Blue Square Marketing Limited

	Page
Strategic Report	1
Directors' Report	2—3
Independent Auditor's Report	4—6
Profit and Loss Account	7
Statement of Comprehensive Income	8
Balance Sheet	9
Statement of Changes in Equity	10
Statement of Cash Flows	11
Notes to the Statement of Cash Flows	12
Notes to the Financial Statements	13—19

The directors present their strategic report for the year ended 31 December 2024.

Review of the Business

In 2024 Blue Square continued to maintain its core business alongside achieving growth in its customer base.

During 2024 revenue grew as we entered into new markets. Our core teams were operating in business-as-usual patterns. In addition, our offering to clients were developed into new services and we also expanded our client base. Turnover increased by 10.5% to £31.8m (2023: £28.8m). With significant investment into developing service offering and controlling costs in 2024, Blue Square achieved a Pre-Tax loss of £4.97m (2023: £1.5m) due to exceptional items in the year in relation to loan write offs totalling £6.7m. Before exceptional items in the year there would have been a pre tax profit of £1.73m.

Blue Square reviews the on-going performance of the business using key performance indicators, measurement includes revenue, profit, employer of choice, retention, budget control, cost efficiency analysis and margin analysis. Within the commercial model throughout 2024 Blue Square operated risk and reward fee model, attached to meeting agreed service levels. If the key performance indicators are not met a service credit against fee would be raised.

The Directors throughout 2024 monitored cash flow to ensure that projected financing needs were supported by cash reserves. The Directors will continue to manage cash with great focus to ensure service delivery success.

Blue Square continues with its people pulse program to collect feedback from our teams on how they feel about their role and their company. Offering out this opportunity to our people has given us great insight to what our teams think. The voice of our team is vital to be shared back, which helps shape company behaviours aligned to our values at present and future years.

The Directors outlook for 2025 is that revenue will grow to £40m through development of existing clients.

Blue Square will continue to invest in its people, operations and in the development of other service offerings, which create a wider breadth of services available to our client's.

Principal Risks and Uncertainties

The principle risks include uncertainty surrounding client's future business investment strategy. Other risks include operating in a highly competitive market environment, where the speed of technology advancement and changing customer shopping habits mean that the Field Marketing industry as it was known is shrinking and evolving into something more customer focused. To mitigate against these risks, Blue Square have continued investment into our award-winning teams to create the best outcomes for our clients. Investment in field team talent with ongoing development working toward proven strategies ensures a strong position to manage controllable risk.

Policies

Blue Square operates several employment related policies including equal opportunities policy, health and safety policy, dignity at work policy and family friendly policy. Having policies in place ensures that all employment related needs can be managed accordingly and effectively.

Environment & Social Policy

Bluesquare is committed to help improve the environment by:

-Continuously improving the environmental performance and to put best practice into the business operations.

-Reduce the consumption of resources and improve the efficiency of those we use.

-Reduce the carbon footprint of the business

-Comply as a minimum with all relevant environmental legislation

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

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Blue Square Marketing Limited

Company No. 06797461

Directors' Report For The Year Ended 31 December 2024

Directors' Report

The directors present their report and the financial statements for the year ended 31 December 2024.

Principal Activity

The company's principal activity continues to be that of strategic and tactical marketing services to merchandise, promote and conduct training on its client's products.

Political Donations and Expenditure

Political donations amounted to £NIL .

Political expenditure amounted to £NIL .

Directors

The directors who held office during the year were as follows:

Mr Neil Grimson

Mr Neil Avery

Mr Andrew Leaver

Employees

The company operates a framework for employee information and consultation which complies with the requirements of the Information and Consultation of Employees Regulations 2004.

Disabled Employees

Blue Square is an equal opportunity employer and gives full consideration to applications for employment from disabled persons where the candidate's particular aptitudes and abilities are consistent with adequately meeting the requirements of the job. Opportunities are available to disabled employees for training, career development and promotion.

