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REGISTERED NUMBER: 08714466 (England and Wales)















GROUP STRATEGIC REPORT,

REPORT OF THE DIRECTORS AND

CONSOLIDATED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

MARVIN'S MAGIC HOLDINGS LIMITED

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONTENTS OF THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024










Page

Company Information 1

Group Strategic Report 2

Report of the Directors 5

Report of the Independent Auditors 7

Consolidated Income Statement 11

Consolidated Other Comprehensive Income 12

Consolidated Balance Sheet 13

Company Balance Sheet 14

Consolidated Statement of Changes in Equity 15

Company Statement of Changes in Equity 16

Consolidated Cash Flow Statement 17

Notes to the Consolidated Cash Flow Statement 18

Notes to the Consolidated Financial Statements 20


MARVIN'S MAGIC HOLDINGS LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: Mr M Berglas
Mr D E Cicurel
Ms M Naggar
Mr J Naggar
Mr G A Naggar



SECRETARY: Ms C Snell



REGISTERED OFFICE: The Mayland's Building
Maylands Avenue
Hemel Hempstead
HP2 7TG



REGISTERED NUMBER: 08714466 (England and Wales)



AUDITORS: MGR Weston Kay LLP
55 Loudoun Road
St John's Wood
London
NW8 0DL



BANKERS: Santander UK Plc
Bridle Road
Bootle
Merseyside
L30 4GB

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their strategic report of the company and the group for the year ended 31 December 2024.

FAIR REVIEW OF BUSINESS
The group solely operates through Marvin's Magic Limited, a company that generates revenue through the sale of products to physical retail and ecommerce sites.

The Marvin's Magic company now operates across two, clear trading divisions:

Marvin's Magic Brand:
The Marvin's Magic brand is the market leader in delivering magical products and experiences focused on toys and gifts in categories such as Arts and Crafts, Pranks and Jokes and Award-Winning Magic Tricks.

Marvin's Distribution:
Marvin's Distribution brings quality toy and gift brands to the UK and Irish markets via their existing infrastructure and
strong relationships with key retailers. Current exclusive contracts are held with ZipString, Sharper Image, Discovery, FAO Schwarz and Clixo.

The company operates across three key verticals:

Demonstration - Live product demonstrations in flagship retail locations remain a cornerstone of brand engagement.
These captivating experiences are hosted in premier cities including London, New York, Paris, Milan, and Dubai,
reinforcing the brand's premium positioning and driving in-store conversions.

Wholesale - The company maintains strong relationships with global retailers, supplying a diverse range of toys, games and gifts for resale. This vertical ensures wide market reach and consistent volume-based sales across international territories.

eCommerce - Online sales continue to grow through major platforms such as Amazon in the UK, US and Europe plus
Target.com, Walmart.com, and others. This channel supports direct-to-consumer engagement, data-driven marketing, and scalable growth opportunities.


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

PRINCIPAL RISKS AND UNCERTAINTIES
The following are seen as key risks and uncertainties to the business:

Losing key customers, the company mitigates this by building recurring revenues with well-established customers, adding more products to their portfolio, increasing their value to the markets and establishing new business relationships. The company has a long-standing reputation for delivering quality, innovative products and remains well regarded in the market.

Increase in the cost of products and tariffs, the company mitigates this by having a trusted supplier base with opportunities to manufacture in different locations at competitive prices. The company plan to explore global sourcing in new territories - India, Vietnam, Taiwan to further mitigate against US tariff uncertainty. Additionally working with customers and suppliers to minimise the impact of tariffs by working on a First cost and MDDP basis with larger suppliers/customers and implementing price increases in the US whilst keeping pricing competitive.

Possible increases in freight, the company mitigates against by holding strong relationships with shipping companies and keeping in close contact to agree the most competitive rates.

Currency fluctuations, the company mitigates currency risk by maintaining access to a foreign exchange platform. This enables it to purchase foreign currency in advance at agreed rates, protecting against sudden movements in exchange rates. The facility was not used during 2024. The company also receives income in foreign currencies and uses the same currencies to pay suppliers, which reduces the need for conversions and helps limit exposure to exchange rate risk.

FINANCIAL PERFORMANCE
For the period, the group reported a turnover of £9.1m and a loss of £706k compared to turnover of £11.4m and a loss of £86k in the previous period.

