Company registration number 07298805 (England and Wales)
PIXIT MEDIA LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
PIXIT MEDIA LIMITED
COMPANY INFORMATION
Directors
E Baissus
D Scherrer
Company number
07298805
Registered office
1 Park Road
Hampton Wick
Kingston Upon Thames
Surrey
KT1 4AS
Auditor
David Howard
1 Park Road
Hampton Wick
Kingston Upon Thames
KT1 4AS
PIXIT MEDIA LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 8
Profit and loss account
9 - 10
Balance sheet
11 - 12
Statement of changes in equity
13
Notes to the financial statements
14 - 28
PIXIT MEDIA LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -

Directors' strategic report

 

The directors present their strategic report and the financial statements for the Period ended 31 December 2024.

Principal activity and review of the business

 

The principal activity of the company during the period under review was that of providing computer software consultancy.

Principal risks and uncertainties

 

We continue to manage our business risks through our operational framework of principles and policies that balance flexibility for our business unit subsidiaries with group-level controls. This balance helps us to manage key risks across the business to ensure sound financial, legal and regulatory management.

 

The company has sufficient financial resources and remains able to manage its business at the current level of assets without the need for further capital raising.

 

Our key clients (by revenue) are monitored continuously to alert us to any change in our strategic position that could disrupt our business.

Key Performance indicators

 

The board monitors the company through the following high-level KPIs.

 

Year Ended
Year Ended
31 December 2024
31 December 2023
Turnover Growth %
(4.8%)
62.62%
Gross Margin %
45.95%
55.88%
Operating Profit %
(45.68%)
10.38%
Post balance sheet event and going concern

On 5 February 2025 the Company sold its trade and assets to DataCore Software UK Limited and has since ceased trading. The Company is being maintained as dormant and intends to rely on financial support from its immediate parent, Arcapix Holdings Limited, and ultimate parent, Kalray S.A. Although the directors consider it appropriate to prepare these financial statements on a going concern basis, these circumstances indicate the existence of a material uncertainty which may cast significant doubt on the Company’s ability to continue as a going concern.

PIXIT MEDIA LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -

Approved by the board on and signed on its behalf by:

D Scherrer
Director
30 September 2025
PIXIT MEDIA LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -

The directors present their annual report and financial statements for the year ended 31 December 2024.

Principal activities

The principal activity of the company is that of Media consultancy, software and support/services.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

B Leaver
(Resigned 31 January 2025)
E Baissus
D Scherrer
Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

On behalf of the board
.........................
D Scherrer
Director
PIXIT MEDIA LIMITED
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

PIXIT MEDIA LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBER OF PIXIT MEDIA LIMITED
- 5 -
Opinion

We have audited the financial statements of Pixit Media Limited (the 'company') for the year ended 31 December 2024 which comprise the profit and loss account, the statement of comprehensive income, the balance sheet, the statement of changes in equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Material uncertainty relating to going concern

We draw attention to note 1.2 in the financial statements which explains that the Company sold its trade and assets to DataCore Software UK Limited after the reporting date and has since ceased trading. The Company is being maintained as dormant and is dependent upon the financial support of its immediate parent, Arcapix Holdings Limited, and ultimate parent, Kalray S.A. As stated in note 1.2, these events and conditions indicate that a material uncertainty exists that may cast significant doubt on the Company’s ability to continue as a going concern. Our opinion is not modified in respect of this matter.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

PIXIT MEDIA LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBER OF PIXIT MEDIA LIMITED
- 6 -

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the directors' report. We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 

Responsibilities of directors

As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

PIXIT MEDIA LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBER OF PIXIT MEDIA LIMITED
- 7 -
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional representations, or through collusion. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below. However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management.

 

 

 

 

 

 

 

 

 

- The application of inappropriate judgements or estimation to manipulate the Company's financial position;

- Posting of unusual journals and complex transactions; and

- The use of management override of controls to manipulate results, or to cause the company to enter into transactions not in its best interests.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

PIXIT MEDIA LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBER OF PIXIT MEDIA LIMITED
- 8 -

Use of our report

This report is made solely to the company's member in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's member those matters we are required to state to the member in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's member, for our audit work, for this report, or for the opinions we have formed.

