SIA - Strategy in Action Limited

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—5

Registered number: 06755919

		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	4		2,820,696		2,158,507
Tangible Assets	5		17,360		17,539

			2,838,056		2,176,046
CURRENT ASSETS
Debtors	6	2,309,273		941,392
Cash at bank and in hand		3,078,581		1,359,767

		5,387,854		2,301,159
Creditors: Amounts Falling Due Within One Year	7	(2,161,591 )		(1,637,374 )

NET CURRENT ASSETS (LIABILITIES)			3,226,263		663,785

TOTAL ASSETS LESS CURRENT LIABILITIES			6,064,319		2,839,831

Creditors: Amounts Falling Due After More Than One Year	8		(5,000 )		(15,000 )

NET ASSETS			6,059,319		2,824,831

CAPITAL AND RESERVES
Called up share capital	9		789		789
Share premium account			6,080,940		2,075,940
Capital redemption reserve			333		333
Profit and Loss Account			(22,743 )		747,769

SHAREHOLDERS' FUNDS			6,059,319		2,824,831

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SIA - Strategy in Action Limited

Balance Sheet (continued)

As At 31 December 2024

For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.

On behalf of the board

Mr Davide Sola

Director

30 September 2025

The notes on pages 3 to 5 form part of these financial statements.

1. General Information

SIA - Strategy in Action Limited is a private company, limited by shares, incorporated in England & Wales, registered number 06755919 . The registered office is Maple Building 39/51 Highgate Road, London, United Kingdom, NW5 1RT.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.3. Intangible Fixed Assets and Amortisation - Other Intangible

Other intangible assets are paent costs. It is amortised to profit and loss account over its estimated economic life of 5 years.

2.4. Research and Development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research is recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised to Profit and Loss Account on a straight line basis over their expected useful economic lives of 10 years.

If it is not possible to distinguish between the research phase and the development phase of an internal project the expenditure is treated as if it were all incurred in the research phase only.

2.5. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Fixtures & Fittings

33% straight line

2.6. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 23 (2023: 23)

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SIA - Strategy in Action Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

4. Intangible Assets

	Other	Development Costs	Total
	£	£	£
Cost
As at 1 January 2024	35,835	2,585,201	2,621,036
Additions	-	973,873	973,873

As at 31 December 2024	35,835	3,559,074	3,594,909

Amortisation
As at 1 January 2024	35,835	426,694	462,529
Provided during the period	-	311,684	311,684

As at 31 December 2024	35,835	738,378	774,213

Net Book Value
As at 31 December 2024	-	2,820,696	2,820,696

As at 1 January 2024	-	2,158,507	2,158,507

5. Tangible Assets

	Fixtures & Fittings
	£
Cost
As at 1 January 2024	79,872
Additions	11,472

As at 31 December 2024	91,344

Depreciation
As at 1 January 2024	62,333
Provided during the period	11,651

As at 31 December 2024	73,984

Net Book Value
As at 31 December 2024	17,360

As at 1 January 2024	17,539

6. Debtors

	2024	2023
	£	£
Due within one year
Trade debtors	216,569	768,231
Amounts owed by group undertakings	501,149	2,983
Other debtors	1,591,555	170,178

	2,309,273	941,392

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SIA - Strategy in Action Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

7. Creditors: Amounts Falling Due Within One Year

	2024	2023
	£	£
Trade creditors	158,020	79,087
Bank loans and overdrafts	10,000	10,000
Amounts owed to group undertakings	1,028,999	1,040,555
Other creditors	914,059	456,280
Taxation and social security	50,513	51,452

	2,161,591	1,637,374

8. Creditors: Amounts Falling Due After More Than One Year

	2024	2023
	£	£
Bank loans	5,000	15,000

9. Share Capital

	2024	2023
	£	£
Allotted, Called up and fully paid	789	789

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