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Registration number: 08220620

WHJE Limited

Unaudited Filleted Abridged Financial Statements

for the Period from 1 October 2023 to 31 December 2024

 

WHJE Limited

Contents

Company Information

1

Abridged Balance Sheet

2 to 4

Notes to the Unaudited Abridged Financial Statements

5 to 15

 

WHJE Limited

Company Information

Directors

Mr Craig Freeman

Mr Martin Wiggins

Mr Neil Johnson

Mr Matthew Smith

Registered office

Unit 4 11-29 Fashion Street
London
E1 6PX

 

WHJE Limited

(Registration number: 08220620)
Abridged Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

5

12,653

17,059

Investments

6

71,265

71,238

 

83,918

88,297

Current assets

 

Stocks and work in progress

7

30,814

2,500

Debtors

8

1,042,937

1,167,681

Cash at bank and in hand

 

112,448

118,310

 

1,186,199

1,288,491

Prepayments and accrued income

 

99,231

85,635

Creditors: Amounts falling due within one year

(848,048)

(814,647)

Net current assets

 

437,382

559,479

Total assets less current liabilities

 

521,300

647,776

Accruals and deferred income

 

(314,253)

(99,460)

Net assets

 

207,047

548,316

capital and reserves

 

Called up share capital

78

77

Share premium reserve

7,500

-

Capital redemption reserve

25

26

Profit and loss account

199,444

548,213

Total equity

 

207,047

548,316

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

5

12,653

17,059

Investments

6

71,265

71,238

 

83,918

88,297

Current assets

 

Stocks

7

30,814

2,500

Debtors

8

1,042,937

1,167,681

Cash at bank and in hand

 

112,448

118,310

 

1,186,199

1,288,491

Prepayments and accrued income

 

99,231

85,635

Creditors: Amounts falling due within one year

(848,048)

(814,647)

 

WHJE Limited

(Registration number: 08220620)
Abridged Balance Sheet as at 31 December 2024

Note

2024
£

2023
£

Net current assets

 

437,382

559,479

Total assets less current liabilities

 

521,300

647,776

Accruals and deferred income

 

(314,253)

(99,460)

Net assets

 

207,047

548,316

Capital and reserves

 

Called up share capital

9

78

77

Share premium reserve

7,500

-

Capital redemption reserve

25

26

Retained earnings

199,444

548,213

Shareholders' funds

 

207,047

548,316

For the financial period ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the period in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

All of the company’s members have consented to the preparation of an Abridged Balance Sheet in accordance with Section 444(2A) of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

 

WHJE Limited

(Registration number: 08220620)
Abridged Balance Sheet as at 31 December 2024

Approved and authorised by the Board on 30 September 2025 and signed on its behalf by:
 

.........................................

Mr Craig Freeman

Director

.........................................

Mr Martin Wiggins

Director

.........................................

Mr Neil Johnson

Director

.........................................

Mr Matthew Smith

Director

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

1

General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
Unit 4 11-29 Fashion Street
London
E1 6PX

These financial statements were authorised for issue by the Board on 30 September 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These abridged financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These abridged financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Office Equipment

25% straight line

Furniture and fittings

25% straight line

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Goodwill

Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is held in the currency of the acquired entity and revalued to the closing rate at each reporting period date. Goodwill is amortised over its useful life, which shall not exceed ten years if a reliable estimate of the useful life cannot be made.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Goodwill

10% straight line

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.


Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first-in, first-out (FIFO) method.

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including directors) during the period, was 27 (2023 - 26).

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

4

Intangible assets

Total
£

Cost or valuation

At 1 October 2023

65,798

At 31 December 2024

65,798

Amortisation

At 1 October 2023

65,798

At 31 December 2024

65,798

Carrying amount

At 31 December 2024

-

5

Tangible assets

Furniture, fittings and equipment
 £

Other tangible assets
£

Total
£

Cost or valuation

At 1 October 2023

151,901

6,873

158,774

Additions

6,023

-

6,023

At 31 December 2024

157,924

6,873

164,797

Depreciation

At 1 October 2023

134,842

6,873

141,715

Charge for the period

10,429

-

10,429

At 31 December 2024

145,271

6,873

152,144

Carrying amount

At 31 December 2024

12,653

-

12,653

At 30 September 2023

17,059

-

17,059

6

Investments

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Total
£

Cost or valuation

At 1 October 2023

71,218

Provision

Carrying amount

At 31 December 2024

71,218

At 30 September 2023

71,218

Details of undertakings

Details of the investments (including principal place of business of unincorporated entities) in which the company holds 20% or more of the nominal value of any class of share capital are as follows:

