REGISTERED NUMBER: 03178849 (England and Wales)

Group Strategic Report, Report of the Directors and

Audited Consolidated Financial Statements

for the Year Ended 30 September 2024

for

Pour Moi Limited

Page

Company Information

1

Group Strategic Report

2

Report of the Directors

4

Report of the Independent Auditors

6

Consolidated Income Statement

9

Consolidated Other Comprehensive Income

10

Consolidated Balance Sheet

11

Company Balance Sheet

12

Consolidated Statement of Changes in Equity

13

Company Statement of Changes in Equity

14

Consolidated Cash Flow Statement

15

Notes to the Consolidated Cash Flow Statement

16

Notes to the Consolidated Financial Statements

17

DIRECTORS:

Mrs J Coles

Ms J L Joy

Mr M J Thomson-Jones

Ms N Cosens

SECRETARY:

Mr T R Jones

REGISTERED OFFICE:

4th Floor

Moore House

Black Lion Street

Brighton

BN1 1ND

REGISTERED NUMBER:

03178849 (England and Wales)

AUDITORS:

Harts Limited

Chartered Accountants and Statutory Auditors

Westminster House

10 Westminster Road

Macclesfield

Cheshire

SK10 1BX

The directors present their strategic report for the year ended 30 September 2024.

The principal activity of the group is wholesale and retail of clothing and footwear.

FAIR REVIEW OF BUSINESS

We are happy to report on the financial results for the year ended 30 September 2024. The group is pleased with its strategic direction and the movement in all its KPI results.

Group sales increased by 2% on the prior year. This was primarily achieved through additional Wholesale and Concession partners, predominantly Marks and Spencer. The group reduced its exposure to its clothing category and discount driven promotions.

The group re-established itself in European markets by selling online.

Given the macro economics of cost of living pressures in our core U market we are pleased with achieving a net operating profit of £3 million, an increase on the year of 35%. This has been achieved by primarily focussing on full price sales and more efficient marketing spend.

The group is pleased to report that net debt has decreased by £1.1 million and stocks by £1.6 million, both key targets for the business to reduce.

Trade has continued to be challenging as a whole, however a focus on the full price high margin areas of the business is having a very positive impact on stocks, debt and operating profit.

The group's key financial and other performance indicators during the year were as follows:

Unit

2024

2023

Sales

£million

34.9

34.3

Operating profit

£million

3.0

2.2

Stock

£million

10.1

11.7

Debt

£million

1.6

2.7

Gross margin percentage

%

49

49

PRINCIPAL RISKS AND UNCERTAINTIES

The Directors view the principal business risks and uncertainties faced by the Group as being the performance of the retail sector and the wider economy. The Group is exposed to currency risk, primarily the USD, fluctuations in which would impact the Group results.

Financial risk management objectives and policy

The Group's activities expose it to a number of financial risks including credit risk, liquidity risk and foreign currency risk.

Credit Risk

The Group's principal financial assets are cash and trade debtors. The Group's credit risk is primarily attributable to its trade receivables on wholesale accounts. These are monitored closely via monthly reporting to the Board reviewing ageing of all key balances. The credit risk on liquid funds is limited because the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

Liquidity Risk

The Group manages liquidity risk by ensuring sufficient funds are available for ongoing operations and future developments. The Group has a range of asset based debt facilities and third party borrowings on normal commercial terms. These are reviewed regularly to ensure sufficient capacity at expected trading levels.

Foreign currency risk

The Group hedges against exposure to the movement in the USD by the use of forward contracts to cover planned future cashflows payable in USD to suppliers.

Supply Chain risk

The Group is reliant on its suppliers to deliver high quality stock in a timely manner. In order to mitigate risk the Group continually seeks ways to develop the supplier base and to reduce over-reliance on individual suppliers and maintain the quality and competitiveness of our offer.

