Caseware UK (AP4) 2024.0.164 2024.0.164 2024-12-312024-12-31falsetruefalsetrue2024-01-01falseNo description of principal activity7179false 11424612 2024-01-01 2024-12-31 11424612 2024-12-31 11424612 2022-07-01 2023-12-31 11424612 2023-12-31 11424612 2022-07-01 11424612 1 2024-01-01 2024-12-31 11424612 1 2022-07-01 2023-12-31 11424612 d:Director2 2024-01-01 2024-12-31 11424612 d:Director4 2024-01-01 2024-12-31 11424612 d:Director10 2024-01-01 2024-12-31 11424612 d:RegisteredOffice 2024-01-01 2024-12-31 11424612 e:PlantMachinery 2024-01-01 2024-12-31 11424612 e:PlantMachinery 2024-12-31 11424612 e:PlantMachinery 2023-12-31 11424612 e:PlantMachinery e:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 11424612 e:CurrentFinancialInstruments 2024-12-31 11424612 e:CurrentFinancialInstruments 2023-12-31 11424612 e:CurrentFinancialInstruments e:WithinOneYear 2024-12-31 11424612 e:CurrentFinancialInstruments e:WithinOneYear 2023-12-31 11424612 e:ReportableOperatingSegment1 2024-01-01 2024-12-31 11424612 e:ReportableOperatingSegment1 2022-07-01 2023-12-31 11424612 e:ReportableOperatingSegment7 2024-01-01 2024-12-31 11424612 e:ReportableOperatingSegment7 2022-07-01 2023-12-31 11424612 f:UnitedKingdom 2024-01-01 2024-12-31 11424612 f:UnitedKingdom 2022-07-01 2023-12-31 11424612 f:RestEuropeOutsideUK 2024-01-01 2024-12-31 11424612 f:RestEuropeOutsideUK 2022-07-01 2023-12-31 11424612 f:RestWorldOutsideUK 2024-01-01 2024-12-31 11424612 f:RestWorldOutsideUK 2022-07-01 2023-12-31 11424612 e:UKTax 2024-01-01 2024-12-31 11424612 e:UKTax 2022-07-01 2023-12-31 11424612 e:ShareCapital 2024-01-01 2024-12-31 11424612 e:ShareCapital 2024-12-31 11424612 e:ShareCapital 2022-07-01 2023-12-31 11424612 e:ShareCapital 2023-12-31 11424612 e:ShareCapital 2022-07-01 11424612 e:OtherMiscellaneousReserve 2024-01-01 2024-12-31 11424612 e:OtherMiscellaneousReserve 2024-12-31 11424612 e:OtherMiscellaneousReserve 2022-07-01 2023-12-31 11424612 e:OtherMiscellaneousReserve 2023-12-31 11424612 e:OtherMiscellaneousReserve 2022-07-01 11424612 e:RetainedEarningsAccumulatedLosses 2024-01-01 2024-12-31 11424612 e:RetainedEarningsAccumulatedLosses 2024-12-31 11424612 e:RetainedEarningsAccumulatedLosses 2022-07-01 2023-12-31 11424612 e:RetainedEarningsAccumulatedLosses 2023-12-31 11424612 e:RetainedEarningsAccumulatedLosses 2022-07-01 11424612 d:OrdinaryShareClass1 2024-01-01 2024-12-31 11424612 d:OrdinaryShareClass1 2024-12-31 11424612 d:OrdinaryShareClass1 2023-12-31 11424612 d:FRS102 2024-01-01 2024-12-31 11424612 d:Audited 2024-01-01 2024-12-31 11424612 d:FullAccounts 2024-01-01 2024-12-31 11424612 d:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 11424612 e:PlantEquipmentOtherAssetsUnderOperatingLeases 2024-12-31 11424612 e:PlantEquipmentOtherAssetsUnderOperatingLeases 2023-12-31 11424612 e:PlantEquipmentOtherAssetsUnderOperatingLeases e:WithinOneYear 2024-12-31 11424612 e:PlantEquipmentOtherAssetsUnderOperatingLeases e:WithinOneYear 2023-12-31 11424612 g:PoundSterling 2024-01-01 2024-12-31 xbrli:shares iso4217:GBP xbrli:pure


