Caseware UK (AP4) 2024.0.164 2024.0.164 2024-12-312024-12-31truefalsetruetruetruetruetrue692024-01-01falseSales and marketing services for parent company77false 05278776 2024-01-01 2024-12-31 05278776 2023-01-01 2023-12-31 05278776 2024-12-31 05278776 2023-12-31 05278776 2023-01-01 05278776 2 2024-01-01 2024-12-31 05278776 2 2023-01-01 2023-12-31 05278776 d:Director1 2024-01-01 2024-12-31 05278776 d:Director2 2024-01-01 2024-12-31 05278776 d:RegisteredOffice 2024-01-01 2024-12-31 05278776 e:Buildings e:LongLeaseholdAssets 2024-01-01 2024-12-31 05278776 e:Buildings e:LongLeaseholdAssets 2024-12-31 05278776 e:Buildings e:LongLeaseholdAssets 2023-12-31 05278776 e:FurnitureFittings 2024-01-01 2024-12-31 05278776 e:FurnitureFittings 2024-12-31 05278776 e:FurnitureFittings 2023-12-31 05278776 e:FurnitureFittings e:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 05278776 e:OfficeEquipment 2024-01-01 2024-12-31 05278776 e:OfficeEquipment 2024-12-31 05278776 e:OfficeEquipment 2023-12-31 05278776 e:OfficeEquipment e:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 05278776 e:ComputerEquipment 2024-01-01 2024-12-31 05278776 e:ComputerEquipment 2024-12-31 05278776 e:ComputerEquipment 2023-12-31 05278776 e:ComputerEquipment e:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 05278776 e:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 05278776 e:CurrentFinancialInstruments 2024-12-31 05278776 e:CurrentFinancialInstruments 2023-12-31 05278776 e:Non-currentFinancialInstruments 2024-12-31 05278776 e:Non-currentFinancialInstruments 2023-12-31 05278776 e:CurrentFinancialInstruments e:WithinOneYear 2024-12-31 05278776 e:CurrentFinancialInstruments e:WithinOneYear 2023-12-31 05278776 e:Non-currentFinancialInstruments e:AfterOneYear 2024-12-31 05278776 e:Non-currentFinancialInstruments e:AfterOneYear 2023-12-31 05278776 e:UKTax 2024-01-01 2024-12-31 05278776 e:UKTax 2023-01-01 2023-12-31 05278776 e:ShareCapital 2024-01-01 2024-12-31 05278776 e:ShareCapital 2024-12-31 05278776 e:ShareCapital 2023-01-01 2023-12-31 05278776 e:ShareCapital 2023-12-31 05278776 e:ShareCapital 2023-01-01 05278776 e:RetainedEarningsAccumulatedLosses 2024-01-01 2024-12-31 05278776 e:RetainedEarningsAccumulatedLosses 2024-12-31 05278776 e:RetainedEarningsAccumulatedLosses 2 2024-01-01 2024-12-31 05278776 e:RetainedEarningsAccumulatedLosses 2023-01-01 2023-12-31 05278776 e:RetainedEarningsAccumulatedLosses 2023-12-31 05278776 e:RetainedEarningsAccumulatedLosses 2023-01-01 05278776 e:RetainedEarningsAccumulatedLosses 2 2023-01-01 2023-12-31 05278776 d:OrdinaryShareClass1 2024-01-01 2024-12-31 05278776 d:OrdinaryShareClass1 2024-12-31 05278776 d:OrdinaryShareClass1 2023-12-31 05278776 d:FRS102 2024-01-01 2024-12-31 05278776 d:Audited 2024-01-01 2024-12-31 05278776 d:FullAccounts 2024-01-01 2024-12-31 05278776 d:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 05278776 e:WithinOneYear 2024-12-31 05278776 e:WithinOneYear 2023-12-31 05278776 e:BetweenOneFiveYears 2024-12-31 05278776 e:BetweenOneFiveYears 2023-12-31 05278776 e:MoreThanFiveYears 2024-12-31 05278776 e:MoreThanFiveYears 2023-12-31 05278776 3 2024-01-01 2024-12-31 05278776 e:ShareCapital 2 2024-01-01 2024-12-31 05278776 e:ShareCapital 2 2023-01-01 2023-12-31 05278776 e:AcceleratedTaxDepreciationDeferredTax 2024-12-31 05278776 e:AcceleratedTaxDepreciationDeferredTax 2023-12-31 05278776 e:TaxLossesCarry-forwardsDeferredTax 2024-12-31 05278776 e:TaxLossesCarry-forwardsDeferredTax 2023-12-31 05278776 e:RetirementBenefitObligationsDeferredTax 2024-12-31 05278776 e:RetirementBenefitObligationsDeferredTax 2023-12-31 05278776 e:OtherDeferredTax 2024-12-31 05278776 e:OtherDeferredTax 2023-12-31 05278776 f:PoundSterling 2024-01-01 2024-12-31 xbrli:shares iso4217:GBP xbrli:pure

