Company registration number 07706056 (England and Wales)
JOMA JEWELLERY LTD
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
JOMA JEWELLERY LTD
COMPANY INFORMATION
Directors
Mr G R Loxton
Mrs C Loxton
Mr T Loxton
Secretary
Mr G R Loxton
Company number
07706056
Registered office
Park Farm
Stratford Road
Drayton
Banbury
Oxfordshire
OX15 6EG
Auditor
David Owen & Co
17 The Market Place
Devizes
Wiltshire
SN10 1BA
JOMA JEWELLERY LTD
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3
Directors' responsibilities statement
4
Independent auditor's report
5 - 7
Statement of comprehensive income
8
Balance sheet
9
Statement of changes in equity
10
Statement of cash flows
11
Notes to the financial statements
12 - 24
JOMA JEWELLERY LTD
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 1 -
The directors present the strategic report for the year ended 31 December 2024.
Business Review
The business grew by 9% year on year with sales of £17.3m compared to £15.9m in 2023.
A continued focus on the core fundamentals of the business of price point and quality products allowed the business to continue to grow. We continued to invest in brand marketing campaigns which had a good impact on our brand awareness and contributed to our growth.
Time was invested in locating a suitable warehouse site to sustain our continued growth. The new site opened in June 2025. We have completed the upgrade to our core business systems, and continue to optimise and streamline as an ongoing project.
At the year end, the company had net assets of £6.2m, compared to £5.1m in 2023.
Key risks
Global economic conditions
As a jewellery gifting brand, we are susceptible to the potential adverse impacts of the global economic conditions, particularly those of the UK, on consumer disposable income. Though we place ourselves in the market as affordable luxury, jewellery and gifts remain discretionary purchases. With consumers making more careful purchases in view of the cost-of-living crisis, we see this as an opportunity for extra growth with our unique personalised products. The Geopolitical uncertainty around the world and the impacts of global shipping has had an impact on the business and will continue to do so through 2025.
Supply chain challenges
Fluctuations in the price and availability of freight is an ongoing risk that we monitor carefully. Adverse fluctuations in the availability and cost of raw materials required to make jewellery continue to be a risk.
Exposure to foreign currency
We earn the majority of revenues in Pound Sterling. The majority of our stock is purchased in US Dollar. As such, we have an exposure to the Pound Sterling and US Dollar exchange rate. Our policy is to enter into forward contracts to buy US Dollars in order to mitigate some of our foreign currency exposure.
Labour market
The business currently employs all staff in the UK and has a head office in Banbury. Limitations in the labour market supply and salary inflation continue to impact our cost base. Mitigation of these risks is managed by offering flexible working as well as competitive renumeration packages.
Cybersecurity and GDPR compliance
Cybersecurity remains a key risk to the business. We constantly monitor and reassess our security protocols for best practice in a changing landscape. As an eCommerce business, we hold customer data for order processing and marketing purposes. We recognise and mitigate the risks relating to cyber security and are compliant with GDPR laws.
JOMA JEWELLERY LTD
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 2 -
Business Outlook
We continue to invest in our systems and people within the business to facilitate growth. The opening of our new warehouse space in 2025 will allow us to become more efficient and process more orders whilst having the ability to hold a larger amount of stock.
Mr G R Loxton
Director
30 September 2025
JOMA JEWELLERY LTD
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 3 -
The directors present their annual report and financial statements for the year ended 31 December 2024.
Principal activities
The principal activity of the company is that of jewellery design and sale.
Results and dividends
The results for the year are set out on page 8.
Ordinary dividends were paid amounting to £235,000. The directors do not recommend payment of a final dividend.
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
Mr G R Loxton
Mrs C Loxton
Mr T Loxton
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.
Medium-sized companies exemption
This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.
On behalf of the board
Mr G R Loxton
Director
30 September 2025
JOMA JEWELLERY LTD
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024
- 4 -
The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
JOMA JEWELLERY LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF JOMA JEWELLERY LTD
- 5 -
Opinion
We have audited the financial statements of Joma Jewellery Ltd (the 'company') for the year ended 31 December 2024 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
JOMA JEWELLERY LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF JOMA JEWELLERY LTD (CONTINUED)
- 6 -
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Extent to which the audit was considered capable of detecting irregularities, including fraud
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion.
In identifying and addressing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our procedures included the following:
We obtained an understanding of laws and regulations that affect the company, focusing on those that had a direct effect on the financial statements or that had a fundamental effect on its operations. Key laws and regulations that we identified included the UK Companies Act, tax legislation, occupational health and employment legislation and data protection legislation.
We asked the directors to give their assessment of the risks of irregularities and to identify any incidences of fraud that had taken place during the accounting period.
We gained an understanding of the controls that the directors have in place to prevent and detect fraud.