Registered number: 11424612












APPLY DIGITAL UK LTD (formerly E2X.COM LTD)
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

 

APPLY DIGITAL UK LTD

CONTENTS



Page
Company information
 
1
Strategic report
 
2 - 3
Directors' report
 
4
Directors' responsibilities statement
 
5
Independent auditors' report
 
6 - 9
Profit and loss account
 
10
Balance sheet
 
11
Statement of changes in equity
 
12
Notes to the financial statements
 
13 - 24


 

APPLY DIGITAL UK LTD
 
COMPANY INFORMATION


 Directors
SM Jensen 
G Lohia 
RJ Zielinski 




 Registered number
11424612



 Registered office
16 Great Queen Street
Covent Garden

London

WC2B 5AH




 Independent auditors
Blick Rothenberg Audit LLP
Chartered Accountants & Statutory Auditor

16 Great Queen Street

Covent Garden

London

WC2B 5AH




Page 1

 

APPLY DIGITAL UK LTD
 
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

Introduction
 
The directors present their strategic report for the year ended 31 December 2024.

Business review and future developments
 
The principal activity of the company continued to be that of digital transformation consultancy, including: business strategy, technology research, design and implementation of product, commerce or platform solutions. The company will continue to focus on growing its consultancy business within the EMEA region through winning new clients and expanding opportunities with its existing clients.
On 14 October 2022, the issued and outstanding share capital of the company was acquired by Apply Digital ULC, a Canadian consulting company. The company changed its year end from 30 June 2023 to 31 December 2023.
Turnover for the year ended 31 December 2024 was £8.8 million compared to £18.8 million for the 18 months ended 31 December 2023.
For the year ended 31 December 2024, the company incurred a loss of £1,352,597 compared to a profit of £69,297 for the 18 months ended 31 December 2023. 

Principal risks and uncertainties
 
The Company is subject to numerous risks and uncertainties. These risks are as follows:
 
Economy - Over the last few years, the UK economy has experienced a downturn resulting in companies delaying, reducing or cancelling the use of consultancy services.
Credit risk - The company faces the risk of non-payment by its customers. It mitigates that risk by working with reputable companies and not having a concentration of business in a few clients. Where the company is aware that a customer may be unable to pay it records a specific provision.
The company’s credit risk is primarily attributable to its trade receivables and the amounts presented in the balance sheet are net of a provision for uncollectible receivables. In the year ended 31 December 2024, the company wrote off £214,985 against a specific customer’s account after a settlement was received. In the 18 months ended 31 December 2023, the company reported bad debts of £465,976 recorded against a specific customer’s account. The company closely monitors all other debtors to determine the collectability of outstanding receivables.
Liquidity risk - There is a risk that the company is unable to pay its financial obligations. The company relies on funds from operating activities to pay its future obligations. This risk is mitigated through the ongoing support of the Company’s parent company.
Employees - Retention and training of key employees.
Foreign exchange exposure risk - The majority of the company’s turnover and expenses are made in sterling reducing the exposure to foreign exchange risk.

Page 2

 

APPLY DIGITAL UK LTD

STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Financial key performance indicators
 
To realise our vision, we continue to invest in long-term diverse partnerships and brands that deliver growth through innovation. The company provides services primarily to arms-length customers through expansion with existing clients or by winning new clients.
Long-term value comes from investing in marketing and supporting innovation to enhance revenues and maintaining a workforce of the best-in-class talent available to deliver consistent, competitive and profitable margins, whilst achieving high customer satisfaction.


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This report was approved by the board and signed on its behalf.



G Lohia
Director

Date: 25 September 2025
Page 3

 

APPLY DIGITAL UK LTD

DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Results and dividends

The loss for the year, after taxation, amounted to £1,352,597 (18 month period ended 31 December 2023 - profit £69,297).

No dividends were declared or paid during the period (2023: £Nil).