Going Concern

The financial statements have been prepared on a Going Concern basis having given due consideration to current trading and forward looking projections. In making this assessment the Directors have prepared detailed cashflow forecasts and scenario modelling and are satisfied that the Group has sufficient resources to meet its obligations as they fall due.

FUTURE DEVELOPMENT

The directors do not expect any significant changes to the group's operations in the foreseeable future.

ON BEHALF OF THE BOARD:

Mrs J Coles - Director

30 September 2025

The directors present their report with the financial statements of the company and the group for the year ended 30 September 2024.

DIVIDENDS

The total distribution of dividends for the year ended 30 September 2024 was £1,000,000 (2023: Nil).

EVENTS SINCE THE END OF THE YEAR

Information relating to events since the end of the year is given in note 30 of the financial statements.

DIRECTORS

The directors shown below have held office during the whole of the period from 1 October 2023 to the date of this report.

Mrs J Coles

Ms J L Joy

Mr M J Thomson-Jones

Other changes in directors holding office are as follows:

Ms N Cosens was appointed as a director after 30 September 2024 but prior to the date of this report.

Ms M V Ryan ceased to be a director after 30 September 2024 but prior to the date of this report.

MATTERS COVERED IN THE STRATEGIC REPORT

As permitted by S414c(11) of Companies Act 2006, the director has elected to disclose information, required to be in

the director's report by schedule 7 of the 'Large and Medium-sized Companies, and Groups (Accounts and Reports)

Regulation 2008, in the Strategic report.

STATEMENT OF DIRECTORS' RESPONSIBILITIES

The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law), including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

-	select suitable accounting policies and then apply them consistently;

-	make judgements and accounting estimates that are reasonable and prudent;

-	prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS

So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

AUDITORS

The auditors, Harts Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:

Mrs J Coles - Director

30 September 2025

Opinion

We have audited the financial statements of Pour Moi Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 30 September 2024 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

-	give a true and fair view of the state of the group's and of the parent company affairs as at 30 September 2024 and of the group's profit for the year then ended;

-	have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

-	have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

-	the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and

-	the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

-	adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or

-	the parent company financial statements are not in agreement with the accounting records and returns; or

-	certain disclosures of directors' remuneration specified by law are not made; or

-	we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The objectives of our audit, in respect to fraud, are: to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses; and to respond appropriately to fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management.

Our approach was as follows:

We obtained an understanding of the legal and regulatory frameworks that are applicable to the Company and determined that the most significant is the Companies Act 2006. In addition, the Company has to comply with laws and regulations relating to its operations, health and safety, money laundering and data protection.

We understood how Pour Moi Limited and the group are complying with those frameworks by making inquiries of the management accountant and the manager who is responsible for company legislation and certification procedures.

We corroborated our enquiries through discussion with Julie Ann Coles, financial director, and HR manager to identify any non-compliance with laws and regulations.

We assessed the susceptibility of the Group's financial statements to material misstatement, including how fraud might occur by discussion with directors to understand where it's considered there was a susceptibility to fraud. We considered the controls that the Group has established to address risks identified, or that otherwise prevent, deter and detect fraud.

To address the risk of fraud through management bias and override of controls, we performed analytical procedures to identify and unusual or unexpected relationships; investigated the rationale behind significant or unusual transactions; and tested journal entries to identify unusual transactions.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations enquiry of the directors and other management and inspection of regulatory and legal correspondence, if any. Material misstatement that arises due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations that could materially impact the financial statements. Taking into accounts our understanding of the Company, our procedures involved enquires of management and focussed testing as appropriate with consideration to risk assessment.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

David Taylor BFP FCA (Senior Statutory Auditor)

for and on behalf of Harts Limited

Chartered Accountants and Statutory Auditors

Westminster House

10 Westminster Road

Macclesfield

Cheshire

SK10 1BX

30 September 2025

TURNOVER

5

34,866,652

34,289,159

Cost of sales

(17,640,819

)

(17,553,759

)

GROSS PROFIT

17,225,833

16,735,400

Distribution costs

(2,095,264

)

