Professor Puzzle Limited
Annual Report and Financial Statements
For the year ended 31 December 2024
Company Registration No. 04398865 (England and Wales)
Professor Puzzle Limited
Company Information
Directors
Mr A Langley
Mr B Meldrum
Mrs R Meldrum
Company number
04398865
Registered office
The Puzzle Academy
Messom Mews
Twickenham
Middlesex
TW1 4DP
Auditor
Moore Kingston Smith LLP
Charlotte Building
17 Gresse Street
London
W1T 1QL
Professor Puzzle Limited
Contents
Page
Strategic report
1 - 2
Directors' report
3
Directors' responsibilities statement
4
Independent auditor's report
5 - 9
Group profit and loss account
10
Group statement of comprehensive income
11
Group balance sheet
12
Company balance sheet
13
Group statement of changes in equity
14
Company statement of changes in equity
15
Group statement of cash flows
16
Notes to the financial statements
17 - 35
Professor Puzzle Limited
Strategic Report
For the year ended 31 December 2024
Page 1

The directors present the strategic report for the year ended 31 December 2024.

Fair Review of the Business

The Board is pleased to report the turnover for the year of £25.9m. The Group has maintained its strong partnerships with major retailers in the UK, Europe and North America, while also continuing to support the independent sector in the UK and the USA.

 

The business and results of the Group depend on the appeal of our products and our ability to meet client expectations for product delivery, quality and value. It is key that we continue to invest in and renew our product range to meet the demands of our markets. The success of our business is a testament to the skill and dedication of our teams both in the UK and USA.

 

The issues around the Red Sea, and therefore shipments through the Suez Canal, initially impacted our cost base and shipping schedules adversely; however both the Group and shipping companies adapted to the situation which minimised the overall impact.

 

The sustained focus on the Group’s cost base has produced further improvements in our underlying margins, contributing to an increase in our gross margin for a second consecutive year.

 

An area of focus during the year was the acquisition of the trade of Ginger Fox Games Ltd (Ginger Fox) in April, a business that complements our existing operations, specialising in licence-based products with an established direct-to-consumer sales model. Ginger Fox brings a wealth of experience and knowledge to the Group and is a welcome addition, broadening the Group’s product offering and distribution channels.

 

Principal risks and uncertainties

The directors conduct risk assessments and review both the Group’s short- and long-term options to protect our people and ensure the ongoing viability of the business. They believe they have taken all appropriate steps to ensure the business is well placed to adapt and succeed in the changing environment in which we operate.

Credit risk - The retail environment remains challenging for our customers. The Group has a robust credit control process to manage the associated credit risk and when feasible has put in place insurance to mitigate that risk.

 

Liquidity and cash flow risk - The Group has maintained its sources of funding and is monitoring the changes to inflation and interest rates, while actively working to minimise any potential impact these may have on its current and future cashflows.

 

Exchange rate risk - The Group is exposed to the US dollar, but the currency weighting between its sales and purchase transactions creates a natural hedge in its FX dealings. This helps stabilise our cash flow, and we enter into FX forward contracts when appropriate. However, the weighting can change, and the need to take further steps to hedge our risk is continuously reviewed.

Business relationships

The Group sources its products from a select group of Chinese manufacturers. The directors are aware of the risks associated with this source of supply and have sought to balance the benefits of working closely with a few key suppliers while maintaining diversity and flexibility in its supply chain.

 

Employees

Employee engagement and satisfaction are closely monitored, and we review the wellbeing and safety of workers at our suppliers regularly.

Professor Puzzle Limited
Strategic Report (Continued)
For the year ended 31 December 2024
Page 2
Impact of operations

As we grow, we continue to work on our environmental impact. We have focused on reducing plastic packaging by using more sustainable materials and minimising single-use plastic in our products and packaging. We aim to reduce box sizes and increase the proportion of FSC materials used.