As a result of these procedures, we considered the opportunities and incentives that may exist within the company for fraud and material misstatement which included incorrect recognition of revenue, management override of controls and misappropriation of cash and other assets.
Our procedures to respond to risks identified included the following:
We enquired of the directors, reviewed correspondence with HMRC and reviewed any relevant legal correspondence for evidence of non-compliance with relevant laws and regulations. We also reviewed controls the directors have in place to ensure compliance.
We gained an understanding of the controls that the directors have in place to prevent and detect fraud.
JOMA JEWELLERY LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF JOMA JEWELLERY LTD (CONTINUED)
- 7 -
The risk of fraud and non-compliance with laws and regulations and fraud was discussed within the audit team and tests were planned and performed to address these risks.
We critically reviewed judgements and provisions included within the financial statements and examined the associated cut-off issues to assess the recognition of revenue.
We reviewed financial statements disclosures and tested to supporting documentation to assess compliance with relevant laws and regulations discussed above.
We enquired of the directors about actual and potential litigation and claims.
We performed analytical procedures to identify any unusual or unexpected relationships that might indicate risks of material misstatement due to fraud.
In addressing the risk of fraud due to management override of internal controls we tested the appropriateness of journal entries and assessed whether the judgements made in making accounting estimates were indicative of a potential bias.
Due to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. For example, as with any audit, there remained a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. We are not responsible for preventing fraud or non-compliance with laws and regulations and cannot be expected to detect all fraud and non-compliance with laws and regulations.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Julian Pocock (Senior Statutory Auditor)
For and on behalf of David Owen & Co, Statutory Auditor
Chartered Accountants
17 The Market Place
Devizes
Wiltshire
SN10 1BA
30 September 2025
JOMA JEWELLERY LTD
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024
- 8 -
2024
2023
Notes
£
£
Turnover
3
17,306,159
15,911,016
Cost of sales
(6,198,824)
(6,518,084)
Gross profit
11,107,335
9,392,932
Administrative expenses
(14,758,144)
(13,055,820)
Other operating income
5,329,657
5,262,731
Operating profit
4
1,678,848
1,599,843
Interest receivable and similar income
7
29,601
13,268
Interest payable and similar expenses
8
(1,135)
Profit before taxation
1,707,314
1,613,111
Tax on profit
9
(434,952)
(393,256)
Profit for the financial year
1,272,362
1,219,855
The profit and loss account has been prepared on the basis that all operations are continuing operations.
JOMA JEWELLERY LTD
BALANCE SHEET
AS AT 31 DECEMBER 2024
31 December 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
12
540,497
582,379
Tangible assets
13
632,152
647,109
1,172,649
1,229,488
Current assets
Stocks
14
1,525,276
1,814,267
Debtors
15
4,512,510
3,217,391
Cash at bank and in hand
2,967,599
2,180,542
9,005,385
7,212,200
Creditors: amounts falling due within one year
16
(3,904,162)
(3,202,620)
Net current assets
5,101,223
4,009,580
Total assets less current liabilities
6,273,872
5,239,068
Provisions for liabilities
Deferred tax liability
17
119,860
122,418
(119,860)
(122,418)
Net assets
6,154,012
5,116,650
Capital and reserves
Called up share capital
19
100
100
Profit and loss reserves
6,153,912
5,116,550
Total equity
6,154,012
5,116,650
The financial statements were approved by the board of directors and authorised for issue on 30 September 2025 and are signed on its behalf by:
Mr G R Loxton
Director
Company Registration No. 07706056
JOMA JEWELLERY LTD
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
- 10 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 January 2023
100
4,111,695
4,111,795
Year ended 31 December 2023:
Profit and total comprehensive income
-
1,219,855
1,219,855
Dividends
10
-
(215,000)
(215,000)
Balance at 31 December 2023
100
5,116,550
5,116,650
Year ended 31 December 2024:
Profit and total comprehensive income
-
1,272,362
1,272,362
Dividends
10
-
(235,000)
(235,000)
Balance at 31 December 2024
100
6,153,912
6,154,012
JOMA JEWELLERY LTD
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 11 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
24
1,901,760
1,839,334
Interest paid
(1,135)
Income taxes paid
(349,239)
(251,041)
Net cash inflow from operating activities
1,551,386
1,588,293
Investing activities
Purchase of intangible assets
(384,268)
(337,628)
Purchase of tangible fixed assets
(177,936)
(529,119)
Repayment of loans
3,274
(3,461)
Interest received
29,601
13,268
Net cash used in investing activities
(529,329)
(856,940)
Financing activities
Dividends paid
(235,000)
(215,000)
Net cash used in financing activities
(235,000)
(215,000)
Net increase in cash and cash equivalents
787,057
516,353
Cash and cash equivalents at beginning of year
2,180,542
1,664,189
Cash and cash equivalents at end of year
2,967,599
2,180,542
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
- 12 -
1
Accounting policies
Company information
Joma Jewellery Ltd is a private company limited by shares incorporated in England and Wales. The registered office is Park Farm, Stratford Road, Drayton, Banbury, Oxfordshire, OX15 6EG. The principal place of business is Unit F168 Cherwell Business Village, Southam Road, Banbury, OX16 2SP.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.
