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REGISTERED NUMBER: 07462517 (England and Wales)













Group Strategic Report,

Report of the Directors and

Consolidated Financial Statements

for the Year Ended 31 December 2024

for

Outdo Media Limited

Previously known as
CP Media Limited

Outdo Media Limited (Registered number: 07462517)






Contents of the Consolidated Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Group Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Consolidated Profit and Loss Account 10

Consolidated Other Comprehensive Income 11

Consolidated Balance Sheet 12

Company Balance Sheet 13

Consolidated Statement of Changes in Equity 14

Company Statement of Changes in Equity 15

Notes to the Consolidated Financial Statements 16


Outdo Media Limited

Company Information
for the Year Ended 31 December 2024







DIRECTORS: M A Brennan
A K Walker
E T Armstrong
R E Davies
R W M Eccles
P M Goodman



SECRETARY: N K Walker



REGISTERED OFFICE: 5a Clare Road
Halifax
HX1 2HX



REGISTERED NUMBER: 07462517 (England and Wales)



SENIOR STATUTORY AUDITOR: Phillipa Symington ACA, CA(SA)



AUDITORS: Clive Owen LLP
Chartered Accountants
& Statutory Auditors
Oak Tree House, Harwood Road
Northminster Business Park
Upper Poppleton
York
YO26 6QU

Outdo Media Limited (Registered number: 07462517)

Group Strategic Report
for the Year Ended 31 December 2024

The directors present their strategic report of the company and the group for the year ended 31 December 2024.

REVIEW OF BUSINESS
The year ended 31 December 2024 marked a period of strong growth and strategic consolidation for Outdo Media Limited (previously CP Media Limited). The group continued to expand its footprint in the outdoor advertising space delivering robust financial performance.

Group turnover increased by 19.59% to £12.73 million (2023: £10.64 million), driven by organic growth across media and production revenue streams. Gross profit rose significantly to £5.48 million (2023: £3.74 million), reflecting improved cost management and operational efficiencies. Profit before taxation reached £2.59 million (2023: £1.58 million), underpinned by strong contributions from subsidiaries and associate entities.

During the period, the Group continued its expansion by acquiring the remaining share capital of Lamppost Banners Limited, to bring its holding to 100%.

PRINCIPAL RISKS AND UNCERTAINTIES
The directors have considered the principal risks and uncertainties facing the Group, which include:

- Market Volatility: Changes in advertising spend and economic conditions may impact client budgets and demand.

- Regulatory Compliance: The group operates in a regulated environment and must remain vigilant to changes in advertising standards, employment law, and tax legislation.

- Operational Risk: Risks associated with service delivery, technology infrastructure, and supply chain disruptions are actively managed through internal controls and contingency planning.

- Credit Risk: Exposure to customer defaults is mitigated through credit checks and diversified client portfolios.

The group maintains a risk register and conducts regular reviews to ensure appropriate mitigation strategies are in place.

SECTION 172(1) STATEMENT
In accordance with Section 172 of the Companies Act 2006, the directors have acted in good faith to promote the success of the company for the benefit of its members. This includes consideration of:

- The long-term consequences of decisions
- The interests of employees
- The need to foster relationships with suppliers, customers, and stakeholders
- The impact of operations on the community and environment
- The desirability of maintaining a reputation for high standards of business conduct

The board continues to engage with stakeholders and incorporate their feedback into strategic planning.

RESEARCH & DEVELOPMENT
There have been no research and development activities throughout the year.


Outdo Media Limited (Registered number: 07462517)

Group Strategic Report
for the Year Ended 31 December 2024

FINANCIAL INSTRUMENTS
In accordance with FRS 102, the group recognises the importance of effective management of financial instruments in supporting its strategic objectives and safeguarding stakeholder interests. The group's financial instruments primarily consist of cash and cash equivalents, trade receivables, other receivables, trade payables and other payables.

ON BEHALF OF THE BOARD:





M A Brennan - Director


26 September 2025

Outdo Media Limited (Registered number: 07462517)

Report of the Directors
for the Year Ended 31 December 2024

The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

CHANGE OF NAME
The group passed a special resolution on 11 September 2025 changing its name from CP Media Limited to Outdo Media Limited.