The loss reflects the reduction in turnover and profit from a large non-recurring Global Customer. The company also
experienced unforeseen US stock issues of key lines during the critical Q4 trading period.

The company invested in additional staffing overhead to grow more sustainable revenues to replace the non-recurring turnover previously enjoyed.

There were further investments in the Finance and Operations teams to improve processes and performance and to build a robust infrastructure that supports business development into the future.

With the above in consideration, 2024 is understood as a transitional year as the Marvin's Magic company evolved the business beyond it's historical niche, to establish more sustainable revenue streams with attractive upside.


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2024

KEY PERFORMANCE INDICATORS
2024 2023
£ £
Turnover 9,110,448 11,377,468
Gross profit 2,979,060 4,913,306
Gross profit margin 32.70% 43.20%

The year 2024 is a transitional period for Marvin's Magic Limited, marked by significant investments in new business
initiatives and efforts to diversify trading channels. These strategic moves reflect the company's commitment to long-term growth and resilience in an evolving market landscape. By embracing innovation and strengthening partnerships, Marvin's Magic is positioning itself to capture new opportunities and mitigate emerging risks.

As we move forward, maintaining financial discipline while fostering agility will be key to navigating uncertainties. The foundations laid this year will ensure future success for the company to remain one of the most unique and successful toy companies in the UK.

ON BEHALF OF THE BOARD:





Mr M Berglas - Director


30 September 2025

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

PRINCIPAL ACTIVITY
The principal activity of the company is that of a holding company,

The principal activity of the group is that of the design and distribution of magic products under the brand name, Marvin's Magic.

DIVIDENDS
No dividends will be distributed for the year ended 31 December 2024.

DIRECTORS
The directors during the year under review were:

Mr M Berglas
Mr D E Cicurel
Ms M Naggar
Mr J Naggar
Mr G A Naggar

AUDITOR
In accordance with the company's articles, a resolution proposing that MGR Weston Kay LLP be reappointed as auditor of the group will be put at a General Meeting.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Group Strategic Report, the Report of the Directors and the financial
statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the
directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted
Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors
must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of
affairs of the company and the group and of the profit or loss of the group for that period. In preparing these
financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- state whether applicable Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company
will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the
company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the
company and the group and enable them to ensure that the financial statements comply with the Companies Act
2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking
reasonable steps for the prevention and detection of fraud and other irregularities.

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 DECEMBER 2024


STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the group's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the group's auditors are aware of that information.

ON BEHALF OF THE BOARD:





Mr M Berglas - Director


30 September 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC HOLDINGS LIMITED


Opinion
We have audited the financial statements of Marvin's Magic Holdings Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 December 2024 which comprise the Consolidated Income Statement, Consolidated Other Comprehensive Income, Consolidated Balance Sheet, Company Balance Sheet, Consolidated Statement of Changes in Equity, Company Statement of Changes in Equity, Consolidated Cash Flow Statement and Notes to the Consolidated Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the group's and of the parent company affairs as at 31 December 2024 and of the group's loss for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Group Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC HOLDINGS LIMITED


Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Group Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Group Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page five, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC HOLDINGS LIMITED


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures inline with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. Based on our understanding of the group and parent company and their industry, we identified that the principal risks on noncompliance with laws and regulations related to Employment Law and Health and Safety regulations, and we considered the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements, such as the Companies Act 2006.

As part of our planning of the audit work required we obtained an understanding of the legal and regulatory frameworks that are applicable to the entity via enquiries of the company’s management, carried out analytical procedures, held discussions amongst the engagement team and using knowledge of the sector determined that the most significant laws and regulation are those that relate to:

- Employment law.
- Health and safety.
- Data protection.
- UK Tax legislation.

We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as FRS102 and the Companies Act 2006.

Based on the results of our risk assessment we designed our audit procedures to identify non-compliance with the laws and regulations and the fraud risks identified. This included enquiries with management to understand their policies and procedures for compliance with those regulations and we completed the following tests:

- Obtained an understanding of relevant controls.
- Reviewed the company’s policies.
- Checked samples of documentation.

We also assessed the risks of material misstatement in respect of fraud as follows:

- Revenue fraud.
- Unauthorised expenditure and/or payments.
- Management override of controls.
- Related party fraud.

Based on the results of our risk assessment we designed our audit procedures to identify and to address material misstatements in relation to fraud. This included the risk of management bias relating to judgements and assumptions used in calculating the year end stock provision along with testing manual journals.

