| Directors |
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| Company Number |
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| Registered Office | Flat 2 33 Hyde Park Square |
| London | |
| United Kingdom | |
| W2 2NW | |
| Accountants | Ascendant Accountants Limited |
| 78 Pall Mall | |
| London | |
| SW1Y 5ES | |
| Auditors |
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| Unit 7 Mulberry Place | |
| Pinnell Road | |
| Eltham | |
| London | |
| SE9 6AR | |
|
Year ended 31 Dec 2024
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Year ended 31 Dec 2023
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Change %
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Revenue
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£34.4m
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£19.7m
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+75%
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Profit/ (Loss) for the year
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£4.8m
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£(486.5K)
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+1092%
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Cash and cash equivalents
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£1.7m
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£2.4m
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-26%
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Director
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25 September 2025
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Director
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for and on behalf of
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Unit 7 Mulberry Place
Pinnell Road
Eltham
London
SE9 6AR
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| 2024 | 2023 | |||
|---|---|---|---|---|
| Notes | £ | £ | ||
| TURNOVER | 3 |
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| Cost of sales |
( |
( |
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| GROSS PROFIT |
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| Administrative expenses |
( |
( |
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| Other operating income |
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| OPERATING PROFIT/(LOSS) | 4 |
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( |
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| Other interest receivable and similar income |
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| Interest payable and similar charges |
( |
( |
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| PROFIT/(LOSS) BEFORE TAXATION |
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( |
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| Tax on Profit/(loss) | 9 |
( |
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| PROFIT/(LOSS) AFTER TAXATION BEING PROFIT/(LOSS) FOR THE FINANCIAL YEAR |
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( |
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| 2024 | 2023 | ||||
|---|---|---|---|---|---|
| Notes | £ | £ | £ | £ | |
| FIXED ASSETS | |||||
| Tangible Assets | 10 |
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| Fixed Assets Investments | 11 |
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| CURRENT ASSETS | |||||
| Debtors | 12 |
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| Cash at bank and in hand |
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| Creditors: Amounts Falling Due Within One Year | 13 |
( |
( |
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| NET CURRENT ASSETS (LIABILITIES) |
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| TOTAL ASSETS LESS CURRENT LIABILITIES |
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| NET ASSETS |
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| CAPITAL AND RESERVES | |||||
| Called up share capital | 14 |
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| Share premium account |
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| Income Statement |
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( |
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| SHAREHOLDERS' FUNDS | 4,212,365 | 377,957 | |||
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Director
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| Share Capital | Share Premium | Income Statement | Total | |
|---|---|---|---|---|
| £ | £ | £ | £ | |
| As at 1 January 2023 |
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( |
864,493 |
| Loss for the year and total comprehensive income | - | - |
( |
(486,536) |
| As at 31 December 2023 and 1 January 2024 |
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( |
377,957 |
| Profit for the year and total comprehensive income | - | - |
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3,834,408 |
| As at 31 December 2024 |
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4,212,365 |
| Plant & Machinery |
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| Fixtures & Fittings |
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| Computer Equipment |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Media buying margin | 34,434,292 | 19,671,100 | |
| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| United Kingdom |
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| Europe |
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| North America |
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| Asia |
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| Rest of the world | - |
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| 34,434,292 | 19,692,732 | ||
| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Bad debts | - | 1,521 | |
| Depreciation of tangible fixed assets |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Audit Services | |||
| Audit of the company's financial statements |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Wages and salaries |
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| Social security costs |
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| Other pension costs |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Emoluments |
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| Company contributions to money purchase pension schemes |
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| 2024 | 2023 | ||
|---|---|---|---|
| Money purchase pension schemes |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Emoluments |
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| Company contributions to money purchase pension schemes |
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The tax charge on the profit/(loss) for the year was as follows:
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| Tax Rate | 2024 | 2023 | |||
|---|---|---|---|---|---|
| 2024 | 2023 | £ | £ | ||
| Current tax | |||||
| UK Corporation Tax | 25.0% | - |
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| Total tax charge for the period |
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The actual charge for the year can be reconciled to the expected charge/(credit) for the year based on the profit/(loss) and the standard rate of corporation tax as follows:
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| 2024 | 2023 | ||||
| £ | £ | ||||
| Profit before tax | 4,826,821 | (486,536) | |||
| Tax on profit at 25% (UK standard rate) |
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| Goodwill/depreciation not allowed for tax |
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| Expenses not deductible for tax purposes |
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| Tax losses utilised |
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| Capital allowances |
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| Total tax charge for the period | 992,413 | - | |||
| Plant & Machinery | Fixtures & Fittings | Computer Equipment | Total | |
|---|---|---|---|---|
| £ | £ | £ | £ | |
| Cost | ||||
| As at 1 January 2024 |
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| Additions |
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| As at 31 December 2024 |
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| Depreciation | ||||
| As at 1 January 2024 |
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| Provided during the period |
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| As at 31 December 2024 |
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| Net Book Value | ||||
| As at 31 December 2024 |
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| As at 1 January 2024 |
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| Other | |
|---|---|
| £ | |
| Cost | |
| As at 1 January 2024 |
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| As at 31 December 2024 |
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| Provision | |
| As at 1 January 2024 |
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| As at 31 December 2024 |
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| Net Book Value | |
| As at 31 December 2024 |
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| As at 1 January 2024 |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Due within one year | |||
| Trade debtors |
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| Amounts owed by group undertakings | 4,976,519 | 3,115,060 | |
| Other debtors | 943,089 | 327,301 | |
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| 2024 | 2023 | ||
|---|---|---|---|
| £ | £ | ||
| Trade creditors |
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| Amounts owed to group undertakings |
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| Other creditors | 4,440 | 19,896 | |
| Corporation tax |
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| Taxation and social security | 59,025 | 63,489 | |
| Accruals and deferred income | 1,523,150 | 2,708,196 | |
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