In a circumstance where existing employees require further support, it is the company's policy to provide continuing employment wherever practicable in the same or an alternative position and to provide appropriate training to achieve this aim.

Statement of Directors' Responsibilities

The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing the financial statements the directors are required to:

select suitable accounting policies and then apply them consistently;
make judgments and accounting estimates that are reasonable and prudent;
state whether applicable United Kingdom Accounting Standards, comprising FRS102, have been followed subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

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Blue Square Marketing Limited

Directors' Report (continued)

For The Year Ended 31 December 2024

Statement of Disclosure of Information to Auditors

In the case of each director in office at the date the Directors' Report is approved:

so far as the director is aware, there is no relevant audit information of which the company's auditors are unaware; and
they have taken all the steps that they ought to have taken as directors in order to make themselves aware of any relevant audit information and to establish that the company's auditors are aware of that information.

Independent Auditors

The auditors, Roy Pinnock & Co LLP, have indicated their willingness to continue in office and a resolution concerning their re-appointment will be proposed at the Annual General Meeting.

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

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Independent Auditor's Report

to the Members of

Blue Square Marketing Limited

Independent Auditor's Report

Opinion

We have audited the financial statements of Blue Square Marketing Limited for the year ended 31 December 2024 which comprise the Profit and Loss Account, Statement of Comprehensive Income, Balance Sheet, Statement of Changes of Equity, Cash Flow Statement and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland".

In our opinion the financial statements:

give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its profit/(loss) for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for Opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions Relating to Going Concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the entity's ability to continue as a going concern for a period of at least 12 months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other Information

The other information comprises the information included in the annual report, other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on Other Matters Prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

the information given in the Strategic Report and Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and Directors' Report have been prepared in accordance with applicable legal requirements.

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Independent Auditor's Report (continued)

to the Members of

Blue Square Marketing Limited

Matters on Which We Are Required to Report by Exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records or returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.

Responsibilities of Directors

As explained more fully in the Directors' Responsibilities Statement set out on page 2—3, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

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Independent Auditor's Report (continued)

to the Members of

Blue Square Marketing Limited

Auditor's Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

The engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;

We identified the laws and regulations applicable to the company through discussions with directors and other management, and from our commercial knowledge and experience of the business sector;

We focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, taxation legislation and data protection, anti-bribery, employment, and health and safety legislation;

We assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and

Identified laws and regulations were communicated within the audit team regularly and the team remained alert to look for instances of non-compliance throughout the audit.

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and

considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:

Performed analytical procedures to identify any unusual or unexpected relationships;

Tested journal entries to identify unusual transactions;

Assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and

Investigated the rationale behind significant or unusual transactions.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

agreeing financial statement disclosures to underlying supporting documentation;

reading the minutes of meetings of those charged with governance;

enquiring of management as to actual and potential litigation and claims; and

reviewing correspondence with HMRC, relevant regulators including the Health and Safety Executive, and the company's legal advisors.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use Of Our Report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters that we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

Natalie Coleman FCCA (Senior Statutory Auditor)

for and on behalf of Roy Pinnock & Co LLP , Statutory Auditor

30/09/2025

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Blue Square Marketing Limited

Profit and Loss Account

For The Year Ended 31 December 2024

Profit and Loss Account

		2024	2023
	Notes	£	£
TURNOVER	3	31,766,836	28,700,562
Cost of sales		(25,999,159 )	(23,228,092 )

GROSS PROFIT		5,767,677	5,472,470

Administrative expenses		(4,564,335 )	(4,171,751 )

OPERATING PROFIT	4	1,203,342	1,300,719
Exceptional items		(6,200,000)	-
Profit on revaluation of investments		304,815	329,890
Loss on disposal of fixed assets		(4,142 )	-
Other interest receivable and similar income	8	85,378	7,396
Interest payable and similar charges	9	(123,907 )	(385,649 )

(LOSS)/PROFIT BEFORE TAXATION		(4,734,514 )	1,252,356
Tax on (Loss)/profit	10	(373,140 )	(308,206 )

(LOSS)/PROFIT AFTER TAXATION BEING (LOSS)/PROFIT FOR THE FINANCIAL YEAR		(5,107,654 )	944,150

The notes on pages 12 to 19 form part of these financial statements.

