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Registered number: 09811319










PLU&M LIMITED










FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2024

 
PLU&M LIMITED
REGISTERED NUMBER: 09811319

CONSOLIDATED BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 6 
14,877
42,120

  
14,877
42,120

Current assets
  

Debtors: amounts falling due within one year
 8 
4,461,443
3,715,913

Cash at bank and in hand
 9 
4,796,413
5,454,963

  
9,257,856
9,170,876

Creditors: amounts falling due within one year
 10 
(8,438,060)
(7,431,309)

Net current assets
  
 
 
819,796
 
 
1,739,567

Total assets less current liabilities
  
834,673
1,781,687

  

Net assets
  
834,673
1,781,687


Capital and reserves
  

Called up share capital 
  
2,524
2,517

Share premium account
 11 
55,594,415
55,594,415

Foreign exchange reserve
 11 
1,094
4,818

Other reserves
 11 
6,862,505
6,833,445

Profit and loss account
 11 
(61,625,865)
(60,653,508)

Equity attributable to owners of the parent Company
  
834,673
1,781,687

  
834,673
1,781,687


Page 1

 
PLU&M LIMITED
REGISTERED NUMBER: 09811319
    
CONSOLIDATED BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the consolidated statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 26 September 2025.




Doron Meyassed
Director

The notes on pages 5 to 18 form part of these financial statements.

Page 2

 
PLU&M LIMITED
REGISTERED NUMBER: 09811319

COMPANY BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 6 
13,596
41,446

Investments
 7 
7,607
7,607

  
21,203
49,053

Current assets
  

Debtors: amounts falling due within one year
 8 
4,796,037
4,896,708

Cash at bank and in hand
 9 
4,298,559
4,158,350

  
9,094,596
9,055,058

Creditors: amounts falling due within one year
 10 
(8,397,035)
(7,415,742)

Net current assets
  
 
 
697,561
 
 
1,639,316

Total assets less current liabilities
  
718,764
1,688,369

  

  

Net assets
  
718,764
1,688,369


Capital and reserves
  

Called up share capital 
  
2,524
2,517

Share premium account
 11 
55,594,415
55,594,415

Other reserves
 11 
6,862,505
6,833,445

Profit and loss account
 11 
(61,740,680)
(60,742,008)

  
718,764
1,688,369


Page 3

 
PLU&M LIMITED
REGISTERED NUMBER: 09811319
    
COMPANY BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024

The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the consolidated statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 26 September 2025.


Doron Meyassed
Director

The notes on pages 5 to 18 form part of these financial statements.

Page 4

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Plu&m Limited is a private company limited by shares incorporated in England and Wales. The address of the registered office is given in the company information page of these financial statements.
The Group's principal activity during the year continued to be the development of an online marketplace for luxury home rentals.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The consolidated financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Balance Sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.
In accordance with the transitional exemption available in FRS 102, the Group has chosen not to retrospectively apply the standard to business combinations that occurred before the date of transition to FRS 102.

 
2.3

Going concern

After reviewing the Group's forecasts and considering its position at year end, and cash reserves, the directors have a reasonable expectation that the Group has adequate resources to continue in operational existence and meet its liabilities and obligations for a period of not less than 12 months from the date of approval of these financial statements. As per forecasts and post year end results management is confident that the group has enough cash and current assets to continue as a going concern. 
Management has modelled their going concern assesment based on a upside, base and low case scenario. All scenario's indicated that the Group will have sufficient cash resources. Therefore the Group continues to adopt the going concern basis in preparing its financial statements.

Page 5

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Foreign currency translation

Functional and presentation currency

The Group's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Consolidated Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

On consolidation, the results of overseas operations are translated into Sterling at rates approximating to those ruling when the transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other comprehensive income.

 
2.5

Revenue

Group turnover comprises of onboarding fees and commissions earned from customer bookings made through the Plum guide platform and made directly with the Matchmaker team. The turnover is recognised at the time the booking is confirmed.
Turnover is recognised at the fair value of the consideration receivable for services provided. Turnover is shown net of Valued Added Tax and other sales related taxes. The fair value of the consideration takes into account discounts.