Registered number: 05278776









ON24 LIMITED









ANNUAL REPORT AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
ON24 LIMITED
 
 
COMPANY INFORMATION


Directors
S Vattuone 
W M Weesner 




Registered number
05278776



Registered office
6th Floor
One London Wall

London

EC2Y 5EB




Independent auditor
Nortons Assurance Limited
Chartered Accountants & Statutory Auditor

Second Floor

NOW Building

Thames Valley Park

Reading

Berkshire

RG6 1RB





 
ON24 LIMITED
 

CONTENTS



Page
Strategic Report
1 - 2
Directors' Report
3 - 4
Independent Auditor's Report
5 - 8
Profit and Loss Account
9
Balance Sheet
10
Statement of Changes in Equity
11
Notes to the Financial Statements
12 - 25


 
ON24 LIMITED
 
 
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

Introduction
 
The directors present their strategic report for the year ended 31 December 2024.

Business review
 
The Company's ultimate parent company is ON24, Inc., a US corporation. 
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. Through interactive webinars, virtual events, and personalised content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.
The principal activity of the Company in the period under review was that of providing sales and marketing services for its parent company. 
During the year revenue decreased to £12.4m (2023: £17.6m) as a result of costs decreasing to £11.8m (2023: £16.8m). Average employee numbers decreased from 77 in 2023 to 69 in 2024. At the year end the Company held cash of £0.6m (2023: £0.5m) with net assets of £3.5m (2023: £7.7m).
The directors are satisfied with the financial performance of the Company and are confident the Company has the financial resources available to meet all of its obligations over the next 12 months. Accordingly these financial statements have been prepared on a going concern basis.

Principal risks and uncertainties
 
The directors consider there are minimal risks and uncertainties with the Company's activities as they relate to services provided to the group.
Foreign currency risk
The Company transacts mainly in British Pounds with limited transactions in foreign currencies, therefore the directors assess this risk as low and have taken no measures to manage this risk. Risk associated with transactions and balances with group companies is managed at group level.
Credit risk
Credit risk is limited because a significant proportion of debt due to the Company relates to amounts owed by group undertakings.
Liquidity Risk
The Company monitors and retains sufficient cash levels to ensure it has funds available for its operations. The Company is supported by its parent company. This risk is monitored at group level to ensure liquidity is maintained.

Page 1

 
ON24 LIMITED
 

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Financial key performance indicators
 
The Company considers turnover, operating profit and net assets as the key financial performance indicators and are those that communicate the financial performance and strength of the Company.


This report was approved by the board and signed on its behalf.



................................................
S Vattuone
Director

Date: 27 September 2025

Page 2

 
ON24 LIMITED
 
 
 
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Directors' responsibilities statement

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Company's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Results and dividends

The profit for the year, after taxation, amounted to £311,517 (2023 - £278,062).

During the year the directors declared and paid a dividend of £6,000,000 (2023 - £nil).

Directors

The directors who served during the year were:

S Vattuone 
W M Weesner 

Future developments

There are no significant future developments expected to impact the Company.