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Blue Square Marketing Limited

Statement of Comprehensive Income

For The Year Ended 31 December 2024

Statement of Comprehensive Income

	2024	2023
	£	£
LOSS FOR THE FINANCIAL YEAR	(5,107,654 )	944,150
OTHER COMPREHENSIVE INCOME FOR THE YEAR	-	-

TOTAL COMPREHENSIVE INCOME FOR THE YEAR	(5,107,654 )	944,150

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Blue Square Marketing Limited

Balance Sheet

As At 31 December 2024

Balance Sheet

Registered number: 06797461

		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	11		381,437		234,136
Investments	12		168,843		4,466,080

			550,280		4,700,216
CURRENT ASSETS
Stocks	13	66,771		139,923
Debtors	14	3,891,254		10,473,889
Cash at bank and in hand		4,223,844		2,201,877

		8,181,869		12,815,689
Creditors: Amounts Falling Due Within One Year	15	(4,645,171 )		(8,288,025 )

NET CURRENT ASSETS (LIABILITIES)			3,536,698		4,527,664

TOTAL ASSETS LESS CURRENT LIABILITIES			4,086,978		9,227,880

PROVISIONS FOR LIABILITIES
Deferred Taxation	16		(51,897 )		(85,145 )

NET ASSETS			4,035,081		9,142,735

CAPITAL AND RESERVES
Called up share capital	18		63		63
Capital redemption reserve			37		37
Profit and Loss Account			4,034,981		9,142,635

SHAREHOLDERS' FUNDS			4,035,081		9,142,735

On behalf of the board

Mr Andrew Leaver

Director

29/09/2025

The notes on pages 12 to 19 form part of these financial statements.

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Blue Square Marketing Limited

Statement of Changes in Equity

For The Year Ended 31 December 2024

Statement of Changes in Equity

	Share Capital	Capital Redemption	Profit and Loss Account	Total
	£	£	£	£
As at 1 January 2023	63	37	8,198,485	8,198,585
Profit for the year and total comprehensive income	-	-	944,150	944,150

As at 31 December 2023 and 1 January 2024	63	37	9,142,635	9,142,735


Loss for the year and total comprehensive income	-	-	(5,107,654 )	(5,107,654)

As at 31 December 2024	63	37	4,034,981	4,035,081

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Blue Square Marketing Limited

Statement of Cash Flows

For The Year Ended 31 December 2024

Statement of Cash Flows

		2024	2023
	Notes	£	£
Cash flows from operating activities
Net cash generated from operations	1	3,259,092	839,205
Interest paid		(123,907 )	(385,650 )
Tax paid		(268,205 )	(551,338 )

Net cash generated from/(used in) operating activities		2,866,980	(97,783 )

Cash flows from investing activities
Purchase of tangible assets		(360,935 )	(80,538 )
Proceeds from disposal of tangible assets		108,495	-
Purchase of other fixed asset investments		-	(1,000,000 )
Proceeds from disposal of other fixed asset investments		4,602,052	-
Interest received		85,378	7,396

Net cash generated from/(used in) investing activities		4,434,990	(1,073,142 )

Cash flows from financing activities
Repayment of other loans		(5,280,000)	-



Increase/(decrease) in cash and cash equivalents		2,021,970	(1,170,925 )
Cash and cash equivalents at beginning of year	2	2,201,861	3,372,786

Cash and cash equivalents at end of year	2	4,223,831	2,201,861

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Blue Square Marketing Limited