PRINCIPAL ACTIVITY
The principal activity of the group in the year under review was that of advertising, media and management services.

DIVIDENDS
The total distribution of dividends for the year ended 31 December 2024 was £1,389,379.

FUTURE DEVELOPMENTS
Looking ahead, the group intends to:

- Continue expanding its media representation services through new concession agreements, strategic partnerships and acquisitions.
- Invest in IT systems to build a solid platform for growth.
- Reduce costs as a proportion of revenue by focusing on operational efficiencies.

The directors remain confident in the group's ability to deliver sustainable growth and shareholder value.

EVENTS SINCE THE END OF THE YEAR
Information relating to events since the end of the year is given in the notes to the financial statements.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

M A Brennan
A K Walker
E T Armstrong
R E Davies
R W M Eccles

Other changes in directors holding office are as follows:

M R O'Driscoll - resigned 23 September 2024
P M Goodman - appointed 23 September 2024

POLITICAL DONATIONS AND EXPENDITURE
No political donations or expenditure were made during the year.

EVENTS AFTER THE REPORTING PERIOD
There are no events that have taken place since the reporting date that would result in an adjustment to the attached group financial statements.

INCLUSION OF INFORMATION IN THE STRATEGIC REPORT
In accordance with Section 415(5) of the Companies Act 2006, certain information required to be included in the Directors’ Report has been presented in the Strategic Report instead. This is done in respect of Future Developments.


Outdo Media Limited (Registered number: 07462517)

Report of the Directors
for the Year Ended 31 December 2024

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that they ought to have taken as a director in order to make themselves aware of any relevant audit information and to establish that the group's auditors are aware of that information.

AUDITORS
The auditors, Clive Owen LLP, have been appointed. This is the first year of audit for the Group having exceeded the thresholds for audit exemption under the Companies Act 2006.

ON BEHALF OF THE BOARD:





M A Brennan - Director


26 September 2025

Report of the Independent Auditors to the Members of
Outdo Media Limited

Opinion
We have audited the financial statements of Outdo Media Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Profit and Loss Account, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Report of the Independent Auditors to the Members of
Outdo Media Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page five, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Report of the Independent Auditors to the Members of
Outdo Media Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, to detect material misstatements in respect of irregularities, including fraud. Our audit must be alert to the risk of manipulation of the financial statements and seek to understand the incentives and opportunities for management to achieve this.

We undertake the following procedures to identify and respond to these risks of non-compliance:

- Understanding the key legal and regulatory frameworks that are applicable to the Company. We communicated
identified laws and regulations throughout the audit team and remained alert to any indications of
non-compliance throughout the audit. We determined the most significant of these to be around financial
reporting legislation, taxation legislation, health & safety, and employment law.
- Enquiry of directors and management as to policies and procedures to ensure compliance and any known
instances of non-compliance.
- Review of board minutes and correspondence with regulators.
- Enquiry of directors and management as to areas of the financial statements susceptible to fraud and how these
risks are managed.
- Challenging management on key estimates, assumptions and judgements made in the preparation of the financial
statements. We do not consider there to be any significant key estimates, assumptions or judgements.
- Identifying and testing unusual journal entries, with a particular focus on manual journal entries.

Through these procedures, we did not become aware of actual or suspected non-compliance.

We planned and performed our audit in accordance with auditing standards but owing to the inherent limitations of procedures required in these areas, there is an unavoidable risk that we may not have detected a material misstatement in the accounts. The further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve concealment, collusion, forgery, misrepresentations, or override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance with all laws and regulations.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Other matters which we are required to address
This is the first year that the group has been audited. In the prior year the group took advantage of the audit exemption available to small groups, therefore the comparatives in these financial statements for the year ended 31 December 2023 are unaudited. However, we have obtained sufficient appropriate audit evidence that the opening balances do not contain misstatements that materially affect the current period's financial statements.