No significant issues were identified during our testing.


REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
MARVIN'S MAGIC HOLDINGS LIMITED

There are inherent limitations in the audit procedures described above and the primary responsibility for the prevention and detection of irregularities including fraud rests with management. As with any audit, there remained a risk of non-detection of irregularities, as these may involve collusions, forgery, intentional omissions, misrepresentations or the override of internal controls.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Nigel Walfisz FCA (Senior Statutory Auditor)
for and on behalf of MGR Weston Kay LLP
55 Loudoun Road
St John's Wood
London
NW8 0DL

30 September 2025

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   

TURNOVER 4 9,110,448 11,377,468

Cost of sales (6,131,388 ) (6,464,162 )
GROSS PROFIT 2,979,060 4,913,306

Distribution costs (432,521 ) (406,703 )
Administrative expenses (3,226,199 ) (4,316,960 )
OPERATING (LOSS)/PROFIT 6 (679,660 ) 189,643


Interest payable and similar expenses 8 (160,410 ) (116,595 )
(LOSS)/PROFIT BEFORE TAXATION (840,070 ) 73,048

Tax on (loss)/profit 9 134,065 (159,096 )
LOSS FOR THE FINANCIAL YEAR (706,005 ) (86,048 )
Loss attributable to:
Owners of the parent (706,005 ) (86,048 )

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONSOLIDATED OTHER COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   

LOSS FOR THE YEAR (706,005 ) (86,048 )


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME FOR THE
YEAR

(706,005

)

(86,048

)

Total comprehensive income attributable to:
Owners of the parent (706,005 ) (86,048 )

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONSOLIDATED BALANCE SHEET
31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   
FIXED ASSETS
Intangible assets 11 30,417 281,305
Tangible assets 12 46,494 45,477
Investments 13 - -
76,911 326,782

CURRENT ASSETS
Stocks 14 2,181,961 2,499,071
Debtors 15 3,005,918 2,621,376
Cash at bank and in hand 1,432,925 598,374
6,620,804 5,718,821
CREDITORS
Amounts falling due within one year 16 (4,926,106 ) (3,367,989 )
NET CURRENT ASSETS 1,694,698 2,350,832
TOTAL ASSETS LESS CURRENT LIABILITIES 1,771,609 2,677,614

CREDITORS
Amounts falling due after more than one year 17 (283,333 ) (483,333 )
NET ASSETS 1,488,276 2,194,281

CAPITAL AND RESERVES
Called up share capital 19 100 100
Share premium 20 2,533,233 2,533,233
Retained earnings 20 (1,045,057 ) (339,052 )
SHAREHOLDERS' FUNDS 1,488,276 2,194,281

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





Mr M Berglas - Director


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

COMPANY BALANCE SHEET
31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   
FIXED ASSETS
Intangible assets 11 - -
Tangible assets 12 - -
Investments 13 4,000,000 4,000,000
4,000,000 4,000,000

CURRENT ASSETS
Debtors 15 35 16,684
Cash at bank 4,799 1,185
4,834 17,869
CREDITORS
Amounts falling due within one year 16 (1,226,179 ) (1,222,195 )
NET CURRENT LIABILITIES (1,221,345 ) (1,204,326 )
TOTAL ASSETS LESS CURRENT LIABILITIES 2,778,655 2,795,674

CAPITAL AND RESERVES
Called up share capital 19 100 100
Share premium 20 2,533,233 2,533,233
Retained earnings 20 245,322 262,341
SHAREHOLDERS' FUNDS 2,778,655 2,795,674

Company's (loss)/profit for the financial year (17,019 ) 2,712,440

The financial statements were approved by the Board of Directors and authorised for issue on 30 September 2025 and were signed on its behalf by:





Mr M Berglas - Director


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024

Called up
share Retained Share Total
capital earnings premium equity
£    £    £    £   
Balance at 1 January 2023 100 (253,004 ) 2,533,233 2,280,329

Changes in equity
Total comprehensive income - (86,048 ) - (86,048 )
Balance at 31 December 2023 100 (339,052 ) 2,533,233 2,194,281

Changes in equity
Total comprehensive income - (706,005 ) - (706,005 )
Balance at 31 December 2024 100 (1,045,057 ) 2,533,233 1,488,276