(1,862,400

)

Administrative expenses

(12,112,258

)

(12,706,641

)

3,018,311

2,166,359

Other operating income

8,377

-

OPERATING PROFIT

8

3,026,688

2,166,359

Interest receivable and similar income

44,612

510

Interest payable and similar expenses

10

(227,605

)

(325,549

)

PROFIT BEFORE TAXATION

2,843,695

1,841,320

Tax on profit

11

(628,423

)

(521,095

)

PROFIT FOR THE FINANCIAL YEAR

2,215,272

1,320,225

Profit attributable to:

Owners of the parent

2,215,272

1,320,225

PROFIT FOR THE YEAR

2,215,272

1,320,225

OTHER COMPREHENSIVE INCOME

Foreign currency translation (losses)

(16,726

)

(42,452

)

Income tax relating to other comprehensive income

-

-

OTHER COMPREHENSIVE INCOME FOR THE YEAR, NET OF INCOME TAX

(16,726

)

(42,452

)

TOTAL COMPREHENSIVE INCOME FOR THE YEAR

2,198,546

1,277,773

Total comprehensive income attributable to:

Owners of the parent

2,198,546

1,277,773

FIXED ASSETS

Intangible assets

15

184,862

113,668

Tangible assets

16

1,229,624

1,169,331

Investments

17

-

-

1,414,486

1,282,999

CURRENT ASSETS

Stocks

18

10,129,677

11,724,383

Debtors

19

3,421,607

2,998,011

Cash at bank and in hand

4,574,185

1,791,964

18,125,469

16,514,358

CREDITORS

Amounts falling due within one year

20

(6,753,657

)

(6,050,990

)

NET CURRENT ASSETS

11,371,812

10,463,368

TOTAL ASSETS LESS CURRENT LIABILITIES

12,786,298

11,746,367

CREDITORS

Amounts falling due after more than one year

21

(235,010

)

(280,494

)

PROVISIONS FOR LIABILITIES

25

(107,248

)

(228,190

)

NET ASSETS

12,444,040

11,237,683

CAPITAL AND RESERVES

Called up share capital

26

111

110

Share premium

27

742,097

734,287

Retained earnings

27

11,701,832

10,503,286

SHAREHOLDERS' FUNDS

12,444,040

11,237,683

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:

Mrs J Coles - Director

FIXED ASSETS

Intangible assets

15

184,862

165,886

Tangible assets

16

1,227,537

1,166,860

Investments

17

-

-

1,412,399

1,332,746

CURRENT ASSETS

Stocks

18

10,129,677

11,724,383

Debtors

19

3,326,580

2,755,091

Cash at bank and in hand

4,431,091

1,529,738

17,887,348

16,009,212

CREDITORS

Amounts falling due within one year

20

(6,744,691

)

(5,968,916

)

NET CURRENT ASSETS

11,142,657

10,040,296

TOTAL ASSETS LESS CURRENT LIABILITIES

12,555,056

11,373,042

CREDITORS

Amounts falling due after more than one year

21

(235,010

)

(280,494

)

PROVISIONS FOR LIABILITIES

25

(107,248

)

(228,190

)

NET ASSETS

12,212,798

10,864,358

CAPITAL AND RESERVES

Called up share capital

26

111

110

Share premium

27

742,097

734,287

Retained earnings

27

11,470,590

10,129,961

SHAREHOLDERS' FUNDS

12,212,798

10,864,358

Company's profit for the financial year

2,340,629

1,343,317

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:

Mrs J Coles - Director

Called up

share

Retained

Share

Total

capital

earnings

premium

equity

£

£

£

£

Balance at 1 October 2022

109

9,225,513

726,476

9,952,098

Changes in equity

Profit for the year

-

1,320,225

-

1,320,225

Other comprehensive income

-

(42,452

)

-

(42,452

)

