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Registration number: 05925751

The International Association for Measurement and Evaluation of Communication

(A company limited by guarantee)

Annual Report and Unaudited Financial Statements

for the Year Ended 31 December 2024

 

The International Association for Measurement and Evaluation of Communication

Contents

Company Information

1

Directors' Report

2 to 3

Profit and Loss Account and Statement of Retained Earnings

4

Balance Sheet

5

Notes to the Unaudited Financial Statements

6 to 8

 

The International Association for Measurement and Evaluation of Communication

Company Information

Directors

S Gebauer

R Bagnall

JR Ward

A Sood

R D DeLange

F Van Dyk

Mr P Lynch

R Lazorova

J Crawford

S Bridgeman

R Key

C Raymond

J Burke

M Koleva

A Sidhu

K Sakkas

E Kagiri

M Oakley

Registered office

4 Old Park Lane
Mayfair
London
W1K 1QW

Accountants

Manningtons
Chartered Accountants39 High Street
Battle
East Sussex
TN33 0EE

 

The International Association for Measurement and Evaluation of Communication

Directors' Report for the Year Ended 31 December 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Directors of the company

The directors who held office during the year were as follows:

S Gebauer

R Bagnall

JR Ward

C Pimm (Resigned 1 June 2025)

A Sood

R D DeLange

F Van Dyk

Mr P Lynch

R Lazorova

J Crawford

S Bridgeman

R Key (appointed 1 January 2024)

J Stacey (Resigned 31 December 2024)

C Raymond

J Burke

M Koleva

A Adams (Resigned 31 December 2024)

A Sidhu

The following directors were appointed after the year end:

K Sakkas (appointed 1 January 2025)

E Kagiri (appointed 1 January 2025)

M Oakley (appointed 1 January 2025)

 

The International Association for Measurement and Evaluation of Communication

Directors' Report for the Year Ended 31 December 2024

Principal activity

The principal activity of the company is to act as a trade body for agencies around the world providing research and evaluation in editorial media coverage and in related communications issues.

Small companies provision statement

This report has been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

Approved and authorised by the Board on 26 September 2025 and signed on its behalf by:
 

.........................................
R Lazorova
Director

 

The International Association for Measurement and Evaluation of Communication

Profit and Loss Account and Statement of Retained Earnings for the Year Ended 31 December 2024

Note

2024
£

2023
£

Turnover

 

633,295

672,935

Cost of sales

 

(343,232)

(452,462)

Gross surplus

 

290,063

220,473

Administrative expenses

 

(308,006)

(279,133)

Operating deficit

 

(17,943)

(58,660)

Other interest receivable and similar income

 

2,434

1,451

Interest payable and similar charges

 

(1)

-

 

2,433

1,451

Deficit before tax

(15,510)

(57,209)

Deficit for the financial year

 

(15,510)

(57,209)

Retained earnings brought forward

 

106,224

163,432

Retained earnings carried forward

 

90,714

106,223

The above results were derived from continuing operations.

The company has no recognised gains or losses for the year other than the results above.

 

The International Association for Measurement and Evaluation of Communication

(Registration number: 05925751)
Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Current assets

 

Debtors

4

137,302

122,736

Cash at bank and in hand

 

112,157

163,732

 

249,459

286,468

Creditors: Amounts falling due within one year

5

(158,745)

(180,245)

Net assets

 

90,714

106,223

Reserves

 

Retained earnings

90,714

106,223

Surplus

 

90,714

106,223

For the financial year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and FRS 102 ‘The Financial Reporting Standard Applicable in the UK and Republic of Ireland’.

Approved and authorised by the Board on 26 September 2025 and signed on its behalf by:
 

.........................................
R Lazorova
Director

 

The International Association for Measurement and Evaluation of Communication

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

1

General information

The company is a company limited by guarantee incorporated in England and Wales. Each of the members is liable to contribute an amount not exceeding £1 towards the assets of the company in the event of liquidation.

The address of its registered office is:
4 Old Park Lane
Mayfair
London
W1K 1QW
United Kingdom

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The presentation currency of the financial statements is the Pound Sterling (£).

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Monetary Assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange prevailing at the accounting date. Transactions in foreign currencies are recorded at the date of the transactions. All differences are taken to the Profit and Loss account.

Tax

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

 

The International Association for Measurement and Evaluation of Communication

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 20 (2023 - 18).
Only 2 of these persons were remunerated in 2024 and 2023.

4

Debtors

2024
£

2023
£

Trade debtors

72,318

110,560

Prepayments

54,583

8,046

Other debtors

10,401

4,130

137,302

122,736

 

The International Association for Measurement and Evaluation of Communication

Notes to the Unaudited Financial Statements for the Year Ended 31 December 2024

5

Creditors

Creditors: amounts falling due within one year

2024
£

2023
£

Due within one year

Taxation and social security

14,254

12,659

Accruals and deferred income

124,646

133,216

Other creditors

19,845

34,370

158,745

180,245