1.2
Going concern
Atruet the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.
1.3
Turnover
Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.
1.4
Intangible fixed assets other than goodwill
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.
Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.
Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Software
3 years straight line
Patents
10% straight line
1.5
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 13 -
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Leasehold improvements
10% straight line
Fixtures, fittings & equipment
25% straight line
Motor vehicles
25% reducing balance
Integral features
10% straight line
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
1.6
Impairment of fixed assets
At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.
Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.
1.7
Stocks
Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the stocks to their present location and condition.
Stocks held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.
At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.
1.8
Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 14 -
1.9
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Other financial assets
Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.
Impairment of financial assets
Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.
Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 15 -
Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Other financial liabilities
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.
Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.
Derecognition of financial liabilities
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
1.10
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
1.11
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
1
Accounting policies
(Continued)
- 16 -
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
1.12
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.13
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.14
Leases
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.
1.15
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 17 -
2
Judgements and key sources of estimation uncertainty
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Critical judgements
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
Inventory provisions
Inventories are valued at the lower cost and net realisable value. Net realisable value includes, where necessary, provisions for slow moving and obsolete stocks. Calculation of these provisions requires judgements to be made, which include forecast consumer demand, the promotional, competitive and economic environment and inventory loss trends.
Key sources of estimation uncertainty
The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.
Tangible fixed assets
The annual depreciation charge for tangible fixed assets is sensitive to changes in the estimated useful economic lives and residual values of assets. The estimated useful economic lives and residual values of assets are re-assessed annually and are amended when necessary to reflect current estimates.
Impairment of debtors
The company makes an estimate of the recoverable value of trade and other debtors. When assessing impairment of trade and other debtors management considers factors including the current credit rating, the ageing profile of debtors and historical experience.
3
Turnover and other revenue
An analysis of the company's turnover is as follows:
2024
2023
£
£
Turnover analysed by geographical market
UK
17,258,009
15,772,316
EU
42,956
138,615
Rest of the world
5,194
85
17,306,159
15,911,016
2024
2023
£
£
Other revenue
Interest income
29,601
13,268
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 18 -
4
Operating profit
2024
2023
Operating profit for the year is stated after charging/(crediting):
£
£
Exchange gains
(15,681)
(39,371)
Fees payable to the company's auditor for the audit of the company's financial statements
13,380
12,500
Depreciation of tangible fixed assets
192,893
175,507
Amortisation of intangible assets
426,150
424,432
Impairment of stocks recognised or reversed
10,455
Operating lease charges
603,897
602,587
5
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2024
2023
Number
Number
249
208
Their aggregate remuneration comprised:
2024
2023
£
£
Wages and salaries
7,618,010
6,302,817
Social security costs
780,641
610,883
Pension costs
300,030
213,244
8,698,681
7,126,944
6
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
200,500
195,944
Company pension contributions to defined contribution schemes
141,321
81,321
341,821
277,265
The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 3 (2023 - 3).
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
6
Directors' remuneration
(Continued)
- 19 -
Remuneration disclosed above include the following amounts paid to the highest paid director:
2024
2023
£
£
Remuneration for qualifying services
181,500
176,944
Company pension contributions to defined contribution schemes
1,321
1,321
7
Interest receivable and similar income
2024
2023
£
£
Interest income
Interest on bank deposits
29,601
13,268
2024
2023
Investment income includes the following:
£
£
Interest on financial assets not measured at fair value through profit or loss
29,601
13,268
8
Interest payable and similar expenses
2024
2023
£
£
Other finance costs:
Other interest
1,135
9
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
437,510
336,129
Deferred tax
Origination and reversal of timing differences
(2,558)
57,127
Total tax charge
434,952
393,256
