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Company Registration No. 06414064 (England and Wales)
Loyalty Connections Ltd Unaudited accounts for the year ended 31 December 2024
Loyalty Connections Ltd Unaudited accounts Contents
Page
Company information
3
Statement of financial position
4
Notes to the accounts
5
- 2 -
Loyalty Connections Ltd Company Information for the year ended 31 December 2024
Directors
Stephen Gary Alliston Kim Patricia Williams
Secretary
Kim Patricia Williams
Company Number
06414064 (England and Wales)
Registered Office
7 Old Crossing Road Margate Kent CT9 5JQ England
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Loyalty Connections Ltd Statement of financial position as at 31 December 2024
2024 
2023 
Notes
£ 
£ 
Fixed assets
Tangible assets
4
764,187 
986,075 
Current assets
Debtors
5
372,005 
269,833 
Cash at bank and in hand
405,665 
485,143 
777,670 
754,976 
Creditors: amounts falling due within one year
6
(395,424)
(414,969)
Net current assets
382,246 
340,007 
Total assets less current liabilities
1,146,433 
1,326,082 
Creditors: amounts falling due after more than one year
7
(242,594)
(301,791)
Net assets
903,839 
1,024,291 
Capital and reserves
Called up share capital
100 
100 
Profit and loss account
903,739 
1,024,191 
Shareholders' funds
903,839 
1,024,291 
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by
Stephen Gary Alliston Director Company Registration No. 06414064
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Loyalty Connections Ltd Notes to the Accounts for the year ended 31 December 2024
1
Statutory information
Loyalty Connections Ltd is a private company, limited by shares, registered in England and Wales, registration number 06414064. The registered office is 7 Old Crossing Road, Margate, Kent, CT9 5JQ, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
4
Tangible fixed assets
Plant & machinery 
Motor vehicles 
Fixtures & fittings 
Computer equipment 
Total 
£ 
£ 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At cost 
At cost 
At 1 January 2024
99,257 
2,421,676 
48,650 
43,836 
2,613,419 
Additions
1,083 
15,000 
13,855 
2,720 
32,658 
Disposals
- 
(10,000)
- 
- 
(10,000)
At 31 December 2024
100,340 
2,426,676 
62,505 
46,556 
2,636,077 
Depreciation
At 1 January 2024
29,222 
1,552,890 
23,342 
21,890 
1,627,344 
Charge for the year
10,668 
218,447 
9,791 
8,140 
247,046 
On disposals
- 
(2,500)
- 
- 
(2,500)
At 31 December 2024
39,890 
1,768,837 
33,133 
30,030 
1,871,890 
Net book value
At 31 December 2024
60,450 
657,839 
29,372 
16,526 
764,187 
At 31 December 2023
70,035 
868,786 
25,308 
21,946 
986,075 
- 5 -
Loyalty Connections Ltd Notes to the Accounts for the year ended 31 December 2024
5
Debtors
2024 
2023 
£ 
£ 
Amounts falling due within one year
VAT
25,156 
31,287 
Trade debtors
321,697 
217,922 
Other debtors
25,152 
20,624 
372,005 
269,833 
6
Creditors: amounts falling due within one year
2024 
2023 
£ 
£ 
Trade creditors
256,750 
281,319 
Taxes and social security
120,283 
125,374 
Other creditors
16,791 
6,876 
Accruals
1,600 
1,400 
395,424 
414,969 
7
Creditors: amounts falling due after more than one year
2024 
2023 
£ 
£ 
Bank loans
10,891 
21,381 
Other creditors
231,703 
280,410 
242,594 
301,791 
8
Average number of employees
During the year the average number of employees was 6 (2023: 6).
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