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REGISTERED NUMBER: 03879058 (England and Wales)















STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

MARVIN'S MAGIC LIMITED

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024










Page

Company Information 1

Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Income Statement 10

Other Comprehensive Income 11

Balance Sheet 12

Statement of Changes in Equity 13

Cash Flow Statement 14

Notes to the Cash Flow Statement 15

Notes to the Financial Statements 17


MARVIN'S MAGIC LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: Mr M Berglas
Mr D E Cicurel
Mr T Hudson
Mr J Naggar
Mr G A Naggar
Ms C Snell
Ms L Ma


SECRETARY: Ms C Snell


REGISTERED OFFICE: The Mayland's Building
Maylands Avenue
Hemel Hempstead
HP2 7TG


REGISTERED NUMBER: 03879058 (England and Wales)


AUDITORS: MGR Weston Kay LLP
55 Loudoun Road
St John's Wood
London
NW8 0DL


BANKERS: Santander UK Plc
Bridle Road
Bootle
Merseyside
L30 4GB

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their strategic report for the year ended 31 December 2024.

FAIR REVIEW OF BUSINESS
The Marvin's Magic company now operates across two, clear trading divisions:

Marvin's Magic Brand:
The Marvin's Magic brand is the market leader in delivering magical products and experiences focused on toys and gifts in categories such as Arts and Crafts, Pranks and Jokes and Award-Winning Magic Tricks.

Marvin's Distribution:
Marvin's Distribution brings quality toy and gift brands to the UK and Irish markets via their existing infrastructure and strong relationships with key retailers.
Current exclusive contracts are held with ZipString, Sharper Image, Discovery, FAO Schwarz and Clixo.

The company operates across three key verticals:

Demonstration - Live product demonstrations in flagship retail locations remain a cornerstone of brand engagement. These captivating experiences are hosted in premier cities including London, New York, Paris, Milan, and Dubai, reinforcing the brand's premium positioning and driving in-store conversions.

Wholesale - The company maintains strong relationships with global retailers, supplying a diverse range of toys, games and gifts for resale. This vertical ensures wide market reach and consistent volume-based sales across international territories.

eCommerce - Online sales continue to grow through major platforms such as Amazon in the UK, US and Europe plus Target.com, Walmart.com, and others. This channel supports direct-to-consumer engagement, data-driven marketing, and scalable growth opportunities.

PRINCIPAL RISKS AND UNCERTAINTIES
The following are seen as key risks and uncertainties to the business:

Losing key customers, the company mitigates this by building recurring revenues with well-established customers, adding more products to their portfolio, increasing their value to the markets and establishing new business relationships. The company has a long-standing reputation for delivering quality, innovative products and remains well regarded in the market.

Increase in the cost of products and tariffs, the company mitigates this by having a trusted supplier base with opportunities to manufacture in different locations at competitive prices. The company plan to explore global sourcing in new territories - India, Vietnam, Taiwan to further mitigate against US tariff uncertainty. Additionally working with customers and suppliers to minimise the impact of tariffs by working on a First cost and MDDP basis with larger suppliers/customers and implementing price increases in the US whilst keeping pricing competitive.

Possible increases in freight, the company mitigates against by holding strong relationships with shipping companies and keeping in close contact to agree the most competitive rates.

Currency fluctuations, the company mitigates currency risk by maintaining access to a foreign exchange platform. This enables it to purchase foreign currency in advance at agreed rates, protecting against sudden movements in exchange rates. The facility was not used during 2024. The company also receives income in foreign currencies and uses the same currencies to pay suppliers, which reduces the need for conversions and helps limit exposure to exchange rate risk.


MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

FINANCIAL PERFORMANCE
For the period, the company reported a turnover of £9.1m and a loss of £451k compared to turnover of £11.4m and a profit of £581k in the previous period.

The loss reflects the reduction in turnover and profit from a large non-recurring Global Customer. The company also experienced unforeseen US stock issues of key lines during the critical Q4 trading period.

The company invested in additional staffing overhead to grow more sustainable revenues to replace the non-recurring turnover previously enjoyed.

