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Registered number:
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
COMPANY INFORMATION
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W. LIDDY & COMPANY LIMITED
CONTENTS
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W. LIDDY & COMPANY LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The director presents the strategic report and financial statements for the year ended 31 December 2024.
The results for the company show a profit before tax for the year of £2,402,469 (2023: £1,137,714 loss), sales of £32,305,018 (2023: £36,396,064) and net assets of £2,889,800 (2023: £929,727).
The results for the year include the profit on disposal of two franchises of £1,009,235 (see note 13). The decrease in turnover for the year relates mainly to the disposal of the two franchises noted above. Gross margins have increased partly due to reduced food costs and delivery charges as a percentage of sales. Delivery charges also includes a VAT refund of £831,598 this year (see note 13). As mentioned below, the company is affected by the UK economy generally, McDonalds UK price and marketing strategies and by price pressures from the fast food industry, but more recently by the home delivery services now prevalent in the fast food industry.
The UK fast food market is highly price sensitive and extremely competitive.
The company takes strategic decisions in setting prices, managing margins and staffing levels while complying with the wishes of McDonalds UK to maintain the global reputation and image of the brand and to comply with strict food and hygiene requirements, helping it to maintain its position against competitors. The process of risk management is addressed through a framework of policies, procedures and internal controls. All policies are subject to review and approval by the directors and compliance with regulation, legal and ethical standards are a high priority for the director. A suite of key performance indicators are used in monitoring performance of the business which in turn assist the director in managing generic risk of business performance within the current economic climate, together with specific risk as appertains to the fast food industry. Pricing and margin are carefully controlled through regular monitoring and reporting. Staff are well educated on these risks and close control of margin is therefore achieved. Additionally, the director monitors the cash position on a daily basis ensuring the business always has sufficient funds to manage its extensive working capital requirements. Despite working hard to accommodate the significant increase in labour and food costs which the business has suffered, the continued preference for delivery (which incurs significant delivery royalties affecting margin), coupled with McDonalds UK rent & service charges being based on turnover rather than gross margin, has impacted the results of the company severely. McDonalds imposed restrictions on prices mean only reductions in direct costs can improve margin. The company continues to monitor the impact of these changes reviewing all controllable overheads in an attempt to minimise the reduction in profits.
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W. LIDDY & COMPANY LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
The results for the year are much improved, however these have been largely affected by the three exceptional items totalling £2.2m (see note 13). Except for these, the company would have made a small profit before tax of £200k which although much improved than the losses in the last few years is still disappointing.
The company sold two of its stores during the year and thus remains financially stable and strong, with healthy reserves and cash balances. Many "uncontrollable" overheads are direct linked to turnover, so the director continues to watch all "controllable" overheads very closely In addition to monitoring overheads, the three main factors used in monitoring performance and their status are as follows: Sales and gross profit Turnover reduced by approximately 11%, whereas food, labour and other direct costs have decreased by approximately 18% (excluding the exceptional item noted above) during the year. Overall, these factors have resulted in a 43% increase in gross margin. Staff numbers and costs Staff numbers have reduced from 961 to 736 during the year, mainly due to the sale of two franchises during the year. Additionally, the cost of living crisis has resulted in significant pay increases over the last couple of years increasing labour costs and eroding margin. Cash position Shows a healthy year end balance of £2.6m, an increase of £0.7m from the previous year.
The company submits monthly trading results for all its stores to McDonalds and these are scrutinised to ensure all KPIs are consistent between each store and within expectation for all UK franchisees.
This report was approved by the board on 29 September 2025 and signed on its behalf.
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W. LIDDY & COMPANY LIMITED
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
The director presents his report and the financial statements for the year ended 31 December 2024.
The profit for the year, after taxation, amounted to £2,240,073 (2023 - loss £1,296,459).
The director who served during the year was:
The director is responsible for preparing the Strategic Report, the Director's Report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the director is required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The director is responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable him to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
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W. LIDDY & COMPANY LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
Despite the high employee turnover expected within the restaurant industry, the company looks to engage and motivate its staff by investing in training and development to assist staff in realising their full potential.
The company's policy is to consult and discuss with employees matters likely to affect their interests. Information of matters of concern to employees is given through information bulletins and reports which seek to achieve a common awareness on the part of all employees of the financial and economic factors affecting the company's performance. The company operates bonus schemes for certain categories of staff, based upon performance and the director continues to look at new schemes and incentives which will encourage and improve staff loyalty and performance.
The company's corporate governance is based upon McDonalds world wide approach of building a foundation of personal and professional integrity and building customer trust by serving safe food and being respectful of employees and customers.