Notes to the Statement of Cash Flows

For The Year Ended 31 December 2024

Notes to the Statement of Cash Flows

1. Reconciliation of (loss)/profit for the financial year to cash generated from operations

	2024	2023
	£	£
(Loss)/profit for the financial year	(5,107,654 )	944,150
Adjustments for:
Tax on (loss)/profit	373,140	308,206
Interest expense	123,907	385,649
Interest income	(85,377 )	(7,396 )
Depreciation of tangible assets	100,996	61,164
Loss on disposal of tangible assets	4,142	-
Profit on revaluation of fixed assets	(304,815)	(329,890)
Movements in working capital:
Decrease/(increase) in stocks	73,152	(75,431 )
Decrease in trade and other debtors	6,577,951	327,977
Increase/(decrease) in trade and other creditors	1,503,650	(775,224 )

Net cash generated from operations	3,259,092	839,205

2. Cash and cash equivalents

Cash and cash equivalents, as stated in the Statement of Cash Flows, relates to the following items in the Balance Sheet:

	2024	2023
	£	£
Cash at bank and in hand	4,223,844	2,201,877
Overdraft facilities repayable on demand	(13 )	(16 )

Cash and cash equivalents as stated in the Statement of Cash Flows	4,223,831	2,201,861

3. Analysis of changes in net (debt)/funds

	As at 1 January 2024	Cash flows	As at 31 December 2024
	£	£	£
Cash at bank and in hand	2,201,877	2,021,967	4,223,844
Overdraft facilities repayable on demand	(16)	3	(13)

Cash and cash equivalents	2,201,861	2,021,970	4,223,831
Debts falling due within one year	(5,280,000 )	5,280,000	-

	(3,078,139)	7,301,970	4,223,831

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Blue Square Marketing Limited

Notes to the Financial Statements

For The Year Ended 31 December 2024

Notes to the Financial Statements

1. General Information

Blue Square Marketing Limited is a private company, limited by shares, incorporated in England & Wales, registered number 06797461 . The registered office is Tate House, Watermark Way, Hertford, Hertfordshire, SG13 7TZ.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland'' and the Companies Act 2006.

2.2. Going Concern Disclosure

The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as a going concern.

2.3. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Revenue recognition

Revenue recognition is based on actual costs incurred plus a management fee for that period in the provision of services. Blue Square operates sophisticated activity tracking reconciliations so that all revenue associated to a service can be captured in the period that it is incurred.

2.4. Intangible Fixed Assets and Amortisation - Other Intangible

Other intangible assets are software It is amortised to profit and loss account over its estimated economic life of 3 years.

2.5. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Plant & Machinery	20% on cost
Motor Vehicles	20% on cost
Fixtures & Fittings	33% on cost
Computer Equipment	33% on cost

2.6. Investments

Investments in listed funds

The funds are revalued each year with the change in valuation and the deferred tax being taken to the profit and loss account.

2.7. Stocks and Work in Progress

Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks.

Cost is determined using the first-in, first-out method. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads.

Work in progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.

At the end of each reporting period stocks are assessed for impairment. If an item of stock is impaired, the identified stock is reduced to its selling price less costs to complete and sell and an impairment charge is recognised in the profit and loss account. Where a reversal of the impairment is required the impairment charge is reversed, up to the original impairment loss, and is recognised as a credit in the profit and loss account.

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

2.8. Cash and Cash Equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and deposits held at call with banks, other short-term highly liquid investments that mature in no more than three months from the date of acquisition and are readily convertible to a known amount of cash with insignificant risk of change in value, and bank overdrafts.

2.9. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

The Company's functional and presentational currency is GBP.

2.10. Taxation

Corporation tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.11. Pensions

The company operates a defined pension contribution scheme. Contributions are charged to the profit and loss account as they become payable in accordance with the rules of the scheme.