 

Future development and performance

The directors are optimistic that the Group’s subsidiaries, combined with its commitment to creativity and diversification, will drive the next phase of growth in the years to come. Additionally, the Group expects to achieve sustainable organic growth in its existing markets.

During the year, the Group embarked on an IT infrastructure review to identify efficiencies in our current operations and prepare for the next stage of growth.

 

The acquisition of Ginger Fox has increased our appetite for further growth through strategic acquisitions if suitable opportunities present themselves.

 

Other performance indicators

The Group uses a range of KPIs to assist in monitoring its business, some of which are:

 

Future developments and performance

The USA introduced a wide range of tariffs on imported goods, including our own. We have mitigated the impact by working closely with our suppliers to stay competitive, while still offering innovative and engaging solutions to our customers.

 

The uncertainty caused by these tariffs has had a significant initial impact on our USA customer base, leading to delays and, in some cases, reduced sales order levels. We continue to work to identify new sales opportunities for both the current and future years.

 

On behalf of the board

Mr B Meldrum
Director
26 September 2025
Professor Puzzle Limited
Directors' Report
For the year ended 31 December 2024
Page 3

The directors present their annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the company and group continued to be that of producing and selling games and puzzles.

Results and dividends

The results for the year are set out on page 10.

Ordinary dividends were paid amounting to £1,439,641 (2023: £959,590). The directors do not recommend payment of a further dividend.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Mr A Langley
Mr B Meldrum
Mrs R Meldrum
Auditor

The auditor, Moore Kingston Smith LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

On behalf of the board
Mr B Meldrum
Director
26 September 2025
Professor Puzzle Limited
Directors' Responsibilities Statement
For the year ended 31 December 2024
Page 4

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Professor Puzzle Limited
Independent Auditor's Report
To the Members of Professor Puzzle Limited
Page 5
Opinion

We have audited the financial statements of Professor Puzzle Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Group Profit And Loss Account, the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Professor Puzzle Limited
Independent Auditor's Report (Continued)
To the Members of Professor Puzzle Limited
Page 6

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 

Responsibilities of directors

As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

 

In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.

Professor Puzzle Limited
Independent Auditor's Report (Continued)
To the Members of Professor Puzzle Limited
Page 7
Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

 

Professor Puzzle Limited
Independent Auditor's Report (Continued)
To the Members of Professor Puzzle Limited
Page 8

Explanation as to what extent the audit was considered capable of detecting irregularities, including

fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,

including fraud is detailed below.

 

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

 

Our approach was as follows:

Ÿ

 

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Professor Puzzle Limited
Independent Auditor's Report (Continued)
To the Members of Professor Puzzle Limited
Page 9