Report of the Independent Auditors to the Members of
Outdo Media Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Phillipa Symington ACA, CA(SA) (Senior Statutory Auditor)
for and on behalf of Clive Owen LLP
Chartered Accountants
& Statutory Auditors
Oak Tree House, Harwood Road
Northminster Business Park
Upper Poppleton
York
YO26 6QU

26 September 2025

Outdo Media Limited (Registered number: 07462517)

Consolidated
Profit and Loss Account
for the Year Ended 31 December 2024

2024 2023
Notes £    £   

TURNOVER 3 12,728,875 10,644,196

Cost of sales (7,251,551 ) (6,901,256 )
GROSS PROFIT 5,477,324 3,742,940

Administrative expenses (3,161,436 ) (2,367,744 )
2,315,888 1,375,196

Other operating income 34,087 166,837
GROUP OPERATING PROFIT 5 2,349,975 1,542,033

Share of operating profit in
Associates 121,492 -

Income from shares in group undertakings - 14,850
Interest receivable and similar income 116,734 24,891
2,588,201 1,581,774

Interest payable and similar expenses 7 (422 ) (552 )
PROFIT BEFORE TAXATION 2,587,779 1,581,222

Tax on profit 8 (377,158 ) (19,812 )
PROFIT FOR THE FINANCIAL YEAR 2,210,621 1,561,410
Profit attributable to:
Owners of the parent 2,210,621 1,561,410

Outdo Media Limited (Registered number: 07462517)

Consolidated
Other Comprehensive Income
for the Year Ended 31 December 2024

2024 2023
Notes £    £   

PROFIT FOR THE YEAR 2,210,621 1,561,410


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

2,210,621

1,561,410

Total comprehensive income attributable to:
Owners of the parent 2,210,621 1,561,410

Outdo Media Limited (Registered number: 07462517)

Consolidated Balance Sheet
31 December 2024

2024 2023
Notes £    £   
FIXED ASSETS
Intangible assets 11 422,822 727,254
Tangible assets 12 563,481 645,635
Investments 13 - -
986,303 1,372,889

CURRENT ASSETS
Stocks 14 8,304 9,708
Debtors 15 2,097,650 1,592,360
Cash at bank and in hand 4,338,647 3,837,285
6,444,601 5,439,353
CREDITORS
Amounts falling due within one year 16 (4,137,772 ) (4,326,637 )
NET CURRENT ASSETS 2,306,829 1,112,716
TOTAL ASSETS LESS CURRENT
LIABILITIES

3,293,132

2,485,605

PROVISIONS FOR LIABILITIES 17 (35,755 ) (49,470 )
NET ASSETS 3,257,377 2,436,135

CAPITAL AND RESERVES
Called up share capital 18 100,000 100,000
Retained earnings 19 3,157,377 2,336,135
SHAREHOLDERS' FUNDS 3,257,377 2,436,135

The financial statements were approved by the Board of Directors and authorised for issue on 26 September 2025 and were signed on its behalf by:





M A Brennan - Director


Outdo Media Limited (Registered number: 07462517)

Company Balance Sheet
31 December 2024

2024 2023
Notes £    £   
FIXED ASSETS
Intangible assets 11 - 10,667
Tangible assets 12 478,936 535,916
Investments 13 2,979,264 1,750,331
3,458,200 2,296,914

CURRENT ASSETS
Debtors 15 1,205,916 5,335,219
Cash at bank and in hand 2,665,730 3,011,189
3,871,646 8,346,408
CREDITORS
Amounts falling due within one year 16 (4,746,747 ) (6,843,749 )
NET CURRENT (LIABILITIES)/ASSETS (875,101 ) 1,502,659
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,583,099

3,799,573

PROVISIONS FOR LIABILITIES 17 (36,360 ) (48,032 )
NET ASSETS 2,546,739 3,751,541

CAPITAL AND RESERVES
Called up share capital 18 100,000 100,000
Retained earnings 19 2,446,739 3,651,541
SHAREHOLDERS' FUNDS 2,546,739 3,751,541

Company's profit for the financial year 184,577 1,949,565

The financial statements were approved by the Board of Directors and authorised for issue on 26 September 2025 and were signed on its behalf by:





M A Brennan - Director


Outdo Media Limited (Registered number: 07462517)

Consolidated Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up
share Retained Non-controlling Total
capital earnings Total interests equity
£    £    £    £    £   
Balance at 1 January 2023 100,000 1,876,682 1,976,682 - 1,976,682