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024

Called up
share Retained Share Total
capital earnings premium equity
£    £    £    £   
Balance at 1 January 2023 100 (2,450,099 ) 2,533,233 83,234

Changes in equity
Total comprehensive income - 2,712,440 - 2,712,440
Balance at 31 December 2023 100 262,341 2,533,233 2,795,674

Changes in equity
Total comprehensive income - (17,019 ) - (17,019 )
Balance at 31 December 2024 100 245,322 2,533,233 2,778,655

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 (24,587 ) 1,038,065
Interest paid (160,410 ) (116,595 )
Tax paid (167,672 ) (320,514 )
Net cash from operating activities (352,669 ) 600,956

Cash flows from investing activities
Purchase of intangible fixed assets - (52,451 )
Purchase of tangible fixed assets (11,733 ) (48,527 )
Net cash from investing activities (11,733 ) (100,978 )

Cash flows from financing activities
New loans in year 1,398,953 -
Loan repayments in year (200,000 ) (200,000 )
Repayment of other loans - (570,956 )
Amount withdrawn by directors - (823,129 )
Net cash from financing activities 1,198,953 (1,594,085 )

Increase/(decrease) in cash and cash equivalents 834,551 (1,094,107 )
Cash and cash equivalents at beginning of
year

2

598,374

1,692,481

Cash and cash equivalents at end of year 2 1,432,925 598,374

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024


1. RECONCILIATION OF (LOSS)/PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS

31.12.24 31.12.23
£    £   
(Loss)/profit before taxation (840,070 ) 73,048
Depreciation charges 261,606 655,769
Finance costs 160,410 116,595
(418,054 ) 845,412
Decrease in stocks 317,110 361,765
(Increase)/decrease in trade and other debtors (230,353 ) 19,956
Increase/(decrease) in trade and other creditors 306,710 (189,068 )
Cash generated from operations (24,587 ) 1,038,065

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 1,432,925 598,374
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 598,374 1,692,481


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2024


3. ANALYSIS OF CHANGES IN NET DEBT

At 1.1.24 Cash flow At 31.12.24
£    £    £   
Net cash
Cash at bank and in hand 598,374 834,551 1,432,925
598,374 834,551 1,432,925
Debt
Debts falling due within 1 year (230,729 ) (1,398,954 ) (1,629,683 )
Debts falling due after 1 year (483,333 ) 200,000 (283,333 )
(714,062 ) (1,198,954 ) (1,913,016 )
Total (115,688 ) (364,403 ) (480,091 )

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024


1. STATUTORY INFORMATION

Marvin's Magic Holdings Limited is a private company limited by shares incorporated in England and Wales. The registered office is The Mayland's Building, Maylands Avenue, Hemel Hempstead, Hertfordshire, HP2 7TG.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" ("FRS 102") and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

Financial Reporting Standard 102 - reduced disclosure exemptions
The group has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

the requirements of paragraphs 11.42, 11.44, 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
the requirements of paragraphs 12.26, 12.27, 12.29(a), 12.29(b) and 12.29A.

Basis of consolidation
The consolidated group financial statements consist of the the financial statements of the parent company, Marvin's Magic Holdings Limited together with its entity controlled by the parent entity (its subsidiary) and the group's share of its interests in joint ventures and associates.

All financial statements are prepared to 31 December 2024. Where necessary, adjustments ae made to the financial statements of the subsidiary to bring the accounting policies used into line with those used by other members of the group.

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

Going Concern
At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


2. ACCOUNTING POLICIES - continued

Turnover
Turnover represents amounts receivable for goods and services supplied to customers, net of VAT and trade discounts. Sales of goods and services are recognised as revenue when the goods have been dispatched.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2014, is being amortised evenly over its estimated useful life of ten years.

Goodwill represents the excess of the cost of acquisition of a business over the fair value of net assets acquired. It is initially recognised as an asset at cost and is subsequently measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is considered to have a finite useful life and is amortised on a systematic basis over its expected life, which is 10 years.

For the purposes of impairment testing, goodwill is allocated to the cash-generating units expected to benefit from the acquisition.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Patents and licences are being amortised evenly over their estimated useful life of 3-10 years.

Computer software is being amortised evenly over its estimated useful life of 4-5 years.

Tangible fixed assets
Tangible assets are initially measured at cost. After initial recognition, tangible assets are measured at costless any accumulated depreciation.