There were further investments in the Finance and Operations teams to improve processes and performance and to build a robust infrastructure that supports business development into the future.

With the above in consideration, 2024 is understood as a transitional year as the Marvin's Magic company evolved the business beyond it's historical niche, to establish more sustainable revenue streams with attractive upside.

KEY PERFORMANCE INDICATORS
2024 2023

Turnover 9,110,448 11,377,468
Gross profit 2,979,060 4,913,306
Gross profit margin 32.7% 43.2%


The year 2024 is a transitional period for Marvin's Magic Limited, marked by significant investments in new business initiatives and efforts to diversify trading channels. These strategic moves reflect the company's commitment to long-term growth and resilience in an evolving market landscape. By embracing innovation and strengthening partnerships, Marvin's Magic is positioning itself to capture new opportunities and mitigate emerging risks.

As we move forward, maintaining financial discipline while fostering agility will be key to navigating uncertainties. The foundations laid this year will ensure future success for the company to remain one of the most unique and successful toy companies in the UK.

ON BEHALF OF THE BOARD:





Mr T Hudson - Director


30 September 2025

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their report with the financial statements of the company for the year ended 31 December 2024.

PRINCIPAL ACTIVITY
The principal activity of the company is that of the design and distribution of magical products, Magic Tricks, Art & Craft and Pranks and Jokes under the brand name, Marvin's Magic.

DIVIDENDS
No dividends will be distributed for the year ended 31 December 2024 (2023: £2,744,339).

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

Mr M Berglas
Mr D E Cicurel
Mr T Hudson
Mr J Naggar
Mr G A Naggar
Ms C Snell

Other changes in directors holding office are as follows:

Ms L Ma - appointed 29 October 2024

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- state whether UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the
company's transactions and disclose with reasonable accuracy at any time the financial position of the company and
enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium sized companies exemption.

ON BEHALF OF THE BOARD:





Mr T Hudson - Director


30 September 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC LIMITED


Opinion
We have audited the financial statements of Marvin's Magic Limited (the 'company') for the year ended 31 December 2024 which comprise the Income Statement, Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its loss for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC LIMITED


Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page four, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. Based on our understanding of the company and its industry, we identified that the principal risks on non-compliance with laws and regulations related to Employment Law and Health and Safety regulations, and we considered the extent to which non compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements, such as the Companies Act 2006.

As part of our planning of the audit work required we obtained an understanding of the legal and regulatory frameworks that are applicable to the entity via enquiries of the company’s management, carried out analytical procedures, held discussions amongst the engagement team and using knowledge of the sector determined that the most significant laws and regulation are those that relate to:
- Employment law.
- Health and safety.
- Data protection.
- UK Tax legislation.

We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as FRS102 and the Companies Act 2006.

Based on the results of our risk assessment we designed our audit procedures to identify non-compliance with the laws and regulations and the fraud risks identified. This included enquiries with management to understand their policies and procedures for compliance with those regulations and we completed the following tests:
- Obtained an understanding of relevant controls.
- Reviewed the company’s policies.
- Checked samples of documentation.

We also assessed the risks of material misstatement in respect of fraud as follows:
- Revenue fraud.
- Unauthorised expenditure and/or payments.
- Management override of controls.
- Related party fraud.

Based on the results of our risk assessment we designed our audit procedures to identify and to address material
misstatements in relation to fraud. This included the risk of management bias relating to judgements and assumptions
used in calculating the year end stock provision along with testing manual journals.

No significant issues were identified during our testing.

There are inherent limitations in the audit procedures described above and the primary responsibility for the prevention and detection of irregularities including fraud rests with management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusions, forgery, intentional omissions, misrepresentations or the override of internal controls.


REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC LIMITED

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Nigel Walfisz FCA (Senior Statutory Auditor)
for and on behalf of MGR Weston Kay LLP
55 Loudoun Road
St John's Wood
London
NW8 0DL

30 September 2025

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   

TURNOVER 4 9,110,448 11,377,468

Cost of sales (6,131,388 ) (6,464,162 )
GROSS PROFIT 2,979,060 4,913,306

Distribution costs (432,521 ) (406,703 )
Administrative expenses (2,970,857 ) (3,649,528 )
OPERATING (LOSS)/PROFIT 7 (424,318 ) 857,075


Interest payable and similar expenses 8 (160,410 ) (116,595 )
(LOSS)/PROFIT BEFORE TAXATION (584,728 ) 740,480

Tax on (loss)/profit 9 134,065 (159,096 )
(LOSS)/PROFIT FOR THE FINANCIAL YEAR (450,663 ) 581,384

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   

(LOSS)/PROFIT FOR THE YEAR (450,663 ) 581,384


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME FOR THE
YEAR

(450,663

)

581,384

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

BALANCE SHEET
31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   
FIXED ASSETS
Intangible assets 11 30,417 42,981
Tangible assets 12 46,494 45,477
76,911 88,458

CURRENT ASSETS
Stocks 13 2,181,961 2,499,071
Debtors 14 3,506,150 2,997,879
Cash at bank and in hand 1,428,126 597,189
7,116,237 6,094,139
CREDITORS
Amounts falling due within one year 15 (4,200,195 ) (2,538,981 )
NET CURRENT ASSETS 2,916,042 3,555,158
TOTAL ASSETS LESS CURRENT LIABILITIES 2,992,953 3,643,616

CREDITORS
Amounts falling due after more than one year 16 (283,333 ) (483,333 )
NET ASSETS 2,709,620 3,160,283

CAPITAL AND RESERVES
Called up share capital 18 20,000 20,000
Capital redemption reserve 19 40,000 40,000
Retained earnings 19 2,649,620 3,100,283
SHAREHOLDERS' FUNDS 2,709,620 3,160,283

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





Mr T Hudson - Director


MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024

Called up Capital
share Retained redemption Total
capital earnings reserve equity
£    £    £    £   
Balance at 1 January 2023 20,000 5,263,238 40,000 5,323,238

Changes in equity
Dividends - (2,744,339 ) - (2,744,339 )
Total comprehensive income - 581,384 - 581,384
Balance at 31 December 2023 20,000 3,100,283 40,000 3,160,283

Changes in equity
Total comprehensive income - (450,663 ) - (450,663 )
Balance at 31 December 2024 20,000 2,649,620 40,000 2,709,620

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 92,301 1,300,299
Interest paid (160,410 ) (116,595 )
Tax paid (166,085 ) (320,514 )
Net cash from operating activities (234,194 ) 863,190

Cash flows from investing activities
Purchase of intangible fixed assets - (52,451 )
Purchase of tangible fixed assets (11,733 ) (48,527 )
Net cash from investing activities (11,733 ) (100,978 )

Cash flows from financing activities
New loans in year 1,398,954 30,728
Loan repayments in year (200,000 ) (200,000 )
Intercompany loans (122,090 ) (387,489 )
Equity dividends paid - (1,300,000 )
Net cash from financing activities 1,076,864 (1,856,761 )

Increase/(decrease) in cash and cash equivalents 830,937 (1,094,549 )
Cash and cash equivalents at beginning of
year

2

597,189

1,691,738

Cash and cash equivalents at end of year 2 1,428,126 597,189

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024


1. RECONCILIATION OF (LOSS)/PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

31.12.24 31.12.23
£    £   
(Loss)/profit before taxation (584,728 ) 740,480
Depreciation charges 23,282 20,236
Finance costs 160,410 116,595
(401,036 ) 877,311
Decrease in stocks 317,110 361,765
(Increase)/decrease in trade and other debtors (229,850 ) 40,864
Increase in trade and other creditors 406,077 20,359
Cash generated from operations 92,301 1,300,299

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 1,428,126 597,189
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 597,189 1,691,738


MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024


3. ANALYSIS OF CHANGES IN NET DEBT

At 1.1.24 Cash flow At 31.12.24
£    £    £   
Net cash
Cash at bank and in hand 597,189 830,937 1,428,126
597,189 830,937 1,428,126
Debt
Debts falling due within 1 year (230,729 ) (1,398,954 ) (1,629,683 )
Debts falling due after 1 year (483,333 ) 200,000 (283,333 )
(714,062 ) (1,198,954 ) (1,913,016 )
Total (116,873 ) (368,017 ) (484,890 )