Change of name

The company's name was changed from E2X.COM Ltd to Apply Digital UK Ltd on 23 September 2025. This was to align the company's name with that of the group. 

Directors

The directors who served during the year were:

SM Jensen 
G Lohia 
RJ Zielinski 
ML Ng
DL Rosenblum
NP Trickett
On the 23 June 2025 ML Ng, DL Rosenblum and NP Trickett resigned as directors


Matters covered in the Strategic Report
As permitted by s414c(11) of the Companies Act 2006, the directors have elected to disclose information, required to be in the directors' report by Schedule 7 of the 'Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008', in the strategic report

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the company's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the company's auditors are aware of that information.

This report was approved by the board and signed on its behalf.
 





G Lohia
Director

Date: 25 September 2025

Page 4

 

APPLY DIGITAL UK LTD
 
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

 In preparing these financial statements, the directors are required to:

select suitable accounting policies for the company's financial statements and then apply them consistently;

make judgements and accounting estimates that are reasonable and prudent;


prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Page 5

 

APPLY DIGITAL UK LTD

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF APPLY DIGITAL UK LTD
 FOR THE YEAR ENDED 31 DECEMBER 2024

Opinion


We have audited the financial statements of Apply Digital UK Ltd (the 'company') for the year ended 31 December 2024, which comprise the Profit and loss account, the Balance sheet, the Statement of changes in equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its loss for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Other information


The other information comprises the information included in the annual report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the annual reportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Page 6

 

APPLY DIGITAL UK LTD

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF APPLY DIGITAL UK LTD (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' responsibilities statement set out on page 5, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 

APPLY DIGITAL UK LTD

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF APPLY DIGITAL UK LTD (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024

Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:


the engagement partner ensured that the engagement team collectively had the appropriate competence,
capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
we identified the laws and regulations applicable to the company through discussions with directors and
other management, and from our commercial knowledge and experience of the company sector;
we focused on specific laws and regulations which we considered may have a direct material effect on the
financial statements or the operations of the company, including the Companies Act 2006, taxation
legislation and data protection, anti-bribery, employment and health and safety legislation;
we assessed the extent of compliance with the laws and regulations identified above through making
enquiries of management and inspecting legal correspondence; and
identified laws and regulations were communicated within the audit team regularly and the team remained
alert to instances of non-compliance throughout the audit.

We assessed the susceptibility of the company’s financial statements to material misstatement, including
obtaining an understanding of how fraud might occur, by:

making enquiries of management as to where they considered there was susceptibility to fraud, their
knowledge of actual, suspected and alleged fraud; and
considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:

performed analytical procedures to identify any unusual or unexpected relationships;
tested a sample of journal entries to identify unusual transactions;
investigated the rationale behind significant or unusual transactions.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures
which included, but were not limited to:

agreeing financial statement disclosures to underlying supporting documentation;
enquiring of management as to actual and potential litigation and claims; and

There are inherent limitations in our audit procedures described above. The more removed that laws and
regulations are from financial transactions, the less likely it is that we would become aware of non-compliance.
Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations
to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if
any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they
may involve deliberate concealment or collusion.
Page 8

 

APPLY DIGITAL UK LTD

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF APPLY DIGITAL UK LTD (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024



A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.


Use of our report
 

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Nicholas Winters (Senior statutory auditor)
  
for and on behalf of
Blick Rothenberg Audit LLP
 
Chartered Accountants
Statutory Auditor
  
16 Great Queen Street
Covent Garden
London
WC2B 5AH

 
Date: 
26 September 2025
Page 9

 

APPLY DIGITAL UK LTD
 
PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2024

2024
18 month period ended 31 December 2023
Note
£
£

  

Turnover
 3 
8,827,034
18,807,467

Cost of sales
  
(6,165,586)
(12,394,875)

Gross profit
  
2,661,448
6,412,592

Administrative expenses
  
(4,138,190)
(6,676,394)

Other operating income
 4 
131,263
528,803

Operating (loss)/profit
  
(1,345,479)
265,001

Tax on (loss)/profit
 7 
(7,118)
(195,704)

(Loss)/profit for the financial year/period
  
(1,352,597)
69,297

There are no items of other comprehensive income for 2024 or 2023 other than the (loss)/profit for the year/periodAs a result, no separate Statement of comprehensive income has been presented.