Fixtures and fittings are being depreciated evenly over their estimated useful life of 5 years.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Cost is determined using the weighted average cost method.

Cost comprises direct materials and, where applicable, those overheads that have been incurred in bringing the stock to their present location and condition.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash at hand, deposits held at call with banks, other short-term liquid investments with maturities of three months or less and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

Provisions
Provisions are recognised when the group has a legal or constructive present obligation as a result of a past event, it is probable that the group will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


2. ACCOUNTING POLICIES - continued

Fixed asset investments
Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

In the parent company financial statements, investments in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

3. JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In the application of the group's accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

There were no areas requiring significant judgements or estimates during the period.

4. TURNOVER

The turnover and loss (2023 - profit) before taxation are attributable to the one principal activity of the group.

An analysis of turnover by geographical market is given below:

31.12.24 31.12.23
£    £   
United Kingdom 4,216,192 3,650,928
Europe 1,199,638 771,198
United States of America 3,450,474 6,331,187
Other overseas 244,144 624,155
9,110,448 11,377,468

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


5. EMPLOYEES AND DIRECTORS
31.12.24 31.12.23
£    £   
Wages and salaries 2,076,776 1,899,918
Social security costs 199,192 216,138
Other pension costs 40,925 36,832
2,316,893 2,152,888

The average number of employees during the year was as follows:
31.12.24 31.12.23

Total 73 67

The total directors' remuneration for the year was £384,500 (2023: £391,831).

The total remuneration for the highest paid director was £151,750 (2023: £188,500).

6. OPERATING (LOSS)/PROFIT

The operating loss (2023 - operating profit) is stated after charging:

31.12.24 31.12.23
£    £   
Other operating leases 151,856 135,931
Depreciation - owned assets 10,716 10,765
Goodwill amortisation 238,324 635,533
Patents and licences amortisation 1,330 551
Computer software amortisation 11,234 8,919
Foreign exchange differences 53,555 12,136

7. AUDITORS' REMUNERATION

31.12.24 31.12.23
£ £
Fees payable to the group's auditors for the audit of the group's financial statement 81,759 26,630

8. INTEREST PAYABLE AND SIMILAR EXPENSES
31.12.24 31.12.23
£    £   
Bank interest 49,782 69,064
Interest payable 110,628 47,531
160,410 116,595

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


9. TAXATION

Analysis of the tax (credit)/charge
The tax (credit)/charge on the loss for the year was as follows:
31.12.24 31.12.23
£    £   
Current tax:
UK corporation tax (145,749 ) 159,096
Adjustment to previous periods 11,684 -

Tax on (loss)/profit (134,065 ) 159,096

Reconciliation of total tax (credit)/charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

31.12.24 31.12.23
£    £   
(Loss)/profit before tax (840,070 ) 73,048
(Loss)/profit multiplied by the standard rate of corporation tax in the UK of
25 % (2023 - 23.500 %)

(210,018

)

17,166

Effects of:
Expenses not deductible for tax purposes 1,018 1,758
Capital allowances in excess of depreciation (585 ) (11,404 )
Adjustments to tax charge in respect of previous periods 11,684 -
Amortisation on assets not qualifying for tax allowances 59,581 151,576

Tax losses carried forward 4,255 -
Total tax (credit)/charge (134,065 ) 159,096

10. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


11. INTANGIBLE FIXED ASSETS

Group
Patents
and Computer
Goodwill licences software Totals
£    £    £    £   
COST
At 1 January 2024
and 31 December 2024 6,355,330 6,996 45,455 6,407,781
AMORTISATION
At 1 January 2024 6,117,006 551 8,919 6,126,476
Amortisation for year 238,324 1,330 11,234 250,888
At 31 December 2024 6,355,330 1,881 20,153 6,377,364
NET BOOK VALUE
At 31 December 2024 - 5,115 25,302 30,417
At 31 December 2023 238,324 6,445 36,536 281,305

12. TANGIBLE FIXED ASSETS

Group
Fixtures
and
fittings
£   
COST
At 1 January 2024 74,366
Additions 11,733
At 31 December 2024 86,099
DEPRECIATION
At 1 January 2024 28,889
Charge for year 10,716
At 31 December 2024 39,605
NET BOOK VALUE
At 31 December 2024 46,494
At 31 December 2023 45,477

There are no fixed assets in the company.