3. Turnover

Analysis of turnover by geographical market is as follows:

	2024	2023
	£	£
United Kingdom	31,766,836	28,700,562

	31,766,836	28,700,562

4. Operating Profit

The operating profit is stated after charging:

	2024	2023
	£	£
Operating lease rentals	1,798,099	1,834,179
Depreciation of tangible fixed assets	100,996	61,164

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

5. Auditor's Remuneration

Remuneration received by the company's auditors and their associates during the year was as follows:

	2024	2023
	£	£
Audit Services
Audit of the company's financial statements	3,800	9,240


Other Services
Taxation compliance service	1,200	1,200

There was an over accrual of the audit fee for 2023 resulting in a credit of £3500 against this years charge in the financial statements

6. Staff Costs

Staff costs, including directors' remuneration, were as follows:

	2024	2023
	£	£
Wages and salaries	17,293,342	15,546,419
Social security costs	1,895,921	1,782,477
Other pension costs	423,950	411,747

	19,613,213	17,740,643

7. Average Number of Employees

Average number of employees, including directors, during the year was as follows:

	2024	2023
Field	375	332
Head Office	76	25

	451	357

8. Interest Receivable and Similar Income

	2024	2023
	£	£
Bank interest receivable	85,378	7,396

9. Interest Payable and Similar Charges

	2024	2023
	£	£
Interest payable on other loans	123,907	375,379
Other finance charges	-	10,270

	123,907	385,649

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

10. Tax on Profit

	Tax Rate		2024	2023
The tax charge on the (loss)/profit for the year was as follows:
	2024	2023	£	£
Current tax
UK Corporation Tax	25.0%	23.5%	406,388	180,575
Deferred Tax
Deferred taxation			(33,248 )	127,631


Total tax charge for the period			373,140	308,206


The actual charge for the year can be reconciled to the expected (credit)/charge for the year based on the (loss)/profit and the standard rate of corporation tax as follows:
			2024	2023
			£	£
Profit before tax			(4,734,514)	1,252,356

Tax on profit at 25% (UK standard rate)			(1,183,628 )	294,554
Expenses not deductible for tax purposes			1,556,768	21,328
Current tax from unrecognised timing difference from a prior period			-	(7,676 )

Total tax charge for the period			373,140	308,206

11. Tangible Assets

	Plant & Machinery	Motor Vehicles	Fixtures & Fittings	Computer Equipment	Total
	£	£	£	£	£
Cost
As at 1 January 2024	5,781	292,689	32,127	15,702	346,299
Additions	-	360,935	-	-	360,935
Disposals	-	(211,652 )	-	-	(211,652 )

As at 31 December 2024	5,781	441,972	32,127	15,702	495,582

Depreciation
As at 1 January 2024	3,180	71,776	29,851	7,356	112,163
Provided during the period	1,157	93,282	1,311	5,247	100,997
Disposals	-	(99,015 )	-	-	(99,015 )

As at 31 December 2024	4,337	66,043	31,162	12,603	114,145

Net Book Value
As at 31 December 2024	1,444	375,929	965	3,099	381,437

As at 1 January 2024	2,601	220,913	2,276	8,346	234,136

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

12. Investments

	Listed
	£
Cost
As at 1 January 2024	4,466,080
Disposals	(4,602,052 )
Revaluations	304,815

As at 31 December 2024	168,843

Provision
As at 1 January 2024	-

As at 31 December 2024	-

Net Book Value
As at 31 December 2024	168,843

As at 1 January 2024	4,466,080

Cost or Valuation at 31st December 2024 is represented by:
	2024	2023
	£	£
Cost	4,280,000	4,280,000
Valuation in 2021	111,709	111,709
Valuation in 2022	-255,519	-255,519
Valuation in 2023	329,890	329,890
Disposal in 2024	-4,602,052	-
Valuation in 2024	304,815	-

	168,843	4,466,080

13. Stocks

	2024	2023
	£	£
Stock	66,771	139,923

During the year stock of £58,320 was written of due to being regarded as obsolete .