Page 10


 
REGISTERED NUMBER:11424612
APPLY DIGITAL UK LTD

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible fixed assets
 8 
46,795
74,581

  
46,795
74,581

Current assets
  

Debtors: amounts falling due within one year
 9 
3,008,386
2,830,898

Cash at bank and in hand
  
161,015
439,708

  
3,169,401
3,270,606

Creditors: amounts falling due within one year
 10 
(2,926,219)
(1,847,530)

Net current assets
  
 
 
243,182
 
 
1,423,076

Total assets less current liabilities
  
289,977
1,497,657

  

Net assets
  
289,977
1,497,657


Capital and reserves
  

Called up share capital 
 11 
4,000
4,000

Other reserves
 12 
321,396
176,479

Profit and loss account
 12 
(35,419)
1,317,178

  
289,977
1,497,657


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




G Lohia
Director

Date: 25 September 2025

The notes on pages 13 to 24 form part of these financial statements.

Page 11

 

APPLY DIGITAL UK LTD

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Other reserves
Profit and loss account
Total equity

£
£
£
£


At 1 July 2022
1,000
-
1,247,881
1,248,881


Comprehensive income for the period

Profit for the period
-
-
69,297
69,297
Total comprehensive income for the period
-
-
69,297
69,297


Contributions by and distributions to owners

Shares issued during the period
3,000
-
-
3,000

Share based payments
-
176,479
-
176,479


Total transactions with owners
3,000
176,479
-
179,479



At 1 January 2024
4,000
176,479
1,317,178
1,497,657


Comprehensive income for the year

Loss for the year
-
-
(1,352,597)
(1,352,597)
Total comprehensive income for the year
-
-
(1,352,597)
(1,352,597)


Contributions by and distributions to owners

Share based payments
-
144,917
-
144,917


Total transactions with owners
-
144,917
-
144,917


At 31 December 2024
4,000
321,396
(35,419)
289,977


Page 12

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Apply Digital UK Ltd, is a private company limited by shares incorporated in England and Wales. The address of its registered office is 16 Great Queen Street, Covent Garden, London, United Kingdom, WC2B 5AH.
The financial statements in the prior year are for a period of 18 months ended 31 December 2023 in order to align the year end date with that of the group. Therefore, the comparative figures are not entirely comparable.
The financial statements are presented in Sterling (£), which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
 
The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102:
 
- Section 3 Financial Statement Presentation paragraph 3.17(d) (inclusions of statement of cash flows);
- Section 7 Statement of Cash Flows (inclusion of statement of cash flows);
- Section 26 - Group share based payment arrangements

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies.

The following principal accounting policies have been applied:

 
2.2

Going concern

The financial statements have been prepared on a going concern basis. The directors consider this basis to be appropriate as the company has received a letter of financial support from its parent company, Apply Digital ULC, confirming financial support for a period of at least 12 months from the date of approval of the financial statements.
The directors have made enquiries as to the financial position and performance of its parent company and supporting group. As disclosed in the group's most recent consolidated financial statements, the group has a solvent balance sheet and has sufficient cash reserves to finance the subsidiary.
Having considered post year end trading, financial results and cash reserves of the ultimate parent undertaking, and after making enquiries, the directors have a reasonable expectation that the company will have adequate resources to continue in operational existence and meet its liabilities as they fall due for the foreseeable future, being a period of at least twelve months from the date of these financial statements. Accordingly, the directors continue to adopt the going concern basis in preparing the financial statements.

Page 13

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.3

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses are presented in the Profit and loss account within 'administrative expenses'.

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.5

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

Page 14

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.6

Government grants

Grants are accounted under the accruals model as permitted by FRS 102. Grants relating to expenditure on tangible fixed assets are credited to profit or loss at the same rate as the depreciation on the assets to which the grant relates. The deferred element of grants is included in creditors as deferred income.
Grants of a revenue nature are recognised in the Profit and loss account in the same period as the related expenditure.