Nicola King
Senior Statutory Auditor
Date: .....................
For and on behalf of David Howard
Chartered Accountants
Statutory Auditor
1 Park Road
Hampton Wick
Kingston Upon Thames
KT1 4AS
PIXIT MEDIA LIMITED
PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 9 -
2024
2023
Notes
£
£
Turnover
3
17,244,474
18,126,902
Cost of sales
(9,321,073)
(7,997,256)
Gross profit
7,923,401
10,131,146
Administrative expenses
(15,800,262)
(8,220,776)
Operating (loss)/profit
4
(7,876,861)
1,910,370
Interest receivable and similar income
7
21,139
198
Interest payable and similar expenses
8
(29,665)
(29,778)
(Loss)/profit before taxation
(7,885,387)
1,880,790
Tax on (loss)/profit
9
118,246
302,547
(Loss)/profit for the financial year
(7,767,141)
2,183,337

The profit and loss account has been prepared on the basis that all operations are continuing operations.

PIXIT MEDIA LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
2024
2023
£
£
(Loss)/profit for the year
(7,767,141)
2,183,337
Other comprehensive income
-
-
Total comprehensive income for the year
(7,767,141)
2,183,337
PIXIT MEDIA LIMITED
BALANCE SHEET
AS AT
31 DECEMBER 2024
31 December 2024
- 11 -
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
10
3,917,519
4,528,272
Tangible assets
11
133,049
154,017
4,050,568
4,682,289
Current assets
Stocks
12
240,388
238,340
Debtors
13
6,538,983
8,837,534
Cash at bank and in hand
782,638
910,620
7,562,009
9,986,494
Creditors: amounts falling due within one year
14
(13,658,653)
(8,418,804)
Net current (liabilities)/assets
(6,096,644)
1,567,690
Total assets less current liabilities
(2,046,076)
6,249,979
Creditors: amounts falling due after more than one year
15
(85,017)
(575,426)
Provisions for liabilities
Deferred tax liability
18
-
0
38,505
-
(38,505)
Net (liabilities)/assets
(2,131,093)
5,636,048
Capital and reserves
Called up share capital
21
8
8
Share premium account
22
109,995
109,995
Capital redemption reserve
23
3
3
Profit and loss reserves
24
(2,241,099)
5,526,042
Total equity
(2,131,093)
5,636,048

 

PIXIT MEDIA LIMITED
BALANCE SHEET (CONTINUED)
AS AT
31 DECEMBER 2024
31 December 2024
- 12 -

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the board of directors and authorised for issue on 30 September 2025 and are signed on its behalf by:
D Scherrer
Director
Company Registration No. 07298805
PIXIT MEDIA LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 13 -
Share capital
Share premium account
Capital redemption reserve
Profit and loss reserves
Total
£
£
£
£
£
Balance at 1 January 2023
8
109,995
3
3,342,705
3,452,711
Period ended 31 December 2023:
Profit and total comprehensive income for the period
-
-
-
2,183,337
2,183,337
Balance at 31 December 2023
8
109,995
3
5,526,042
5,636,048
Year ended 31 December 2024:
Loss and total comprehensive income for the year
-
-
-
(7,767,141)
(7,767,141)
Balance at 31 December 2024
8
109,995
3
(2,241,099)
(2,131,093)
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 14 -
1
Accounting policies
Company information

Pixit Media Limited is a private company limited by shares incorporated in England and Wales. The registered office is 1 Park Road, Hampton Wick, Kingston Upon Thames, Surrey, KT1 4AS.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Post balance sheet event and going concern

Atruet the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

 

On 5 February 2025 the Company sold its trade and assets to DataCore Software UK Limited and has since ceased trading. The Company is being maintained as dormant and intends to rely on financial support from its immediate parent, Arcapix Holdings Limited, and ultimate parent, Kalray S.A. Although the directors consider it appropriate to prepare these financial statements on a going concern basis, these circumstances indicate the existence of a material uncertainty which may cast significant doubt on the Company’s ability to continue as a going concern.

1.3
Turnover

Turnover represents the total invoice value, excluding value added tax, of sales made during the year

and derives from the provision of goods falling within the company's ordinary activities.

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 15 -
1.4
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Licences
3 years straight line
Research & Development
Over useful life
1.5
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Land and buildings Leasehold
10% straight line
Plant and machinery
25% straight line
Fixtures, fittings & equipment
25% straight line
Motor vehicles
25% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.6
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 16 -

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

1.7
Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the stocks to their present location and condition.

 

Stocks held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.8
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.9
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 17 -
Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

1.10
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.11
Derivatives

Derivatives are initially recognised at fair value at the date a derivative contract is entered into and are subsequently remeasured to fair value at each reporting end date. The resulting gain or loss is recognised in profit or loss immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of the recognition in profit or loss depends on the nature of the hedge relationship.

 

A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is recognised as a financial liability.

1.12
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 18 -
Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.13
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.14
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.15
Leases

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees. All other leases are classified as operating leases.