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024


1. STATUTORY INFORMATION

Marvin's Magic Limited is a private company limited by shares incorporated in England and Wales. The registered office is The Mayland's Building, Maylands Avenue, Hemel Hempstead, Hertfordshire, HP2 7TG.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" ("FRS 102") and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

Turnover
Turnover represents amounts receivable for goods and services supplied to customers, net of VAT and trade
discounts. Sales of goods and services are recognised as revenue when the goods have been dispatched.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Patents and licences are being amortised evenly over their estimated useful life of 3-10 years.

Computer software is being amortised evenly over its estimated useful life of 4-5 years.

Tangible fixed assets
Tangible assets are initially measured at cost. After initial recognition, tangible assets are measured at cost less any accumulated depreciation.

Fixtures and fittings are being depreciated evenly over their estimated useful life of 5 years.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Cost is determined using the weighted average cost method.

Cost comprises direct materials and, where applicable, those overheads that have been incurred in bringing the stock to their present location and condition.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


2. ACCOUNTING POLICIES - continued

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

Provisions
Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

Going concern
At the time of approving the financial statement, the directors have reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statement.

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


3. JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In the application of the company's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

There were no areas requiring significant judgements or estimates during the period.

4. TURNOVER

The turnover and loss (2023 - profit) before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

31.12.24 31.12.23
£    £   
United Kingdom 4,216,192 3,650,928
Europe 1,199,638 771,198
United States of America 3,450,474 6,331,187
Other overseas 244,144 624,155
9,110,448 11,377,468

5. EMPLOYEES AND DIRECTORS
31.12.24 31.12.23
£    £   
Wages and salaries 2,076,776 1,899,918
Social security costs 199,192 216,138
Other pension costs 40,925 36,832
2,316,893 2,152,888

The average number of employees during the year was as follows:
31.12.24 31.12.23

Total 73 67

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


6. DIRECTORS' EMOLUMENTS
31.12.24 31.12.23
£    £   
Directors' remuneration 384,500 391,831
Directors' pension contributions to money purchase schemes 11,100 -

Information regarding the highest paid director is as follows:
31.12.24 31.12.23
£    £   
Emoluments etc 147,250 188,500
Pension contributions to money purchase schemes 4,500 -

7. OPERATING (LOSS)/PROFIT

The operating loss (2023 - operating profit) is stated after charging:

31.12.24 31.12.23
£    £   
Other operating leases 151,856 135,931
Depreciation - owned assets 10,716 10,765
Patents and licences amortisation 1,330 551
Computer software amortisation 11,234 8,919
Audit fees 70,775 18,765
Foreign exchange differences 53,555 12,136

8. INTEREST PAYABLE AND SIMILAR EXPENSES
31.12.24 31.12.23
£    £   
Bank interest 49,782 69,064
Interest payable 110,628 47,531
160,410 116,595

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


9. TAXATION

Analysis of the tax (credit)/charge
The tax (credit)/charge on the loss for the year was as follows:
31.12.24 31.12.23
£    £   
Current tax:
UK corporation tax (145,749 ) 159,096
Corporation tax prior year
adjustment 11,684 -

Tax on (loss)/profit (134,065 ) 159,096

Reconciliation of total tax (credit)/charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

31.12.24 31.12.23
£    £   
(Loss)/profit before tax (584,728 ) 740,480
(Loss)/profit multiplied by the standard rate of corporation tax in the UK of
25% (2023 - 23.500%)

(146,182

)

174,013

Effects of:
Expenses not deductible for tax purposes 1,018 2,625
Capital allowances in excess of depreciation (585 ) (11,404 )
Adjustments to tax charge in respect of previous periods 11,684 -
Unadjusted differences - (6,138 )

