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REGISTERED NUMBER: 07100423 (England and Wales)












PURE LUXURIES LONDON LTD

UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024






PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


PURE LUXURIES LONDON LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







Directors: Mr S H Kennedy
Mrs H T Kennedy
Mr D J Kennedy



Registered office: Dalton House
9 Dalton Square
LANCASTER
LA1 1WD



Business address: 6:1:3 Alston House
White Cross
LANCASTER
LA1 4XQ



Registered number: 07100423 (England and Wales)



Accountants: Xeinadin
Dalton House
9 Dalton Square
LANCASTER
LA1 1WD



Bankers: Santander UK Plc
Bridle Road
BOOTLE
L30 4GB

PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

BALANCE SHEET
31 DECEMBER 2024

2024 2023
Notes £    £    £    £   
Fixed assets
Intangible assets 4 8,399 12,090
Tangible assets 5 71,512 45,651
79,911 57,741

Current assets
Stocks 748,161 1,340,671
Debtors 6 380,740 467,461
Cash at bank 1,169,446 1,294,719
2,298,347 3,102,851
Creditors
Amounts falling due within one year 7 335,987 589,597
Net current assets 1,962,360 2,513,254
Total assets less current liabilities 2,042,271 2,570,995

Provisions for liabilities - 9,957
Net assets 2,042,271 2,561,038

Capital and reserves
Called up share capital 200 200
Retained earnings 2,042,071 2,560,838
2,042,271 2,561,038

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

BALANCE SHEET - continued
31 DECEMBER 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 25 September 2025 and were signed on its behalf by:





Mr S H Kennedy - Director


PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024


1. Statutory information

Pure Luxuries London Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. Accounting policies

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Provision is made for goods which are sold before the balance sheet date, but which are subsequently returned after this date.

Turnover is measured at the fair value of the consideration received or receivable and represents amounts receivable, for goods provided in the normal course of business, net of discounts, rebates, value added tax and other sales taxes.

Turnover is recognised at a point in time when a performance obligation is satisfied by transferring goods to the customer.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Patents and licences are being amortised evenly over their estimated useful life of five years.

Computer software is being amortised evenly over its estimated useful life of two years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 25% on reducing balance, 25% on cost and 20% Reducing balance

Tangible fixed assets are stated at cost (or deemed cost) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended.

Stocks
Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Income and Retained Earnings, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


2. Accounting policies - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. Employees and directors

The average number of employees during the year was 13 (2023 - 17 ) .

4. Intangible fixed assets
Other
intangible
assets
£   
Cost
At 1 January 2024
and 31 December 2024 52,073
Amortisation
At 1 January 2024 39,983
Charge for year 3,691
At 31 December 2024 43,674
Net book value
At 31 December 2024 8,399
At 31 December 2023 12,090

PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


5. Tangible fixed assets
Fixtures
Short Plant and and
leasehold machinery fittings
£    £    £   
Cost
At 1 January 2024 10,660 39,706 63,625
Additions - - 1,854
At 31 December 2024 10,660 39,706 65,479
Depreciation
At 1 January 2024 9,243 27,680 40,013
Charge for year 1,417 1,807 3,825
At 31 December 2024 10,660 29,487 43,838
Net book value
At 31 December 2024 - 10,219 21,641
At 31 December 2023 1,417 12,026 23,612

Motor Computer
vehicles equipment Totals
£    £    £   
Cost
At 1 January 2024 - 37,644 151,635
Additions 39,491 - 41,345
At 31 December 2024 39,491 37,644 192,980
Depreciation
At 1 January 2024 - 29,048 105,984
Charge for year 4,937 3,498 15,484
At 31 December 2024 4,937 32,546 121,468
Net book value
At 31 December 2024 34,554 5,098 71,512
At 31 December 2023 - 8,596 45,651

6. Debtors: amounts falling due within one year
2024 2023
£    £   
Trade debtors 16,848 109,820
Other debtors 363,892 357,641
380,740 467,461

PURE LUXURIES LONDON LTD (REGISTERED NUMBER: 07100423)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


7. Creditors: amounts falling due within one year
2024 2023
£    £   
Bank loans and overdrafts - 38
Trade creditors 46,137 89,587
Taxation and social security 111,225 305,157
Other creditors 178,625 194,815
335,987 589,597

8. Leasing agreements

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 1,202 63,125

9. Directors' advances, credits and guarantees

The following advances and credits to directors subsisted during the years ended 31 December 2024 and 31 December 2023:

2024 2023
£    £   
Mr D J Kennedy and Mrs H T Kennedy
Balance outstanding at start of year 206,537 52,680
Amounts advanced 176,865 428,318
Amounts repaid (370,567 ) (274,461 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 12,835 206,537

Mr S H Kennedy
Balance outstanding at start of year 59,931 12,070
Amounts advanced 134,593 73,337
Amounts repaid (55,717 ) (25,476 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 138,807 59,931

Interest is charged on the Overdrawn Directors Loan Account at the Official rate of interest of 2.25%