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the company’s members those matters we are required to include in an auditor's report addressed to them. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Amar Shah (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP
29 September 2025
Chartered Accountants
Statutory Auditor
Charlotte Building
17 Gresse Street
London
W1T 1QL
Professor Puzzle Limited
Group Profit and Loss Account
For the year ended 31 December 2024
Page 10
2024
2023
Notes
£
£
Turnover
3
25,912,713
22,825,042
Cost of sales
(15,023,868)
(14,310,737)
Gross profit
10,888,845
8,514,305
Administrative expenses
(7,838,277)
(6,442,995)
Other operating income
3,383
10,494
Exceptional item
2
(306,049)
-
0
Operating profit
5
2,747,902
2,081,804
Interest receivable and similar income
8
510
(1,235)
Interest payable and similar expenses
9
(10,596)
(16,371)
Amounts written off investments
-
(2,000)
Profit before taxation
2,737,816
2,062,198
Tax on profit
10
(672,719)
(494,610)
Profit for the financial year
2,065,097
1,567,588
Profit for the financial year is all attributable to the owners of the parent company.
Professor Puzzle Limited
Group Statement of Comprehensive Income
For the year ended 31 December 2024
Page 11
2024
2023
£
£
Profit for the year
2,065,097
1,567,588
Other comprehensive income
Currency translation gain taken to retained earnings
5,377
2,649
Total comprehensive income for the year
2,070,474
1,570,237
Total comprehensive income for the year is all attributable to the owners of the parent company.
Professor Puzzle Limited
Group Balance Sheet
As at 31 December 2024
Page 12
2024
2023
Notes
£
£
£
£
Fixed assets
Goodwill
12
40,000
-
0
Tangible assets
13
116,207
116,449
Investments
14
-
0
1,335
156,207
117,784
Current assets
Stocks
16
1,959,758
1,589,088
Debtors
18
4,548,204
3,145,757
Cash at bank and in hand
3,842,019
3,733,670
10,349,981
8,468,515
Creditors: amounts falling due within one year
19
(3,863,503)
(2,449,447)
Net current assets
6,486,478
6,019,068
Total assets less current liabilities
6,642,685
6,136,852
Creditors: amounts falling due after more than one year
20
(31,250)
(156,250)
Net assets
6,611,435
5,980,602
Capital and reserves
Called up share capital
23
101
101
Other reserves
899
899
Profit and loss reserves
6,610,435
5,979,602
Total equity
6,611,435
5,980,602
The financial statements were approved by the board of directors and authorised for issue on 26 September 2025 and are signed on its behalf by:
26 September 2025
Mr B  Meldrum
Director
Professor Puzzle Limited
Company Balance Sheet
As at 31 December 2024
31 December 2024
Page 13
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
13
92,285
109,779
Investments
14
140,647
141,981
232,932
251,760
Current assets
Stocks
16
1,525,971
1,587,232
Debtors
18
4,365,517
3,221,304
Cash at bank and in hand
2,867,447
3,503,634
8,758,935
8,312,170
Creditors: amounts falling due within one year
19
(2,827,726)
(2,265,928)
Net current assets
5,931,209
6,046,242
Total assets less current liabilities
6,164,141
6,298,002
Creditors: amounts falling due after more than one year
20
(31,250)
(156,250)
Net assets
6,132,891
6,141,752
Capital and reserves
Called up share capital
23
101
101
Other reserves
899
899
Profit and loss reserves
6,131,891
6,140,752
Total equity
6,132,891
6,141,752

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the year was £1,430,780 (2023 : £1,507,412 profit).

The financial statements were approved by the board of directors and authorised for issue on 26 September 2025 and are signed on its behalf by:
26 September 2025
Mr B  Meldrum
Director
Company Registration No. 04398865 (England and Wales)
Professor Puzzle Limited
Group Statement of Changes in Equity
For the year ended 31 December 2024
Page 14
Share capital
Other reserves
Profit and loss reserves
Total
Notes
£
£
£
£
Balance at 1 January 2023
101
899
5,368,955
5,369,955
Year ended 31 December 2023:
Profit for the year
-
-
1,567,588
1,567,588
Other comprehensive income:
Currency translation differences on overseas subsidiaries
-
-
2,649
2,649
Total comprehensive income for the year
-
-
1,570,237
1,570,237
Dividends
11
-
-
(959,590)
(959,590)
Balance at 31 December 2023
101
899
5,979,602
5,980,602
Year ended 31 December 2024:
Profit for the year
-
-
2,065,097
2,065,097
Other comprehensive income:
Currency translation differences on overseas subsidiaries
-
-
5,377
5,377
Total comprehensive income for the year
-
-
2,070,474
2,070,474
Dividends
11
-
-
(1,439,641)
(1,439,641)
Balance at 31 December 2024
101
899
6,610,435
6,611,435
Professor Puzzle Limited
Company Statement of Changes in Equity
For the year ended 31 December 2024
Page 15
Share capital
Profit and loss reserves
Total
Notes
£
£
£
£
Balance at 1 January 2023
101
899
5,592,930
5,593,930
Year ended 31 December 2023:
Profit and total comprehensive income for the year
-
-
1,507,412
1,507,412
Dividends
11
-
-
(959,590)
(959,590)
Balance at 31 December 2023
101
899
6,140,752
6,141,752
Year ended 31 December 2024:
Profit and total comprehensive income for the year
-
-
1,430,780
1,430,780
Dividends
11
-
-
(1,439,641)
(1,439,641)
Balance at 31 December 2024
101
899
6,131,891
6,132,891
Professor Puzzle Limited
Group Statement of Cash Flows
For the year ended 31 December 2024
Page 16
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
27
2,476,066
4,711,685
Interest paid
(10,596)
(16,371)
Income taxes paid
(644,610)
(401,232)
Net cash inflow from operating activities
1,820,860
4,294,082
Investing activities
Purchase of trade and assets
(120,000)
-
Purchase of tangible fixed assets
(34,701)
(11,957)
Proceeds from disposal of tangible fixed assets
-
1,333
Interest received
510
(1,235)
Net cash used in investing activities
(154,191)
(11,859)
Financing activities
Repayment of bank loans
(125,000)
(125,000)
Dividends paid to equity shareholders
(1,439,641)
(959,590)
Net cash used in financing activities
(1,564,641)
(1,084,590)
Net increase in cash and cash equivalents
102,028
3,197,633
Cash and cash equivalents at beginning of year
3,733,670
533,031
Effect of foreign exchange rates
6,321
3,006
Cash and cash equivalents at end of year
3,842,019
3,733,670
Professor Puzzle Limited
Notes to the Financial Statements
For the year ended 31 December 2024
Page 17
1
Accounting policies
Company information