 
2.7

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.8

Share-based payments

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to profit or loss over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Company keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period.
Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.

 
2.9

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


Page 15

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Plant and machinery
-
3 years

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

  
2.11

Impairment of fixed assets

Assets that are subject to depreciation or amortisation are assessed at each balance sheet date to determine whether there is any indication that the assets are impaired. Where there is any indication that an asset may be impaired, the carrying value of the asset (or cash-generating unit to which the asset has been allocated) is tested for impairment. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset's (or CGU's) fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (CGUs). Non-financial assets that have been previously impaired are reviewed at each balance sheet date to assess whether there is any indication that the impairment losses recognised in prior periods may no longer exist or may have decreased.

 
2.12

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

  
2.13

Share capital

Ordinary shares are classified as equity.

Page 16

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.14

Financial instruments

The Company has elected to apply Sections 11 and 12 of FRS 102 in respect of financial instruments.

Financial assets and financial liabilities are recognised when the Company becomes party to the contractual provisions of the instrument. 

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities. 
 
The Company’s policies for its major classes of financial assets and financial liabilities are set out below. 

Financial assets
Basic financial assets, including trade and other debtors, cash and bank balances, intercompany working capital balances, and intercompany financing are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Such assets are subsequently carried at amortised cost using the effective interest method, less any impairment.

Financial liabilities

Basic financial liabilities, including trade and other creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Financing transactions are those in which payment is deferred beyond normal business terms or is financed at a rate of interest that is not a market rate.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Page 17

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)





Financial instruments (continued)

Impairment of financial assets
Financial assets measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the profit and loss account. 

For financial assets measured at cost less impairment, the impairment loss is measured as the difference between the asset's carrying amount and the best estimate of the amount the Company would receive for the asset if it were to be sold at the reporting date. 

For financial assets measured at amortised cost, the impairment loss is measured as the difference between the asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If the financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets and financial liabilities
Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party or (c) despite having retained some significant risks and rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party without imposing additional restrictions. 
 
Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged, cancelled or expires.

Offsetting of financial assets and financial liabilities
Financial assets and liabilities are offset and the net amount reported in the balance sheet when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Page 18

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

3.


Turnover

An analysis of turnover by class of business is as follows:


Year ended
31 December
18 month period ended
31 December
2024
2023
£
£

Project fees
7,821,835
18,506,164

Intercompany revenue
1,005,199
301,303

8,827,034
18,807,467


Analysis of turnover by country of destination:

Year ended
31 December
18 month period ended
31 December
2024
2023
£
£

United Kingdom
7,265,500
17,095,040

Rest of Europe
75,000
910,223

Rest of the world
1,486,534
802,204

8,827,034
18,807,467



4.


Other operating income

Year ended
31 December
18 month period ended
31 December
2024
2023
£
£

Other operating income
-
52,029

RDEC income
39,892
27,228

Commissions income
91,371
449,546

131,263
528,803


Page 19

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Employees

Staff costs, including directors' remuneration, were as follows:


Year ended
31 December
18 month period ended
31 December
2024
2023
£
£

Wages and salaries
6,277,850
9,845,956

Social security costs
679,831
1,120,153

Cost of defined contribution scheme
189,617
251,778

7,147,298
11,217,887


The average monthly number of employees, including the directors, during the year/period was as follows:


      Year ended
     31 December
18 month period ended
      31 December
        2024
        2023
            No.
            No.







Employees
71
79


6.


Directors' remuneration

Year ended
31 December
18 month period ended
31 December
2024
2023
£
£

Directors' emoluments
160,000
348,360

Company contributions to defined contribution pension schemes
4,800
9,517

164,800
357,877


The highest paid director received remuneration of £160,000 (2023 - £238,038).

The value of the Company's contributions paid to a defined contribution pension scheme in respect of the highest paid director amounted to £4,800 (2023 - £6,791).