 
2.6

Leased assets: the Group as lessee

Assets obtained under hire purchase contracts and finance leases are capitalised as tangible fixed assets. Assets acquired by finance lease are depreciated over the shorter of the lease term and their useful lives. Assets acquired by hire purchase are depreciated over their useful lives. Finance leases are those where substantially all of the benefits and risks of ownership are assumed by the company. Obligations under such agreements are included in creditors net of the finance charge allocated to future periods. The finance element of the rental payment is charged to profit or loss so as to produce a constant periodic rate of charge on the net obligation outstanding in each period.

Page 6

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.7

Research and development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight-line basis over their useful economic lives, which range from 3 to 6 years.
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.

 
2.8

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.9

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.10

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

 
2.11

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Group in independently administered funds.

Page 7

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.12

Share-based payments

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to profit or loss over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Group keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period.
Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.

 
2.13

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Plant and machinery
-
33%
straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.14

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

 
2.15

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

Page 8

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.16

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.17

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Judgments in applying accounting policies and key sources of estimation uncertainty

Critical judgements
Deferred income tax assets
Deferred income tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary differences can be utilised. Management have determined that it is not appropriate to recognise a deferred tax asset at the Statement of Financial Position date.
Share based payments
The Company has used the Black Scholes valuation model to determine the fair value of share based payments. Any changes to the assumptions used (including share price, volatility, risk free rate & dividends) by management will impact the valuation. Due to the lack of available data relating to the value of ordinary shares, there is judgement involved in determining the share price of the ordinary shares for the purposes of calculating the share based payment charge. A discounted price, based on the price of relevant funding round share issues, has been used to determine the share price of ordinary shares for changes to the share based payment charges as calculated.
Management have determined that there are no key sources of estimation uncertainty.


4.


Auditors' remuneration

During the year, the Group obtained the following services from the Company's auditors:


2024
2023
£
£

Fees payable to the Company's auditors for the audit of the consolidated and parent Company's financial statements
27,375
27,375

Non-audit services
9,125
9,125

Page 9

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Employees

The average monthly number of employees, including directors, during the year was 32 (2023 - 49).


6.


Tangible fixed assets

Group






Plant and machinery

£



Cost or valuation


At 1 January 2024
222,727


Additions
2,425


Disposals
(1,050)


Exchange adjustments
(23)



At 31 December 2024

224,079



Depreciation


At 1 January 2024
180,607


Charge for the year on owned assets
29,249


Disposals
(620)


Exchange adjustments
(34)



At 31 December 2024

209,202



Net book value



At 31 December 2024
14,877



At 31 December 2023
42,120

Page 10

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

           6.Tangible fixed assets (continued)


Company






Plant and machinery

£

Cost or valuation


At 1 January 2024
219,406


Additions
1,083


Disposals
(1,050)



At 31 December 2024

219,439



Depreciation


At 1 January 2024
177,960


Charge for the year on owned assets
28,503


Disposals
(620)



At 31 December 2024

205,843



Net book value



At 31 December 2024
13,596



At 31 December 2023
41,446






Page 11

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Fixed asset investments

Company





Investments in subsidiary companies

£



Cost or valuation


At 1 January 2024
7,607



At 31 December 2024
7,607






Net book value



At 31 December 2024
7,607



At 31 December 2023
7,607

Page 12

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Registered office

Class of shares

Holding

The Plum Guide Limited *
2nd Floor, 69-77 Paul Street, London, EC2A 4NW
Ordinary
100%
Plu&m USA Inc.
1209 Orange Street, Wilmington, New Castle County, Delaware 19801 USA
Ordinary
100%

* This company is dormant.

Page 13

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

8.


Debtors

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£


Trade debtors
4,186,278
3,438,711
4,185,370
3,428,188

Amounts owed by group undertakings
-
-
335,869
1,191,665

Other debtors
76,745
106,587
76,745
106,587

Prepayments and accrued income
198,420
170,615
198,053
170,268

4,461,443
3,715,913
4,796,037
4,896,708



9.