Professor Puzzle Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is The Puzzle Academy, Messom Mews, Twickenham, Middlesex, TW1 4DP.

 

The group consists of Professor Puzzle Limited and all of its subsidiaries.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Basis of consolidation

The consolidated financial statements incorporate those of Professor Puzzle Limited and its subsidiary companies (Subsidiaries are entities that the group controls through its power to govern the financial and operating policies so as to obtain economic benefits). Subsidiaries acquired during the year are consolidated using the purchase method. Their results are incorporated from the date that control passes.

 

All financial statements are made up to 31 December 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

1.3
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue to trade in operational existence for at least 12 months from the date of approval of these financial statements. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements. The group made trading profits in the year of £2,065,097 (2023: £1,567,588) and has continued to make profits after the year end. At the year end the group had net assets of £6,611,435 (2023: £5,980,602), net current assets of £6,486,478 (2023: £6,019,068) and cash balances of £3,842,019 (2023: £3,733,670). The company made trading profits in the year of £1,430,780 (2023: £1,507,412) and has continued to make profits after the year end. At the year end the company had net assets of £6,132,891 (2023: £6,141,752), net current assets of £5,931,209 (2023: £6,046,242) and cash balances of £2,867,447 (2023: £3,503,634). Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.4
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 18

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

1.5
Intangible fixed assets - goodwill

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life, which is 5 years.

 

For the purposes of impairment testing, goodwill is allocated to the cash-generating units expected to benefit from the acquisition. Cash-generating units to which goodwill has been allocated are tested for impairment at least annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit.

1.6
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
25% Reducing balance
Fixtures and fittings
25% Reducing balance
Computers
25% Reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.7
Fixed asset investments

Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

 

In the parent company financial statements, investments in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 19
1.8
Impairment of fixed assets

At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

 

The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.9
Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, overheads that have been incurred in bringing the stocks to their present location and condition.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.10
Cash at bank and in hand

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 20
1.11
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the group after deducting all of its liabilities.

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

1.12
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.13
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
1
Accounting policies
(Continued)
Page 21
Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.14
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.15
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.16
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

1.17
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 22
2
Exceptional item
2024
2023
£
£
Expenditure
Redundancy costs
187,203
-
Legal & professional costs
118,846
-
306,049
-

The exceptional costs were incurred in relation to the acquisition of the trade and assets in Ginger Fox Games Ltd disclosed in Note 24.