Total comprehensive income

-

1,277,773

-

1,277,773

Issue of share capital

1

-

7,811

7,812

Balance at 30 September 2023

110

10,503,286

734,287

11,237,683

Changes in equity

Profit for the year

-

2,215,272

-

2,215,272

Other comprehensive income

-

(16,726

)

-

(16,726

)

Total comprehensive income

-

2,198,546

-

2,198,546

Dividends

-

(1,000,000

)

-

(1,000,000

)

Issue of share capital

1

-

7,810

7,811

Balance at 30 September 2024

111

11,701,832

742,097

12,444,040

Called up

share

Retained

Share

Total

capital

earnings

premium

equity

£

£

£

£

Balance at 1 October 2022

109

9,436,644

726,476

10,163,229

Prior year adjustment

-

(650,000

)

-

(650,000

)

As restated

109

8,786,644

726,476

9,513,229

Changes in equity

Issue of share capital

1

-

7,811

7,812

Total comprehensive income

-

1,343,317

-

1,343,317

Balance at 30 September 2023

110

10,129,961

734,287

10,864,358

Changes in equity

Issue of share capital

1

-

7,810

7,811

Dividends

-

(1,000,000

)

-

(1,000,000

)

Total comprehensive income

-

2,340,629

-

2,340,629

Balance at 30 September 2024

111

11,470,590

742,097

12,212,798

Cash flows from operating activities

Cash generated from operations

1

5,799,523

3,585,681

Interest paid

15,932

-

Tax paid

(421,586

)

(505,549

)

Net cash from operating activities

5,393,869

3,080,132

Cash flows from investing activities

Purchase of intangible fixed assets

(97,160

)

-

Purchase of tangible fixed assets

(174,670

)

(176,378

)

Interest received

44,612

510

Net cash from investing activities

(227,218

)

(175,868

)

Cash flows from financing activities

Loan repayments in year

(1,083,704

)

(2,988,545

)

Repayment of directors' loans

(65,000

)

-

Share issue

7,811

7,812

Interest paid

(243,537

)

(326,410

)

Equity dividends paid

(1,000,000

)

-

Net cash from financing activities

(2,384,430

)

(3,307,143

)

Increase/(decrease) in cash and cash equivalents

2,782,221

(402,879

)

Cash and cash equivalents at beginning of year

2

1,791,964

2,237,295

Effect of foreign exchange rate changes

-

(42,452

)

Cash and cash equivalents at end of year

2

4,574,185

1,791,964

1.	RECONCILIATION OF PROFIT FOR THE FINANCIAL YEAR TO CASH GENERATED FROM OPERATIONS

30.9.24

30.9.23

£

£

Profit for the financial year

2,215,272

1,320,225

Depreciation and amortisation

140,343

159,031

Foreign exchange translation gain

(16,726

)

-

Finance costs

227,605

325,549

Finance income

(44,612

)

(510

)

Taxation

628,423

521,095

3,150,305

2,325,390

Decrease in stocks

1,594,706

1,133,656

(Increase)/decrease in trade and other debtors

(423,596

)

159,605

Increase/(decrease) in trade and other creditors

1,478,108

(32,970

)

Cash generated from operations

5,799,523

3,585,681

2.	CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 30 September 2024

30.9.24

1.10.23

£

£

Cash and cash equivalents

4,574,185

1,791,964

Year ended 30 September 2023

30.9.23

1.10.22

£

£

Cash and cash equivalents

1,791,964

2,237,295

3.	ANALYSIS OF CHANGES IN NET (DEBT)/FUNDS

At 1.10.23

Cash flow

At 30.9.24

£

£

£

Net cash

Cash at bank and in hand

1,791,964

2,782,221

4,574,185

1,791,964

2,782,221

4,574,185

Debt

Debts falling due within 1 year

(2,084,135

)

1,038,220

(1,045,915

)

Debts falling due after 1 year

(280,494

)

45,484

(235,010

)

(2,364,629

)

1,083,704

(1,280,925

)

Total

(572,665

)

3,865,925

3,293,260