During the period ended 31 December 2023, certain directors received stock options from Apply
Canadian Holdings Corporation, the parent company of Apply Digital ULC.

Page 20

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Taxation


18 month period ended
31 December
2024
2023
£
£

Corporation tax


Current tax on (loss)/profits for the year/period
7,118
195,704


7,118
195,704


Total current tax
7,118
195,704

Factors affecting tax charge for the year/period

The tax assessed for the year/period is higher than (2023 - lower than) the standard rate of corporation tax in the UK of 25% (2023 - 22%). The differences are explained below:

Year ended
31 December
18 month period ended
31 December
2024
2023
£
£


(Loss)/profit on ordinary activities before tax
(1,345,479)
265,001


(Loss)/profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 22%)
(336,370)
58,344


Fixed asset depreciation
11,833
7,062

Capital allowances
(4,800)
(20,877)

Expenses not deductible for tax purposes
(47,404)
148,064

Changes in provisions leading to an increase (decrease) in the tax charge
7,118
-

Unrelieved tax losses carried forward
376,741
-

R&D claim
-
3,111

Total tax charge for the year/period
7,118
195,704

Page 21

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

8.


Tangible fixed assets





Plant and machinery

£



Cost or valuation


At 1 January 2024
114,222


Additions
20,574


Disposals
(8,641)



At 31 December 2024

126,155



Depreciation


At 1 January 2024
39,641


Charge for the year on owned assets
46,987


Disposals
(7,268)



At 31 December 2024

79,360



Net book value



At 31 December 2024
46,795



At 31 December 2023
74,581


9.


Debtors

2024
2023
£
£


Trade debtors
2,198,534
2,228,164

Amounts owed by group undertakings
333,259
-

Other debtors
102,135
328,777

Corporation tax repayable
308,659
176,825

Prepayments and accrued income
65,799
97,132

3,008,386
2,830,898


Amounts owed by group undertakings are interest free, have no fixed repayment date and are repayable on demand.

Page 22

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

10.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
236,646
412,553

Amounts owed to group undertakings
2,035,091
750,691

Other taxation and social security
389,512
609,071

Other creditors
52,096
47,615

Accruals and deferred income
212,874
27,600

2,926,219
1,847,530


Amounts owed to group undertakings are interest free, have no fixed repayment date and are repayable on demand.
The company has provided a floating charge over all property or undertaking of the company in favour of the group's debt providers.


11.


Share Capital

2024
2023
£
£
Allotted, called up and fully paid



400,000 (2023 - 400,000) Ordinary shares of £0.01 each
4,000
4,000

The company has one class of ordinary share which carry no right to fixed income. There are no restrictions on the distribution and the repayment of capital. 



12.


Reserves

Other reserves

Other reserves comprise amounts recognised in the financial statements in respect of equity-settled share based payments.

Profit and loss account

The profit and loss account comprises the cumulative (losses)/profits for all the periods to date which have been retained by the company.
Page 23

 

APPLY DIGITAL UK LTD

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
13.


Analysis of net debt




At 1 January 2024
Cash flows
At 31 December 2024
£

£

£

Cash at bank and in hand

439,708

(278,693)

161,015



14.


Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023

£
£


Not later than 1 year
158,400
-

158,400
-


15.


Related party transactions

The company has taken advantage of the exemption contained in FRS 102 section 33 "Related Party Disclosures" from disclosing transactions with entities which are a wholly owned part of the group.


16.


Post balance sheet events

Subsequent to the year end, on 23 September 2025, the company changed its name from E2X.COM Ltd to Apply Digital UK Ltd. This was to align the company’s name with that of the group.


17.


Controlling party

On 14 October 2022, Apply Digital ULC acquired 100% of the equity of Apply Digital UK Ltd. From this date, the ultimate parent undertaking and controlling party was Apply Holdings US LP, a company incorporated in the United States of America and ultimate parent of Apply Digital ULC.
The smallest group for which consolidated financial statements are drawn up is headed by Apply Digital ULC, whose registered office is 1066 W. Hastings St. Suite 1205, Vancouver, BC, V6E 3X1, Canada.
 
Page 24