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


13. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£   
COST
At 1 January 2024
and 31 December 2024 4,000,000
NET BOOK VALUE
At 31 December 2024 4,000,000
At 31 December 2023 4,000,000

The group or the company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiary


Name of undertaking
Registered
office
Nature of
business
Class of shares
held

Direct
% Held
indirect


Marvin's Magic Limited

United
Kingdom
Design and
distribution of
magic products


Ordinary


100




14. STOCKS

Group
31.12.24 31.12.23
£    £   
Finished goods 2,181,961 2,499,071

15. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
31.12.24 31.12.23 31.12.24 31.12.23
£    £    £    £   
Trade debtors 2,028,192 2,360,866 - -
Other debtors 22,950 20,197 - 1,684
Directors' current accounts 2,196 - - -
Tax 151,993 - 35 -
Prepayments and accrued income 800,587 240,313 - 15,000
3,005,918 2,621,376 35 16,684

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


16. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
31.12.24 31.12.23 31.12.24 31.12.23
£    £    £    £   
Bank loans and overdrafts (see note 18) 200,000 200,000 - -
Other loans (see note 18) 1,429,683 30,729 - -
Trade creditors 1,453,162 892,363 10,745 31
Amounts owed to group undertakings - - 498,088 376,000
Taxation - 149,744 - 1,552
Social security and other taxes 153,976 203,414 - -
VAT 411,992 282,957 1,169 -
Other creditors 705,655 837,927 707,927 837,927
Directors' current accounts 10,497 18,527 - -
Accruals and deferred income 561,141 752,328 8,250 6,685
4,926,106 3,367,989 1,226,179 1,222,195

The other loans of £1,429,683 (2023: £30,729) were secured by fixed and floating charges over the assets of the company and its subsidiary.

17. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

Group
31.12.24 31.12.23
£    £   
Bank loans (see note 18) 283,333 483,333

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


18. LOANS

An analysis of the maturity of loans is given below:

Group
31.12.24 31.12.23
£    £   
Amounts falling due within one year or on demand:
Bank loans 200,000 200,000
Other loans 1,429,683 30,729
1,629,683 230,729
Amounts falling due between one and two years:
Bank loans - 1-2 years 200,000 200,000
Amounts falling due between two and five years:
Bank loans - 2-5 years 83,333 283,333

19. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.24 31.12.23
value: £    £   
10,000 Ordinary 1p 100 100

20. RESERVES

Group
Retained Share
earnings premium Totals
£    £    £   

At 1 January 2024 (339,052 ) 2,533,233 2,194,181
Deficit for the year (706,005 ) (706,005 )
At 31 December 2024 (1,045,057 ) 2,533,233 1,488,176

MARVIN'S MAGIC HOLDINGS LIMITED (REGISTERED NUMBER: 08714466)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


20. RESERVES - continued

Company
Retained Share
earnings premium Totals
£    £    £   

At 1 January 2024 262,341 2,533,233 2,795,574
Deficit for the year (17,019 ) (17,019 )
At 31 December 2024 245,322 2,533,233 2,778,555


21. PENSION COMMITMENTS

The group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the group in an independently administered fund. The pension costs charge represents contributions payable by the group to the fund.

The pension charge for the year was £40,926 (2023: £36,831).

Included in other creditors is an amount of £8,627 (2023: £7,483) that is outstanding as at the year end.

22. FINANCIAL COMMITMENTS

The company has a cross guarantee in place with Marvin's Magic Limited, its subsidiary undertaking, to secure loans against the company's assets.

At the year end the group had lease commitments of £53,000 (2023: £49,500).

23. RELATED PARTY TRANSACTIONS

Transactions with related parties
Group and company
The group and company has taken advantage of the exemption available in accordance with FRS 102 section 33 'Related party disclosures' not to disclose transactions entered into between two or more members of the group which are wholly owned.

Included within trade creditors is an amount of £89,907 (2023: £123,629) owed to First Class Limited Retirement Benefit Scheme, a pension scheme in which one of the directors is a trustee and member.

Company
At 31 December 2024, an amount of £225,000 (2023: £375,000) was owed to a related company which is owned by some of the directors.

At the balance sheet date, a personal guarantee limited to £425,000 (2023: £425,000) has been provided by a director to the group's bank.