3
Turnover and other revenue
2024
2023
£
£
Turnover analysed by class of business
Sale of games and puzzles
25,912,713
22,825,042
2024
2023
£
£
Turnover analysed by geographical market
UK
11,874,732
8,033,626
Europe
1,821,525
2,210,234
North America
11,390,374
11,877,938
Rest of the world
826,082
703,244
25,912,713
22,825,042
4
Auditor's remuneration
2024
2023
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
28,350
27,050
Audit of the financial statements of the company's subsidiaries
19,000
-
47,350
27,050
For other services
Taxation compliance services
5,500
3,000
All other non-audit services
5,700
3,300
11,200
6,300
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 23
5
Operating profit
2024
2023
£
£
Operating profit for the year is stated after charging/(crediting):
Exchange differences apart from those arising on financial instruments measured at fair value through profit or loss
(133,048)
30,353
Depreciation of owned tangible fixed assets
32,316
37,780
Loss on disposal of tangible fixed assets
2,706
3,191
Amortisation of intangible assets
10,000
-
Cost of stocks recognised as an expense
15,038,451
14,390,088
6
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2024
2023
2024
2023
Number
Number
Number
Number
91
83
72
77

Their aggregate remuneration comprised:

Group
Company
2024
2023
2024
2023
£
£
£
£
Wages and salaries
4,277,052
3,778,172
3,366,166
3,339,649
Social security costs
440,252
383,382
364,805
342,838
Pension costs
128,974
105,233
102,874
93,190
4,859,416
4,266,787
3,846,983
3,775,677
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 24
7
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
389,512
191,011
Company pension contributions to defined contribution schemes
32,779
22,282
422,291
213,293

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 3 (2023 - 3).

Remuneration disclosed above includes the following amounts paid to the highest paid director:
2024
2023
£
£
Remuneration for qualifying services
284,609
180,080
Company pension contributions to defined contribution schemes
8,504
3,135
8
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
510
(1,235)
9
Interest payable and similar expenses
2024
2023
£
£
Interest on bank overdrafts and loans
10,596
16,371
10
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
672,719
494,610
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
10
Taxation
(Continued)
Page 25