Undertaking

Registered office

Holding

Proportion of voting rights and shares held

2024

2023

Subsidiary undertakings

Brandformula Limited

Unit 4 11-29 Fashion Street, London SE1 6PX

England

Ordinary shares

100%

100%

Brandformula Insight and Consulting Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary shares

100%

100%

Lamb Creative Marketing & Consultancy Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary A

100%

100%

Full Circle Corporate Communications Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary shares

100%

100%

For The Win Digital Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary shares

95%

95%

To The Max Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Oridnary shares

100%

100%

Walden Page Smith Comms Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary shares

80%

80%

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Undertaking

Registered office

Holding

Proportion of voting rights and shares held

Hut Eight Digital Development Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary

60%

60%

Black Pear Creative Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary

65%

65%

Walden Page Ballard Limited

Unit 4 11-29 Fashion Street, London E1 6PX

England

Ordinary

80%

80%

The Chair Consultancy Limited

Unit 4 11-29 Fahion Street, London E1 6PX

England

80%

80%

Brandformula srl

Boulevard Louis Schmidt 29 Box 15, 1040 Etterbeek

Belgium

Ordinary

100%

100%

Sonderseen Limited

Unit 4, 11-29 Fashion Street, London E1 6PX

England

Ordinary A shares

100%

100%

Subsidiary undertakings

Brandformula Limited

The principal activity of Brandformula Limited is public relations and communicatios services.

Brandformula Insight and Consulting Limited

The principal activity of Brandformula Insight and Consulting Limited is management consultancy services.

Lamb Creative Marketing & Consultancy Limited

The principal activity of Lamb Creative Marketing & Consultancy Limited is public relations and communications services.

Full Circle Corporate Communications Limited

The principal activity of Full Circle Corporate Communications Limited is public relations and communications services.

For The Win Digital Limited

The principal activity of For The Win Digital Limited is digital marketing.

To The Max Limited

The principal activity of To The Max Limited is professional, scientific and technical activities.

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Walden Page Smith Comms Limited

The principal activity of Walden Page Smith Comms Limited is a management company.

Hut Eight Digital Development Limited

The principal activity of Hut Eight Digital Development Limited is software development and information technology services.

Black Pear Creative Limited

The principal activity of Black Pear Creative Limited is design and build of events stands and related infrastructure.

Walden Page Ballard Limited

The principal activity of Walden Page Ballard Limited is content and design for financial services brands.

The Chair Consultancy Limited

The principal activity of The Chair Consultancy Limited is boardroom consultancy for financial services.

Brandformula srl

The principal activity of Brandformula srl is public relations and communications activites.

Sonderseen Limited

The principal activity of Sonderseen Limited is video production activities.

7

Stocks

2024
£

2023
£

Work in progress

30,814

2,500

8

Debtors

Debtors includes £Nil (2023 - £Nil) due after more than one year.

9

Share capital

Allotted, called up and fully paid shares

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

2024

2023

No.

£

No.

£

Ordinary A share of £0.00 each

38,500

38.50

38,500

38.50

Ordinary B share of £0.01 each

3,655

36.55

3,655

36.55

Ordinary C share of £1 each

1

1

1

1

Ordinary E share of £1 each

1

1

1

1

42,157

77

42,157

77

10

Related party transactions

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

Directors' remuneration

The directors' remuneration for the period was as follows:

2024
£

2023
£

Remuneration

242,144

112,375

Income and receivables from related parties

2024

2023

Subsidiary
£

Receipt of services

243,660

Amounts receivable from related party

45,162

Expenditure with and payables to related parties

2024

2023

Subsidiary
£

Rendering of services

1,145,797

Settlement of liabilities

347,287

1,493,084

Loans to related parties

2024

Subsidiary
£

Total
£

At start of period

190,221

190,221

Advanced

341,650

341,650

Repaid

(363,937)

(363,937)

At end of period

167,934

167,934

2023

Subsidiary
£

Total
£

At start of period

83,510

83,510

Advanced

115,271

115,271

Repaid

(8,560)

(8,560)

At end of period

190,221

190,221

Terms of loans to related parties

The loans are interest free and repayable on demand.
 

Loans from related parties

 

WHJE Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2023 to 31 December 2024

2024

Subsidiary
£

Total
£

At start of period

100

100

Advanced

388,170

388,170

Repaid

(241,711)

(241,711)

At end of period

146,559

146,559

2023

Subsidiary
£

Total
£

At start of period

67,805

67,805

Repaid

(67,705)

(67,705)

At end of period

100

100