Kids Know Best Limited

Registered number: 10288812

		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	5		11,450		9,822

			11,450		9,822
CURRENT ASSETS
Stocks	6	37,658		-
Debtors	7	550,811		460,418
Cash at bank and in hand		275,418		835,383

		863,887		1,295,801
Creditors: Amounts Falling Due Within One Year	8	(835,614 )		(718,494 )

NET CURRENT ASSETS (LIABILITIES)			28,273		577,307

TOTAL ASSETS LESS CURRENT LIABILITIES			39,723		587,129

Creditors: Amounts Falling Due After More Than One Year	9		-		(13,727 )

NET ASSETS			39,723		573,402

CAPITAL AND RESERVES
Called up share capital	10		855		855
Share premium account			2,696,917		2,696,917
Profit and Loss Account			(2,660,220 )		(2,124,370 )

SHAREHOLDERS' FUNDS			37,552		573,402

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Balance Sheet (continued)

As At 31 December 2024

For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.

On behalf of the board

Mr Joel Silverman

Director

26/09/2025

The notes on pages 2 to 4 form part of these financial statements.

1. General Information

Kids Know Best Limited is a private company, limited by shares, incorporated in England & Wales, registered number 10288812 . The registered office is Unit 21 Jacks Place, 6 Corbet Place, London, E1 6NN.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.3. Intangible Fixed Assets and Amortisation - Other Intangible

Other intangible assets are software. It is amortised to profit and loss account over its estimated economic life of 4 years.

2.4. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Computer Equipment

Straight line - 3 years

2.5. Stocks and Work in Progress

Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads. Work-in-progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.

2.6. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

2.7. Government Grant

Government grants are recognised in the profit and loss account in an appropriate manner that matches them with the expenditure towards which they are intended to contribute.

Grants for immediate financial support or to cover costs already incurred are recognised immediately in the profit and loss account. Grants towards general activities of the entity over a specific period are recognised in the profit and loss account over that period.

Grants towards fixed assets are recognised over the expected useful lives of the related assets and are treated as deferred income and released to the profit and loss account over the useful life of the asset concerned.

All grants in the profit and loss account are recognised when all conditions for receipt have been complied with.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 30 (2023: 30)

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Kids Know Best Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

4. Intangible Assets

	Other
	£
Cost
As at 1 January 2024	55,419

As at 31 December 2024	55,419

Amortisation
As at 1 January 2024	55,419

As at 31 December 2024	55,419

Net Book Value
As at 31 December 2024	-

As at 1 January 2024	-

5. Tangible Assets

	Computer Equipment
	£
Cost
As at 1 January 2024	51,890
Additions	10,045

As at 31 December 2024	61,935

Depreciation
As at 1 January 2024	42,068
Provided during the period	8,417

As at 31 December 2024	50,485

Net Book Value
As at 31 December 2024	11,450

As at 1 January 2024	9,822

6. Stocks

	2024	2023
	£	£
Work in progress	37,658	-

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Kids Know Best Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

7. Debtors

	2024	2023
	£	£
Due within one year
Trade debtors	423,406	306,951
Prepayments and accrued income	56,934	60,997
Other debtors - Deposit	27,052	27,052
Other debtors - Accrued revenue	12,550	45,357
Other debtors - Provision of bad debts	-	2,500
VAT	30,869	17,561

	550,811	460,418

8. Creditors: Amounts Falling Due Within One Year

	2024	2023
	£	£
Trade creditors	559,948	187,333
Bank loans and overdrafts	14,260	10,440
Other taxes, social security incl pension liability	11,105	18,576
Other creditors - Deferred revenue	130,999	389,112
Other creditors - Share investment	(37 )	(37 )
Other creditors-Contingent liability	96,026	96,026
Accruals and deferred income	23,313	17,044

	835,614	718,494

9. Creditors: Amounts Falling Due After More Than One Year

	2024	2023
	£	£
Bank loans (Long term liabilities - creditors > 1 year)	-	13,727

10. Share Capital

	2024	2023
	£	£
Allotted, Called up and fully paid	855	855

11. Contingent Liabilities

	2024	2023
	£	£
At the end of the period	96,025	96,025

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