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
2,737,816
2,062,198
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 23.52%)
684,454
485,029
Tax effect of expenses that are not deductible in determining taxable profit
18,429
16,701
Tax effect of utilisation of tax losses not previously recognised
-
0
(14,153)
Deferred tax not accounted for
(646)
7,033
Depreciation on assets not qualifying for tax allowances
448
-
0
Amortisation on assets not qualifying for tax allowances
2,500
-
0
Effect of overseas tax rates
(32,466)
-
0
Taxation charge for the year
672,719
494,610
11
Dividends
2024
2023
£
£
Final dividend paid
1,439,641
959,590
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 26
12
Intangible fixed assets
Group
Goodwill
£
Cost
At 1 January 2024
-
0
Additions
50,000
At 31 December 2024
50,000
Amortisation and impairment
At 1 January 2024
-
0
Amortisation charged for the year
10,000
At 31 December 2024
10,000
Carrying amount
At 31 December 2024
40,000
At 31 December 2023
-
0
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 27
13
Tangible fixed assets
Group
Leasehold improvements
Fixtures and fittings
Computers
Total
£
£
£
£
Cost
At 1 January 2024
-
0
217,865
259,981
477,846
Additions
8,205
4,220
22,280
34,705
Disposals
-
0
(5,755)
(9,815)
(15,570)
Exchange adjustments
-
0
107
74
181
At 31 December 2024
8,205
216,437
272,520
497,162
Depreciation and impairment
At 1 January 2024
-
0
177,351
184,046
361,397
Depreciation charged in the year
684
10,268
21,364
32,316
Eliminated in respect of disposals
-
0
(4,482)
(8,382)
(12,864)
Exchange adjustments
-
0
67
39
106
At 31 December 2024
684
183,204
197,067
380,955
Carrying amount
At 31 December 2024
7,521
33,233
75,453
116,207
At 31 December 2023
-
0
40,514
75,935
116,449
Company
Fixtures and fittings
Computers
Total
£
£
£
Cost
At 1 January 2024
206,463
256,100
462,563
Additions
2,430
10,945
13,375
Disposals
(1,757)
(9,815)
(11,572)
At 31 December 2024
207,136
257,230
464,366
Depreciation and impairment
At 1 January 2024
170,360
182,424
352,784
Depreciation charged in the year
9,144
19,791
28,935
Eliminated in respect of disposals
(1,256)
(8,382)
(9,638)
At 31 December 2024
178,248
193,833
372,081
Carrying amount
At 31 December 2024
28,888
63,397
92,285
At 31 December 2023
36,103
73,676
109,779
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 28
14
Fixed asset investments
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Investments in subsidiaries
15
-
0
-
0
140,647
140,646
Unlisted investments
-
0
1,335
-
0
1,335
-
0
1,335
140,647
141,981
Movements in fixed asset investments
Group
Investments
£
Cost or valuation
At 1 January 2024 and 31 December 2024
1,335
Impairment
At 1 January 2024
-
Impairment losses
1,335
At 31 December 2024
1,335
Carrying amount
At 31 December 2024
-
At 31 December 2023
1,335
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
14
Fixed asset investments
(Continued)
Page 29
Movements in fixed asset investments
Company
Shares in subsidiaries
Other investments
Total
£
£
£
Cost or valuation
At 1 January 2024
140,646
1,335
141,981
Additions
1
-
1
At 31 December 2024
140,647
1,335
141,982
Impairment
At 1 January 2024
-
-
-
Impairment losses
-
1,335
1,335
At 31 December 2024
-
1,335
1,335
Carrying amount
At 31 December 2024
140,647
-
140,647
At 31 December 2023
140,646
1,335
141,981

On 19 April 2024, the company purchased 100% of the share capital of Great Garden Games Company Limited.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 30
15
Subsidiaries

Details of the company's subsidiaries at 31 December 2024 are as follows:

Name of undertaking
Address
Nature of business
Class of
% Held
shares held
Direct
Indirect
Professor Puzzle USA, Inc.
1
Sale of games and puzzles
Ordinary
100.00
-
Professor Puzzle Europe Limited
2
Dormant
Ordinary
100.00
-
Ginger Fox Games Limited
3
Sale of games and puzzles
Ordinary
100.00
-

Registered office addresses (all UK unless otherwise indicated):

1
4809 N Ravenswood, Suite 219, Chicago, IL 60640, USA
2
Unit 8 Robinhood Business Park, Robinhood Road, Dublin, Ireland
3
The Puzzle Academy, Messom Mews, Twickenham, Middlesex, England, TW1 4DP

On 29 July 2024, Ginger Fox Games Limited changed its name from Great Garden Games Company Limited.

