 2024
71,792
6,937
78,729
Depreciation charged in the year
26,414
1,171
27,585
At 31 December 2024
98,206
8,108
106,314
Carrying amount
At 31 December 2024
32,022
2,911
34,933
At 31 December 2023
47,664
4,082
51,746
14
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
1,285,361
939,301
Unpaid share capital
1
1
Corporation tax recoverable
385,543
396,141
Amounts owed by group undertakings
129,255
-
0
Other debtors
376,465
1,284,713
Prepayments and accrued income
14,824
15,839
2,191,449
2,635,995
Deferred tax asset (note 19)
-
0
142,582
2,191,449
2,778,577
15
Creditors: amounts falling due within one year
2024
2023
Notes
£
£
Bank loans
17
63,189
58,099
Trade creditors
1,169,242
1,152,397
Corporation tax
31,625
433,324
Other taxation and social security
278,381
320,367
Other creditors
10,135
117,777
Accruals and deferred income
5,152,743
1,230,125
6,705,315
3,312,089
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 21 -
16
Creditors: amounts falling due after more than one year
2024
2023
Notes
£
£
Bank loans and overdrafts
17
20,508
82,805
17
Loans and overdrafts
2024
2023
£
£
Bank loans
83,697
140,904
Payable within one year
63,189
58,099
Payable after one year
20,508
82,805

Included in loans is a Funding Circle loan with an outstanding balance of £68,697 (2023: £115,904) with a term of 5 years and interest rate of 10.1%.

 

Included in loans a bounce back loan with an outstanding balance of £15,000 (2023: £25,000) with a term of 6 years and interest rate of 2.5%.

18
Provisions for liabilities
2024
2023
£
£
Trip provision
291,000
188,000
Money Back Challenge
154,603
-
445,603
188,000
Movements on provisions:
Trip provision
Money Back Challenge
Total
£
£
£
At 1 January 2024
188,000
-
188,000
Additional provisions in the year
103,000
154,603
257,603
At 31 December 2024
291,000
154,603
445,603

The trip provision is a provision for the cost of trips for Franchisees who have paid their membership but not taken the free trips yet.

The money back challenge scheme is open to Franchisees who have met target on TTV of holidays booked in the first 12 months of contract.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 22 -
19
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

Liabilities
Liabilities
Assets
Assets
2024
2023
2024
2023
Balances:
£
£
£
£
Accelerated capital allowances
11,307
-
-
(17,257)
Tax losses
-
-
-
159,839
11,307
-
-
142,582
2024
Movements in the year:
£
Asset at 1 January 2024
(142,582)
Charge to profit or loss
153,889
Liability at 31 December 2024
11,307

The deferred tax liability set out above is expected to reverse within 12 months and relates to accelerated capital allowances that are expected to mature within the same period.

20
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
56,273
46,396

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

21
Share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and not fully paid
Ordinary shares of £1 each
1
1
1
1

The company has one class of ordinary shares which carry no right to fixed income.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
22
Operating lease commitments
As lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

2024
2023
£
£
Within 1 year
11,883
11,883
23
Related party transactions
Transactions with related parties

During the year the company entered into the following transactions with related parties:

The company incurred non exec director advisory costs of £33,317 from Meridian Corporate Finance Limited, a company in which D Thompson is also a director.

 

At the balance sheet date, £nil was owed in respect of these transactions.

 

The company also incurred costs of £94,585 relating to paying payroll on behalf of Travel Partners Worldwide Limited, a company which is under the control of P Harrison and S Witt.

 

At the balance sheet date, £nil was owed in respect of these transactions.

The company has taken advantage of the exemption in FRS102 section 33.1a whereby transactions with other wholly owned members of the group do not need to be disclosed.

NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
24
Directors' transactions

Interest free loans have been granted by the company to its directors as follows:

Description
% Rate
Opening balance
Amounts advanced
Amounts repaid
Closing balance
£
£
£
£
DLA 1
-
444,866
45,000
(124,900)
364,966
DLA 2
-
839,848
48,500
-
888,348
1,284,714
93,500
(124,900)
1,253,314

The loan classified as DLA 2 has been fully provided for, as at the time of approving the financial statements there is uncertainty over the timing and method of recovering the full amount.