Changes in equity
Dividends - (1,101,957 ) (1,101,957 ) - (1,101,957 )
Total comprehensive income - 1,561,410 1,561,410 - 1,561,410
Balance at 31 December 2023 100,000 2,336,135 2,436,135 - 2,436,135

Changes in equity
Dividends - (1,389,379 ) (1,389,379 ) - (1,389,379 )
Total comprehensive income - 2,210,621 2,210,621 - 2,210,621
Balance at 31 December 2024 100,000 3,157,377 3,257,377 - 3,257,377

Outdo Media Limited (Registered number: 07462517)

Company Statement of Changes in Equity
for the Year Ended 31 December 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 January 2023 100,000 2,803,933 2,903,933

Changes in equity
Dividends - (1,101,957 ) (1,101,957 )
Total comprehensive income - 1,949,565 1,949,565
Balance at 31 December 2023 100,000 3,651,541 3,751,541

Changes in equity
Dividends - (1,389,379 ) (1,389,379 )
Total comprehensive income - 184,577 184,577
Balance at 31 December 2024 100,000 2,446,739 2,546,739

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Outdo Media Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The principal accounting policies adopted in the preparation of the financial statements are set out below and have been consistently applied within the same accounts.

Going Concern
The directors assess whether the use of going concern is appropriate i.e. whether there are any material uncertainties related to events or conditions that may cast significant doubt on the ability of the group and the company to continue as a going concern. The directors make this assessment in respect of a period of at least one year from the date the financial statements are approved.

The financial statements are prepared on the going concern basis which assumes that the group will continue to trade. If the group is unable to continue to trade, adjustments would be required to reduce the value of assets to their recoverable amounts, to provide for any further liabilities that might arise and to analyse long term liabilities as current liabilities.

Financial Reporting Standard 102 - reduced disclosure exemptions
The group has taken advantage of the following disclosure exemption in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of Section 7 Statement of Cash Flows.

Basis of consolidation
The group accounts consolidate the results of the company and its subsidiaries under the acquisition method.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Transactions between group entities which have been eliminated on consolidation are not disclosed within the financial statements.

Changes in accounting policies
During the year, the Group reassessed its revenue recognition policy for production revenue relating to roundabout advertising under Outdo Media Limited (previously CP Media). Previously, revenue was recognised in full on installation. Following a review of service obligations, it was determined that the Group incurs ongoing maintenance costs over the life of the contract, without charging customers separately.

As a result, the Group has revised its policy to recognise 80% of production revenue on installation, with the remaining 20% deferred and recognised over the contract term to reflect the maintenance obligation.

This change has been applied prospectively from 01 January 2024, and prior year figures have not been restated. The impact of the change in the current year is a deferral of £572k of revenue.

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Revenue recognition
Revenue is recognised when the company satisfies its performance obligations under customer contracts:

Manufacturing and Installation
Revenue is recognised at the point of delivery and installation of advertising structures, when control passes to the customer. A portion of the manufacturing and installation revenue (20%) is deferred and spread over the life of the contract as the company has an ongoing obligation to maintain the advertising structures.

Advertising Services
Revenue is recognised monthly over the period the advertising is displayed.

Concession Arrangements
Where the company operates under a revenue-sharing agreement with local councils, revenue is recognised gross. The council’s share is accrued as a liability based on contractual terms.

Deferred Income
Income received in advance of service delivery is deferred and recognised when the service is performed.

Rental Income
Revenue from rental income is recognised on a straight-line basis over the period of the rental agreement.

Goodwill
Goodwill relates to the amount paid in connection with the acquisition of two business as detailed below.

Outdo Transport Limited (previously Adverta Limited) acquired in 2022, is being amortised evenly over its estimated useful life of three years.

Lamppost Banners Limited acquired in 2024, is being amortised evenly over its estimated useful life of one year.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Computer software is being amortised evenly over its estimated useful life of five years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Freehold property - not provided
Improvements to property - 20% on cost
Plant and machinery - 20% on cost
Fixtures and fittings - 33% on cost and 20% on cost
Motor vehicles - 33% on cost and 20% on cost
Computer equipment - 50% on cost, 33% on cost and 20% on cost

Tangible fixed assets are measured at cost then subsequently at cost less accumulated depreciation and impairment.