 

Assets held under finance leases are recognised as assets at the lower of the assets fair value at the date of inception and the present value of the minimum lease payments. The related liability is included in the balance sheet as a finance lease obligation. Lease payments are treated as consisting of capital and interest elements. The interest is charged to profit or loss so as to produce a constant periodic rate of interest on the remaining balance of the liability.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 19 -
1.16
Government grants

Government grants are recognised at the fair value of the asset received or receivable when there is reasonable assurance that the grant conditions will be met and the grants will be received.

 

A grant that specifies performance conditions is recognised in income when the performance conditions are met. Where a grant does not specify performance conditions it is recognised in income when the proceeds are received or receivable. A grant received before the recognition criteria are satisfied is recognised as a liability.

1.17
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

 

 

3
Turnover and other revenue

An analysis of the company's turnover is as follows:

2024
2023
£
£
Turnover analysed by class of business
Hardware Product sales less discounts
7,987,720
5,944,520
Software and subscription sales
6,847,103
9,469,486
Service and Support sales
625,597
1,322,529
Delivery
35,386
52,672
Installation
344,092
517,451
Recharges
1,404,576
820,244
17,244,474
18,126,902
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
3
Turnover and other revenue
(Continued)
- 20 -
2024
2023
£
£
Turnover analysed by geographical market
United Kingdom
8,049,495
9,747,011
Europe
329,029
1,523,912
United States of America
8,279,223
5,880,296
Canada
437,877
184,305
New Zealand
124,958
-
Australia
21,738
607,304
Asia
2,154
2,311
Mexico
-
181,763
17,244,474
18,126,902
2024
2023
£
£
Other revenue
Interest income
21,139
198
Grants received
-
1,500
4
Operating (loss)/profit
2024
2023
Operating (loss)/profit for the year is stated after charging/(crediting):
£
£
Exchange losses
144,700
46,778
Government grants
-
(1,500)
Depreciation of owned tangible fixed assets
57,675
89,316
Amortisation of intangible assets
3,745,624
2,745,935
5
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
69
56
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
5
Employees
(Continued)
- 21 -

Their aggregate remuneration comprised:

2024
2023
£
£
Wages and salaries
4,165,187
2,319,524
Social security costs
742,816
519,650
Pension costs
280,491
102,352
5,188,494
2,941,526
6
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
361,107
551,082

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 1 (2023 - 1).

Remuneration disclosed above include the following amounts paid to the highest paid director:
2024
2023
£
£
Remuneration for qualifying services
361,107
391,401
7
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
21,139
198
8
Interest payable and similar expenses
2024
2023
£
£
Other interest on financial liabilities
-
0
113
Other interest
29,665
29,665
29,665
29,778
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 22 -
9
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
-
0
(283,954)
Adjustments in respect of prior periods
(86,137)
3
Total current tax
(86,137)
(283,951)
Deferred tax
Origination and reversal of timing differences
(38,505)
(7,565)
Changes in tax rates
6,396
(11,031)
Total deferred tax
(32,109)
(18,596)
Total tax credit
(118,246)
(302,547)

