REGISTERED NUMBER: 05532478 (England and Wales)

Unaudited Financial Statements

for the Year Ended 31 December 2024

for

121 Direct Mail Limited

Page

Balance Sheet

1

Notes to the Financial Statements

3

FIXED ASSETS

Intangible assets

4

-

-

Tangible assets

5

10,244

14,091

10,244

14,091

CURRENT ASSETS

Stocks

28,000

24,000

Debtors

6

213,790

233,310

Cash at bank and in hand

63,825

133,757

305,615

391,067

CREDITORS

Amounts falling due within one year

7

(238,760

)

(257,425

)

NET CURRENT ASSETS

66,855

133,642

TOTAL ASSETS LESS CURRENT LIABILITIES

77,099

147,733

CREDITORS

Amounts falling due after more than one year

8

(30,434

)

(99,308

)

PROVISIONS FOR LIABILITIES

(1,940

)

(2,388

)

NET ASSETS

44,725

46,037

CAPITAL AND RESERVES

Called up share capital

100

100

Retained earnings

44,625

45,937

44,725

46,037

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges her responsibilities for:

(a)	ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b)

preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 5 August 2025 and were signed by:

Ms L M Cook - Director

1.	STATUTORY INFORMATION

121 Direct Mail Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address are as below:

Registered number:

05532478

Registered office:

Charter House, Latham Close

Bredbury Park Industrial Estate

Bredbury

Stockport

Cheshire

SK6 2SD

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of VAT and trade discounts.

Turnover from the sale of goods is recognised when significant risks and rewards of ownership of the goods have transferred to the buyer, the amount of turnover can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the company and the costs incurred or to be incurred in respect of the transaction can be measured reliably. This is usually on the dispatch of goods.

When the outcome of a contract for the provision of professional services can be estimated reliably, contract costs and turnover are recognised by reference to the stage of completion at the balance sheet date. Stage of completion is measured by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials as a proportion of total costs.

Where the outcome cannot be measured reliably, contract costs are recognised as an expense in the period in which they are incurred and contract turnover is recognised to the extent of costs incurred that it is probable will be recoverable.

When it is probable that contract costs will exceed the total contract turnover, the expected loss is recognised as an expense immediately, with a corresponding provision.

Goodwill

Goodwill, being the amount paid in connection with the acquisition of a business in 2005, is being amortised evenly over its estimated useful life of three years.

Intangible assets

Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Plant and machinery

-

20% on cost

Fixtures and fittings

-

20% on cost

Motor vehicles

-

20% on cost

Stocks

Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 11 (2023 - 11 ) .

4.	INTANGIBLE FIXED ASSETS

Goodwill

£

COST

At 1 January 2024

and 31 December 2024

94,533

AMORTISATION

At 1 January 2024

and 31 December 2024

94,533

NET BOOK VALUE

At 31 December 2024

-

At 31 December 2023

-

5.	TANGIBLE FIXED ASSETS

Fixtures

Plant and

and

Motor

machinery

fittings

vehicles

Totals

£

£

£

£

COST

At 1 January 2024

208,972

152,976

14,400

376,348

Additions

-

1,373

-

1,373

At 31 December 2024

208,972

154,349

14,400

377,721

DEPRECIATION

At 1 January 2024

197,570

150,287

14,400

362,257

Charge for year

2,963

2,257

-

5,220

At 31 December 2024

200,533

152,544

14,400

367,477

NET BOOK VALUE

At 31 December 2024

8,439

1,805

-

10,244

At 31 December 2023

11,402

2,689

-

14,091

6.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.24

31.12.23

£

£

Trade debtors

80,742

56,090

Other debtors

133,048

177,220

213,790

233,310

7.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.24

31.12.23

£

£

Trade creditors

118,185

160,215

Taxation and social security

47,733

32,025

Other creditors

72,842

65,185

238,760

257,425

8.

CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

31.12.24

31.12.23

£

£

Other creditors

30,434

99,308

9.	DIRECTOR'S ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the years ended 31 December 2024 and 31 December 2023:

31.12.24

31.12.23

£

£

Ms L M Cook

Balance outstanding at start of year

149,322

69,464

Amounts advanced

-

109,858

Amounts repaid

(48,830

)

(30,000

)

Amounts written off

-

-

Amounts waived

-

-

Balance outstanding at end of year

100,492

149,322

The loan is interest free and repayable on demand.