Freehold property
The directors consider that the freehold property is maintained in such a state of repair that its residual value is at least equal to its net book value. The directors perform annual impairment reviews in accordance with FRS 102 to ensure that the carrying value is not lower than the recoverable amount.

Government grants
Revenue based grants are credited to the profit and loss account on receipt.

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Financial instruments
Basic financial instruments are recognised at amortised cost with changes recognised in profit or loss.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Profit and Loss Account, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

Investments in subsidiaries and associates
Investments in subsidiary and associate undertakings are recognised at cost.

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the group.

An analysis of turnover by class of business is given below:

2024 2023
£    £   
Revenue 12,728,875 10,644,196
12,728,875 10,644,196

4. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 2,007,207 1,791,268
Social security costs 141,804 209,395
Other pension costs 94,862 159,015
2,243,873 2,159,678

The average number of employees during the year was as follows:
2024 2023

Directors 7 7
Direct & Administration 53 43
60 50

Key management remuneration is not disclosed as the directors are the only employees considered key management and disclosed separately.

The average number of employees by undertakings that were proportionately consolidated during the year was 60 (2023 - 50)

The Group maintains appropriate governance and oversight through clearly defined segregation of duties and internal controls within each subsidiary, ensuring effective control across the Group structure.

2024 2023
£    £   
Directors' remuneration 88,263 37,483
Directors' pension contributions to money purchase schemes 65,272 121,319

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 5 3

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

5. OPERATING PROFIT

The operating profit is stated after charging:

2024 2023
£    £   
Hire of plant and machinery 38,856 -
Other operating leases 59,276 46,941
Depreciation - owned assets 150,538 117,112
Loss on disposal of fixed assets 12,136 2,257
Goodwill amortisation 419,421 379,868
Computer software amortisation 11,203 7,669

6. AUDITORS' REMUNERATION

2024 2023
£ £
Auditors' remuneration - Consolidation 3,750 -
Auditors' remuneration - Audit 26,500 -
Auditors' remuneration - Non Audit 10,500 -
40,750 -

7. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£    £   
Interest on director's loan
account 422 -
Interest on late paid tax - 143
Other interest paid - 409
422 552

8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 399,394 19,575
Overprovided corporation tax (3,214 ) -
Total current tax 396,180 19,575

Deferred tax (19,022 ) 237
Tax on profit 377,158 19,812

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

8. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
Profit before tax 2,587,779 1,581,222
Profit multiplied by the standard rate of corporation tax in the UK of 25 %
(2023 - 23.520 %)

646,945

371,903

Effects of:
Expenses not deductible for tax purposes (37,061 ) (27,235 )
Capital allowances in excess of depreciation (19,022 ) -
Depreciation in excess of capital allowances - 237
Utilisation of tax losses (210,490 ) (325,093 )
Adjustments to tax charge in respect of previous periods (3,214 ) -
Total tax charge 377,158 19,812

9. INDIVIDUAL PROFIT AND LOSS ACCOUNT

As permitted by Section 408 of the Companies Act 2006, the Profit and Loss Account of the parent company is not presented as part of these financial statements.

10. DIVIDENDS

2024 2023
£ £
A Ordinary 919,950 689,963
C Ordinary 469,429 411,994
1,389,379 1,101,957

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

11. INTANGIBLE FIXED ASSETS

Group
Computer
Goodwill software Totals
£    £    £   
COST
At 1 January 2024 1,461,309 38,347 1,499,656
Additions 101,510 32,166 133,676
Disposals (41,598 ) - (41,598 )
At 31 December 2024 1,521,221 70,513 1,591,734
AMORTISATION
At 1 January 2024 744,722 27,680 772,402
Amortisation for year 419,421 11,203 430,624
Eliminated on disposal (34,114 ) - (34,114 )
At 31 December 2024 1,130,029 38,883 1,168,912
NET BOOK VALUE
At 31 December 2024 391,192 31,630 422,822
At 31 December 2023 716,587 10,667 727,254

