1 January 2024 v2025.62.1 limited_company_frs_102_section_1a_v1_1_2 companies_houseSoftwarefalsetruetruetrueNo description of principal activityfalsetruexbrli:purexbrli:sharesiso4217:GBP116150842024-01-012024-12-31116150842024-12-31116150842023-12-3111615084core:WithinOneYear2024-12-3111615084core:WithinOneYear2023-12-3111615084core:ShareCapital2024-12-3111615084core:ShareCapital2023-12-3111615084core:SharePremium2024-12-3111615084core:SharePremium2023-12-3111615084core:RetainedEarningsAccumulatedLosses2024-12-3111615084core:RetainedEarningsAccumulatedLosses2023-12-3111615084bus:Director12024-01-012024-12-3111615084bus:RegisteredOffice2024-01-012024-12-31116150842023-01-012023-12-3111615084core:IntangibleAssetsOtherThanGoodwill2024-01-0111615084core:IntangibleAssetsOtherThanGoodwill2024-01-012024-12-3111615084core:IntangibleAssetsOtherThanGoodwill2024-12-3111615084core:IntangibleAssetsOtherThanGoodwill2023-12-3111615084core:PlantMachinery2024-12-3111615084core:PlantMachinery2024-01-0111615084core:PlantMachinery2024-01-012024-12-3111615084core:PlantMachinery2023-12-311161508412024-01-012024-12-3111615084countries:EnglandWales2024-01-012024-12-3111615084bus:AuditExemptWithAccountantsReport2024-01-012024-12-3111615084bus:PrivateLimitedCompanyLtd2024-01-012024-12-3111615084bus:SmallEntities2024-01-012024-12-3111615084bus:FullAccounts2024-01-012024-12-31
Company registration number:
11615084
Ad Signal Limited
Unaudited Filleted Financial Statements for the year ended
31 December 2024
Ad Signal Limited
Report to the board of directors on the preparation of the unaudited statutory financial statements of Ad Signal Limited
Year ended
31 December 2024
As described on the statement of financial position, the Board of Directors of
Ad Signal Limited
are responsible for the preparation of the
financial statements
for the year ended
31 December 2024
, which comprise the income statement, statement of financial position and related notes.
You consider that the company is exempt from an audit under the Companies Act 2006.
In accordance with your instructions I have compiled these unaudited financial statements in order to assist you to fulfil your statutory responsibilities, from the accounting records and from information and explanations supplied to me.
MCas Accounting & Tax Services
63-66 Hatton Garden
London
EC1N 8LE
United Kingdom
Ad Signal Limited
Statement of Financial Position
31 December 2024
20242023
Note££
Fixed assets    
Intangible assets 5
902,753
 
593,169
 
Tangible assets 6
550
 
9,042
 
903,303
 
602,211
 
Current assets    
Debtors 7
27,506
 
28,308
 
Cash at bank and in hand
106,726
 
155,315
 
134,232
 
183,623
 
Creditors: amounts falling due within one year 8
(932,232
 )
(676,754
 )
Net current liabilities
(798,000
 )
(493,131
 )
Total assets less current liabilities 105,303   109,080  
Net assets excluding defined benefit pension plan balance 105,303   109,080  
Defined benefit pension liability (8,061 ) (7,115 )
Net assets including defined benefit pension plan balance
97,242
 
101,965
 
Capital and reserves    
Called up share capital
884
 
1,080
 
Share premium
289
 
28,481
 
Profit and loss account
96,069
 
72,404
 
Shareholders funds
97,242
 
101,965
 
For the year ending
31 December 2024
, the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
Directors' responsibilities:
  • The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476;
  • The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of financial statements.
These
financial statements
have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies’ regime.
In accordance with Section 444 of the Companies Act 2006, the income statement has not been delivered.
These
financial statements
were approved by the board of directors and authorised for issue on
26 September 2025
, and are signed on behalf of the board by:
C Stonelake
Director
Company registration number:
11615084
Ad Signal Limited
Notes to the Financial Statements
Year ended
31 December 2024

1 General information

Ad Signal Limited is a private company limited by shares and is registered in England and Wales. The address of the registered office is
38 Monarch Way
,
York
,
North Yorkshire
,
YO26 5TB
, United Kingdom.