Cash and cash equivalents

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Cash at bank and in hand
4,796,413
5,454,963
4,298,559
4,158,350

4,796,413
5,454,963
4,298,559
4,158,350



10.


Creditors: Amounts falling due within one year

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Bank loans
-
200,000
-
200,000

Trade creditors
7,245,990
6,043,431
7,245,420
6,043,203

Other taxation and social security
125,965
102,678
125,938
100,015

Other creditors
549,412
490,635
547,926
488,553

Accruals and deferred income
516,693
594,565
477,751
583,971

8,438,060
7,431,309
8,397,035
7,415,742


All intercompany loans balances are repayable on demand and are non-interest bearing.

Page 14

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

11.


Reserves

Share premium account

Includes only premiums received on issue of share capital. Any transaction costs associated with issuing of shares are deducted from share premium.

Foreign exchange reserve

Includes the unrealised gains and losses from the translation of overseas subsidiaries at the balance sheet date.

Other reserves

Includes the non-distributable reserve arising from the issue of share options as well as the difference between the fair value and liquidated sum arising from the convertible loan.

Profit and loss account

Includes all current and prior period retained profit and losses.

Page 15

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

12.


Share-based payments

The Company operates an equity-settled share-based compensation plan established under the Enterprise Management Initiative ("EMI") scheme granting shares options to employees in the Company. The fair value of the employee services received in exchange for the options granted is expensed. This has been based on management's estimate of the number of shares that will eventually vest and the fair value of the share options as at the date of granting.

Weighted average exercise price (pence)
2024
Number
2024
Weighted average exercise price
(pence)
2023
Number
2023

Outstanding at the beginning of the year

13

3,448,664

118
 
652,835
 
Granted during the year

0.010

133,360

0.012
 
8,460,780
 
Forfeited during the year

0.010

(21,329)

37.784
 
(844,570)
 
Exercised during the year

0.010

(74,343)

0.010
 
(4,820,381)
 
Outstanding at the end of the year
12.45

3,486,352

13
 
3,448,664
 

2024
2023

Option pricing model used


Black Scholes

Black Scholes
 
Weighted average share price (pence)


£0.02

£0.02
 
Exercise price (pence)


£0.02

£0.02
 
Weighted average contractual life (days)


3459

3459
 
Expected volatility


80%

80%
 
Expected dividend growth rate


0%

0%
 
Risk-free interest rate


4.51%

4.51%
 

The total amount to be expensed over the vesting period is determined by reference to the fair value of the options granted, excluding the impact of any non-market vesting conditions. The fair value of awards granted is measured using a Black Scholes model. Non-market vesting conditions are included in assumptions about the number of options that are expected to vest. At each balance sheet date, the entity revises its estimates of the number of options that are expected to vest, with any changes in estimate recognised in the profit and loss account, with a corresponding adjustment in equity as per FRS 102, and is as follows:

2024
2023
£
£


Share option expense
29,060
133,726

29,060
133,726
Page 16

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

12.Share-based payments (continued)


Page 17

 
PLU&M LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

13.


Pension commitments

The Group operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Group in an independently administered fund. The pension cost charge represents contributions payable by the Group to the fund and amounted to £64,493 (2023: £75,508). Contributions totalling £15,182 (2023: £18,529) were payable to the fund at the reporting date and are included in creditors.


14.


Commitments under operating leases

At 31 December 2024 the Group and the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:


Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Not later than 1 year
8,160
36,400
8,160
36,400

8,160
36,400
8,160
36,400


15.


Related party transactions

Under the provision of Section 33 of Financial Reporting Standard 102 "Related party transactions", the Company has taken advantage of the exemption from disclosing transactions with other wholly owned members of the group headed by Plu&m Limited.


16.


Controlling party

There is no ultimate controlling party.


17.


Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 26 September 2025 by Alexander Wall (ACA) (Senior Statutory Auditor) on behalf of Xeinadin Audit Limited.

 
Page 18