25
Ultimate controlling party

The immediate parent company is Not Just Travel Group Limited.

 

The ultimate parent company is Not Just Travel Holdings Limited.

 

All the entities have the same registered office.

The following are the parents of the largest and smallest groups in which this company's results are consolidated:

Largest group
Not Just Travel Holdings Limited
Smallest group
Not Just Travel Holdings Limited
26
Cash generated from operations
2024
2023
£
£
(Loss)/profit after taxation
(140,071)
585,746
Adjustments for:
Taxation charged/(credited)
244,283
(178,773)
Finance costs
47,537
74,806
Investment income
(69,398)
(10,360)
Non-cash exceptional item
888,348
-
0
Amortisation and impairment of intangible assets
6,982
4,272
Depreciation and impairment of tangible fixed assets
27,585
23,226
Increase in provisions
257,603
48,000
Movements in working capital:
Increase in debtors
(485,800)
(352,622)
Increase in creditors
3,789,835
799,390
Cash generated from operations
4,566,904
993,685
NOT JUST TRAVEL (AGENCY) LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 25 -
27
Analysis of changes in net funds
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
751,362
3,751,183
4,502,545
Borrowings excluding overdrafts
(140,904)
57,207
(83,697)
610,458
3,808,390
4,418,848
2024-12-312024-01-01falsefalsefalseCCH SoftwareCCH Accounts Production 2025.200Mr S WittMr P J HarrisonMr D L Thompson056315492024-01-012024-12-3105631549bus:Director12024-01-012024-12-3105631549bus:Director22024-01-012024-12-3105631549bus:Director32024-01-012024-12-3105631549bus:RegisteredOffice2024-01-012024-12-31056315492024-12-31056315492023-01-012023-12-310563154912024-01-012024-12-310563154912023-01-012023-12-3105631549core:RetainedEarningsAccumulatedLosses2023-12-3105631549core:RetainedEarningsAccumulatedLosses2022-12-3105631549core:ShareCapital2024-12-3105631549core:ShareCapital2023-12-3105631549core:RetainedEarningsAccumulatedLosses2024-12-3105631549core:RetainedEarningsAccumulatedLosses2023-12-31056315492023-12-3105631549core:ShareCapitalOrdinaryShareClass12024-12-3105631549core:ShareCapitalOrdinaryShareClass12023-12-3105631549core:RetainedEarningsAccumulatedLosses2023-01-012023-12-3105631549core:IntangibleAssetsOtherThanGoodwill2024-12-3105631549core:IntangibleAssetsOtherThanGoodwill2023-12-3105631549core:ComputerSoftware2024-12-3105631549core:ComputerSoftware2023-12-3105631549core:PlantMachinery2024-12-3105631549core:FurnitureFittings2024-12-3105631549core:PlantMachinery2023-12-3105631549core:FurnitureFittings2023-12-31056315492023-12-31056315492022-12-3105631549core:IntangibleAssetsOtherThanGoodwill2024-01-012024-12-3105631549core:ComputerSoftware2024-01-012024-12-3105631549core:PlantMachinery2024-01-012024-12-3105631549core:FurnitureFittings2024-01-012024-12-3105631549core:UKTax2024-01-012024-12-3105631549core:UKTax2023-01-012023-12-3105631549core:ComputerSoftware2023-12-3105631549core:PlantMachinery2023-12-3105631549core:FurnitureFittings2023-12-3105631549core:CurrentFinancialInstruments2024-12-3105631549core:CurrentFinancialInstruments2023-12-3105631549core:Non-currentFinancialInstruments2024-12-3105631549core:Non-currentFinancialInstruments2023-12-3105631549bus:OrdinaryShareClass12024-01-012024-12-3105631549bus:OrdinaryShareClass12024-12-3105631549bus:OrdinaryShareClass12023-12-3105631549core:WithinOneYear2024-12-3105631549bus:PrivateLimitedCompanyLtd2024-01-012024-12-3105631549bus:FRS1022024-01-012024-12-3105631549bus:Audited2024-01-012024-12-3105631549bus:FullAccounts2024-01-012024-12-31xbrli:purexbrli:sharesiso4217:GBP