16
Stocks
Group
Company
2024
2023
2024
2023
£
£
£
£
Finished goods and goods for resale
1,959,758
1,589,088
1,525,971
1,587,232
17
Financial instruments
Group
Company
2024
2023
2024
2023
£
£
£
£
Carrying amount of financial assets
Debt instruments measured at amortised cost
3,934,145
2,526,217
3,808,332
2,763,064
Carrying amount of financial liabilities
Measured at amortised cost
3,125,242
2,059,422
2,392,360
1,875,903
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 31
18
Debtors
Group
Company
2024
2023
2024
2023
Amounts falling due within one year:
£
£
£
£
Trade debtors
3,838,587
2,436,371
1,986,560
1,632,894
Amounts owed by group undertakings
-
-
1,360,968
648,854
Other debtors
95,558
89,846
61,472
88,620
Prepayments and accrued income
614,059
619,540
557,185
458,240
4,548,204
3,145,757
3,966,185
2,828,608
Amounts falling due after more than one year:
Amounts owed by group undertakings
-
-
399,332
392,696
Total debtors
4,548,204
3,145,757
4,365,517
3,221,304
19
Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Bank loans
21
125,000
125,000
125,000
125,000
Trade creditors
1,116,006
782,389
986,558
745,138
Corporation tax payable
373,738
344,610
167,786
344,610
Other taxation and social security
395,773
201,665
298,830
201,665
Other creditors
288,365
268,288
270,798
266,522
Accruals and deferred income
1,564,621
727,495
978,754
582,993
3,863,503
2,449,447
2,827,726
2,265,928
20
Creditors: amounts falling due after more than one year
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Bank loans and overdrafts
21
31,250
156,250
31,250
156,250
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 32
21
Loans and overdrafts
Group
Company
2024
2023
2024
2023
£
£
£
£
Bank loans
156,250
281,250
156,250
281,250
Payable within one year
125,000
125,000
125,000
125,000
Payable after one year
31,250
156,250
31,250
156,250

At the year end there were fixed and floating charges over the assets of the company held by HSBC Bank Plc and HSBC Invoice Finance (UK) Limited.

22
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
128,974
105,233

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

23
Share capital
Group and company
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary Shares of £1 each
76
76
76
76
Ordinary A Shares of £1 each
25
25
25
25
101
101
101
101

The shares all rank pari passu in all respects save that each class of share shall be entitled to varying rates of dividend.

Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 33
24
Acquisition of a business

On the group acquired the trade and assets of GF Realisations 2024 Ltd (formally known as Ginger Fox Games Ltd).

Book Value
Adjustments
Fair Value
Net assets acquired
£
£
£
Inventories
69,996
-
69,996
Other assets
4
-
4
Total identifiable net assets
70,000
-
70,000
Goodwill
50,000
Total consideration
120,000
The consideration was satisfied by:
£
Cash
120,000
Contribution by the acquired business for the reporting period included in the group statement of comprehensive income since acquisition:
£
Turnover
3,876,159
Profit after tax
355,414
25
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2024
2023
2024
2023
£
£
£
£
Within one year
412,960
286,543
317,795
280,751
Between two and five years
363,969
255,355
253,060
255,355
776,929
541,898
570,855
536,106
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 34
26
Related party transactions
Remuneration of key management personnel

The remuneration of key management personnel is as follows.

2024
2023
£
£
Aggregate compensation
422,291
213,293
Other information

Professor Puzzle Limited has taken the exemption to disclose related party transactions under the same 100% control in accordance with FRS102 - Section 33 "Related Party Disclosures".

 

During the year dividends amounting to £1,439,641 (2023: £959,590) were declared to the directors of the company

27
Cash generated from group operations
2024
2023
£
£
Profit for the year after tax
2,065,097
1,567,588
Adjustments for:
Taxation charged
672,719
494,610
Finance costs
10,596
16,371
Investment income
(510)
1,235
Loss on disposal of tangible fixed assets
2,706
3,191
Amortisation and impairment of intangible assets
10,000
-
Depreciation and impairment of tangible fixed assets
32,316
37,780
Amounts written off investments
1,335
2,000
Movements in working capital:
(Increase)/decrease in stocks
(300,674)
957,659
(Increase)/decrease in debtors
(1,402,447)
1,812,785
Increase/(decrease) in creditors
1,384,928
(181,534)
Cash generated from operations
2,476,066
4,711,685
Professor Puzzle Limited
Notes to the Financial Statements (Continued)
For the year ended 31 December 2024
Page 35
28
Analysis of changes in net funds - group
1 January 2024
Cash flows
Exchange rate movements
31 December 2024
£
£
£
£
Cash at bank and in hand
3,733,670
102,028
6,321
3,842,019
Borrowings excluding overdrafts
(281,250)
125,000
-
(156,250)
3,452,420
227,028
6,321
3,685,769
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