2 Statement of compliance

The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.

3 Accounting policies

Basis of preparation

The
financial statements
have been prepared on the historical cost basis, as modified by the revaluation of certain assets.
The
financial statements
are prepared in sterling, which is the functional currency of the company.

Turnover

Turnover is measured at the fair value of the consideration received or receivable for goods supplied, net of discounts and Value Added Tax.
Revenue from the sale of goods is recognised when the significant risks and rewards of ownership have transferred to the buyer, usually on despatch of the goods; the amount of revenue can be measured reliably; it is probable that the associated economic benefits will flow to the entity; and the costs incurred or to be incurred in respect of the transactions can be measured reliably.

Current tax

Current tax is recognised on taxable profit for the current and past periods. Current tax is measured at the amounts of tax expected to pay or recover using the tax rates and laws that have been enacted or substantively enacted at the reporting date.

Intangible assets

Intangible assets are initially measured at cost and are subsequently measured at cost less any accumulated amortisation and accumulated impairment losses or at a revalued amount. However, Intangible assets acquired as part of a business combination are only recognised separately from goodwill when they arise from contractual or other legal rights, are separable, the expected future economic benefits are probable and the cost or value can be measured reliably.
Any intangible assets carried at a revalued amount are recorded at the fair value at the date of revaluation, as determined by reference to an active market, less any subsequent accumulated amortisation and subsequent accumulated impairment losses.
An increase in the carrying amount of an asset as a result of a revaluation is recognised in other comprehensive income and accumulated in capital and reserves. However, the increase is recognised in profit or loss to the extent that it reverses a revaluation decrease of the same asset previously recognised in profit or loss. A decrease in the carrying amount of an asset as a result of revaluation is recognised in other comprehensive income to the extent of any previously recognised revaluation increase accumulated in capital and reserves. If a revaluation decrease exceeds the accumulated revaluation gains accumulated in capital and reserves in respect of that asset, the excess is recognised in profit or loss.

Tangible assets

Tangible assets are initially measured at cost, and are subsequently measured at cost less any accumulated depreciation and accumulated impairment losses or at a revalued amount.
Any tangible assets carried at a revalued amount are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
An increase in the carrying amount of an asset as a result of a revaluation is recognised in other comprehensive income and accumulated in capital and reserves. However, the increase is recognised in profit or loss to the extent that it reverses a revaluation decrease of the same asset previously recognised in profit or loss. A decrease in the carrying amount of an asset as a result of revaluation is recognised in other comprehensive income to the extent of any previously recognised revaluation increase accumulated in capital and reserves. If a revaluation decrease exceeds the accumulated revaluation gains accumulated in capital and reserves in respect of that asset, the excess is recognised in profit or loss.

4 Average number of employees

The average number of persons employed by the company during the year was
22
(2023:
14
).

5 Intangible assets

Other intangible assets
£
Cost  
At
1 January 2024
594,557
 
Additions
245,132
 
At
31 December 2024
839,689
 
Amortisation  
At
1 January 2024
1,388
 
Charge
70,172
 
Other movements
(134,624
 )
At
31 December 2024
(63,064
 )
Carrying amount  
At
31 December 2024
902,753
 
At 31 December 2023
593,169
 

6 Tangible assets

Plant and machinery etc.
£
Cost  
At
1 January 2024
and
31 December 2024
41,511
 
Depreciation  
At
1 January 2024
32,469
 
Charge
8,492
 
At
31 December 2024
40,961
 
Carrying amount  
At
31 December 2024
550
 
At 31 December 2023
9,042
 

7 Debtors

20242023
££
Trade debtors
4,009
 
(11,329
 )
Other debtors
23,497
 
39,637
 
27,506
 
28,308
 

8 Creditors: amounts falling due within one year

20242023
££
Bank loans and overdrafts
174,828
  -  
Trade creditors
88,276
 
89,976
 
Taxation and social security
376,231
 
144,521
 
Other creditors
292,897
 
442,257
 
932,232
 
676,754