Matters covered in the Strategic Report

The Company has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the strategic report information required by The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of risk and uncertainties and financial risk management objectives and policies.

Page 3

 
ON24 LIMITED
 
 
 
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Disclosure of information to auditor

Each of the persons who are directors at the time when this Directors' Report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company's auditor is unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company's auditor is aware of that information.

Post balance sheet events

There have been no significant events affecting the Company since the year end.

Auditor

The auditor, Nortons Assurance Limitedwill be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





................................................
S Vattuone
Director

Date: 27 September 2025

Page 4

 
ON24 LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF ON24 LIMITED
 

Opinion


We have audited the financial statements of ON24 Limited (the 'Company') for the year ended 31 December 2024, which comprise the Profit and Loss Account, the Balance Sheet, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Company's affairs as at 31 December 2024 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 5

 
ON24 LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF ON24 LIMITED (CONTINUED)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditor's Report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' Responsibilities Statement set out on page 3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 6

 
ON24 LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF ON24 LIMITED (CONTINUED)


Auditor's responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditor's Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The objectives of our audit, in respect to fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses; and to respond appropriately to fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management.
Our approach was as follows:
 
We obtained an understanding of the legal and regulatory frameworks that are applicable to the Company and determined that the most significant frameworks which are directly relevant to specific assertions in the financial statements are those that relate to the reporting framework including the Companies Act 2006 and the relevant tax compliance regulations in the UK.
 
We understood how the Company is complying with those frameworks by making enquiries of management and those responsible for legal and compliance procedures. We communicated identified laws and regulations to our team and remained alert for any indications of non-compliance throughout the audit.
 
We assessed the susceptibility of the Company’s financial statements to material misstatement, including how fraud might occur by discussing with management to understand where it considered there was a susceptibility to fraud. We considered the controls that the Company has established to address risks identified, or that otherwise prevent, deter and detect fraud; and how senior management monitors those controls.
 
Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations identified in the paragraphs above. Our procedures involved journal entry testing, with a focus on journals indicating large or unusual transactions based on our understanding of the business, enquiries of Company management and using analytical procedures to identify any unusual or unexpected relationships. In addition, we completed procedures to conclude on the compliance of the disclosures in the Annual Report and Accounts with the requirements of the relevant accounting standards and UK legislation.


A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor's Report.


Page 7

 
ON24 LIMITED
 
 
 
INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF ON24 LIMITED (CONTINUED)


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditor's Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Karen Cairns (Senior Statutory Auditor)
for and on behalf of
Nortons Assurance Limited
Chartered Accountants & Statutory Auditor
Second Floor
NOW Building
Thames Valley Park
Reading
Berkshire
RG6 1RB

29 September 2025
Page 8

 
ON24 LIMITED
 
 
PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
2023
Note
£
£

  

Turnover
 4 
12,412,368
17,639,049

Administrative expenses
  
(11,821,303)
(16,799,095)

Operating profit
 5 
591,065
839,954

Tax on profit
 8 
(279,548)
(561,892)

Profit for the financial year
  
311,517
278,062

There are no items of other comprehensive income for 2024 or 2023 other than the profit for the yearAs a result, no separate Statement of Comprehensive Income has been presented.

The notes on pages 12 to 25 form part of these financial statements.

Page 9

 
ON24 LIMITED
REGISTERED NUMBER: 05278776

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 10 
53,655
59,465

Current assets
  

Debtors: amounts falling due after more than one year
 11 
-
233,280

Debtors: amounts falling due within one year
 11 
4,045,863
8,417,889

Cash at bank and in hand
 12 
587,443
487,362

  
4,633,306
9,138,531

Creditors: amounts falling due within one year
 13 
(1,198,511)
(1,451,000)

Net current assets
  
 
 
3,434,795
 
 
7,687,531

Total assets less current liabilities
  
3,488,450
7,746,996

Creditors: amounts falling due after more than one year
 14 
-
(31,819)

Net assets
  
3,488,450
7,715,177


Capital and reserves
  

Called up share capital 
 16 
1
1

Profit and loss account
 17 
3,488,449
7,715,176

  
3,488,450
7,715,177


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




................................................
S Vattuone
Director

Date: 27 September 2025

The notes on pages 12 to 25 form part of these financial statements.