The company strives to deliver outstanding value, service, quality and cleanliness and uses the principles of remaining ethical, truthful and dependable to all individuals and businesses who interact with W. Liddy & Co Limited. Mr W Liddy, sole director, with more than 40 years experience in the food industry, is responsible for corporate governance and strictly follows the company's principles outlined above. He uses a team of management to support him with his regular reviews of restaurant performance, operations, compliance with the law (especially food hygiene) and the company's financial position. His senior managers are encouraged to challenge him on any important issues that are detrimental to the core principles mentioned above.
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W. LIDDY & COMPANY LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
The auditors, Ryecroft Glenton, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board on
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W. LIDDY & COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF W. LIDDY & COMPANY LIMITED
We have audited the financial statements of W. Liddy & Company Limited (the 'Company') for the year ended 31 December 2024, which comprise the Statement of Income and Retained Earnings, the , the Balance Sheet, the Statement of Cash Flows and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.
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W. LIDDY & COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF W. LIDDY & COMPANY LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The director is responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic Report and the Director's Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Director's Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Director's Report.
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W. LIDDY & COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF W. LIDDY & COMPANY LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
The extent to which the audit was considered capable of detecting irregularities including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows: • the Responsible Individual ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations; • we identified the laws and regulations applicable to the company through discussions with directors and other management, and from our commercial knowledge and experience of the fast food and restaurant sector; • we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, Health & Safety Regulations (particularly relating to Food & Hygiene) and McDonalds Operational standards and inspections; • we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and • identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit. We assessed the susceptibility of the company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by: • making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and • considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations. To address the risk of fraud through management bias and override of controls, we: • performed analytical procedures to identify any unusual or unexpected relationships; • tested journal entries to identify unusual transactions; and • assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias.
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W. LIDDY & COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF W. LIDDY & COMPANY LIMITED (CONTINUED)
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
• agreeing financial statement disclosures to underlying supporting documentation; • reading the minutes of meetings of those charged with governance; • enquiring of management as to actual and potential litigation and claims; and • reviewing correspondence with HMRC, McDonalds and the company’s legal advisors where appropriate. There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any. Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditors
32 Portland Terrace
Jesmond
Newcastle upon Tyne
NE2 1QP
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W. LIDDY & COMPANY LIMITED
STATEMENT OF INCOME AND RETAINED EARNINGS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
REGISTERED NUMBER: 02860364
BALANCE SHEET
AS AT 31 DECEMBER 2024
The financial statements were approved and authorised for issue by the board and were signed on its behalf on
The notes on pages 15 to 30 form part of these financial statements.
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W. LIDDY & COMPANY LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
STATEMENT OF CASH FLOWS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
The business is a private limited company, limited by shares, incorporated in England and Wales with a registered office of Unit 28 Apex Business Village, Cramlington, Northumberland, NE23 7BF. The company's registered number is 02860364.
The company trades from numerous McDonalds restaurants across the North East.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).
These financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The following principal accounting policies have been applied:
Although the company reported excellent profits this year, the results were affected by 3 key items:
- VAT refunds were received for previously overlooked recoverable amounts on fees charges by delivery companies - A VAT creditor was released back to the profit and loss account - The company sold 2 of its stores Having considered predicted trading results, the director is of the opinion that the company is now stable and unless the UK economy took a significant downturn, resulting in a turnover drop of at least 24%, the business has enough cash reserves to meet its obligations and continue to trade for the foreseeable future.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2.Accounting policies (continued)
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2.Accounting policies (continued)
Goodwill
Other intangible assets
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2.Accounting policies (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2.Accounting policies (continued)
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
2.Accounting policies (continued)
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.
Debt instruments (other than those wholly repayable or receivable within one year), including loans and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method. Debt instruments that are payable or receivable within one year, typically trade debtors and creditors, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received. However, if the arrangements of a short-term instrument constitute a financing transaction, like the payment of a trade debt deferred beyond normal business terms or in case of an out-right short-term loan that is not at market rate, the financial asset or liability is measured, initially at the present value of future cash flows discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost, unless it qualifies as a loan from a director in the case of a small company, or a public benefit entity concessionary loan. Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of income and retained earnings. For financial assets measured at amortised cost, the impairment loss is measured as the difference between an asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If a financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract. For financial assets measured at cost less impairment, the impairment loss is measured as the difference between an asset's carrying amount and best estimate of the recoverable amount, which is an approximation of the amount that the Company would receive for the asset if it were to be sold at the balance sheet date. Financial assets and liabilities are offset and the net amount reported in the Balance sheet when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
The whole of the turnover arose within the United Kingdom.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
11.Taxation (continued)
There are no factors that may affect future tax charges.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
The 2024 valuations were made by the director, on an open market value for existing use basis.
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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W. LIDDY & COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
Profit and loss account
The company operates a defined contribution pension scheme. The assets of the scheme are held
separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £132,534 (2023 : £139,181). At the balance sheet date contributions totalling £37,714 (2023 : £43,403) were payable to the fund.
W Liddy, being the sole director and shareholder, is the ultimate controlling party.
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