REGISTERED NUMBER: 09576666 (England and Wales)

AUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

PUBLISHERS AUDIENCE MEASUREMENT COMPANY

LIMITED

Page

Company Information

1

Balance Sheet

2

Notes to the Financial Statements

3

DIRECTORS:

Ms J M Gooding

A Crow

Ms J L Allan

D C Carter

Ms S Merali

Ms B J Beeftink

D C Tickell

SECRETARY:

Mrs A Sharp

REGISTERED OFFICE:

Penine Place

2A Charing Cross Road

London

WC2H 0HF

REGISTERED NUMBER:

09576666 (England and Wales)

SENIOR STATUTORY AUDITOR:

Daniel Ian Baum

AUDITORS:

Cameron Baum Hollander Limited

Chartered Accountants

Statutory Auditor

Suite A

1-3 Canfield Place

London

NW6 3BT

FIXED ASSETS

Intangible assets

4

1

1

Property, plant and equipment

5

7,086

4,125

7,087

4,126

CURRENT ASSETS

Debtors

6

133,989

58,145

Cash at bank

1,166,074

1,328,188

1,300,063

1,386,333

CREDITORS

Amounts falling due within one year

7

139,613

151,321

NET CURRENT ASSETS

1,160,450

1,235,012

TOTAL ASSETS LESS CURRENT LIABILITIES

1,167,537

1,239,138

PROVISIONS FOR LIABILITIES

8

1,768

1,048

NET ASSETS

1,165,769

1,238,090

RESERVES

Income and expenditure account

1,165,769

1,238,090

1,165,769

1,238,090

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 26 September 2025 and were signed on its behalf by:

Ms J M Gooding - Director

1.	STATUTORY INFORMATION

Publishers Audience Measurement Company Limited is a private company, limited by guarantee , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The financial statements are prepared in UK Pound Sterling, which is the functional currency of the company.

Revenue

Revenue is measured at the fair value of annual subscription from members and sales of audience measurement results across all media platforms, excluding value added tax.

Annual subscription from members invoiced or received in advance are deferred to the accounting period to which they relate. Sales of audience measurement results income is recognised in the period in which the services are provided.

Intangible assets

Intangible assets are measured at cost less accumulated amortisation and any accumulated impairment losses.

Software development costs are recognised as an intangible asset when all of the following criteria are demonstrated:

- The technical feasibility of completing the software so that it will be available for use or sale.

- The intention to complete the software and use or sell it.

- The ability to use the software or to sell it.

- How the software will generate probable future economic benefits.

- The availability of adequate technical, financial and other resources to complete the development and to use or sell the software.

- The ability to measure reliably the expenditure attributable to the software during its development.

Amortisation is charged so as to allocate the cost of intangibles less their residual values over their estimated useful lives, using the straight-line method. The intangible assets are amortised over the following useful economic lives:

Software development costs -five years

Tangible fixed assets

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is calculated to write down the cost less estimated residual value of all tangible fixed assets, over their expected useful lives as follows:

Fixtures and fittings

- three years

Computer equipment

- three years

At each reporting date fixed assets are reviewed to determine whether there is any indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, the recoverable amount of any affected asset is estimated and compared with its carrying amount. If the estimated recoverable amount is lower, the carrying amount is reduced to its estimated recoverable amount, and an impairment loss is recognised immediately in the income statement.

If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable amount, but not in excess of the amount that would have been determined had no impairment loss been recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in the income statement.

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development

Expenditure on research is written off in the year in which it is incurred. Development expenditure is written off in the same way unless the directors are satisfied as to the technical, commercial and financial viability of individual projects. In this situation, the expenditure is deferred and amortised over the period during which the company is expected to benefit.

Where the company expects to make, or has made, a tax claim for allowable expenditure, these amounts are accrued to the extent that they are considered to be recoverable. Where there is a tax refund due, this is included in the UK Corporation Tax charge.

Hire purchase and leasing commitments

Rentals paid under operating leases are charged to surplus or deficit on a straight line basis over the period of the lease.

Employee benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit and loss in the period to which they relate.

The company provides a range of benefits to employees, including annual bonus arrangements, paid holiday arrangements and defined contribution pension plans.

Short term benefits:

Short term benefits, including holiday pay and other similar non-monetary benefits, are recognised as an expense in the period in which the service is received.

Annual bonus plans:

The company recognises a provision and an expense for bonuses where the company has a legal or constructive obligation as a result of past events and a reliable estimate can be made.

Defined contribution pension plans:

The company operates a defined contribution plan. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate fund. Under defined contribution plans, the company has no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

For defined contribution plans, the company pays contributions to privately administered pension plans on a contractual or voluntary basis. The company has no further payment obligations once the contributions have been paid. The contributions are recognised as employee benefit expense when they are due. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction in the future payments is available.

3.

EMPLOYEES

The average number of employees during the year was 5 (2023 - 5 ) .

4.	INTANGIBLE FIXED ASSETS

Development

Goodwill

costs

Totals

£

£

£

COST

At 1 January 2024

and 31 December 2024

1

14,000

14,001

AMORTISATION

At 1 January 2024

and 31 December 2024

-

14,000

14,000

NET BOOK VALUE

At 31 December 2024

1

-

1

At 31 December 2023

1

-

1

5.	PROPERTY, PLANT AND EQUIPMENT

Fixtures

and

Computer

fittings

equipment

Totals

£

£

£

COST

At 1 January 2024

752

20,132

20,884

Additions

-

8,238

8,238

At 31 December 2024

752

28,370

29,122

DEPRECIATION

At 1 January 2024

707

16,052

16,759

Charge for year

45

5,232

5,277

At 31 December 2024

752

21,284

22,036

NET BOOK VALUE

At 31 December 2024

-

7,086

7,086

At 31 December 2023

45

4,080

4,125

6.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2024

2023

£

£

Trade debtors

102,259

41,612

Other debtors

10,000

11,195

Tax

14,803

-

VAT

20

-

Prepayments and accrued income

6,907

5,338

133,989

58,145

7.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2024

2023

£

£

Trade creditors

14,805

12,183

Tax

-

29,731

Social security and other taxes

13,406

-

VAT

-

12,826

Other creditors

1,756

5,355

Accrued expenses

109,646

91,226

139,613

151,321

8.	PROVISIONS FOR LIABILITIES

2024

2023

£

£

Deferred tax

1,768

1,048

Deferred

tax

£

Balance at 1 January 2024

1,048

Provided during year

720

Released during the year

Balance at 31 December 2024

1,768

9.	DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Daniel Ian Baum (Senior Statutory Auditor)

for and on behalf of Cameron Baum Hollander Limited

10.	OTHER FINANCIAL COMMITMENTS

An agreement with Ipsos MORI UK Limited was entered into on 23 December 2024, agreeing service levels and fees for periods ending 31 December 2025 and 2026. Under this agreement, the commitment within 1 year is £1,718,690. Commitments relating to periods ending 31 December 2026 is the same as that of 2025 subject to indexation for inflation.