Company
Computer
software
£   
COST
At 1 January 2024
and 31 December 2024 38,347
AMORTISATION
At 1 January 2024 27,680
Amortisation for year 10,667
At 31 December 2024 38,347
NET BOOK VALUE
At 31 December 2024 -
At 31 December 2023 10,667

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

12. TANGIBLE FIXED ASSETS

Group
Improvements
Freehold to Plant and
property property machinery
£    £    £   
COST
At 1 January 2024 217,164 409,163 35,745
Additions - - 9,663
Disposals - - -
At 31 December 2024 217,164 409,163 45,408
DEPRECIATION
At 1 January 2024 - 96,613 3,589
Charge for year - 76,030 15,029
Eliminated on disposal - - -
At 31 December 2024 - 172,643 18,618
NET BOOK VALUE
At 31 December 2024 217,164 236,520 26,790
At 31 December 2023 217,164 312,550 32,156

Fixtures
and Motor Computer
fittings vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2024 38,961 104,185 26,746 831,964
Additions - 44,065 14,656 68,384
Disposals (502 ) (15,833 ) (1,460 ) (17,795 )
At 31 December 2024 38,459 132,417 39,942 882,553
DEPRECIATION
At 1 January 2024 36,694 27,489 21,944 186,329
Charge for year 1,328 38,693 19,458 150,538
Eliminated on disposal (502 ) (15,833 ) (1,460 ) (17,795 )
At 31 December 2024 37,520 50,349 39,942 319,072
NET BOOK VALUE
At 31 December 2024 939 82,068 - 563,481
At 31 December 2023 2,267 76,696 4,802 645,635

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

12. TANGIBLE FIXED ASSETS - continued

Company
Improvements Fixtures
Freehold to and
property property fittings
£    £    £   
COST
At 1 January 2024 217,164 409,163 47,690
Additions - - -
Disposals - - -
At 31 December 2024 217,164 409,163 47,690
DEPRECIATION
At 1 January 2024 - 96,613 45,422
Charge for year - 76,030 1,328
Eliminated on disposal - - -
At 31 December 2024 - 172,643 46,750
NET BOOK VALUE
At 31 December 2024 217,164 236,520 940
At 31 December 2023 217,164 312,550 2,268

Motor Computer
vehicles equipment Totals
£    £    £   
COST
At 1 January 2024 10,000 30,817 714,834
Additions 17,465 11,446 28,911
Disposals (10,000 ) (1,460 ) (11,460 )
At 31 December 2024 17,465 40,803 732,285
DEPRECIATION
At 1 January 2024 10,000 26,883 178,918
Charge for year 4,366 4,167 85,891
Eliminated on disposal (10,000 ) (1,460 ) (11,460 )
At 31 December 2024 4,366 29,590 253,349
NET BOOK VALUE
At 31 December 2024 13,099 11,213 478,936
At 31 December 2023 - 3,934 535,916

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

13. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£   
COST
At 1 January 2024 1,750,331
Additions 1,250,000
Disposals (21,067 )
At 31 December 2024 2,979,264
NET BOOK VALUE
At 31 December 2024 2,979,264
At 31 December 2023 1,750,331

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiaries


Outdo Airports Limited (Previously Eye Airports Limited)
Registered office: Clare House, 5a Clare Road, Halifax, HX1 2HX
Nature of business: Advertising agencies
%
Class of shares: holding
A & B Ordinary 100.00
C Ordinary 100.00

Community Partners Limited
Registered office: Clare House, 5a Clare Road, Halifax, England, HX1 2HX
Nature of business: Human resources management
%
Class of shares: holding
Ordinary 100.00

Outdo Transport Limited (Previously Adverta Limited)
Registered office: Clare House, 5a Clare Road, Halifax, England, HX1 2HX
Nature of business: Advertising agencies
%
Class of shares: holding
Ordinary 100.00

Lamppost Banners Ltd
Registered office: Clare House, 5a Clare Road, Halifax, HX1 2HX
Nature of business: Media representation services
%
Class of shares: holding
'A' Ordinary 100.00

The remaining 55% of shares were acquired on 2 July 2024.