Page 10

 
ON24 LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2023
1
6,233,748
6,233,749


Comprehensive income for the year

Profit for the year
-
278,062
278,062
Total comprehensive income for the year
-
278,062
278,062


Contributions by and distributions to owners

Credit relating to share based payments
-
1,203,366
1,203,366


Total transactions with owners
-
1,203,366
1,203,366



At 1 January 2024
1
7,715,176
7,715,177


Comprehensive income for the year

Profit for the year
-
311,517
311,517
Total comprehensive income for the year
-
311,517
311,517


Contributions by and distributions to owners

Dividends: Equity capital
-
(6,000,000)
(6,000,000)

Credit relating to share based payments
-
1,461,756
1,461,756


Total transactions with owners
-
(4,538,244)
(4,538,244)


At 31 December 2024
1
3,488,449
3,488,450


The notes on pages 12 to 25 form part of these financial statements.

Page 11

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

ON24 Limited (the Company) is a company incorporated in the United Kingdom under the Companies Act.
The Company is a private company limited by shares and is registered in England and Wales. The Company's registered office is 6th Floor, One London Wall, London, EC2Y 5EB.
The principal activity of the Company in the period under review was that of providing sales and marketing services for its parent company. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).

The following principal accounting policies have been applied:

 
2.2

Financial Reporting Standard 102 - reduced disclosure exemptions

The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
the requirements of Section 7 Statement of Cash Flows;
the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
the requirements of Section 26 Share-based Payment paragraphs 26.18(b), 26.19 to 26.21 and 26.23;
the requirements of Section 33 Related Party Disclosures paragraph 33.7.

This information is included in the consolidated financial statements of ON24, Inc. as at 31 December 2024 and these financial statements may be obtained from www.investors.on24.com.

 
2.3

Going concern

The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future and thus they continue to adopt the going concern basis of accounting in preparing the annual financial statements.
The directors of the company has received confirmation of continued support for the foreseeable future from the parent company, ON24, Inc.

Page 12

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP rounded to the nearest whole £.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

 
2.5

Revenue

Revenue represents amounts charged to the Company's parent company under a sales and marketing agreement, excluding value added tax. Turnover is recognised when costs and incurred. The revenue and profit before taxation are attributable to this one principal activity of the Company.

 
2.6

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

 
2.7

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

Page 13

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Share based payments

Share based payments related to stock awards are measured based on the fair value of the awards granted and charged to profit or loss over the requisite service period, which is generally three to four years for restricted stock units (RSUs) and four years for option awards.
The fair value of each RSU is based on the fair value of the underlying common stock as of the grant date.
The fair value of each option award and purchase right under the employee share purchase plan (ESPP) is estimated on the grant date using the Black-Scholes option pricing model. 

 
2.9

National Insurance on share options

To the extent that the share price at the balance sheet date is greater than the exercise price on options granted under unapproved schemes after 19 May 2000, provision for any National Insurance contributions has been made based on the prevailing rate of National Insurance. The provision is accrued over the performance period attaching to the award.

 
2.10

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 14

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Leasehold improvements
-
The useful life of the lease term
Fixtures and fittings
-
3 years using the straight line basis
Office equipment
-
3 years using the straight line basis
Computer equipment
-
3 years using the straight line basis

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.12

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

Page 15

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.13

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Company's Balance Sheet when the Company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.

 
2.14

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

Page 16

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

3.


Judgments in applying accounting policies and key sources of estimation uncertainty

Estimates and judgments are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. The Company makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom equal the related actual results. 
Management makes estimates, judgments and assumptions in determining the fair value of share based payments used in calculating share based payment and the number of award that the Company expects to vest. Management believes that the estimates, judgments and assumptions upon which it relies are reasonable based on information available at the time these estimates, judgments and assumptions are made.


