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Company Registration No. 09866002 (England and Wales)
D A Strategy Ltd Unaudited accounts for the year ended 31 December 2024
D A Strategy Ltd Unaudited accounts Contents
Page
Company information
3
Statement of financial position
4
Notes to the accounts
5
- 2 -
D A Strategy Ltd Company Information for the year ended 31 December 2024
Director
Mr C Rowley
Company Number
09866002 (England and Wales)
Registered Office
4/F, 2 Minster Court Mincing Lane London United Kingdom EC£R 7BB
Accountants
Addition Financial Limited The Office Group 1 Lyric Square Hammersmith London W6 0NB
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D A Strategy Ltd Statement of financial position as at 31 December 2024
2024 
2023 
Notes
£ 
£ 
Fixed assets
Tangible assets
4
6,367 
11,631 
Investments
5
23,086 
23,086 
29,453 
34,717 
Current assets
Debtors
6
280,350 
320,549 
Cash at bank and in hand
135,965 
131,637 
416,315 
452,186 
Creditors: amounts falling due within one year
7
(121,736)
(250,796)
Net current assets
294,579 
201,390 
Total assets less current liabilities
324,032 
236,107 
Creditors: amounts falling due after more than one year
8
(32,057)
(26,904)
Net assets
291,975 
209,203 
Capital and reserves
Capital contribution reserve
10,000 
10,000 
Profit and loss account
281,975 
199,203 
Shareholders' funds
291,975 
209,203 
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 29 September 2025 and were signed on its behalf by
Mr C Rowley Director Company Registration No. 09866002
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D A Strategy Ltd Notes to the Accounts for the year ended 31 December 2024
1
Statutory information
D A Strategy Ltd is a private company, limited by shares, registered in England and Wales, registration number 09866002. The registered office is 4/F, 2 Minster Court, Mincing Lane, London, United Kingdom, EC£R 7BB.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Fixtures & fittings
33% Straight Line
Computer equipment
33% Straight Line
4
Tangible fixed assets
Fixtures & fittings 
Computer equipment 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 January 2024
19,846 
6,831 
26,677 
At 31 December 2024
19,846 
6,831 
26,677 
Depreciation
At 1 January 2024
13,875 
1,171 
15,046 
Charge for the year
2,987 
2,277 
5,264 
At 31 December 2024
16,862 
3,448 
20,310 
Net book value
At 31 December 2024
2,984 
3,383 
6,367 
At 31 December 2023
5,971 
5,660 
11,631 
5
Investments
Subsidiary undertakings 
£ 
Valuation at 1 January 2024
23,086 
Valuation at 31 December 2024
23,086 
- 5 -
D A Strategy Ltd Notes to the Accounts for the year ended 31 December 2024
6
Debtors
2024 
2023 
£ 
£ 
Amounts falling due within one year
VAT
21,669 
5,715 
Trade debtors
127,904 
196,356 
Accrued income and prepayments
119,777 
107,478 
Other debtors
11,000 
11,000 
280,350 
320,549 
7
Creditors: amounts falling due within one year
2024 
2023 
£ 
£ 
Trade creditors
54,954 
114,425 
Amounts owed to group undertakings and other participating interests
5,443 
14,215 
Taxes and social security
19,200 
69,232 
Other creditors
22,987 
52,924 
Accruals
19,152 
- 
121,736 
250,796 
8
Creditors: amounts falling due after more than one year
2024 
2023 
£ 
£ 
Loans from directors
32,057 
26,904 
9
Average number of employees
During the year the average number of employees was 12 (2023: 14).
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