The rate of corporation tax applicable to the entity changed from 19% to 25% on the 1st April 2023. This new rate has been applied on a pro-rata basis to the profits arising for this period.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
9
Taxation
(Continued)
- 20 -
The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:
2024
2023
£
£
Profit before taxation
1,707,314
1,613,111
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 25.00%)
426,829
403,278
Tax effect of expenses that are not deductible in determining taxable profit
844
1,470
Permanent capital allowances in excess of depreciation
9,837
(47,476)
Change in deferred tax
(2,558)
57,126
Change in tax rate in April 2023
(21,142)
Taxation charge for the year
434,952
393,256
10
Dividends
2024
2023
£
£
Interim paid
235,000
215,000
11
Impairments
Impairment tests have been carried out where appropriate and the following impairment losses have been recognised in profit or loss:
2024
2023
Notes
£
£
In respect of:
Stocks
14
10,455
Recognised in:
Cost of sales
-
10,455
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 21 -
12
Intangible fixed assets
Software
Patents
Total
£
£
£
Cost
At 1 January 2024
1,770,715
49,842
1,820,557
Additions
383,368
900
384,268
At 31 December 2024
2,154,083
50,742
2,204,825
Amortisation and impairment
At 1 January 2024
1,206,083
32,095
1,238,178
Amortisation charged for the year
421,800
4,350
426,150
At 31 December 2024
1,627,883
36,445
1,664,328
Carrying amount
At 31 December 2024
526,200
14,297
540,497
At 31 December 2023
564,632
17,747
582,379
13
Tangible fixed assets
Leasehold improvements
Fixtures, fittings & equipment
Motor vehicles
Integral features
Total
£
£
£
£
£
Cost
At 1 January 2024
318,336
933,223
10,000
113,939
1,375,498
Additions
29,114
141,277
7,545
177,936
At 31 December 2024
347,450
1,074,500
10,000
121,484
1,553,434
Depreciation and impairment
At 1 January 2024
82,895
618,578
8,665
18,251
728,389
Depreciation charged in the year
34,587
146,248
445
11,613
192,893
At 31 December 2024
117,482
764,826
9,110
29,864
921,282
Carrying amount
At 31 December 2024
229,968
309,674
890
91,620
632,152
At 31 December 2023
235,441
314,645
1,335
95,688
647,109
14
Stocks
2024
2023
£
£
Finished goods and goods for resale
1,525,276
1,814,267
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 22 -
15
Debtors: amounts falling due within one year
2024
2023
Trade debtors
1,135,641
1,080,304
Other debtors
3,056,540
1,821,029
Prepayments and accrued income
320,329
316,058
4,512,510
3,217,391
16
Creditors: amounts falling due within one year
2024
2023
£
£
Trade creditors
879,052
1,079,386
Corporation tax
437,510
349,239
Other taxation and social security
903,874
965,318
Other creditors
1,310,426
405,465
Accruals and deferred income
373,300
403,212
3,904,162
3,202,620
17
Deferred taxation
The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:
Liabilities
Liabilities
2024
2023
Balances:
£
£
Accelerated capital allowances
119,860
122,418
2024
Movements in the year:
£
Liability at 1 January 2024
122,418
Credit to profit or loss
(2,558)
Liability at 31 December 2024
119,860
The deferred tax liability set out above is expected to reverse within 10 years and relates to accelerated capital allowances that are expected to mature within the same period.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 23 -
18
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
300,030
213,244
The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.
There were outstanding contributions at the end of the financial year of £34,670 (2023: £31,225), these are included within creditors.
19
Share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
100
100
100
100
20
Operating lease commitments
As lessee
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
2024
2023
£
£
Within 1 year
659,944
533,735
Years 2-5
2,340,554
2,112,560
After 5 years
1,508,939
2,009,340
4,509,437
4,655,635
21
Related party transactions
Transactions with related parties
Joma Jewellery Ltd made sales and provided management services to companies under the common control of the shareholders amounting to £5,752,333 (2023: £5,385,319). At the reporting date, £2,958,318 (2023: £1,800,518) was owed to Joma Jewellery Ltd and £1,105,957 (2023: £217,640) was owed by Joma Jewellery in relation to these companies.
At the reporting date, the directors owed £187 (2023:£3,459) to Joma Jewellery Ltd. No interest was paid on these loans.
A business, owned by a close family member of the directors, received £17,500 (2023: £30,000) from Joma Jewellery Ltd for storage services provided. No monies were outstanding in respect to this at the reporting date or the prior year.
22
Directors' transactions
Dividends totalling £235,000 (2023 - £215,000) were paid in the year in respect of shares held by the company's directors.
JOMA JEWELLERY LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2024
- 24 -
23
Ultimate controlling party
The ultimate controlling party of Joma Jewellery Ltd are the shareholders, G Loxton and C Loxton.
24
Cash generated from operations
2024
2023
£
£
Profit after taxation
1,272,362
1,219,855
Adjustments for:
Taxation charged
434,952
393,256
Finance costs
1,135
Investment income
(29,601)
(13,268)
Amortisation and impairment of intangible assets
426,150
424,432
Depreciation and impairment of tangible fixed assets
192,893
175,507
Movements in working capital:
Decrease/(increase) in stocks
288,991
(695,890)
(Increase)/decrease in debtors
(1,298,391)
494,288
Increase/(decrease) in creditors
613,271
(158,846)
Cash generated from operations
1,901,762
1,839,334
25
Analysis of changes in net funds
1 January 2024
Cash flows
31 December 2024
£
£
£
Cash at bank and in hand
2,180,542
787,057
2,967,599
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