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

13. FIXED ASSET INVESTMENTS - continued

Graphic Evolution (Harrogate) Limited
Registered office: Clare House, 5a Clare Road, Halifax, HX1 2HX
Nature of business: Advertising agencies
%
Class of shares: holding
Ordinary 100.00

Eye Corp (UK) Limited
Registered office: Clare House, 5a Clare Road, Halifax, England, HX1 2HX
Nature of business: Dormant company
%
Class of shares: holding
Ordinary 100.00

Starburst Media Limited
Registered office: Clare House, 5a Clare Road, Halifax, England, HX1 2HX
Nature of business: Dormant company
%
Class of shares: holding
Ordinary 100.00


14. STOCKS

Group
2024 2023
£    £   
Stocks 8,304 9,708

Management applies procedures to identify defective, slow moving and obsolete stock. An estimation is made of the price obtainable in the market in which the goods are expected to be sold and any costs of completion of sale are taken into account. The value of stock is reduced by the deficit between cost and estimated net realisable value of the stock in the form of a stock provision.

15. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Trade debtors 1,351,287 1,125,340 613,065 496,597
Amounts owed by group undertakings 38,163 - - 3,886,670
Other debtors 16,539 6,579 10,039 5,500
VAT 59,846 73,566 - -
Prepayments and accrued income 631,815 386,875 582,812 946,452
2,097,650 1,592,360 1,205,916 5,335,219

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

16. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Trade creditors 362,192 450,372 67,960 90,346
Amounts owed to group undertakings - 478,858 3,100,096 5,092,699
Corporation tax 399,394 19,575 94,267 6,981
Taxation and social security 382,339 531,723 200,605 278,997
Other creditors 230,720 207,427 59,626 51,562
Directors' current accounts 11,969 19,991 11,969 19,991
Accruals and deferred income 275,328 342,747 138,949 391,099
Deferred government grants 1,339 1,339 1,339 1,339
Deferred income 1,048,793 1,023,795 - -
Concession commission accrual 1,425,698 1,250,810 1,071,936 910,735
4,137,772 4,326,637 4,746,747 6,843,749

17. PROVISIONS FOR LIABILITIES

Group Company
2024 2023 2024 2023
£    £    £    £   
Deferred tax 35,755 49,470 36,360 48,032

Group
Deferred
tax
£   
Balance at 1 January 2024 49,470
Provided during year (13,715 )
Balance at 31 December 2024 35,755

Company
Deferred
tax
£   
Balance at 1 January 2024 48,032
Provided during year (11,672 )
Balance at 31 December 2024 36,360

18. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
40,000 A Ordinary £1 40,000 40,000
39,997 B Ordinary £1 39,997 39,997
20,003 C Ordinary £1 20,003 20,003
100,000 100,000

Outdo Media Limited (Registered number: 07462517)

Notes to the Consolidated Financial Statements - continued
for the Year Ended 31 December 2024

18. CALLED UP SHARE CAPITAL - continued

Called up share capital - represents the nominal value of shares that have been issued.

19. RESERVES

Group
Retained
earnings
£   

At 1 January 2024 2,336,135
Profit for the year 2,210,621
Dividends (1,389,379 )
At 31 December 2024 3,157,377

Company
Retained
earnings
£   

At 1 January 2024 3,651,541
Profit for the year 184,577
Dividends (1,389,379 )
At 31 December 2024 2,446,739

Retained earnings - includes all current and prior period retained profits and losses.

20. RELATED PARTY DISCLOSURES

2024 2023
£ £
Amount due to the directors 11,969 19,991
Interest charged during the year amounts to £422.

21. POST BALANCE SHEET EVENTS

On 31 March 2025, Outdo Media Limited (previously CP Media Limited) acquired 100% of the share capital of Keegan Ford Sponsorship Limited.

22. ULTIMATE CONTROLLING PARTY

The ultimate parent company is Outdo Holdings Limited (previously Community Partners Holdings Limited), a private company, limited by shares, registered in England and Wales. The company's registered office is 5a Clare Road, Halifax, HX1 2HX.

23. COMPARATIVES

This is the first year that the group has been audited. In the prior year the group took advantage of the audit exemption available to small groups, therefore the comparatives in these financial statements for the year ended 31 December 2023 are unaudited. However, we have obtained sufficient appropriate audit evidence that the opening balances do not contain misstatements that materially affect the current period's financial statements.