4.


Turnover

The whole of the turnover is attributable to the principal activity of the Company.

All turnover arose within the United Kingdom.


5.


Operating profit

The operating profit is stated after charging:

2024
2023
£
£

Exchange differences
(1,736,230)
1,499,695

Other operating lease rentals
256,492
256,492

Share based payments
1,461,756
1,203,366


6.


Auditor's remuneration

During the year, the Company obtained the following services from the Company's auditor:


2024
2023
£
£

Fees payable to the Company's auditor for the audit of the Company's financial statements
12,800
12,000

Page 17

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Employees

Staff costs were as follows:


2024
2023
£
£

Wages and salaries
7,856,428
9,821,778

Social security costs
1,296,146
1,411,954

Cost of defined contribution scheme
207,262
239,903

9,359,836
11,473,635


All directors' remuneration has been borne other group companies. The directors' services to the Company do not occupy a significant amount of their time, and as such, they do not consider that they have received remuneration for their incidental services to the Company for the year ended 31 December 2024 or 31 December 2023.

The average monthly number of employees during the year was as follows:


        2024
        2023
            No.
            No.







General and administrative
2
2



IT and network operations
4
4



Engineering
3
2



Marketing
5
4



Sales
37
42



Customer success
18
23

69
77

Page 18

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

8.


Taxation


2024
2023
£
£

Corporation tax


Current tax on profits for the year
285,704
463,414

Adjustments in respect of previous periods
(33,732)
-


Total current tax
251,972
463,414


Origination and reversal of timing differences
27,576
98,478

Total deferred tax
27,576
98,478


279,548
561,892

Factors affecting tax charge for the year

The tax assessed for the year is higher than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 23.52%). The differences are explained below:

2024
2023
£
£


Profit on ordinary activities before tax
591,065
839,954


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 23.52%)
147,766
197,557

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
2,066
8,443

Adjustments to tax charge in respect of prior periods
(33,732)
-

Effects of share based payments
95,381
244,312

Other differences leading to an increase (decrease) in the tax charge
68,067
111,580

Total tax charge for the year
279,548
561,892

Page 19

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
 
8.Taxation (continued)


Tax rate changes

In the Spring Budget 2021, the UK Government announced that from 1 April 2023 the corporation tax rate would increase to 25% (rather than remaining at 19%, as previously enacted). There has been no change to corporation tax rates for the financial year ended 31 December 2024. For the financial year ended 31 December 2024 the weighted average tax rate is 25% (31 December 2023 weighted average tax rate was 23.52%). Deferred taxes at the balance sheet date have been measured using these enacted tax rates and reflected in these financial statements.


9.


Dividends

2024
2023
£
£


Dividends proposed and paid
6,000,000
-

Page 20

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

10.


Tangible fixed assets





Leasehold improve-ments
Fixtures and fittings
Office equipment
Computer equipment
Total

£
£
£
£
£



Cost or valuation


At 1 January 2024
117,960
154,717
5,633
288,387
566,697


Additions
-
-
-
40,939
40,939


Disposals
-
-
-
(1,278)
(1,278)



At 31 December 2024

117,960
154,717
5,633
328,048
606,358



Depreciation


At 1 January 2024
117,960
153,831
5,633
229,808
507,232


Charge for the year on owned assets
-
886
-
45,863
46,749


Disposals
-
-
-
(1,278)
(1,278)



At 31 December 2024

117,960
154,717
5,633
274,393
552,703



Net book value



At 31 December 2024
-
-
-
53,655
53,655



At 31 December 2023
-
886
-
58,579
59,465

Page 21

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

11.


Debtors

2024
2023
£
£

Due after more than one year

Other debtors
-
233,280


2024
2023
£
£

Due within one year

Amounts owed by group undertakings
3,608,005
8,045,055

Other debtors
260,395
103,410

Prepayments and accrued income
127,343
191,728

Deferred taxation
50,120
77,696

4,045,863
8,417,889


Amounts owed by group undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.