Total tax (credit)/charge (134,065 ) 159,096

10. DIVIDENDS
31.12.24 31.12.23
£    £   
Ordinary shares of £1 each
Interim - 2,744,339

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


11. INTANGIBLE FIXED ASSETS
Patents
and Computer
licences software Totals
£    £    £   
COST
At 1 January 2024
and 31 December 2024 6,996 45,455 52,451
AMORTISATION
At 1 January 2024 551 8,919 9,470
Amortisation for year 1,330 11,234 12,564
At 31 December 2024 1,881 20,153 22,034
NET BOOK VALUE
At 31 December 2024 5,115 25,302 30,417
At 31 December 2023 6,445 36,536 42,981

12. TANGIBLE FIXED ASSETS
Fixtures
and
fittings
£   
COST
At 1 January 2024 74,366
Additions 11,733
At 31 December 2024 86,099
DEPRECIATION
At 1 January 2024 28,889
Charge for year 10,716
At 31 December 2024 39,605
NET BOOK VALUE
At 31 December 2024 46,494
At 31 December 2023 45,477

13. STOCKS
31.12.24 31.12.23
£    £   
Finished goods 2,181,961 2,499,071

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


14. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade debtors 2,028,192 2,360,866
Amounts owed by group undertakings 498,088 376,000
Other debtors 22,950 20,700
Directors' current accounts 4,375 -
Tax 151,958 -
Prepayments and accrued income 800,587 240,313
3,506,150 2,997,879

15. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Bank loans and overdrafts (see note 17) 200,000 200,000
Other loans (see note 17) 1,429,683 30,729
Trade creditors 1,442,418 892,332
Taxation - 148,192
Social security and other taxes 153,976 203,414
VAT 410,823 282,957
Other creditors (2,272 ) -
Directors' current accounts 12,676 18,527
Accruals and deferred income 552,891 762,830
4,200,195 2,538,981

The other loans of £1,429,683 (2023: £30,729) were secured by fixed and floating charges over the assets of the company and its parent company.

16. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
31.12.24 31.12.23
£    £   
Bank loans (see note 17) 283,333 483,333

17. LOANS

An analysis of the maturity of loans is given below:

31.12.24 31.12.23
£    £   
Amounts falling due within one year or on demand:
Bank loans 200,000 200,000
Other loans 1,429,683 30,729
1,629,683 230,729

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


17. LOANS - continued
31.12.24 31.12.23
£    £   
Amounts falling due between one and two years:
Bank loans - 1-2 years 200,000 200,000

Amounts falling due between two and five years:
Bank loans - 2-5 years 83,333 283,333

18. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.24 31.12.23
value: £    £   
20,000 Ordinary £1 20,000 20,000

19. RESERVES
Capital
Retained redemption
earnings reserve Totals
£    £    £   

At 1 January 2024 3,100,283 40,000 3,140,283
Deficit for the year (450,663 ) (450,663 )
At 31 December 2024 2,649,620 40,000 2,689,620

20. PENSION COMMITMENTS

The company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension costs charge represents contributions payable by the company to the fund.

The pension charge for the year was £40,926 (2023: £36,831).

Included in other creditors is an amount of £8,627 (2023: £7,483) that is outstanding as at the year end.

MARVIN'S MAGIC LIMITED (REGISTERED NUMBER: 03879058)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


21. RELATED PARTY TRANSACTIONS

Transactions with related parties
The company has taken advantage of the exemption available in accordance with FRS 102 section 33 'Related party disclosures' not to disclose transactions entered into between two or more members of a group, as the company is a wholly owned subsidiary undertaking of the group to which it is party to the transactions.

Included within trade creditors is an amount of £89,907 (2023: £123,629) owed to First Class Limited Retirement Benefit Scheme, a pension scheme in which one of the directors is a trustee and member.

At the balance sheet date, a personal guarantee limited to £425,500 (2023: 425,000) has been provided by a director to the group's bank.

22. PARENT COMPANY

The ultimate parent undertaking of the company that prepares group accounts is Marvin's Magic Holdings Limited, whose registered office is The Mayland's Building, Maylands Avenue, Hemel Hempstead, Hertfordshire, United Kingdom, HP2 7TG.

23. FINANCIAL COMMITMENTS

The company has a cross guarantee in place with Marvin's Magic Holdings Limited, its parent company to secure loans against the companies' assets.

At the year end the company had lease commitments of £53,000 (2023: £49,500)