Apolitical Group Limited

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—5

1. General Information

Apolitical Group Limited is a private company, limited by shares, incorporated in England & Wales, registered number 09812036 . The registered office is 20-22 Wenlock Road, London, N1 7GU.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.3. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Computer Equipment

33% straight line

2.4. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

2.5. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.6. Employee benefits

Contributions to defined contribution plans are expensed in the period to which they relate.

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Apolitical Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

2.7. Investments

Investments in subsidiaries, associates and joint ventures are measured at cost less any accumulated impairment losses. Listed investments are measured at fair value where the difference between cost and fair value is material. Unlisted investments are measured at fair value unless the value cannot be measured reliably, in which case they are measured at cost less any accumulated impairment losses. Changes in fair value are included in the profit and loss account.

2.8. Financial instruments

A financial asset or financial liability is recognised only when the entity becomes a party to the contractual provisions of the instrument. Basic financial instruments are initially recognised at transaction price and measured at amortised cost using the effective interest method. Where investments in non-derivative financial instruments are publicly traded, or their fair value can otherwise be measured reliably, the investment is subsequently measured at fair value through profit and loss. All other investments are subsequently meansured at cost less impairment.

Financial assets which are measured at cost or amortised cost are reviewed for objective evidence of impairment at each balance sheet date. If there is objective evidence of impairment, an impairment loss is recognised in profit or loss immediately. All equity instruments, regardless of significance, and other financial assets that are individually significant, are assessed individually for impairment.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 47 (2023: 51)

4. Tangible Assets

	Computer Equipment
	£
Cost
As at 1 January 2024	31,649
Additions	713

As at 31 December 2024	32,362

Depreciation
As at 1 January 2024	25,933
Provided during the period	4,739

As at 31 December 2024	30,672

Net Book Value
As at 31 December 2024	1,690

As at 1 January 2024	5,716

5. Debtors

	2024	2023
	£	£
Due within one year
Trade debtors	164,373	83,122
Amounts owed by group undertakings	(4,240)	-
Other debtors	469,381	174,457

	629,514	257,579

6. Current Asset Investments

	2024	2023
	£	£
Unlisted investments	22,693	22,686

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Apolitical Group Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 December 2024

7. Creditors: Amounts Falling Due Within One Year

	2024	2023
	£	£
Trade creditors	54,315	132,301
Other creditors	4,240,242	936,236
Taxation and social security	175,507	155,733

	4,470,064	1,224,270

8. Share Capital

	2024	2023
	£	£
Allotted, Called up and fully paid	1,948	1,946

9. Share capital

Options Scheme

All of Apolitical’s options are currently issued under a single scheme that covers both EMI and unapproved options, ‘Apolitical Group Limited - Unapproved and EMI Option Plan2020 Number 2.’ The following terms are important in the context of options valuations:

● Options can be exercised on an exit event or in the three months prior to the ten year anniversary of the grant date of the options. For the valuation model, it is assumed that any exercise takes place on the tenth anniversary of the grant date.

● Employees who leave the organisation lose their options unless the board determines they are a good leaver.

● Good leavers retain their vested options but lose unvested options.

Total share based payment charge for the year	£181,162
Total share option reserve at 31.12.2024	£650,788
	Number	Weighted Average Exercise Price
Share options outstanding at 01.01.2024	19,956	£2.98
Granted in the year	2,579	£4.71
Share options outstanding at 31.12.2024	22,535	£2.97
Total number of share options exerciseable at 31.12.2024	Nil

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		2024		2023
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	4		1,690		5,716

			1,690		5,716
CURRENT ASSETS
Debtors	5	629,514		257,579
Investments	6	22,693		22,686
Cash at bank and in hand		4,048,990		553,298

		4,701,197		833,563
Creditors: Amounts Falling Due Within One Year	7	(4,470,064 )		(1,224,270 )

NET CURRENT ASSETS (LIABILITIES)			231,133		(390,707 )

TOTAL ASSETS LESS CURRENT LIABILITIES			232,823		(384,991 )

NET ASSETS/(LIABILITIES)			232,823		(384,991 )

CAPITAL AND RESERVES
Called up share capital	8		1,948		1,946
Share premium account			9,224,232		9,224,232
Other reserves			4,057,970		1,387,426
Profit and Loss Account			(13,051,327 )		(10,998,595 )

SHAREHOLDERS' FUNDS			232,823		(384,991)