12.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
587,443
487,362



13.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
76,675
96,908

Corporation tax
97,253
267,380

Other taxation and social security
67,922
171,876

Other creditors
42,330
64,743

Accruals and deferred income
914,331
850,093

1,198,511
1,451,000


Page 22

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

14.


Creditors: Amounts falling due after more than one year

2024
2023
£
£

Other creditors
-
31,819



15.


Deferred taxation




2024
2023


£

£






At beginning of year
77,696
176,174


Charged to profit or loss
(27,576)
(98,478)



At end of year
50,120
77,696

The deferred tax asset is made up as follows:

2024
2023
£
£


Accelerated capital allowances
(13,053)
(14,373)

Share based payments
63,173
86,614

Pension
-
4,311

Other timing differences
-
1,144

50,120
77,696


Net deferred tax assets of £53,458 (2023: £92,070) are expected to reverse in the next 12 months.


16.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



1 (2023 - 1) Allotted, issued and fully paid share of £1.00
1
1

The Company has one class of ordinary shares which carry no right to fixed income.


Page 23

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

17.


Reserves

Profit and loss account

The profit and loss account includes all current and prior period retained profits and losses, and share based payments.


18.


Share based payments

In February 2021 in connection with the IPO, the Company's parent, ON24, Inc., adopted the 2021 Equity Incentive Plan (“2021 Plan”), which serves as a successor to and continuation of the 2014 Stock Option Plan (“2014 Plan”) and 2000 Stock Option Plan.
2014 stock option incentive plan (the "2014 Plan") 
Key employees of the Company can qualify to receive share options of the parent company's common shares. The 2014 Plan replaced the 2000 Plan and the latter's outstanding stock options were consolidated into the 2014 Plan.
Terms of options granted under the 2014 Plan are determined by the Board of Directors and generally expire 10 years from the date of grant. Options are generally subject to the following vesting schedule:
1/4th of the shares shall vest and become exercisable on the first anniversary of the Vesting Commencement Date ("VCD"), 1/48th of the shares shall vest and become exercisable on each monthly anniversary of the VCD thereafter, such that the Option shall be fully vested at the end of the four years following the VCD.
Equity Incentive Plan  (the "2021 Plan") 
The 2021 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units, performance shares, performance units, cash-based awards and other stock-based awards. The plan administrator determines the term of stock options granted under the 2021 Plan, up to a maximum of 10 years. 
Employee Stock Purchase Plan
In January 2021, the Company’s parent adopted the 2021 Employee Stock Purchase Plan (ESPP).
All eligible employees may participate in the ESPP and may contribute up to 20% of their earnings (as defined in the ESPP) for the purchase of the parent company’s common stock under the ESPP. Unless otherwise determined by the parent company’s board of directors, common stock will be purchased for the accounts of employees participating in the ESPP at a price per share equal to the lesser of (1) 85% of the fair market value of a share of the parent company’s common stock on the first date of an offering or (2) 85% of the fair market value of a share of the parent company’s common stock on the date of purchase. Offering periods generally start on the first trading day on or after May 16 and November 16 of each year, except for the first offering period, which commenced on the effective date of the parent  company’s IPO and ended on November 15, 2021.

Page 24

 
ON24 LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

19.


Pension commitments

The Company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £207,262 (2023 - £239,903). Contributions totalling £nil (2023 - £43,242) were payable to the scheme at the balance sheet date and are included in creditors.


20.


Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023
£
£


Not later than 1 year
185,760
311,040

Later than 1 year and not later than 5 years
254,985
108,000

Later than 5 years
481,638
-

922,383
419,040


21.


Ultimate parent company

The immediate and ultimate parent company is ON24, Inc., a company incorporated in the United States of America. The registered office of ON24, Inc. is 50 Beale Street, 8th Floor, San Francisco CA 94105.
The largest and smallest group in which the results of the company are consolidated is that headed by ON24, Inc.  Copies of these financial statements may be obtained from www.investors.on24.com
The directors of ON24, Inc. do not consider there to be a controlling party.

 
Page 25