Registration number: 07394370

Plus 24 Marketing Ltd

Contents

Balance Sheet	1
Notes to the Unaudited Financial Statements	2 to 7

Plus 24 Marketing Ltd

(Registration number: 07394370)
Balance Sheet as at 30 September 2024

	Note	2024 £	2023 £
Fixed assets
Tangible assets	4	9,516	14,178
Current assets
Stocks	5	3,250	3,250
Debtors	6	473,040	323,411
Cash at bank and in hand		58,528	81,860
		534,818	408,521
Creditors: Amounts falling due within one year	7	(246,836)	(167,219)
Net current assets		287,982	241,302
Total assets less current liabilities		297,498	255,480
Creditors: Amounts falling due after more than one year	7	(176,195)	(67,112)
Provisions for liabilities		(1,668)	-
Net assets		119,635	188,368
Capital and reserves
Called up share capital		100	100
Retained earnings		119,535	188,268
Shareholders' funds		119,635	188,368

For the financial year ending 30 September 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 29 September 2025
 

......................................... Mr David Walker Director

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

1	General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
Unit 1 The Old Milk Depot
Bacup Road
Rossendale
Lancashire
BB4 7FE

These financial statements were authorised for issue by the director on 29 September 2025.

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Office equipment, fixtures and fittings	25% Straight Line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first-in, first-out (FIFO) method.

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3	Staff numbers

The average number of persons employed by the company (including the director) during the year, was 15 (2023 - 15).

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

4	Tangible assets

	Furniture, fittings and equipment  £	Total £
Cost or valuation
At 1 October 2023	71,426	71,426
Additions	4,842	4,842
At 30 September 2024	76,268	76,268
Depreciation
At 1 October 2023	57,245	57,245
Charge for the year	9,507	9,507
At 30 September 2024	66,752	66,752
Carrying amount
At 30 September 2024	9,516	9,516
At 30 September 2023	14,178	14,178

5

Stocks

	2024 £	2023 £
Work in progress	2,500	2,500
Other inventories	750	750
	3,250	3,250

6

Debtors

Current	2024 £	2023 £
Trade debtors	198,080	61,187
Prepayments	36,061	74,618
Other debtors	238,899	187,606
	473,040	323,411

7

Creditors

Creditors: amounts falling due within one year

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

	Note	2024 £	2023 £
Due within one year
Loans and borrowings	8	79,463	39,224
Trade creditors		30,172	1,754
Taxation and social security		60,738	68,255
Accruals and deferred income		69,708	50,864
Other creditors		6,755	7,122
		246,836	167,219

Creditors: amounts falling due after more than one year

	Note	2024 £	2023 £
Due after one year
Loans and borrowings	8	176,195	67,112

8	Loans and borrowings

Non-current loans and borrowings

	2024 £	2023 £
Other borrowings	176,195	67,112

Current loans and borrowings

	2024 £	2023 £
Other borrowings	79,463	39,224

9	Obligations under leases and hire purchase contracts

Operating leases

At the year end, the company had total commitments under non-cancellable operating leases over the remaining life of those leases of £270,099 (2023 - £59,772).

Plus 24 Marketing Ltd

Notes to the Unaudited Financial Statements for the Year Ended 30 September 2024

10	Related party transactions

Transactions with the director

2024	At 1 October 2023 £	Advances to director £	At 30 September 2024 £
Mr David Walker
Advances to the directors interest free and repayable on demand	59,590	2,485	62,075

2023	At 1 October 2022 £	Advances to director £	At 30 September 2023 £
Mr David Walker
Advances to the directors interest free and repayable on demand	58,653	937	59,590