The directors of the company have elected not to include a copy of the income statement within the financial statements.true

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

Genesis Analytics Limited is a private company limited by shares incorporated in England and Wales. The registered office is 88 Kingsway, Office 4.06, 4th Floor, Holborn, London, WC2B 6AA.

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain financial instruments at fair value. The principal accounting policies adopted are set out below.

The company has seen steady growth in their consulting and advisory services which is in line with its business plan. The directors are satisfied with progress to date, notwithstanding the loss sustained in the year to 28 February 2025 of £270,370 (2024: £319,152 profit), the net current assets at 28 February 2025 of £408,804 (2024: £684,303) and the shareholders’ funds of £421,230 (2024: £691,600).true

Current liabilities include £535,544 (2024: £590,520) of shareholder loans.

The directors have prepared a detailed business plan and rolling cash flow forecast. Written confirmation has been provided to confirm that support is available to the company for at least 12 months from the date of signing the financial statements. On this basis the directors have concluded that the company will be able to meet its liabilities as they fall due for the foreseeable future and hence its is appropriate to continue to adopt the going concern basis in the preparation of these financial statements.

The company derives its income from economics-based consulting services through performing commercial , marketing, opinion, and other economic research.

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

Company also has other income from management charges from its group companies. The basic principle is that of shared costs between group companies. The total amount receivable net of VAT from the management activities of the company is recognised in the statement of income. VAT is generally not applicable as the group companies are based in locations where no VAT is chargeable on such transactions.Revenue is recognised when it is probable that the Company will receive consideration due under the transaction.

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's statement of financial position when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

The tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

In preparing these financial statements, the directors have made no judgements that could have material effect on the results or shareholders funds.

The following judgements were made to arrive at the amounts recognised in the financial statements.

Revenue recognition

Work in progress is considered at the year end based on hourly costs and hours worked per employee per project. Invoices are issued to customers on completion of pre-agreed milestones and work carried on between invoicing points are treated as work in progress. The company maintains a timesheet that actively tracks the hours spent on projects and the costs associated with unbilled hours are considered as unbilled receivables.

Estimating useful life of tangible assets

The useful lives of the company's tangible assets with definitive life are estimated based on the period over which the assets are expected to be available for use.

Recoverability of receivables

The company makes an estimate of the recoverable value of its receivables, including intercompany and other receivables when assessing the impairment of receivables. The management considers factors like the ongoing relation with the customer and the history of non-payment to identify any indication that the receivables will not be recovered in full.

Going Concern

The company has seen steady growth in their consulting and advisory services which is in line with its business plan. The directors are satisfied with progress to date, notwithstanding the loss sustained in the year to 28 February 2025 of £270,370 (2024: £319,152 profit), the net current assets at 28 February 2025 of £408,804 (2024: £684,303) and the shareholders’ funds of £421,230 (2024: £691,600).

Written confirmation has been provided to confirm that support is available to the company for at least 12 months from the date of signing the financial statements. The directors have concluded that it is appropriate for the company to continue as a going concern.

In making their judgement, the directors have prepared a detailed business plan and rolling cash flow forecasts and in conjunction with the company's resources and obligations, have concluded that the company will able to meet its liabilities as they fall due for the foreseeable future.

The average monthly number of persons (including directors) employed by the company during the year was:

Other debtors include £205,138 (2024: £182,563) due from Genesis Analytics Limited Kenya, a related company within the group.

Other creditors include £535,544 due to Genesis Analytics (Pty) Limited (2024: £590,520) , South Africa, a related company within the group.

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006.

The auditor's report is unqualified and includes the following:

In our opinion the financial statements:

• give a true and fair view of the state of the company's affairs as at 28 February 2025 and of its loss for the year then ended;

• have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

• have been prepared in accordance with the requirements of the Companies Act 2006.

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

During the year the company entered into the following transactions with related parties:

At the balance sheet date £535,544 (2024: £590,520) was owed to Genesis Analytics (Pty) Ltd, South Africa, a company under common control. During the year Genesis Analytics charged £2,295,810 (2024: £2,245,650) of management charges to Genesis Analytics (Pty) Ltd, and received management charges of £1,294,562 (2024: £479,177) from them.

At the balance sheet date £205,138 (2024: £182,563) was owed by Genesis Analytics Limited,Kenya, a company under common control.

Genesis Analytics Limited is owned entirely by its parent company Genesis Intellectual Holdings (Pty) Ltd, a company registered in South Africa.

There were no guarantees with the directors in the year. Director's account had a overdrawn balance of £0 (2024: £594) at the year end.

Dividends totalling £0 (2024 - £0) were paid in the year in respect of shares held by the company's directors.

The parent of the Company is Genesis Intellectual Holdings (Pty) Limited, a company incorporated in the South Africa (Regn number: 2005/000896/07) with registered office at Office 3, 50 Sixth Road, Hyde Park, Johannesburg,Gauteng, 2196.

The smallest group into which Genesis Analytics Limited is consolidated is Genesis Intellectual Holdings (Pty) Limited. The consolidated accounts are not available publicly and are kept at the registered office of the parent company.