The actual credit for the year can be reconciled to the expected (credit)/charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
(Loss)/profit before taxation
(7,885,387)
1,880,790
Expected tax charge based on the standard rate of corporation tax in the UK of 0% (2023: 23.52%)
-
0
442,372
Tax effect of expenses that are not deductible in determining taxable profit
-
0
10,420
Unutilised tax losses carried forward
-
0
(3,783)
Change in unrecognised deferred tax assets
(32,109)
(7,565)
Effect of change in corporation tax rate
-
0
(11,030)
Permanent capital allowances in excess of depreciation
-
0
(6,619)
Depreciation on assets not qualifying for tax allowances
-
0
21,005
Research and development tax credit
-
0
283,190
Under/(over) provided in prior years
-
0
3
Patent Box relief
-
0
(399,509)
Loss increase from PB relief used for R&D relief
-
0
(631,031)
Additional tax credit received in respect of prior year
(86,137)
-
0
Taxation credit for the year
(118,246)
(302,547)
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
10
Intangible fixed assets
Licences
Research & Development
Total
£
£
£
Cost
At 1 January 2024
7,226,037
2,679,662
9,905,699
Additions - separately acquired
1,465,292
1,671,592
3,136,884
Disposals
(2,070)
-
0
(2,070)
At 31 December 2024
8,689,259
4,351,254
13,040,513
Amortisation and impairment
At 1 January 2024
5,045,494
331,933
5,377,427
Amortisation charged for the year
2,712,193
1,033,431
3,745,624
Disposals
(57)
-
0
(57)
At 31 December 2024
7,757,630
1,365,364
9,122,994
Carrying amount
At 31 December 2024
931,629
2,985,890
3,917,519
At 31 December 2023
2,180,543
2,347,729
4,528,272
11
Tangible fixed assets
Land and buildings Leasehold
Plant and machinery
Fixtures, fittings & equipment
Motor vehicles
Total
£
£
£
£
£
Cost
At 1 January 2024
257,689
66,974
273,381
8,000
606,044
Additions
-
0
11,085
25,622
-
0
36,707
At 31 December 2024
257,689
78,059
299,003
8,000
642,751
Depreciation and impairment
At 1 January 2024
152,371
62,786
228,870
8,000
452,027
Depreciation charged in the year
24,747
6,958
25,970
-
0
57,675
At 31 December 2024
177,118
69,744
254,840
8,000
509,702
Carrying amount
At 31 December 2024
80,571
8,315
44,163
-
0
133,049
At 31 December 2023
105,318
4,188
44,511
-
0
154,017
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
12
Stocks
2024
2023
£
£
Finished goods and goods for resale
240,388
238,340
13
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
2,699,420
4,128,269
Corporation tax recoverable
104,091
283,954
Amounts owed by group undertakings
-
0
257,342
Other debtors
23,873
805,650
Prepayments and accrued income
3,711,599
3,355,923
6,538,983
8,831,138
2024
2023
Amounts falling due after more than one year:
£
£
Deferred tax asset (note 18)
-
0
6,396
Total debtors
6,538,983
8,837,534
14
Creditors: amounts falling due within one year
2024
2023
Notes
£
£
Bank loans
16
258,202
321,510
Obligations under finance leases
17
19,171
22,897
Trade creditors
3,957,926
1,218,157
Amounts owed to group undertakings
5,132,446
3,103,479
Amounts owed to undertakings in which the company has a participating interest
361,779
-
0
Taxation and social security
554,099
84,204
Deferred income
19
484,192
892,658
Other creditors
678,607
586,308
Accruals and deferred income
2,212,231
2,189,591
13,658,653
8,418,804
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 25 -
15
Creditors: amounts falling due after more than one year
2024
2023
Notes
£
£
Obligations under finance leases
17
85,017
104,188
Deferred income
19
-
0
471,238
85,017
575,426
16
Loans and overdrafts
2024
2023
£
£
Bank loans
258,202
321,510
Payable within one year
258,202
321,510

 

17
Finance lease obligations
2024
2023
Future minimum lease payments due under finance leases:
£
£
Within one year
19,171
48,763
In two to five years
85,017
78,322
104,188
127,085

Finance lease payments represent rentals payable by the company for certain items of plant and machinery. Leases include purchase options at the end of the lease period, and no restrictions are placed on the use of the assets. The average lease term is 3 years. All leases are on a fixed repayment basis and no arrangements have been entered into for contingent rental payments.

PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 26 -
18
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

Liabilities
Liabilities
Assets
Assets
2024
2023
2024
2023
Balances:
£
£
£
£
Accelerated capital allowances
-
38,505
-
-
Retirement benefit obligations
-
-
-
6,396
-
38,505
-
6,396
2024
Movements in the year:
£
Liability at 1 January 2024
32,109
Credit to profit or loss
(32,109)
Liability at 31 December 2024
-

The deferred tax asset set out above is expected to reverse within 12 months and relates to the utilisation of tax losses against future expected profits of the same period. The deferred tax liability set out above is expected to reverse within 12 months and relates to accelerated capital allowances that are expected to mature within the same period.

19
Deferred income
2024
2023
£
£
Other deferred income
484,192
1,363,896
Included in the financial statements as follows:
Current liabilities
484,192
892,658
Non-current liabilities
-
0
471,238
484,192
1,363,896
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 27 -
20
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
280,491
102,352

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

21
Share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 0.1p each
7,500
7,500
8
8
22
Share premium account
2024
2023
£
£
At the beginning and end of the year
109,995
109,995
23
Capital redemption reserve
2024
2023
£
£
At the beginning and end of the year
3
3
24
Profit and loss reserves
2024
2023
£
£
At the beginning of the year
5,526,042
3,342,705
(Loss)/profit for the year
(7,767,141)
2,183,337
At the end of the year
(2,241,099)
5,526,042
PIXIT MEDIA LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 28 -
25
Ultimate controlling party

The immediate parent company is Arcapix Holdings Limited, a company incorporated in the UK.

 

The ultimate controlling parent is Kalray Inc, a company incorporated in France and prepares consolidated accounts. These may be obtained from 180 Avenue De L'Europe - 38330 Montbonnet-Saint-Martin, France.

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