14. Debtors

	2024	2023
	£	£
Due within one year
Trade debtors	1,106,990	1,342,186
Amounts owed by group undertakings	1,242,207	6,908,708
Other debtors	1,542,057	2,222,995

	3,891,254	10,473,889

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

15. Creditors: Amounts Falling Due Within One Year

	2024	2023
	£	£
Trade creditors	578,715	385,318
Bank loans and overdrafts	13	16
Other loans	-	5,280,000
Amounts owed to group undertakings	659,640	433,877
Other creditors	142,429	231,766
Corporation tax	133,499	-
Taxation and social security	1,312,320	809,691
Accruals and deferred income	1,818,555	1,147,357

	4,645,171	8,288,025

16. Deferred Taxation

The provision for deferred tax is made up as follows:

	2024	2023
	£	£
Other timing differences	51,897	85,145

17. Provisions for Liabilities


	Deferred Tax	Total
	£	£
As at 1 January 2024	85,145	85,145
Reversals	(33,248 )	(33,248)

Balance at 31 December 2024	51,897	51,897

18. Share Capital

	2024	2023
Allotted, called up and fully paid	£	£
63 Ordinary Shares of £ 1.00 each	63	63

19. Other Commitments

The total of future minimum lease payments under non-cancellable operating leases are as following:

	2024	2023
	£	£
Not later than one year	648,314	1,275,446
Later than one year and not later than five years	389,688	681,939
Later than five years	317,775	402,515

	1,355,777	2,359,900

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Blue Square Marketing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

20. Pension Commitments

The company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund.

During the year the charge to the profit and loss account in respect of defined contribution schemes was £423,950 (2023:£411,747)

At the balance sheet date contributions of £88,291 (2023: £77,528) were due to the fund and are included in creditors.

21. Related Party Disclosures

Andrew Leaver is the ultimate controlling party by virtue of his shareholding in Brand Partnership Group Ltd.

Andrew Leaver & Neil Avery are both directors of Brand Partnership Group Ltd. Andrew Leaver, Neil Avery & Neil Grimson are all directors of Engage Pulse Ltd , Creative Monster Limited, Space Retail Group Ltd , Monster Holding Ltd and BX Ventures Ltd

Brand Partnership Group Ltd

Dividend paid during the year of £nil (2023: £nil)

Balance owed at 31st December 2024 £1,235,767 ( 2023:£6,900,967)

During the year it was agreed by both parties that the intercompany loan of £6,200,000 , should be written off by both Blue Square Marketing Limited and Brand Partnership Group Ltd . This has reduce the balance owed by £6,200,000.

Engage Pulse Ltd

The balances with Engage Pulse Ltd at 31st December 2024 were a trade creditor of £nil(2023:£nil) & an Intercompany creditor of £172,324 (2023 £147,437)

Creative Monster Ltd (Onlive Events Ltd)

The balances with Creative Monster Ltd at 31st December 2024 were a trade creditor of £nil (2023:£nil) , an intercompany creditor of £420,730 (2023: £286,438)

Space Retail Group Ltd

The balances with Space Retail Group Ltd at 31st December 2024 were an intercompany debtor of £6,744 (2023:£7,740).

Monster Holding Ltd

The balances with Monster Holding Ltd at 31st December 2024 were an intercompany debtor of £nil.(2023:£nil)

There was a loan of £5,280,000 that was repaid during the year. The balance at the 31st December 2024 was nil (2023: £5,280,000) . This was owed to a director of the company. Interest is incurred on the loan at 3% over base rate. During the year interest was incurred of £123,906 (2023:£375,827)

During the year consultancy of £509,000 (2023:£125,000) was incurred under normal market conditions with a private limited company that is controlled by a director.

The balance owing at 31st December 2024 was nil (2023: nil)

22. Exceptional Items

During the year an intercompany loan of £6,200,000 was agreed to be written off by Blue Square Marketing Limited & the parent company Brand Partnership Group Ltd . This has reduced the profits & assets of Blue Square Marketing Ltd by £6,200,000.

23. Auditor Liabilty Limitation Agreement

Blue Square Marketing Limited agreed on 30th April 2024 that Roy Pinnock & Co LLP's liability as auditors to the company will be limited in accordance with sections 532 to 538 of the Companies Act 2006.There are no third parties that Roy Pinnock & Co LLP have agreed should be entitled to rely on the work done.

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